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Social media for  the Catholic Press Catholic Press Association  Conference  May 29, 2009 Anaheim, Calif. “ New ways to spread voices and images of hope”
 
 
A message from Pope Benedict XVI  http:// www.youtube.com/watch?v =Cd6BZwSXcNo&feature= channel_page
[object Object],[object Object]
[object Object],HIS HOLINESS POPE PAUL VI ON DECEMBER 4, 1963  The Church’s support for the integration of communication and emerging technology  began even before the Internet existed.
A few goals of Catholic journalists… ,[object Object],[object Object],[object Object]
Story mining ,[object Object],[object Object],[object Object],[object Object]
Reaching your audience ,[object Object]
According to a Pew Internet study… ,[object Object],[object Object],[object Object],[object Object],[object Object],ANSWER: D. 70-75
Adults using social media The share of adult internet users  who have a profile on an online social network site  has more than quadrupled in the past four years -- from 8% in 2005 to 35% at the end of 2008.
Listening tools for research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Finding sources:
More online info-mining tools: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
There are also…
[object Object],[object Object],[object Object],[object Object]
 
 
 
Catholics who blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twittering 101
Twitter lexicon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Breaking news
 
Links, comments and general chatter
And what’s for lunch
Catholics on Twitter ,[object Object],[object Object],[object Object],[object Object]
Exercise: Twitter 101 in action ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook 101
Facebook lexicon ,[object Object],[object Object],[object Object]
Posting videos, news from “friends”
 
Joining charities and other groups
Catholics on Facebook ,[object Object],[object Object],[object Object],[object Object]
Side note… Tinyurl.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
[object Object]
[object Object]
Tweet #1
[object Object],[object Object]
[object Object]
[object Object],[object Object]
Tweet #2
[object Object]
News story #1 www.cfcausa.org
[object Object],[object Object]
Blog #2
[object Object]
News story #2 www.cfcausa.org
[object Object]
Tweet #3
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object]
A few words about nonprofits as sources  for the Catholic Press
Nonprofits are everywhere.
Nonprofits love social media. *Google search is your friend X X X X www.redcross.org Am. National Red Cross X X X X www.cfcausa.org CFCA X X X X www.catholiccharitiesusa.org Catholic Charities X X X X http://crs.org Catholic Relief Svcs. X X X X www.cancer.org Am. Cancer Society X X X X www.salvationarmyusa.org Salvation Army X X X X www.livedunited.org United Way E-news FB Twitter Blog URL Organization
On the ground when breaking news happens.
Giving voice to the voiceless.
Offering stories with hope.
Social Media  = Listening Serving Sharing
 
It’s working when… ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Social Media = Worldwide 411 Offering new ways to spread voices and images of hope
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We are thankful for these resources: ,[object Object],[object Object],[object Object],[object Object]
www.cfcausa.org

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