The document discusses helping researchers overcome feelings of despair and lack of impact when faced with the "cold steep Wall of Academia". It encourages joining a quest to discover how research can make a real difference, and learning who supports this goal. Researchers are advised to choose their tools and strategies wisely, and awaken their ability to communicate their work and its importance to broader audiences.
Jaume Vilalta (Director of the Quequicom TV program in the TVC) and Xavier Kirchner (Director of the IMAE program in the FCRI) explain what's the key to Communicate Science.
jvilalta.b@tv3.cat
imae@fcri.cat
Workshop about increasing the impact of your research, the importance of good communication (incl. storytelling) and the use of social media.
Given at Research Day of Faculty of Engineering and Architecture at Ghent University.
20 Lessons From Creating An Online Outreach EmpireCraig McClain
After 10 million hits, 10,000 Twitter followers, and 10,000 Facebook followers all for a niche blog about the oceans, I reflect on what works and doesn't in online science communication
Jaume Vilalta (Director of the Quequicom TV program in the TVC) and Xavier Kirchner (Director of the IMAE program in the FCRI) explain what's the key to Communicate Science.
jvilalta.b@tv3.cat
imae@fcri.cat
Workshop about increasing the impact of your research, the importance of good communication (incl. storytelling) and the use of social media.
Given at Research Day of Faculty of Engineering and Architecture at Ghent University.
20 Lessons From Creating An Online Outreach EmpireCraig McClain
After 10 million hits, 10,000 Twitter followers, and 10,000 Facebook followers all for a niche blog about the oceans, I reflect on what works and doesn't in online science communication
12 sept2013 imd network orchestration martha g russellMartha Russell
Presentation to the eMBA delegation of IMD on September 12, 2013 at Stanford University. Martha G Russell, Executive Director mediaX at Stanford University & Tony Lai, StartX.
Slide set for members of Departement of Translation, Interpreting and Communication at Ghent University 12 October 2015. How can social media play a part in your research and the communication of your research?
Workshop for #EIDS2016 at Ghent University
This workshop is for PhD students who no longer need convincing that setting up a communication strategy is part of being a modern scientist or scholar. They also believe that social media has earned its place in this strategy. But they are not quite sure how to take it to the next level. Sure, they read the occasional blog or have created a Twitter account but now what? Esther will show you how social media (with a focus on Twitter) can fit into the larger scheme of developing and sharing your research.
How much can you say in one sentence? Useful Science Keynote Address at ComSc...Useful Science
ComSciCon is a series of workshops on science communication led and attended by graduate students. From April 12th-13th, Useful Science Director Maryse Thomas joined students at ComSciCon Pacific Northwest 2019 in Seattle and delivered the keynote address, encouraging students to take the plunge and kickstart their own sci-comm initiatives.
Barriers still exist in science, especially when it comes to communication. Many admit that scientists should be using simple, everyday language in scientific discussions and at the same time, they want to understand how science can help them live longer, healthier lives or get better-paying jobs. Scientists who tell stories that lead with the benefits to humanity will connect with their audience.
This year’s State of Science Index findings around the need for effective science communication have inspired us to make a difference. Our “scientists as storytellers” guide helps people in STEM fields enhance their communications skills, overcome common challenges, and learn how to make science more accessible, understandable and engaging to others.
Our guide features advice from world-renowned experts in communication—like journalist Katie Couric, actor Alan Alda, and author and former NASA astronaut, Captain Scott Kelly—as well as professional scientists who share proven practices in effective storytelling. Alda has dedicated many years to advancing science communications through the Alda Center for Communicating Science from which about 14,000 scientists have graduated.
If you’ve ever faced challenges when explaining science to non-scientists, this guide is for you. Download now to see how you can better communicate the innovative work you do
credit to
https://www.3m.com/
English Grammar and Essay Writing, Workbook 2 (College Writing, #2) by .... Amazon.co.jp: How to Write A+ Essays: Step-By-Step Practical Guides .... A Book of Essays: Buy A Book of Essays by unknown at Low Price in India .... Primary English Essay Book at Rs 35/piece | Nai Sarak | Delhi | ID .... Online essay books in english. 120 SPM English Model Essays (CEFR-aligned) (2021) | Shopee Malaysia. School English Essay Book at Rs 30/piece | निबंध किताबें in Delhi | ID .... English Essay Book | 20 Essays About Great People | Kids Books. Middle English Essay Book at Rs 30/piece | Essay Books in Delhi | ID .... Junior English Essay Book at Rs 50/piece | English Essay Book in Delhi .... Importance of reading books essay in English | Topics in English. Write an essay on book || Essay writing || English - YouTube. 10 lines essay on book in English - YouTube. Essay on Books | Books on Essay for Students and Children in English .... Download English Essay Book Pdf - Free Download File PDF. Essay On Books | Books Essay In English | Essay - YouTube. Download Free Essay Writing Book Archives | CSS Times. Essay on my favourite book in english || My favourite book essay .... English for Writing Research Papers ~ literăCUliteră. Download english essay book pdf.
Workshop for PhD researchers: Impact is ComingEsther De Smet
Workshop for PhD Introduction Day at Ghent University Feb 2017
How to maximise your research/societal impact by developing a communication strategy and using social media
An overview of citizen science including the diversity of projects and people involved. Includes a nod towards the potential influence citizen scientists may have on policy matters .
Thinking about Open Science practices, data sharing and lifetime, and communication from Climate Scientists. Slides based on a presentation given at the Lunchtime talk sessions from the MetOS Section, Department of Geosciences, University of Oslo, November 12th 2015.
This is a basic overview of several social media platforms as well as specific guidance for creating or improving the visibility of your research profile. Created for the Institute of Biodiversity, Animal Health & Comparative Medicine at the University of Glasgow.
12 sept2013 imd network orchestration martha g russellMartha Russell
Presentation to the eMBA delegation of IMD on September 12, 2013 at Stanford University. Martha G Russell, Executive Director mediaX at Stanford University & Tony Lai, StartX.
Slide set for members of Departement of Translation, Interpreting and Communication at Ghent University 12 October 2015. How can social media play a part in your research and the communication of your research?
Workshop for #EIDS2016 at Ghent University
This workshop is for PhD students who no longer need convincing that setting up a communication strategy is part of being a modern scientist or scholar. They also believe that social media has earned its place in this strategy. But they are not quite sure how to take it to the next level. Sure, they read the occasional blog or have created a Twitter account but now what? Esther will show you how social media (with a focus on Twitter) can fit into the larger scheme of developing and sharing your research.
How much can you say in one sentence? Useful Science Keynote Address at ComSc...Useful Science
ComSciCon is a series of workshops on science communication led and attended by graduate students. From April 12th-13th, Useful Science Director Maryse Thomas joined students at ComSciCon Pacific Northwest 2019 in Seattle and delivered the keynote address, encouraging students to take the plunge and kickstart their own sci-comm initiatives.
Barriers still exist in science, especially when it comes to communication. Many admit that scientists should be using simple, everyday language in scientific discussions and at the same time, they want to understand how science can help them live longer, healthier lives or get better-paying jobs. Scientists who tell stories that lead with the benefits to humanity will connect with their audience.
This year’s State of Science Index findings around the need for effective science communication have inspired us to make a difference. Our “scientists as storytellers” guide helps people in STEM fields enhance their communications skills, overcome common challenges, and learn how to make science more accessible, understandable and engaging to others.
Our guide features advice from world-renowned experts in communication—like journalist Katie Couric, actor Alan Alda, and author and former NASA astronaut, Captain Scott Kelly—as well as professional scientists who share proven practices in effective storytelling. Alda has dedicated many years to advancing science communications through the Alda Center for Communicating Science from which about 14,000 scientists have graduated.
If you’ve ever faced challenges when explaining science to non-scientists, this guide is for you. Download now to see how you can better communicate the innovative work you do
credit to
https://www.3m.com/
English Grammar and Essay Writing, Workbook 2 (College Writing, #2) by .... Amazon.co.jp: How to Write A+ Essays: Step-By-Step Practical Guides .... A Book of Essays: Buy A Book of Essays by unknown at Low Price in India .... Primary English Essay Book at Rs 35/piece | Nai Sarak | Delhi | ID .... Online essay books in english. 120 SPM English Model Essays (CEFR-aligned) (2021) | Shopee Malaysia. School English Essay Book at Rs 30/piece | निबंध किताबें in Delhi | ID .... English Essay Book | 20 Essays About Great People | Kids Books. Middle English Essay Book at Rs 30/piece | Essay Books in Delhi | ID .... Junior English Essay Book at Rs 50/piece | English Essay Book in Delhi .... Importance of reading books essay in English | Topics in English. Write an essay on book || Essay writing || English - YouTube. 10 lines essay on book in English - YouTube. Essay on Books | Books on Essay for Students and Children in English .... Download English Essay Book Pdf - Free Download File PDF. Essay On Books | Books Essay In English | Essay - YouTube. Download Free Essay Writing Book Archives | CSS Times. Essay on my favourite book in english || My favourite book essay .... English for Writing Research Papers ~ literăCUliteră. Download english essay book pdf.
Workshop for PhD researchers: Impact is ComingEsther De Smet
Workshop for PhD Introduction Day at Ghent University Feb 2017
How to maximise your research/societal impact by developing a communication strategy and using social media
An overview of citizen science including the diversity of projects and people involved. Includes a nod towards the potential influence citizen scientists may have on policy matters .
Thinking about Open Science practices, data sharing and lifetime, and communication from Climate Scientists. Slides based on a presentation given at the Lunchtime talk sessions from the MetOS Section, Department of Geosciences, University of Oslo, November 12th 2015.
This is a basic overview of several social media platforms as well as specific guidance for creating or improving the visibility of your research profile. Created for the Institute of Biodiversity, Animal Health & Comparative Medicine at the University of Glasgow.
Similar to Workshop for PhD researchers: Impact is Coming (20)
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Richard's entangled aventures in wonderlandRichard Gill
Since the loophole-free Bell experiments of 2020 and the Nobel prizes in physics of 2022, critics of Bell's work have retreated to the fortress of super-determinism. Now, super-determinism is a derogatory word - it just means "determinism". Palmer, Hance and Hossenfelder argue that quantum mechanics and determinism are not incompatible, using a sophisticated mathematical construction based on a subtle thinning of allowed states and measurements in quantum mechanics, such that what is left appears to make Bell's argument fail, without altering the empirical predictions of quantum mechanics. I think however that it is a smoke screen, and the slogan "lost in math" comes to my mind. I will discuss some other recent disproofs of Bell's theorem using the language of causality based on causal graphs. Causal thinking is also central to law and justice. I will mention surprising connections to my work on serial killer nurse cases, in particular the Dutch case of Lucia de Berk and the current UK case of Lucy Letby.
This pdf is about the Schizophrenia.
For more details visit on YouTube; @SELF-EXPLANATORY;
https://www.youtube.com/channel/UCAiarMZDNhe1A3Rnpr_WkzA/videos
Thanks...!
Seminar of U.V. Spectroscopy by SAMIR PANDASAMIR PANDA
Spectroscopy is a branch of science dealing the study of interaction of electromagnetic radiation with matter.
Ultraviolet-visible spectroscopy refers to absorption spectroscopy or reflect spectroscopy in the UV-VIS spectral region.
Ultraviolet-visible spectroscopy is an analytical method that can measure the amount of light received by the analyte.
Multi-source connectivity as the driver of solar wind variability in the heli...Sérgio Sacani
The ambient solar wind that flls the heliosphere originates from multiple
sources in the solar corona and is highly structured. It is often described
as high-speed, relatively homogeneous, plasma streams from coronal
holes and slow-speed, highly variable, streams whose source regions are
under debate. A key goal of ESA/NASA’s Solar Orbiter mission is to identify
solar wind sources and understand what drives the complexity seen in the
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techniques with high-resolution observations and measurements, we show
that the solar wind variability detected in situ by Solar Orbiter in March
2022 is driven by spatio-temporal changes in the magnetic connectivity to
multiple sources in the solar atmosphere. The magnetic feld footpoints
connected to the spacecraft moved from the boundaries of a coronal hole
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Cancer cell metabolism: special Reference to Lactate PathwayAADYARAJPANDEY1
Normal Cell Metabolism:
Cellular respiration describes the series of steps that cells use to break down sugar and other chemicals to get the energy we need to function.
Energy is stored in the bonds of glucose and when glucose is broken down, much of that energy is released.
Cell utilize energy in the form of ATP.
The first step of respiration is called glycolysis. In a series of steps, glycolysis breaks glucose into two smaller molecules - a chemical called pyruvate. A small amount of ATP is formed during this process.
Most healthy cells continue the breakdown in a second process, called the Kreb's cycle. The Kreb's cycle allows cells to “burn” the pyruvates made in glycolysis to get more ATP.
The last step in the breakdown of glucose is called oxidative phosphorylation (Ox-Phos).
It takes place in specialized cell structures called mitochondria. This process produces a large amount of ATP. Importantly, cells need oxygen to complete oxidative phosphorylation.
If a cell completes only glycolysis, only 2 molecules of ATP are made per glucose. However, if the cell completes the entire respiration process (glycolysis - Kreb's - oxidative phosphorylation), about 36 molecules of ATP are created, giving it much more energy to use.
IN CANCER CELL:
Unlike healthy cells that "burn" the entire molecule of sugar to capture a large amount of energy as ATP, cancer cells are wasteful.
Cancer cells only partially break down sugar molecules. They overuse the first step of respiration, glycolysis. They frequently do not complete the second step, oxidative phosphorylation.
This results in only 2 molecules of ATP per each glucose molecule instead of the 36 or so ATPs healthy cells gain. As a result, cancer cells need to use a lot more sugar molecules to get enough energy to survive.
Unlike healthy cells that "burn" the entire molecule of sugar to capture a large amount of energy as ATP, cancer cells are wasteful.
Cancer cells only partially break down sugar molecules. They overuse the first step of respiration, glycolysis. They frequently do not complete the second step, oxidative phosphorylation.
This results in only 2 molecules of ATP per each glucose molecule instead of the 36 or so ATPs healthy cells gain. As a result, cancer cells need to use a lot more sugar molecules to get enough energy to survive.
introduction to WARBERG PHENOMENA:
WARBURG EFFECT Usually, cancer cells are highly glycolytic (glucose addiction) and take up more glucose than do normal cells from outside.
Otto Heinrich Warburg (; 8 October 1883 – 1 August 1970) In 1931 was awarded the Nobel Prize in Physiology for his "discovery of the nature and mode of action of the respiratory enzyme.
WARNBURG EFFECT : cancer cells under aerobic (well-oxygenated) conditions to metabolize glucose to lactate (aerobic glycolysis) is known as the Warburg effect. Warburg made the observation that tumor slices consume glucose and secrete lactate at a higher rate than normal tissues.
Professional air quality monitoring systems provide immediate, on-site data for analysis, compliance, and decision-making.
Monitor common gases, weather parameters, particulates.
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1. The cold steep Wall of
Academia seems to have
been guarded for many
years now. Once in a
while some find the
cracks or hidden exits.
But you still feel that
you know nothing and
that a scientist should
always pay his debts.
Despair no longer - help
is at hand. Join me for
this quest and discover
how your research can
make a difference for
the realms of men.
Learn who is friend or
foe. Choose your
weapons and awake the
social dragon within
you.
Esther De Smet
2.
3. 1. Wear your crest with pride
2. Explore other kingdoms
3. Tell a story as strong as Valyrian
steel
4. Recruit worthy bannermen
5. Don’t become a White Walker
6. A scientist has a name
7. Unleash your dragons
8. Don’t lose yourself in the game
9. Cherish little birds
10. Attain the Iron Throne
The man who fears losing has already lost.
Arya Stark
4. A very small man can cast a very large shadow.
Varys
5. Science is based on building on, reusing
and openly criticising the body of
scientific knowledge.
Panton Principles
Publish or perish
Be visible or vanish
6.
7.
8. Knowledge also needed to be ‘socially robust'
because its validity was no longer determined solely,
or predominantly, by narrowly circumscribed
scientific communities
but by much wider communities of
engagement comprising knowledge producers,
disseminators, traders and users.
Helga Nowotny , Peter Scott and Michael T. Gibbons - Re-Thinking Science: Mode 2 in Societal Context
(2003)
9. For society
• Improve effectiveness and sustainability of
policy and activities by ‘third parties’
• Improve social cohesion and well-being
• Enlarge economic prosperity and robustness
• Improve quality of life and cultural wealth
For science
• Continuity of funding
• Trust of citizens
• Touchstone
For you
• Early stage feedback, improve
focus/methodology
• Relevance: importance, timing, scope
• Participation
• Personal skills
10. He who works with his door
open gets all kinds of
interruptions, but he can also
occasionally get clues as to
what the world outside is and
what might be important.
Richard Hamming
(mathematician)
13. What will resonate with
other people?
CENTRAL IMAGE
POINT of CONNECTION
Not too much: amount,
details, nuance
NARRATIVE
14.
15.
16.
17.
18.
19. Communication/PR Office
Unit for Science Communication
Research communication (incl.
scholarly communication)
Faculty communication officer
Dedicated person within research
group/department
External partners
WHO’S THERE TO HELP YOU?
20.
21. Website
Repository: deposit & OA
mandate
Funding
Training
Network
The man who passes the sentence should
swing the sword.
Ned Stark
28. What results come up about you?
Are all results linked to your
institution(s)?
If the results are nothing to do with
you, would that be obvious to
someone else looking for you?
(Goodier and Czerniewicz)
29. Do you have an easily accessible,
comprehensive list of your
publications online?
Do your online profiles give a brief
but comprehensive view of you as
an academic?
Do you want to use different
profiles for different purposes?
Are some services more suitable for
your discipline than others? Are
more of your colleagues using a
certain service?
(Goodier and Czerniewicz)
30.
31.
32.
33.
34. Status anxiety: should academics be using social media? D. Lupton
Reaching out. Nature blog by Soapbox Science (7 June 2012)
35. “Twitter activity was a more
important predictor of citation
rates than 5-year journal impact
factor.” Peoples (2016)
http://journals.plos.org/plosone/
article?id=10.1371/journal.pone.0
166570
“Papers mentioned on Twitter are
more downloaded & cited than
papers which are not.” Shuai
(2011)
36. News items and editorial material exhibit the
highest density of tweets, even exceeding
citation density.
Both citations and social media metrics
increase with the extent of collaboration and
the length of the references list.
Social media cannot overcome citation delay
38. What do you want to achieve by engaging with
social media?
Consider producing social media content as a
normal part of your working life.
Develop a sense of the advantages and
limitations of each different platform.
Be realistic about the time available to you.
Know who can help you.
Be aware of your digital footprint but don’t
become paralysed by overestimating your
visbility and the potential risks that come from
this.Invest in visibility of your social media presence.
Re-use content but adapt to your chosen tool.
Get your timing and your story right.
It’s all about finding a balance &
having fun!
39.
40. Short messages (tweets): 140
characters (excl. pic & reply)
Follow and be followed
Timeline or feed with tweets
Hashtags & handles
Tweet & retweet
47. Your institutional affiliation
Your research interests
Other accounts you’re involved with
Your personal interests
Hashtags you contributed to
An additional website
Picture (incl. banner)
50. Typing numbers wrongly in
hospitals can kill people.
Understanding why it happens can
help design better systems and stop
it!
Does UK learn from history in
Middle East? Could it improve?
Crucial research to avoid past
mistakes & save blood & treasure
Can we forecast average weather
conditions months in advance? Sure.
What about malaria? Yep. How?
Male baboons don't care about the
symmetry of female baboon butts,
but other females might.
The key to coexistence between big
cats and livestock farmers? One
word: compassion
#ShareMyThesis
#TweetYourThesis
@lolmythesis
51. Determine a strategy and stick to it
Management of expectations: bio &
content/activity to match
Tweet ‘thickly’ and according to the
rules
Build a network and include
influencers
Social medium = interaction
Authencity, politeness, integrity
54. @ResearchUGent
@sterretje8
1. Wear your crest with pride
2. Explore other kingdoms
3. Tell a story as strong as Valyrian
steel
4. Recruit worthy bannermen
5. Don’t become a White Walker
6. A scientist has a name
7. Unleash your dragons
8. Don’t lose yourself in the game
9. Cherish little birds
10. Attain the Iron Throne
Editor's Notes
*** Line-up of recruits for the Wall ***
You have been seated into little groups. These are your fellow-recruits in this quest.
Introduce yourselves to each other: your research discipline + your favourite fictional character
Break after lesson 5
Your first lesson is to take pride in what you do as a scientist.
You have the power to change the world – even if it doesn’t seem that obvious to other or even to you.
But with this great power comes great responsibility.
So in your work try to be as open as possible.
Share your ideas, results and data with the scientific community – and convince others to do so as well.
Join me in spreading this new war cry!
*** discussion on how the participants are already encouraged to be open or what actions they might take ***
But it is not just about making a mark on science. Remember that there are other realms out there that need exploring.
Being the warden of Castle Knowledge is an honourable duty but what exactly is this treasure you are sitting on or defending?
Knowledge is ideally ‘socially robust’ which means it does not solely serves your small scientific family
but also all the other families outside the gates of your keep.
So get on your horse and explore other kingdoms, talking and listening to people on the way, staying at strange inns, getting lost –
Always considering where you’re going and who you can help along the way.
Start caring about the impact of your research.
Understand what science may mean to society.
But also why it should matter to be vocal about the importance/impact of science for science itself and you.
Open science is more than a new buzzword in academia.
It is also about allowing society into your world and venturing into society yourself.
Think about what you might do to make your research easily discoverable and accessible to other audiences besides your peers.
Look at how other people outside the scientific and academic realm might influence your work and your attitude.
What are the ways in which you can interact with them? How approachable are you?
How can you be at the service of society?
*** Discuss in group + score using the card ***
Storytelling is all about using the trick of engaging narratives when communicating about your research.
It is something you should really invest in.
It is our lesson 3.
You must accept that science might not interest everyone. It even scares some people.
Also remember that details important to you may not resonate with other people – even other researchers.
Is there anything in your research which may though?
When considering this question, be honest with yourself, and try to embody someone else who hasn’t spent years toiling over your niche subject area.
Resist the temptation of covering too much of your research. Don’t get bogged down in the details. Try to avoid unnecessary nuance.
So use age-old tricks of narrative.
May and Watts (2012) describe an eight-art story structure: http://www.dailywritingtips.com/how-to-structure-a-story-the-eight-point-arc/
Maybe the 8-point arc is too heavy-handed for you?
Start with at least finding that central image that people can connect with.
Link: http://blogs.lse.ac.uk/impactofsocialsciences/2014/08/27/academic-storytelling-risk-reduction/
Rigorous researching and attention-grabbing storytelling are very different trades but that does not mean that they are mutually exclusive.
By finding that point of connection in your research you’ll go a long way.
Storytelling is essentially about touching the hearts and heads of your audience (in that order!): making them laugh or cry, inviting them to join you on your journey, challenging them to think.
It’s about making them care so be authentic.
It’s about making a lasting impression and letting your passion inspire them.
It’s about bringing in visuals to add strength and imagination to your tale.
In short: it’s about making an impact.
https://youtu.be/2xCLCB51fBw
*** Exercise: what is your central image? What is your story? ***
In Lesson number Four we come to terms with the fact that everyone needs help and should surround themselves with worthy allies who bring added value to your science engagement through their expertise. You are not in this alone.
In engagement and communication as in research it is important to build up a sturdy network.
You only have so much time and energy so investing it wisely is key.
Look for meaningful encounters – and not just the usual suspects.
Think: who can help you have a bigger impact?
As a PhD student it is important to have role models. Think who this might be for you.
Identify partners in your quest starting within your own university:
*** show of hands – who knows about/uses these? ***
So make sure these people know about you, your expertise, and your engagement preferences/talents
OUTSIDE YOUR ORGANISATION
Also identify who else might benefit from your science engagement:
from your research: general public and specific target groups
from your communication about your research: (specific) media
Interesting exercise: identify the stakeholders of your research (both positive and negative)
*** table exercise *** post-its
But it is not enough to know the go-to people, the intermediaries.
It also helps to know where the essential information is and what small actions can make a big difference. Some things you need to do yourself.
We are halfway through our quest to attain the Iron Throne. We have learnt a lot about our own attitude and skills but it is now time to delve deeper into the tools that are at our deposal.
Lesson 5 reminds us of the fact that when it comes to those tools it pays off to evolve and step into the future.
So get with the times and don’t become a White Walker. Start with discovering your online identity and then caring about it and aim at becoming a ‘networked scholar’.
Interesting resource: Goodier and Czerniewicz, http://openuct.uct.ac.za/sites/default/files/Online%20Visibility%20Guidelines.pdf
Writing for Research (March 2014) https://medium.com/advice-and-help-in-authoring-a-phd-or-non-fiction/are-you-an-academic-hermit-6d7ae5a0f16a
*** very unscientific Quiz about digital behaviour ***
How many people looking for info online? 70%
How many scholars without online contact details: 35%
How many scientific papers are published each year? 1.8 million – this doubles every nine years!
How many researchers think they should probably do more to promote their research online? 78%
If researchers do use online media to make professional info publicly available, how many put data sets online? 15% (published) 7% (unpublished)
(Both online survey Piirus September 2014)
How much of Ghent Uni Biblio is open access? 30%
What is the world’s largest non-scholarly referrer of DOIs? Wikipedia
How many new Wikipedia articles per minute? 6
How many researchers on Twitter (Priem 2012): 1/40 – 2,5%
*** Quiz: academic social media networks and digital tools ***
“Scientists have been harnessing the power of social media to fundamentally speed up the pace at which they are developing and sharing knowledge, both
within scientific communities and with the general public (Bik and Goldstein, Ogden 2013). There is a growing diversity of “social ecosystems” that support the
scientific and scholarly use of social media (Bar-Ilan et al. 2012). For example, scientists are using collaborative project spaces (Wikipedia, Google Docs,
figshare, GitHub), blogs and microblogs (Research Blogging, Twitter), online content communities (YouTube, Mendeley, CiteULike, Zotero), and professional
networking sites (Facebook, Academia.edu, LinkedIn, ResearchGate) to develop new ideas and collaborations that culminate in concrete scientific outputs.” (Darling 2011)
“Central to your attitude as a networked scholar is your identity, and in this case we focus on your online identity - defined as ‘the extent to which others can identify you online as a scholar’. This is why it is critical to become aware of your online presence and to shape and maintain this presence.”
So that is lesson six.
digital footprint is your active contribution to and interaction with the online world
digital shadow is content about you posted and uploaded by others, as well as automatically generated and collated content
You should try and maximise the former and watch the latter, especially as it is difficult to control. The best way to drown out content about yourself that you may not like is to upload content of your choice.
*** Google yourself ***
It is also useful to do specific Google searches. You could start with Google Images, Google Videos, Google Books and Google Discussions. You might even set up some Google Alerts.
Assessing and improving your online presence
Let these questions guide you along.
Tip: make sure you use the platforms that your university has on offer. They often got better SEO than individual initiatives.
Number 1: keep your academic repository up to date and use this as your starting point.
Also remember the world outside academia: it might pay off to create a LinkedIn profile in which you link to your repository.
(*** discuss with your neighbour ***)
Okay, now you seem ready to really unleash the dragons of social media
There are many online tools available for disseminating your research and/or for interacting about science. The important thing is choosing the right tool for your specific goal. And then making it your own and giving it a natural place in your work and life so it does not feel like a chore.
http://www.andymiah.net/2012/12/30/the-a-to-z-of-social-media-for-academics/
(starting in left-hand corner below)
Website: not just profile page but also group pages with news items, dedicated project websites etc.
LinkedIn: profile that helps you to connect outside academia
Visual platforms: Flickr, Instagram (second largest socmed platform!)
Pinterest (big in US!) - http://www.researchtoaction.org/2012/07/whats-all-the-interest-in-pinterest-how-can-it-be-used-for-academic-research-communication/
examples: https://www.pinterest.com/smithsonianscie/ and http://readwrite.com/2013/09/25/best-instagram-accounts-for-science-geeks
In between visual and blog: Tumblr (bijv. http://medresearch.tumblr.com/ and http://oupacademic.tumblr.com/ but also http://wheninacademia.tumblr.com/ and http://wheninacademicresearch.tumblr.com/ and http://allmalepanels.tumblr.com/)
Reddit Science and Quora
Online Commenting
Opinion pieces for all kinds of media
SlideShare
Wikipedia: huge audience, use your expertise to improve the world’s largest source of knowledge
as a means to open up science: https://blog.wikimedia.org.uk/2014/10/using-wikipedia-to-open-up-science/
Data visualisation
Infographics: http://blogs.biomedcentral.com/bmcblog/2014/08/11/the-power-of-pictures-how-we-can-use-images-to-promote-and-communicate-science/ > the importance of visuals (academic poster becomes infographic)
Bijv. http://www.studiolakmoes.nl/projecten-database/zo-deelt-de-ambulancezorg-een-jaarverslag-vol-cijfers
Twitter
Facebook: http://indianapublicmedia.org/amomentofscience/facebook-science-pages/
Online book reviews including popular books based on science: http://blogs.lse.ac.uk/lsereviewofbooks/category/disciplines/media-studies/
Blog: separate, group, guest
Ted talk (maybe start locally with TedX) – Scientists Popularizing Science: characteristics and impact of TED Talk Presenters (PLOSONE April 2013): “Presenters are predominantly male and non-academics. Although TED popularizes research it may not promote the work of scientists within the academic community.”
Podcasts
Youtube - Vimeo
https://www.youtube.com/user/jmccorma1234/videos
Explanimation: e.g. Crash Course Biology https://www.youtube.com/playlist?list=PL3EED4C1D684D3ADF > Choose your audience / Deliver in style / Stay focused / Get to the point / Be part of the community / Give the audience an anchor / Be a person not a company
https://www.youtube.com/watch?v=Rk2izv-c_ts
For the sake of full disclosure we must also look at the challenges and pitfalls all this online presence and engagement activities bring with them.
How do you mitigate these so that you don’t lose yourself in the game?
*** What do you think are the biggest barriers to engaing via social media?***
There are solutions for some of these – or at least ways of coping with these issues.
TIME: choosing, integrating it
PLAGIARISM: tweeting or blogging ideas and new analyses can provide a ‘time stamp’ for ideas that are yours, establish ownership of particular topics
COPYRIGHT: look into creative commons, if you’re uncomfortable or unsure – don’t, use pre-prints
WRONG: set the record straight, be witty about it, know when to stop
It is a nuanced story.
Not everyone is a fan or naturally gifted or even at ease when participating in science engagement and/or social media.
There might even be criticism of peers or mentors.
Institutional rewards and incentives are lacking.
Not everyone’s research is applied or sexy.
There is also a worry that we might be evolving towards more of the same: Academic attention economy (cf. Kardashian Index)
Now maybe you would like some scientific proof that it is all worth it?
With the rise of online outreach by academics we also saw a rise in articles and papers about social media (eg. By 2014 2000 articles and 3000 conferences papers about Twitter)
Twitter Predicts Citation Rates of Ecological Research (Peoples 2016)
“Twitter activity was not driven by journal impact factor; the ‘highest-impact’ journals were not necessarily the most discussed online.”
ALTMETRICS > An umbrella term for spectrum of social media-based metrics:
often proposed as alternative to citation-based indicators
And as a tool to measure the impact of science outside academia
“Most studies show that, although citations and the new metrics are to some extent positively correlated, these correlations are very weak.”
Quote from a recent and very interesting article by scientometricians concluding that at the most, social media metrics may function as complements to other types of indicators and metrics. Some more findings from this same article
Also, questions are raised about a certain bias. A bias in topics: do social media only pay attention to the sex, drugs and rock and roll of science? A bias in broadcasters: social sciences and humanities are the most often found on social media platforms.
Or is a matter of shouting the loudest?
“Just like a taller, more powerful radio tower will boost a signal so it can be heard at a greater distance; it makes sense that more people will read a paper if the writer is active on social media. Of course, because we wrote it, we think it’s great that our paper has proved so popular, but we have to ask: in the future, will the highest quality papers be read most? Or will it be only those papers backed up by the loudest voices?” - Academic blogging is part of a complex online academic attention economy, leading to unprecedented readership, I. Mewburn and P. Thomson for LSE Impact blog (Dec 2013)
Let’s wrap this discussion up with the four words scientists love to hear: more research is needed!
http://markcarrigan.net/2015/10/26/my-tips-on-social-media-for-academics-in-the-times-higher/
Although it is a big investment and there are some definite challenges, there are great benefits to integrating social media into your research – not just as a way to communicate but also as a means to become a better scholar. Social media offers you the means to interact directly with a broader audience – often without ‘corporate interference’.
Although it can be great fun and many of the social media look flighty (eg. half-life of a tweet is 18 minutes) it should not be taken lightly but approached in a strategic and professional manner.
It’s all about finding the right balance:
Not overthinking it but using it to your advantage
Getting into the spirit of sharing and interacting while keeping focus in your own research and not losing yourself in procrastination
Giving it a natural place in your time management and approaching it so you feel comfortable with it
Twitter is a microblogging and social media platform that allows users to send short messages of up to 140 characters (including spaces).
You ‘follow’ other Twitter users, which means that you subscribe to their updates and can see their messages or ‘tweets’ in your feed.
Other Twitter users can also follow your messages, which means that you now have ‘followers’ and that your tweets are transmitted instantly to them.
Twitter is an easy but worthwhile tool to start engaging about your research.
These are some of the benefits:
- Connect with peers and building a scholarly network. Quote: “It’s allowed me to open up new communities for discussions and increase the interdisciplinarity of my research.” (A network boost by M. Baker. Nature, 12 Feb 2015) > “virtual department of professional connections beyond your institution”
Sharing and finding resources (think ‘open science’)
Generating and refining ideas
Honing writing skills: try building up a lucid argument in 140 characters!
Reputation management (part of larger strategy in managing your digital footprint/shadow)
Dissemination of your research. Don’t just tweet your new scientific articles but try to capture the attention of more people by making the content accessible.
Public engagement and creating involvement: why not look for participants this way?
And remember, there’s a lot of journalists and media outlets on there too…
Jobs & prof. development:
“Following institutions, companies and individuals on Twitter can offer clues about workplace culture and ongoing projects in a way that static website do not.”
“Junior researchers are creating identities that don’t have to be routed through the principal investigator.” (A network boost by M. Baker. Nature, 12 Feb 2015)
It is a great tool for conferences:
Back-channel: capture content & provide feedback, share questions and resources
Connecting and networking
Virtual participation
There is of course a big social element to it (especially for ECRs):
Break isolation
Look over the fence
Find fellow victims
Real-life scholar
Sheer fun of it
A) Initial tweet by Dr John Bruno, offering a new, unpublished finding for comment on Twitter
B) A reply from a non-scientist, asking for non-technical explanation
C) A reply from scientist Grantly Galland, who has relevant data to contribute to the project. The scientists strike a new collaboration.
#sharemythesis: competition by British Library
LOL my thesis: tumblr
show123
If you have been paying attention to all the previous lessons and are willing to put them to work, you’re ready finally claim your prize.
ACADEMIC PRESTIGE
Better understanding the impact of your research and describing it leads to more succesful grant proposals.
Promoting your publications and work, increases the chance of people seeing them and citing them.
Or connecting their research with yours.
NETWORKING
Reaching out might offer professional perspectives outside academia.
Broadly communicating about your research creates opportunities for partnerships (and thus funding) to might have remained hidden.
REAL IMPACT
Sharing your research leads to more multidisciplinarity and more efficient innovation.
Collaboration and coproduction brings real solutions to small and grand challenges.
Putting your scientific passion on stage increases your standing as a public intellectual and establishes you as an academic expert.
From my idealistic view, it simplies makes you a better researcher but it also makes sure that the general public and the powers that be keep supporting science and providing funding.