Case let sunriver resort
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Sunriver is a resort situated on 3,330 acres of forested land in central Oregon. It has various recreational facilities like 35 miles of bike paths, 3 golf courses, tennis courts, swimming pools, and horseback riding trails. Accommodations include 211 rooms and suites as well as over 225 private condominiums and homes. Approximately 1,600 people live at Sunriver year-round, and another 200,000 people visit annually. The resort has different seasonal rates and offers a variety of outdoor activities for guests like skiing, golfing, biking, boating, and kids' programs.
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Parle Products was founded in 1929 in India and introduced popular biscuit brands like Parle Glucose and Parle Monaco. Parle-G became the largest selling biscuit brand in the world based on its affordable price, mass appeal, and consistent quality. However, Parle faces challenges from increasing raw material costs, competition from other brands, and over-reliance on its flagship Parle-G brand. The company will need to focus on innovation, expansion into new markets, and diversifying its product portfolio to sustain its leadership position long-term.
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Parle-G is India's largest selling biscuit brand, crossing Rs. 5,000 crore in retail sales in 2013. It uses an intensive distribution system with over 425,000 retail outlets reached through 1,500 wholesalers and carriers. Over time, the distribution channel has evolved from manufacturers to salesmen to retailers, to adding sub-distributors to reach rural markets as demand grew. The current system includes manufacturers, carriers and forwarders, distributors, sub-distributors, and retailers to ensure wide availability that is key to Parle-G's success.
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Case let sunriver resort
- 2. Sunriver is situated on 3, 330 acres of the wooded high desert terrain. Facilities include: 35 miles of paved bike paths 3 championship golf course 28 tennis courts 2 swimming complexes horse back riding trails an indoor racquet club white – water rafting a nature centre.
- 3. Accommodations at the resort included 211 rooms & suites and over 225 private condominiums and homes for guests’ rental. Approximately 1600 people live year – round in Sunriver condominiums or houses Another 200,000 people visit the resort annually.
- 4. Sunriver has two distinct peak seasons In the summer, golfers roam the resort’s 21000 yards of courses set amid scenic woodlands and wetlands In the winter, skiers flock to the resort to ski at mount at mount Bachelor, some 18 miles away.
- 5. Sunriver matches supply with demand using deferential pricing. 3 rates i.e. “low”, “value” and “peak” seasons rates. Visitors not staying at the lodge can also use its facilities but at a higher cost.
- 6. Guest must deposit an advance equal to two nights’ stay within 14 days of booking their reservations. They also must give 21 days cancellation notice in order to get their deposits back. If the resort is over booked, guests reserving rooms and suites may be given upgrades into private condominiums or homes.
- 7. The resort advertises ski and golf packages on the radio and in newspapers The resort rents and sell bicycles Provides hay rides and pony and trail rides, Offers white-water canoe and kayak trips down the deschutes river from the resort’s marina. Daily activities for kids aged 3 to 10 are also provided.
- 9. The resort advertises ski and golf packages on the radio and in newspapers The resort rents and sell bicycles Provides hay rides and pony and trail rides, Offers white-water canoe and kayak trips down the deschutes river from the resort’s marina. Daily activities for kids aged 3 to 10 are also provided.
- 11. Thank you…