The document discusses the two-wheeler industry in India. It notes that India is the second largest producer of two-wheelers in the world, which many Indians, especially youth, prefer over cars for their economical price, fuel efficiency, and ease of maneuvering in traffic. It provides details on the major manufacturers in India, popular motorcycle models, and the growth and marketing strategies of leading companies in the two-wheeler sector.

1. automobile
industry designs,
develops, manufactures,
markets, and sells motor
vehicles, and is one of the
world's most
important economic
sectors by revenue

3. Two wheelers are not
only economical but
save your time as it can
be easily manoeuvred
through the traffic.
In the past few years,
automobiles have
grown exponentially
and consequences are
being felt on city roads.

4. DUCATI 848 STREET FIGHTER
•India, is the second
largest producer of two-
wheelers in the world.
•Majority of Indians,
especially youngsters
prefer motorbikes rather
than cars
•Large variety of two
wheelers are available in
the market, known for
their latest technology
and enhanced mileage.

6.  BENEFITS  MANUFATURERS
 Economical price  Royal Enfield Motors India Ltd
 Suzuki Motor Corporation
 Safety
 TVS Motor Co.
 Fuel-efficient  Yamaha Motor India Pvt.Ltd.
 Comfort level  Mahindra 2 Wheelers Ltd.
 Harley Davidson
 Hyosung
 Ducati
 Bajaj Auto Ltd.
 Electrotherm India Ltd
 Hero Honda Motors Ltd.

7.  The top two companies in the two wheeler sector - Hero MotoCorp and
Bajaj Auto - are seeing renewed investor interest after several months, with
stocks trading close to their 52-week highs.
 Motorcycle manufacturers have benefited from an expansion in their rural
marketing strategy and continued to grow their vehicle sales

8. Established in 1945, Bajaj Auto  TWO WHEELERS
Ltd. was incorporated as a
trading company. Till 1959,
 >> MOTORCYCLE
they imported scooters and
 Bajaj Pulsar 200NS
three-wheelers from Italy and  200 CC
sold them in India  Bajaj Discover 150 DTSi
 150 CC
 Bajaj Avenger
 180 CC
 Bajaj CT 100
 99.27 CC
 Bajaj Discover DTSi
 135 CC
 Bajaj Kawasaki Caliber
 111.6 CC
 Bajaj Kawasaki Boxer
 111.6 CC
 Bajaj KB 125

9. YEAR BIKES
Hero Honda Motors Ltd.
is a result of the joint 1985 Hero Honda CD-100
venture between India's 1989 Hero Honda SLEEK
Hero Group and
1991 Hero Honda CD-100 SS
Japanese Honda Motors
Company in the year 1994 Hero Honda SpLendor
1983 1997 Hero Honda Street
1999 Hero Honda CBZ
2001 Hero Honda PASSION
2002 Hero Honda DAWN, AMBITION
2003 Hero Honda CD-DAWN, SPLENDOR
+, PASSION + and Hero Honda
KARIZMA
2005 Hero Honda SUPER-SPLENDOR,
CD-DELUX, GLAMOUR, ACHIEVER

10. ROYAL ENFIELD MOTORS
 Established in 1955, Royal
Enfield was the brand of the
Enfield Cycle Company.
Royal Enfield is one the Ducati is a motorcycle brand which is
oldest bike on the road. famous in the world for high performance
 In 1990, Royal Enfield bikes. The company manufactures both
entered into a strategic racing and on road use motorcycles.
alliance with the Eicher Some its model are- DUCATI
Group, and later merged MONSTER(1078cc), DUCATI
SUPERBIKES(1099cc), DUCATI
with it in 1994.
STREETFIGHTER(1099cc)

11.  Suzuki Motors Corporation is
an admired world leader in high-
performance automobiles, SUVs
and motorcycles.
 MODELS
 Suzuki Slingshot(124cc)
 Suzuki Hayabusa (1300cc)
 Suzuki Access (125cc) The iconic US motorbike
 Suzuki Intruder M1800R (1783cc) manufacturer Harley Davidson has
finally arrived in Indian markets on
August 27th 2009.

12. CONCLUSION