The document discusses social media and its potential use for the Ports-to-Plains organization. It begins with an overview of social media and common tools. It then analyzes the current state of the Ports-to-Plains website and social media presence. Finally, it outlines a roadmap for improving the Ports-to-Plains website and social media strategy in the future to increase engagement and information sharing.
Presentation by Patrick McCormick , Manager Digital Engagement, Strategic Communication Branch , Department of Justice - Victorian Government to Smart Government Australia 2010 conference, 14 September 2010
Workshop on social media and Twitter for communications, marketing, and member services professionals from electric power associations and cooperatives in Louisiana, Mississippi, and Arkansas in Natchez, Miss., on Nov. 12, 2009.
Presentation by Patrick McCormick , Manager Digital Engagement, Strategic Communication Branch , Department of Justice - Victorian Government to Smart Government Australia 2010 conference, 14 September 2010
Workshop on social media and Twitter for communications, marketing, and member services professionals from electric power associations and cooperatives in Louisiana, Mississippi, and Arkansas in Natchez, Miss., on Nov. 12, 2009.
Presentation as part of a Year 2 undergraduate module on Online Journalism. Part of the degree in Journalism at Birmingham City University's School of Media.
Impact of Internet on Journalism and Digital Media EthicsRashid Hussain
Impact of journalism on the internet.
Usage of the Internet for journalistic tasks
Web revolutionized journalism
Traditional media started the online presence
Digital media Ethics and challenges for CJ
How Social Media is Impacting Traditional PR and Marketing oct 22shapira marketing
Discusses the evolution of Social Media and its growing and inevitable impact on Social Media and PR. Also shows tips, tools and resources for Social Media and PR
Looking at how social media is influencing the way we consume news, who can produce and publish news and how these new platforms are influencing journalistic practices
Presentation as part of a Year 2 undergraduate module on Online Journalism. Part of the degree in Journalism at Birmingham City University's School of Media.
Impact of Internet on Journalism and Digital Media EthicsRashid Hussain
Impact of journalism on the internet.
Usage of the Internet for journalistic tasks
Web revolutionized journalism
Traditional media started the online presence
Digital media Ethics and challenges for CJ
How Social Media is Impacting Traditional PR and Marketing oct 22shapira marketing
Discusses the evolution of Social Media and its growing and inevitable impact on Social Media and PR. Also shows tips, tools and resources for Social Media and PR
Looking at how social media is influencing the way we consume news, who can produce and publish news and how these new platforms are influencing journalistic practices
Social Media For The Public Sector - Social Media introPCM creative
3rd December 2009, East Midlands Conference Centre (EMCC)
Social media is the latest hot topic up for debate, especially in the workplace. Facebook, Twitter, LinkedIn, Blogging, the list goes on. But what exactly is it? And how can your organisation use it to communicate and engage with stakeholders.
Social Media for the Public Sector is brought to you by Connected Nottingham, a brand initiative developed by Accelerate Nottingham which brings together and celebrates partner’s achievements within the technology agenda in the Nottingham conurbation and the county of Nottinghamshire.
This exciting FREE workshop, hosted in the East Midlands Conference Centre’s Gallery will:
Provide an overview of social media platforms and tools
Explore how social media can be utilised to inform, consult, debate and engage with your community
Ask the experts and hear first hand case studies from orgainsations in the public sector
Hear from:
Caron Lyon- PCM Creative, a local expert and a regular speaker on the national circuit on Social Media.
Simon Wakeman- Freelance communications consultant and Head of Communications and Marketing at Medway Council. A well-known and respected communicator, Simon is recognised as a leading member of a new generation of public sector communicators that is equally comfortable working across traditional communications channels and emerging online channels.
Chief Inspector Mark Payne, Head of West Midlands Police Press and Public Relations Department. West Midlands Police, the second largest Police Force in the UK has made a significant investment into social media. Launching across a series of social media platforms the force has seen many benefits of social media, particularly around community engagement.
AYN Brand : T3 Workshop - Social Media & Web 2.0 PrimerGrace Rodriguez
AYN Brand : T3 "Tech Tools & Tips" Workshop Series - Social Media & Web 2.0 Primer : Presented by Grace Rodriguez for the Houston Arts Alliance (HAA) RenGen initiative
Wave 1 - Web 2.0 The Global Impact | UM | Social Media TrackerUM Wave
Wave 1 - Web 2.0 The Global Impact, demonstrated that social media was living up to the hype, there was a large and active community communicating online.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Presentation to Management: Venturing into the realm of social media Feb25VMiecznikowski
This presentation was delivered to an extended management team meeting (audience included managers, supervisors, directors and general managers) in a municipal government. The objective was to gain buy in for adopting social media within the organization.
1. Social Media (Web 2.0)
Presented to:
2009 Ports-to-Plains Annual Conference
Lubbock, TX
by:
Ngy Ea, Technology Advisor
AIT Consulting LLC
Atlanta, GA
2. W hat W e’ll C over (Agenda)
Overview of Social Media (Web 2.0)
Current state: Ports-to-Plains website
Roadmap: Ports-to-Plains website
Q&A
3. So W hat’s Social M edia?
“SOCIAL MEDIA describes a new
set of internet tools that enable
shared community experiences,
both online and in person.”
4. So W hat’s Social M edia? (C lassical Theory)
Pascal’s Wager
Pareto’s Principle (Freeium)
5. I nteresting Social M edia Statistics
Social networks and blogs are the 4th most
popular online activities; surpassing personal
email
It took radio 38 years to reach 50 million
listeners. Terrestrial TV took 13 years to
reach 50 million users
The Internet took 4 years to reach 50 million
people
In less then 9 months Facebook added 100
million users
Over 70% of Americans are on the Internet
* Source: Econsultancy: 20+ More Mind-Blowing
Social Media Statistics
6. Social M edia Drives M eaningful C onnections
Radio was a broadcast: one to many (one point of
view, e.g. broadcaster)
Communications media, from telegrams to phone calls
to faxes, are designed to facilitate 2-way conversations
Social media: many to many conversations where
communications tools enabled group conversation
while fostering unique perspectives and opinions
Social media: connect our voices with the voices of
our community (connections) to share our strength,
our passion and our causes – resulting in the
developing the most important asset: human
Non-profits: never-ending source of volunteers
connecting strengths offered by the members ( e.g.
Obama campaign)
7. Social M edia Drives M eaningful C onnections
What’s the biggest challenge for a company? (Finding
a constant source of talented, motivated, people;
Finding or Coaching A-players. Thus these are also a
company’s biggest expense.
With Social Media a company is able to connect and
re-connect its stakeholders (customers, employees,
shareholders, vendors and partners) to match their
strength with their passions with their common
causes; allowing volunteers to have their voice
individually and collectively
Reduced costs: training, customer service and
marketing
* Source: The Economics of Doing What You Love
(Justin Wolfers)
18. Blog Users are Highly E ngaged, Active and
Attractive to M arkets
Blog
readers
consume
a LOT of
media
19. Blog Users that Find C ontent Helpful are
R eceptive to Online Ads
3X increased usage from 2008 to
2009 (6% to 17%)
Advertising doubled despite
recession, from $49 million to $108
million (8/2008 to 8/2009)
Ad spending on social media grew
the most, up 812%
B2B grew 184% to $1.9 Billion,
elsewhere 8% decline
20. Social M edia W ill M ean C hanges for
•
M arketers
More users are connecting to
each other and content through
networked, peer-driven
activities & content
– Linkedin now has service referrals as part of
their package
• Content syndication will lead to
more machine generated
connections
– “Non-compliant” content won’t fit into the flow
as readily
• Social Media is truly two-way
– Marketers need to be very willing to “listen”
and receive more than broadcast
• User-generated content may be
more valuable to users than
marketers
• Adoption and ROI will drive
investments in online
advertising
21. R SS
RSS (Really Simple Syndication) is an emerging
technology which enables users to get “feeds” of
data from content publishers via a browser or
special newsreader tool. Items come to user free
of spam, on-demand, and in an easy to digest
format
Utilized by about 7% of Internet Users
Role RSS is playing in the social media
landscape: news, libraries services, publishers,
AI
RSS sources: Wikis, Blogs, Podcasts,
Databases, News feed & articles, E-journals
22. R SS Adoption is C urrently Small, But it
C ould be an Attractive Tool for Niche
M arketers
27. W hat W e’ve L earned About Social M edia
Flukinger PL L C
Law & Government Relations
Washington, D.C.
28. The New W ord of M outh
Flukinger PL L C
Law & Government Relations
Washington, D.C.
29. Social Networks C onnect Users into
C ommunities of Trust (or I nterests)
Flukinger PL L C
Law & Government Relations
Washington, D.C.
30. C urrent State: Ports-to-Plains W ebsite
Flukinger PL L C
Law & Government Relations
Washington, D.C.
31. C urrent State: PTP Social M edia
Twitter: http://twitter.com/PortsToPlains
Facebook: http://www.facebook.com/pages/Ports-to-
Plains/75156949855?ref=ts
LinkedIn: http://www.linkedin.com/groups?
gid=1955513&trk=anetsrch_name&goback=
%2Egdr_1242398459637_1
YouTube:
http://www.youtube.com/user/PortstoPlainsGroup
Wiki: http://en.wikipedia.org/wiki/Ports-to-
Plains_Alliance
PTP News & Events
Micro-site Communities, e.g. Alberta
(http://www.portstoplains.com/Alberta.aspx)
Flukinger PL L C
Law & Government Relations
Washington, D.C.
32. C urrent State: G oogle Analytics (PTP Site)
per M onth
1,065 visits (total)
644 unique visits
59% of monthly visitors are new
3,992 pageviews
3.75 pages per visits
Time onsite 3:30
Flukinger PL L C
Law & Government Relations
Washington, D.C.
33. Future State: Ports-to-Plains W ebsite
Tools: Knowledge management, collaboration, social
media, communication
Devices: Mobility, Customization (user experience)
Increase information: harvest/collect data
Economic Development Group
Tourism
Policy
Micro-site Communities
Transportation Reauthorization
Grass Root Initiatives
Flukinger PL L C
Law & Government Relations
Washington, D.C.
34. Q&A
Ngy Ea
ngy.ea@aitconsultingllc.com
678.232.3614