M for Mobile is proud to bring you the updated
and latest stats and facts you need to know for 2012
and beyond, for the mobile, location and navigation
industry, in association with the launch of the
Location Business Summit USA.
Keen to brush up on your mobile advertising lingo? This session will give you a back to basics overview of the mobile advertising ecosystem whilst leaving you excited and inspired about the opportunities mobile marketing has to offer. Focussing on the ever evolving ways in which companies and consumers communicate and purchase goods, we will look at how exactly mobile advertising is evolving and how it can be used to really elevate your brand. Using recent research on mobile media consumption and tablet usage, we will explore how innovative HTML5 rich media ad formats respond to the increased demand for targeted, personalised brand experiences. Finally we will highlight mobile advertising and rich media best practices in relation to how consumers are currently using their phones.
You'll also learn how to:
Produce a personalised, targeted, customer-specific mobile campaign
Integrate mobile alongside your traditional marketing channels with a focus on "multi screening"
Tailor your mobile marketing strategy to reflect current consumer media consumption trends
Dispel the widely held myths about mobile adverts with a focus on rich media immersive experiences
Can't make the call? Sign up anyway and we'll be sure to send you the recording.
About the presenter:
Zee Ahmad, Head of Business Development, InMobi UK
Zee is InMobi’s Head of Business Development for the UK. He leads the UK’s supply side strategy, developing InMobi’s publisher portfolio, product mix and third party partnerships. Prior to joining InMobi Zee was the UK Sales Lead for Navteq Media Solutions, Nokia’s location based mobile ad network. He has over 10 years experience in digital and mobile advertising.
This presentation was used to present to volunteers for PSYBT (Prince's Scottish Youth Business Trust) in a webinar for 'Why social media' - check it out!
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
M for Mobile is proud to bring you the updated
and latest stats and facts you need to know for 2012
and beyond, for the mobile, location and navigation
industry, in association with the launch of the
Location Business Summit USA.
Keen to brush up on your mobile advertising lingo? This session will give you a back to basics overview of the mobile advertising ecosystem whilst leaving you excited and inspired about the opportunities mobile marketing has to offer. Focussing on the ever evolving ways in which companies and consumers communicate and purchase goods, we will look at how exactly mobile advertising is evolving and how it can be used to really elevate your brand. Using recent research on mobile media consumption and tablet usage, we will explore how innovative HTML5 rich media ad formats respond to the increased demand for targeted, personalised brand experiences. Finally we will highlight mobile advertising and rich media best practices in relation to how consumers are currently using their phones.
You'll also learn how to:
Produce a personalised, targeted, customer-specific mobile campaign
Integrate mobile alongside your traditional marketing channels with a focus on "multi screening"
Tailor your mobile marketing strategy to reflect current consumer media consumption trends
Dispel the widely held myths about mobile adverts with a focus on rich media immersive experiences
Can't make the call? Sign up anyway and we'll be sure to send you the recording.
About the presenter:
Zee Ahmad, Head of Business Development, InMobi UK
Zee is InMobi’s Head of Business Development for the UK. He leads the UK’s supply side strategy, developing InMobi’s publisher portfolio, product mix and third party partnerships. Prior to joining InMobi Zee was the UK Sales Lead for Navteq Media Solutions, Nokia’s location based mobile ad network. He has over 10 years experience in digital and mobile advertising.
This presentation was used to present to volunteers for PSYBT (Prince's Scottish Youth Business Trust) in a webinar for 'Why social media' - check it out!
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
El estudio "AdReaction 2012: Marketing in the Mobile World" llevado a cabo por Millward Brown y Dynamic Logic en noviembre de 2012 destaca la influencia de los anuncios de televisión en usuarios de dispositivos móviles a la hora de realizar búsquedas, descargar aplicaciones y visitar webs de empresas.
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
Michael K. Nelson, the Senior Digital Marketing Manager for Toyota Motor Sales, USA Inc., presented this deck at the Mobile Marketing Association forum in 2011. The deck showcases the functionality of the ToyoTag, the SnapTag SpyderLynk specifically built for Toyota.
The deck touches on SnapTag's superior functionality and brandability when compared to other 2D mobile barcodes, such as the QR code and the Microsoft Tag.
The presentation also highlights the ways Toyota has been able to better reach and create a dialogue with consumers using the ToyoTag.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
The effects of customers service quality and online reviews on customer loyal...
Karin Du Chenne Tns Research Surveys
1. Global Telecoms Insights 2009
A world of mobile insight
Karin Du Chenne
Karin.DuChenne@tns-global.co.za
March 2009
TNS Copyright 1
2. GTI 2009 is designed to provide insight into the four key drivers of the
telecoms market
Consumerisation Convergence
Why do consumers How converged is
act the way they do? consumer behaviour?
What will they do And how convergence-
next? ready are they?
Mobility Innovation
Are consumers using Which features and services
their mobile potential? are positioned for future
growth?
How do different
mobile devices and Which niche brands will
services interact? become mass market?
TNS Copyright
2
3. It looks to understand the evolution of global, regional and local trends in
mobile technology
32 markets; 20622 respondents; Interviewing Nov/Dec 2008 Regions covered:
•N America: USA, Canada
•Europe: UK, France, Germany, Spain,
Italy, Netherlands, Sweden
•Dev Asia: Japan, Korea, Hong Kong,
Malaysia, Singapore, Taiwan, Australia
•China: China only
•India: India only
•Russia: Russia only
•Emerg Asia: Pakistan, Indonesia,
Vietnam, Thailand
•Lat Am: Mexico, Brazil, Argentina
•N Africa: Morocco, Egypt
•M East: Saudi Arabia, UAE, Kuwait
•S Africa: South Africa only
New markets for ‘09: Singapore,
Malaysia, Pakistan
Markets omitted : Algeria
TNS Copyright
3
4. THE BIG
PICTURE
What do you need to know?
TNS Copyright 4
5. THE BRAND FACTOR
What is the current state of the consumer-brand
relationship?
TNS Copyright 5
6. TNS uses a set of questions to calculate the level of ‘involvement’ a
consumer has in the mobile phone sector
An ‘involved’ consumer is categorised as displaying some of the following behaviours:
Chooses quality over price
Brand is an important
driver of purchase
‘Involved’ and ‘Uninvolved’ consumers are different
and by understanding the level of involvement,
High levels of research
prior to purchase local market strategies can be developed
Active pursuit of new
products and services
Engages in discussions
with friends and colleagues
TNS Copyright
7. The mobile phone sector continues to engage consumers, although
sector involvement is regional
% ‘Involved consumers’ Level of sector involvement – mobile phones
61
55
High involvement Average involvement Low involvement
2008 2009
Involvement segmentation: See slide 5 for explanation. Measure defines level of consumer involvement in the mobile phone sector
(Highly involved +8%, Involved within 8%; Uninvolved -8% on global average)
2008 Base: All mobile users; 13468
2009 TNS Copyright users; 17264 1439 333 451 373 460 437 473 492 536 557 489 607 498 494 433 523 2031 724 325 379 432
Bases: All mobile
7
706 325 349 361 447 506 368 496 377 393 450
8. TNS Conversion Model profiles the consumer relationship with individual
brands, both handset and network providers
NON-USERS
USERS
Weakly Strongly
Available Ambivalent
Entrenched Average Shallow Convertible
Unavailable Unavailable
Committed Uncommitted Open Unavailable
Brand Users Brand Users Non-Users Non-Users
TNS Copyright
8
9. Conversion Model also profiles the relationships with mobile phones
brands generally
Consumers are asked a series of questions based on their current use of brands and
attitudes to competitors, and are placed in appropriate segments
• Strong attachment to one brand
Single-minded
• Committed, but less interested in general
Passive
Shared (committed /
• Equally attracted to two or more brands
uncommitted
• Unhappy with current brand
Seekers
• Do not care which brand they use
Uninterested
TNS Copyright
9
10. As single-minded commitment to brands is declining, substantial
numbers are openly looking to switch
Relationship with mobile handset brands
Single-minded Shared Passive Seekers Uninterested
% 1
2 2
4 4 4
7 7
8 1
11 9
12 13 4
1
16 12 3
17 14
21 5
15 3
21 4
17 5
14 4
13 15
5 6
6
19 6 4
21
7 8
6
14
24
5
19
10
11 4 6
5
4 9 6
91 91
4 87 83
75
73
71
65
63
58 56
50 49 48
42
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E: Conversion model brand segmentation: See slide 5 for explanation. Measure defines commitment of consumers to brands in the
mobile handset sector
2008 TNS Copyright
Base: All mobile users; 12489 Local market
10
2009 Bases: All mobile users; 17264 8522 8742 1772 3222 3528 724 2031 523 1380 1513 1370 808 393 data cuts
11. Nokia continues to dominate global brand commitment
% of committed users Committed Uncommitted Open Unavailable / Unaware
Users Non-users
2008 2009
77% 78% 35 6 16 42
Nokia
49% 49% 8 5 10 75
Samsung
53% 54% 8 6 10
Motorola 76
52% 56% 7 3 11 79
Sony Ericsson
44 5 87
47% 50% LG
E: Conversion model brand segmentation: See slide 5 for explanation. Measure defines commitment of consumers to brands in the
mobile handset sector
‘% of committed users’ calculated by dividing the number of committed users by the total number of users
2008 TNS Copyright
Base: All mobile users; 13468 Local market
11
2009 Bases: All mobile users; 17264 data cuts
12. Nokia remains the dominant global player, particularly in emerging markets
Brand market share
Nokia Samsung Motorola Sony Ericsson LG Apple Other
1
2
0
5 4
5
11 3
14 14
15 2
18 4 3
21
24 24 12
% 27
29 6
1 3 11
34
4 8
2 7
4 12
1 7
52 4
5 13
16
3
7 8
1 17 25
8
7
8 10 2
9 8 5
6
12 9
24
15 10
12 14
11 20
16 28
3 6
12 89
12 13 12
8
70
25 5 64
15 8
59 56
13
44 40 39
36 35 34
14 26
24
17
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A5: Brand of main handset
2008 TNS Copyright
Base: All mobile users; 13468 Local market
12
2009 Bases: All mobile users: 17264 8522 8742 1772 3222 3528 523 2031 724 1513 1380 808 1370 393 data cuts
14. Distress purchases continue to drive purchase decisions, requiring
effective mechanisms to be in place to react to these urgent needs
% Main trigger for purchasing last phone
6 4 4 8 2 4 4 6 7 5 11 7
2
4 10
3
1 0 0 11 Gave away old phone
2 3 2
5 2
1 2
1 6
0 2
6 1 3
6 0
24
5
5 0
12 12 14 7
8 8
7 7
6 4 16 15 Given phone by employer ‘Convenience’
14
10 8
6 5
1 5
8
6 7
10 19 triggers
9 6 13 6 Given phone by network provider
10
5 14
46
37 25
13 30
37 Given phone by friends
11 20
41
37 47
33
36 31 Dissatisfied with previous phone
24
9
39 31 ‘Distress’
Phone stopped working
15 triggers
6 7 35
20 32 34
31 24
33 23
42
16 Phone lost/stolen
10 10
4
27
8 6 7 32 Wanted a phone that was better looking
4 8
6
18 12 4
18 2
14 13 5
6 6
8 14 12
11 ‘Want’
Wanted a phone with more features
11
5 37
2 triggers
26 5 15
17 15
14
15 11 13 12 15 14
9 10
7 Wanted a phone with latest technology
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A11: Trigger to change to current mobile phone
2009 TNS Copyright
Bases: All who have owned more than one mobile: 14016 6757 10507 7873 6143 1559 2950 3364 574 753 Local market
14
494 1190 1033 1158 669 272 data cuts
15. Internet consumer reviews are becoming an important source of
information for consumers in developed markets
All sources of information consulted when looking to buy a mobile phone
% (2008)
Global Developed Emerging (2008)
(2008)
Speak w ith (42%) (55%)
(25%) 64
53 34
friends/colleagues
Word of
Online (N/A) (N/A)
4
(N/A)
6 10
mouth
blogs/forum s
Internet consum er (N/A) (N/A)
(N/A) 8
15 27
review s
(37%) (41%)
(31%) 46
43 36
Store displays
Speak w ith store (35%) (45%)
50
(21%)
42 30
staff
Retail
Manufacturer (15%) (11%)
8
(21%)
15 25
w ebsite
Netw ork provider (14%) (10%)
(20%) 8
14 24
w ebsite
Telecom s retailer (N/A) (N/A)
(N/A) 5
8 12
w ebsite
(18%) (18%)
13
(19%)
17 23
Prom otions
Marketing /
ads
(15%) (21%)
23
(8%)
19 11
New spapers
(14%) (20%)
(4%) 27
19 6
TV
Contact service (2%) (3%)
(2%) 2
3 3
centre
Previous (21%) (21%)
18
(22%)
23 32
experience
A12: Sources of information consulted when buying a mobile phone
2008 TNS Copyright 5793
Bases: 12489 6696 Local market
15
2009 Bases: All mobile users: 18482 8655 9827 data cuts
16. Mobile music is a rapidly growing driver of choice, particularly in
emerging markets
Most important features when choosing mobile phone
(2008)
(2008)
% Global Developed Emerging
(2008)
(40%) (38%) (42%)
41 37 43
Still camera
Imaging
Video (15%) (11%) (22%)
18 8 24
camera
(39%) (51%) (24%)
34 40 31
SMS
Messaging
(6%) (8%) (5%)
14 14 14
MMS
Mobile
(7%) (8%) (7%)
9 11 8
email
(10%) (12%) (8%)
21 15 24
MP3
Music
FM / AM
(12%) (6%) (7%)
19 8 26
Radio
(15%) (18%) (14%)
15 17 13
Bluetooth
(4%) (7%) (2%)
8 12 6
GPS
(11%) (7%) (17%)
8 5 11
Games
Mobile
(6%) (6%) (6%)
8 11 7
internet
A24: Most important features when looking to buy next mobile phones (top-3)
2008 TNS Copyright 5793
Bases: 12489 6696 Local market
16
2009 Bases: All mobile users: 17264 8522 8742 data cuts
17. Retail channels in emerging markets are still heavily fragmented across
multiple channels, offering opportunities for large retailers to consolidate
Sources of purchase for last mobile phone
3 3 4 1 3 2 1 3 2
1 3 1 1 1
2 5
6 5 7
3
% 3
8 Telesales
6 5 5
1
4
15
11
1
1 1
13
13 3 7
16
15
8 13
9 10 16
Other
Internet
1 13
6
11 29
18
5 13
13
1
10 3
8 8
7 2 12
5 19 12
Open air market
8 11 6 8
7
7 7
7 10 9
3
5
7
7 Generalist store
15 5
5
17
23
28
Consumer electronics store
50 33
63 25
50 46 Retail
56 Manufacturer store
59
40 56
stores
46
43
39
Network provider store
31
29
19
13
Independent retailer
12
6 6 6
1
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A9: Source of last phone purchase
2008 TNS Copyright
Base: All mobile users: 12489 Local market
17
2009 Bases: All mobile users: 17264 8522 8742 1772 3222 3528 724 2031 523 1380 1513 1370 808 393 data cuts
19. Smartphones are moving from a niche desirable towards mass market
penetration levels, especially in Developed Asia
% of mobile users with a Smartphone
34
30
27
25
21
20 18 17 15 15
14
13
6 5 3
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A22. Ownership of Smartphones (defined on feature-set of current mobile phone. See study overview for details)
2009 TNS Copyright users: 17264 8522 8742 1772 3222 3528 724 2031 523 1380 1513 1370 808 393
Bases: All mobile Local market
19 data cuts
20. Messaging capabilities are diversifying to include MMS, email and IM
% using
(2008)
(2008) (2008)
Global Developed Emerging
(69%)
77 82
80 (78%)
SMS (84%)
(37%)
48 35
(36%)
40 (35%)
MMS (pictures)
(17%)
24 28
(18%) (19%)
26
MMS (video)
Messaging
(14%)
18 13
(11%) (9%)
Pull email 15
(6%)
12 10
(5%) (4%)
Push email 12
(5%)
13 13
(8%)
Instant Messaging 13 (10%)
(30%)
35 36
(27%)
36 (24%)
Bluetooth
Connecting
(9%)
16 8
(5%) (3%)
3G capabilities 11
(4%)
(3%) 10 6 (2%)
WiFi 8
Internet
(N/A)
(N/A) 19 (N/A)
15
Dedicated brow ser 16
(N/A)
(N/A) (N/A)
23 14
17
Netw ork provider brow ser
(4%)
(3%) (2%)
5 3
Blogging 3
A22+B1: Use of connectivity features and services on mobile phone
2008 TNS Copyright users: 12489 6696 5793
Bases: All mobile Local market
20
2009 Bases: All mobile users: 15479 7114 8365 data cuts
21. While there is plenty of room for new messaging forms to grow, they are
not being used as frequently as SMS
Daily users Weekly users Infrequent users White space (interested non-users) Rejectors
%
SMS 54 17 9 10 7
%
MMS (pictures) 8 13 19 37 18
MMS (video) 5 8 13 42 24
Messaging
Pull email 6 4 5 47 28
Push email 4 3 4 47 30
Instant Messaging 5 3 4 44 30
Bluetooth 11 12 12 37 19
Connecting
3G capabilities 5 3 3 46 27
WiFi 3 2 3 47 30
Internet
Dedicated brow ser 6 5 5 45 28
Netw ork provider brow ser 5 4 8 42 30
Blogging 1 1 1 41 39
A22+A23+B2+B4: Use of connectivity features and services on mobile phone + interest from non-users
2009 TNS Copyright users: 17264
Bases: All mobile 21
22. The mobile internet is critical for giving emerging markets users access
to mobile entertainment and music
% visiting mobile internet site
(2008) (2008)
(2008)
Global Developed Emerging
38 31
34 (42%) (46%)
(37%)
Search
Connecting
20 19
20 (16%) (16%)
(16%)
Social net working
1 3
2 (N/A) (N/A)
(N/A)
Virt ual worlds
13 8
11 (14%) (17%)
(9%)
Shopping
Purchasing
13 2
8 (10%) (7%)
(11%)
Auct ion sit es
5 1
3 (5%) (2%)
(6%)
Gambling
14 25
20 (30%) (38%)
M usic (26%)
6 20
14 (19%) (21%)
(12%)
Ent ert ainment
Media
8 12
10 (N/A) (N/A)
(N/A)
Video sit es
4 6
5 (N/A) (N/A)
Pict ure sit es (N/A)
1 1
1 (N/A) (N/A)
(N/A)
Adult
27 27
27 (30%) (28%)
(31%)
News
27 6
16 (25%) (11%)
(34%)
Weat her
Information
16 14
15 (18%) (18%)
(18%)
Sport
11 11
11 (16%) (20%)
(13%)
Games
8 7
8 (12%) (14%)
(11%)
Business/ f inance
2 3
2 (6%) (9%)
(4%)
Aut omotive
3 4
3 (6%) (8%)
(5%)
Healt h
7 4
6 (9%) (6%)
(11%)
Travel
A33: Websites visited on mobile phone
2008 TNS Copyright internet users: 9640 6337 3303
Bases: All mobile
22
2009 Bases: All mobile internet users: 6792 4789 2003
23. Mobile music continues to boom with mobile gaming somewhat stagnant
% using
(2008)
(2008)
(2008)
Global Developed Emerging
(49%)
(64%) 53
71
59 (55%)
Still camera
(33%)
(31%) 43
40
42 (32%)
Video camera
Do wnlo ad
Imaging /
(5%)
(3%) 6
5 3
(4%)
TV/Video
video
Sidelo ad
(9%)
(5%) 9
(7%)
8 5
TV/Video
(3%)
(5%) 9
(4%) 14
11
Live TV
Lo ad graphics &
(19%)
(12%)
(15%) 10
17 10
themes
(35%)
(25%) 16
(31%) 31
38
M P 3 player
(27%)
(14%)
(22%) 42
28 14
FM /A M Radio
(19%)
(11%)
(15%) 36 Music
9
17
Do wnlo ad music
(28%)
(16%)
(22%) 21
26 5
Sidelo ad music
(27%)
(20%)
(24%) 30
17
25
Lo ad ringto nes
(22%)
(14%)
(18%) 11
18 11
Lo ad caller tunes
(57%)
(38%)
(48%) 40
37
46 Gaming
P lay games
(11%)
(10%)
(10%) 14
10 9
Do wnlo ad games
(12%)
(7%)
(10%) 29
7
11
Sidelo ad games
(N/A)
(N/A)
Uplo ad co ntent
(N/A)
9 22
9
to mo bile internet
(N/A)
(N/A)
Uplo ad co ntent
(N/A) 21
25
19
to P C
A22+B1: Use of content features and services on mobile phone
2008 TNS Copyright users: 12489 6696 5793
Bases: All mobile Local market
23
2009 Bases: All mobile users: 17264 8522 8742 data cuts