Rupert Murdoch discusses the growing pains of online media and the need to adapt quickly to changes in how young people access news. He notes that the next generation wants control over their media and news when, where and how they want it. Unless the media industry awakens to these changes and adapts, companies will disappear or become irrelevant. New revenue streams, audiences and types of journalism are emerging online. The rise of citizen media through blogging may lead to a power shift and change in the media model. Mainstream media needs to embrace and utilize citizen media through platforms, linking to blogs and allowing more user control over content.

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5. all mediums eventually powered by the internet

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