This document provides an overview of the motorcycle industry in India. It discusses the origins of motorcycles and traces the development of the industry in India from 1955. It profiles the major players in the Indian motorcycle market including Hero Honda, Bajaj Auto, TVS Motors, Honda Motors, Yamaha Motors and Royal Enfield. It analyzes the market share and best-selling models of each manufacturer. Key factors influencing growth in the Indian motorcycle market are also examined.

1. Bikes in India
By:-
Himanshu Saxena
Chandan Kumar Singh
Amritesh Singh
Mahesh Dontul
Sashikanth Yenika
Anurag Rana
Piyush Bhandari
Yudhvir Singh
Nirvan Rustagi
Gaurav Tripathi

2. Contents
• Introduction
• Hero Honda
• Bajaj Auto
• TVS Motors
• Honda Motors
• Yamaha Motors
• Royal Enfield
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3. Bikomania

4. Origin of Bikes
Gottleib Daimler-First gas engine motorcycle-1885
8/6/2012 4

5. Origin of Bikes
• The first bike ever was inspired from a horse carriage
and was called ‘Indian’ built by the Indian Motorcycle
company in America.
• Birth of the motorcycle industry in India in 1955 for the
Indian army.
• The first batch of 350cc Bullet - the super bike in India of
all times, from the Royal Enfield Company of UK were
received and assembled at Chennai.
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6. Bikes And Its Needs
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7. Bikes And Its Needs
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8. Bikes And Its Needs
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9. Bikes And Its Needs
8/6/2012 9

10. Motorcycle Distribution Across Globe
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11. Distribution Across Asia
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12. Production : Top 10 Countries
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13. Sales trends in India
• Second largest market in the world
• 5 times the size of Indian passenger car
market
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14. Factor Influencing Indian Market
• Infrastructure development, especially in rural
areas
• Increase in disposable income
• Innovation- development and introduction of
new products, new technology, etc.
• Product characteristics like greater utility (in
terms of road space, parking space, low cost
of acquisition, etc.)
• Current low penetration rate (MC/1000 pop)
8/6/2012 14

15. Major Players
8/6/2012 15

16. Market share
1% Sales
1%
3%
13% Hero Honda
Bajaj Auto
TVS Motors
12%
HMSI
53%
Yamaha India
suzuki
18%
Royal enfield
8/6/2012 16

17. Contents
• Introduction
• Hero Honda
• Bajaj Auto
• TVS
• Honda Motors
• Yamaha
• Royal Enfield
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18. “Hero Honda – Desh ki dhadkan ”
• Hero Honda
– People
• Brijmohan Munjal – Chairman
• Pawan Munjal – CEO @ MD
– Products
• Bikes
8/6/2012 18

19. Hero Honda first to introduce Bikes in
India
• Huge Population( 1billion in 1980’s)
• 35% of the population were Improvised.
• Growth in per capita income in last decade.
• Growing infrastructure.
• “THE LISCENCE RAJ” customers in India for
Bajaj Chetak were made to wait for 10 years
• Ideal environment for two wheeled scooters
8/6/2012 19

20. Hero Honda
Hero Honda
• Basic Details
– Head quarters in Dharuhera,Haryana
– Revenue $ 2.8 bln
– Website: www.herohonda.com.
– M.D. and CEO – Pawan Munjal
– Chairperson Brijmohan Munjal
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21. Milestone and Activities
• 1983 Joint Collaboration Agreement with Honda Motor Co. Ltd.
Japan signed
• 1984 Hero Honda Motor Ltd. Incorporated
• 2000 Splendor declared 'World No. 1' - largest selling single two-
wheeler model .
• HHML is known for its innovative & Aggressive Marketing. The
advertising budget is of Rs.120 crores. All the mediums are used
extensively, be it print or mass media like T.V & hoardings.
• HHML also promotes sports in the country. It is also the sponsor of
the ICC world Cup 2003 and half of the Indian team represents Hero
Honda.
• Also, advertising is done at a local level by dealers, in which HHML
also contributes to help dealer promote the dealership in the local
area.
8/6/2012 21

22. Products time lines.
• 1985 – CD 100 rolled out
• 1989 – Sleek introduced Fuel
economic
• 1991 - CD 100SS introduced
bikes
• 1994 – Splendor introduced
• 1997 – street introduced
• 1999 – CBZ introduced CBZ(Power & Style)
• 2001 – Passion and joy introduced
• 2002 – Dawn and Ambition introduced
• 2003 – CD Dawn, Splendor+, Passion plus, Karizma
• 2004 – Ambition 135 and CBZ*
• 2005 – Super Splendor, CD Deluxe, Glamour, Achiver. Wide mix of
• First scooter model Pleasure introduced. bikes
• 2007 - Hunk, CD Deluxe, Passion Plus, Splendor NXG
• 2008 - Passion Pro, CBZ Xtreme, Glamour Fi , Glamour
• 2009 - Karizma – ZMR
• 2010 - splendor pro, Hunk.
8/6/2012 22

23. Bikes of Hero Honda
Sl.no Brand name Category Price(INR) Brand
1 Splendor 100 cc 39,000
2 Splendor+ 100 cc 42,350
Splendor
3 Super splendor 125 cc 48,600
5 Splendor Nxg 100 cc 43,600
6 Passion Pro 100 cc 46,500
Passion
7 Passion+ 100 cc 42,000
8 CBZ 160 cc 58,300
CBZ
9 CBZ Xtreme 160 cc 63,000
10 Hunk 150 cc 61,800 Hunk
11 Karizma 225 cc 75,700
Karizma
12 Karizma ZMR 225 cc 95,000
8/6/2012 23

24. Splendor
8/6/2012 24

25. Splendor “Fill it shut it forget it”
Go
• Launched in 1994
• Variants:-
– Splendor
– Splendor+ ………………………”Generation nayi bharosa wahi”
– Super Splendor.
– Splendor NXG
– Splendor Pro
• Made to cater for the need of the customer for fuel efficiency.
• Target customers
– People who go for job and want fuel efficiency
– Comfortable driving experience
– People who want less maintenance
– Decent looks and styling during that Point of time
8/6/2012 25

26. Hero Honda Passion
8/6/2012 26

27. Hero Honda Passion “Born in a studio”
Go
• Launched in 2001
• Operates in:-
– 100 cc.
– Fuel economy( a bit more stylish than Splendor)
• It got introduced as a bridge model between CBZ and
Splendor .
• Target customers
– Those who wanted a mix of Style and Fuel efficiency.
8/6/2012 27

28. Hero Honda CBZ
8/6/2012 28

29. CBZ “Fully loaded ”
Go
• Launched in 1999
• Operates in:-
– 160cc.
– CBZ Xtreme
• Made to cater for the need of the customer for Power & Style.
– An attempt to break Hero Honda’s image of only fuel economic bikes.
• Target customers
– Young guys who want to test the rush of their adrenaline.
– Liked by the segment who wanted to enjoy through Biking.
8/6/2012 29

30. Karizma “Jet set go”
8/6/2012 30

31. Karizma “Jet Set Go”
Go
• Launched in 2003
• Operates in:-
– 225cc.
– Design and Style Category
• Made to accelerate your heart beat, it is the racer its cool and
it is always ahead.
• Target customers
– All those who want a stylish bike more of a status symbol rather than
utility
– The bike is predominately associated with TV show Roadies and draws
lots of its promotion from that.
8/6/2012 31

32. Hero Honda Hunk
8/6/2012 32

33. Hunk “Every body follows the Hunk”
Go
• Launched in 2007
• Operates in:-
– 150 cc
– Stylish category
• Made at par with CBZ but its features are loaded towards
looks and style a.
• Target customers
– Young population
– All those who want a stylish bike.
– A bike that is different from others.
8/6/2012 33

34. Hero Honda in news
8/6/2012 34

35. Contents
• Introduction
• Hero Honda
• Bajaj Auto
• TVS
• Honda Motors
• Yamaha
• Royal Enfield
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36. “Buland bharat ki buland tasveer Humara.. Bajaj”
Go
• Bajaj
– People
• Founder Jamnalal Bajaj (1884-1942).
• Rahul Bajaj grandson of Jamnalal Bajaj Chairperson of Bajaj Auto
and MP of Rajaya Sabha.
– Companies
• Bajaj Group
• Bajaj Tempo.
• Bajaj Auto
– Products
• Auto rickshaw
• Bikes, scooters
• Midget(Mid sized trucks)
8/6/2012 36

37. Bajaj Auto
• Basic Details
– Head quarters in Pune
– Products Bikes, Auto rickshaw, scooter
– Revenue Rs 16,975 crs
– Net income Rs 3340 crs
– Employees 10,250
– Parent Bajaj Group
– Website: www. bajajauto.com .
– Managing Director Rajeev Bajaj.
– Chairperson Rahul Bajaj.
8/6/2012 37

38. Products time lines.
• 1971 - three-wheeler goods carrier
• 1972 - Bajaj Chetak
• 1976 - Bajaj Super
• 1977 - Bajaj Priya Scooter age
• 1977 - Rear engine Autorickshaw
• 1981 - Bajaj M-50
• 1991 - Kawasaki Bajaj 4S Champion
• 1993 - Bajaj Stride
• 1994 - Bajaj Classic
• 1995 - Bajaj Super Excel
Bike
• 1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw launched
• 1998 - Kawasaki Bajaj Caliber; Bajaj Legend, India's first four-stroke scooter, Bajaj Spirit
• 2000 - Bajaj Saffire
• 2001 - Eliminator, Bajaj Pulsar
• 2003 - Caliber115, Bajaj Wind125, Bajaj Pulsar Bajaj Endura FX
Bike age
• 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj Discover DTS-i
• 2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover
• 2006 - Bajaj Platina
• 2007 - Bajaj Pulsar-200(Oil Cooled), Bajaj Kristal, Bajaj Pulsar 220 DTS-Fi (Fuel Injection), XCD 125 DTS-Si
• 2008 - Bajaj Discover 135 DTS-i - sport (Upgrade of existing 135cc model)
• 2009 - Bajaj Pulsar 135(December 9) (January) Bajaj XCD 135 cc , Bajaj Pulsar 150 DTS-i UG IV, Bajaj Pulsar 180 DTS-i UG
IV, Bajaj Pulsar 220 DTS-I , Bajaj Discover 100 DTS-Si, Kawasaki Ninja 250R
8/6/2012 38

39. Bikes of Bajaj
Sl.no Brand name Category Price(INR) The Brands
1 Pulsar 135 53,000
Pulsar
2 Pulsar 150 57,300
3 Pulsar 180 66,000
4 Pulsar 220 82,500
5 Avenger 220 77,010 Avenger
6 Discover 100 40,000
7 Discover 125 45,500 Discover
8 Discover 150 50,000
9 Platina 100 32,100
10 Platina 125 35,377
Platina
8/6/2012 39

40. The DTSI technology
• Digital twin spark Ignition
– DTSI - digital twin spark ignition technology. We know that in petrol engine we require
spark plugs to initiate ignition of A/F mixture. In DTSI instead of one sparkplug we have
two plugs. More over when these sparkplugs should initiate the spark is determined by
microcomputers. In India it was Bajaj who are having patents for their 150-220CC bikes.
• The major benefits of this technology were :-
– a) The fuel efficiency got drastically improved
– b) The power weight ratio improved
8/6/2012 40

41. 135cc
Pulsar
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42. Pulsar “Definitely Male”
Go
• Launched in 2001
• Operates in:-
– 135 cc,150 cc,180 cc,220 cc.
– Pulsar is leader in 150 cc category with 43% market share.
• Made to cater for the need of the customer for power.
– It’s a boy
– Digital biking
– Inspiring confidence
– Distinctly ahead
– Fastest Indian
– Pulsar stunt mania promotion
• Target customers
– Youth who want to show stunts
– The campaigns discussed above are trying to create a want among youth
to flaunt.
8/6/2012 42

43. Discover 150cc
100cc 125cc
8/6/2012 43

44. Discover “100 km/litres bike ”
Go
• Launched in 2004
• Operates in:-
– 125cc,150 cc.
– Claims to give a mileage of 101 km/hour.
• Made to cater for the need of the customer for mileage.
– Bajaj Discover par 1 litre -100 km.
• Target customers
– People who go for job and want fuel efficiency
– People who want to travel and explore
8/6/2012 44

45. Platina
8/6/2012 45

46. Platina “Jhalak Dikhlaja ”
Go
• Launched in 2006
• Operates in:-
– 100 cc,125 cc.
• Made to cater to the masses who were using bi-cycles to
switch over to Bikes.
– Jhalak Dikhlaja campaign to influence the masses.
– Lower prices below 32000.
• Target customers
– Lower middle class preferring mileage.
– Was hit in Villages and rural regions
8/6/2012 46

47. Avenger
8/6/2012 47

48. Avenger “Feels Like God ”
Go
• Launched in 2007
• Operates in:-
– 220 cc.
– Cruiser bikes category (priced 30,000 less than Kawasaki-Bajaj
eliminator.
• Made to cater for the need of the customer for long distance
driving & looking grand.
– I forgive them all …….it feels like God.
• Target customers
– Bike lovers ,long distance users.
– People with nicely built personality.
8/6/2012 48

49. Bajaj in news
8/6/2012 50

50. Contents
• Introduction
• Hero Honda
• Bajaj Auto
• TVS
• Honda Motors
• Yamaha
• Royal Enfield
8/6/2012 51

51. 8/6/2012 52

52. TVS Group
• Base in Chennai and Madurai .
• The largest and the most visible company is TVS Motors, one of the top 3 two-
wheeler manufacturers in India.
• TV Sundaram Iyengar and Sons is the holding company of the group; the
founder was T. V. Sundaram Iyengar.
• Management of almost all the companies is by family members. Most of the
group companies maintain a low profile and follow a conservative management
style
Notable companies in the group are :-
TVS Motors Sundaram Finance
ZF Electronics TVS (India) Wheels India
Sundram Fasteners Axles India
TVS Infotech (TVSi). Brake India
8/6/2012 53

53. TVS Motors
 TVS Motor Company is the third largest two-wheeler manufacturer in India and is
among the world's top ten.
 It employ over 40,000 people with an estimated 15 million customers.
 Its revenue is Rs. 1392.96 crore.
 It manufactures motorcycles, scooters, mopeds and auto rickshaws.
 It was started by in 1978 by as a JV between Sundaram Clayton, a group
company, and Suzuki Motors, Japan.
 Launch of 7 products on the same day seen as a first in automotive history.
 The Company now has 604 exclusive dealers and over 2,500 authorised sub dealers
and service centres.
Key People :-
 Venu Srinivasan, Chairman
 K N Radhakrishnan, President & CEO
8/6/2012 54

54. Products TVS
Name cc Price(INR)
Star sport 100 cc 38,590
Centra 100 cc 41,187
Star city 100 cc 47,555
Jive 110 cc 50,800
Victor 125 cc 47,990
Flame 125 cc 57,200
Fiero 150 cc 48,000
ApacheRTR 180 180 cc 87,900
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55. 8/6/2012 56

56. TVS APACHE
“Its now or
8/6/2012
never” 57

57. APACHE
(Racing DNA unleashed) Go
• Launched in 2006
• Variants
– Apache 150,Apache RTR 160&180 cc
• Design and styling.
–Bike is primarily designed with a racing approach
, muscular design theme, Due to the elongated tank
design and the lower height, the centre of gravity is
closer to the ground.
• The target customers are again the young people
• Bike of the year award 2007
8/6/2012 58

58. RTR Technology
Racing Throttle Response :
When the accelerator pedal pressed suddenly, how fast power output of
engine increases implies the throttle response of that vehicle
Overtaking
After following a vehicle or going side by side, there is a need for sudden
increase in power to execute a successful overtaking. This is why throttle
response plays a crucial role in racing.
Coming out of a corner
While entering a corner, brake is applied or at least power is reduced. As soon
as the corner is passed, the car should be accelerated quickly. Better throttle
response gives a sudden surge in power.
Driving pleasure
Throttle response plays a major role in driving pleasure, as this gives the driver
more control over the vehicle's acceleration.
8/6/2012 59

59. TVS Star City
Dumdar Shandar Superstar
8/6/2012 60

60. TVS Star city
(Dumdar Shandar Super star) Go
 Launched in: 2004
 Variants: New 110cc Variant replaces old 100cc variant.
 Brand Elements
 Feather-like weight , power economy indicator ,Intelligent speedometer
,Electric start , CVTI , technology engine , Average of about 80 Kmpl.
 Facts :
 First motorcycle in the country to come up with a five year warranty . Has crossed
the 3 million mark in cumulative sales. One of the most selling bikes of India.
 Promotion:
 Economy Class bike ,It embodies the ease and style of an executive segment
motorbike and targets young working professionals.
 Tagline: Dumdar Shandar Superstar.
 Brand Ambassador :
 MS Dhoni, image of being strong, reliable and a symbol of achievement
8/6/2012 61

61. TVS VICTOR
More smiles per hour
8/6/2012 62

62. TVS VICTOR
•Launched in: 2001
•Variants
• Victor GX, Victor GLX , Victor Edge.
•USP :
• CVTI Engine , mileage of 85 km/hr, 125cc, blessed with temperature
sensors in engine , mix of power and style.
•colours :
• Blue , Red , Black , Silver
•Competitors :
•Splendor , Passion , Discover
•Price : Rs.48,600
•Target Audience:
• Middle-class people who want a bike that is stylish and gives a good
mileage, young working professionals.
•Tagline: More smiles per hour
•Brand Ambassador : Was endorsed by Sachin Tendulkar.
8/6/2012 63

63. Contents
• Introduction
• Hero Honda
• Bajaj Auto
• TVS
• Honda Motors
• Yamaha
• Royal Enfield
8/6/2012 64

64. Honda Motorcycles and Scooters
India Ltd.

65. Honda
• Founder - Soichiro Honda
• Headquarter – Tokyo, Japan
• In 1928, Honda opened his own repair shop. He
started the Honda Motor Company at the age of
41 years in 1948.
• Principal - dedication to supplying products of the
highest quality yet at a reasonable price for
worldwide customer satisfaction.
8/6/2012 66

66. HMSI
• Honda Motorcycle & Scooter India Pvt. Ltd
(HMSI) is a fully owned subsidiary of Honda
Motor Company Limited, Japan.
• Set up in 1999, it was the fourth Honda
automotive venture in India, after Hero Honda,
Kinetic Honda Motor Ltd and Honda Siel Cars
India Limited.
• Headquarters of the company are located in
Gurgaon in Haryana.
8/6/2012 67

67. Product Line
S. No. Model Description Price(INR)
1 CB Twister 110 cc Rs. 48,863
2 CBF Stunner 125 cc Rs. 59,214
3 CB Shine 125 cc Rs. 57,143
4 CB Unicorn 150 cc Rs. 67,787
8/6/2012 68

68. CB Unicorn
…Be a wing rider !
TVC: Unicorn
Engine Displacement: 150 cc
Price: Rs. 67,787
 Excellent Power
 Great Styling
 Good Mileage
 India’s first monoshock absorbers bike
8/6/2012 69

69. CB Twister
… Wake up to a dream
TVC: Twister
 Engine Displacement: 110 cc
 Price: Rs. 48,863
 Excellent Mileage
 Stylish
 Affordable
8/6/2012 70

70. CBF Stunner
… Absolute sensation
TVC:
 Engine Displacement: 125 cc
 Price: 59,214
 Excellent graphics
 Sporty Looks
 Wider Tubeless tyres
 Powerful yet economical engine
8/6/2012 71

71. CB Shine
… Winner’s choice
TVC: Shine
 Engine Displacement: 125 cc
 Price: Rs. 57,143
 Balance of pickup and mileage
 Optimax engine
 Lightweight advanced diamond
frame for excellent ride comfort &
stability
 Puncture resistant tuff up tubes
8/6/2012 72

72. HMSI in News
• HMSI has a market share of about 13-14 per cent
in the country’s two-wheeler market.
• HMSI is set to cross two million two-wheeler
sales this year, up from 1.6 million it logged last
year in India.
• HMSI is in the process of increasing its
manufacturing capacity to 4 million two-wheelers
a year with a new plant in Karnataka, up from 2.8
million production capacity across two
manufacturing bases in the country.
8/6/2012 73

73. Contents
• Introduction
• Hero Honda
• Bajaj Auto
• TVS
• Honda Motors
• Yamaha
• Royal Enfield
8/6/2012 74

74. YAMAHA “Yes Yamaha”
•Firstly established in the world in 1960
•Entered India in 1982
•First model was (RD 350)
•Launched another spectacular model RX 100 in 1985
•Was the first company to promote maximum segment bike (RD-
350),(DOUBLE ENGINE) in India.
•Firstly manufactured 2-stroke motorcycles.
– Vision Statement
•We will establish YAMAHA as the "exclusive & trusted brand" of customers by
"creating Kando" (touching their hearts) - the first time and every time with world
class products & services delivered by people having "passion for customers".
8/6/2012 75

75. INDIA YAMAHA MOTOR
• Yamaha made its initial foray into India in 1982.
• Entered into a 50:50 joint-venture with the Escorts
Group in 1996.
• In August 2001, Yamaha acquired its remaining stake
becoming a 100% subsidiary of Yamaha Motor
Co., Ltd, Japan (YMC).
• In 2008, Mitsui & Co., Ltd. entered into an agreement
with YMC to become a joint-investor in the motorcycle
manufacturing company "India Yamaha Motor Private
Limited (IYM)".
• With a strong workforce of more than 2,000
employees, IYM is highly customer-driven and has a
countrywide network of over 400 dealers.
8/6/2012 76

76. PRODUCT LINEUP
Name cc Price(INR)
Yamaha RX100 100 35,000
Yamaha RD 350 60,000
Yamaha Fazer 153 72,000
Yamaha FZ 153 65,000
FZ series
Yamaha FZS 153 67,000
Yamaha-R15 149.8 1,08,800
Vmax 1679 20,00,000
Mt-01 1670 10,60,000
Sports bike
YZF-R1 998 1250000
FZ-1 998 10,00,000
YZF-R15 149.8 1,08,800
SZ-R 153 53,000
SZ 153 52,000 SZ series
SZ-x 153 49,000
YBR 125 123 47,000
YBR series
8/6/2012 110
YBR 110 41,000 77

77. YAMAHA RX100
8/6/2012 78

78. 8/6/2012 79

79. RX 100
• Launched in 1985
–Was bread and butter model for M/s Escorts Ltd for 12 years 1985
to 1996.
• The RX100 was everything for every one
– A racy, noisy smelly 2-stroke for the power hungry.
– A reliable ride for the family man.
– A style statement (back then) for the youth.
“A peppy little machine with great handling makes this
bike an ideal commuter. The gear ratios and torque curve are so
good that a well tuned bike can do as low as 10 km/h in 4th
gear without engine knocking WITH a pillion rider.”
• Attracted young people because of its unique features.
•Its production was stopped in the year 1996 due to
8/6/2012 80

80. YAMAHA RD350
8/6/2012 81

81. Yamaha RD350
For the few who dared to Dream and be different
• First indian bike with twin exhaust
• The RD 350 was the very first super performance
offering to the Indian Consumers and in competition
with the Bullet 350, the Jawa (Yezdi) 250 2 stroke.
–Big bike for Bike lovers like the Bullet.
–Did not make a great impact because of high price and low
mileage.-lethal bike-RD- “Rapid Death”.
–Indian market was considered underdeveloped to accept
the technology (32 BHP).
–Still available in the second hand market with prices going
up to Rs. 70,000.
8/6/2012 82

82. YAMAHA R15
8/6/2012 83

83. YAMAHA YZF R15
(RACING INSTINCT Go)
•Launched in 2008
• Sports bike
•Striking features
– Delta Box Frame.
– Linked Mono cross Suspension.
–Liquid cool engine
–Very powerful for 150 cc engine.
• Target customers
– Again the young people is being targeted.
– But since cost is on higher side high end customer
segment is being targeted.
8/6/2012 84

84. YAMAHA FZ (Lord Of the Streets)
8/6/2012 85

85. YAMAHA FZ (Lord of the streets)
Go
•Launched in 2008
–Variants
•FZ 16
•FZ-S
• Stylish sports bike with eye catching features.
–Trendy aerodynamic windshield for a smoother ride.
– Mono cross suspension adopted.
– Stunning ,new meter control with carbon patterns.
• Launched in competition against Hero Honda CBZ
and Bajaj Pulsar 150.
8/6/2012 86

86. YAMAHA FAZER 150 cc
8/6/2012 87

87. YAMAHA FAZER
(TOURING SPIRIT) Go
•Launched in 2009
–It came from the global Fazer series known for its
sports touring and looks.
•New Features
–Coordinated aerodynamic cowling.
– India’s first 140/60-17 ‘’ radial tyre.
– Has triple macho design concept.
• A stylish touring bike
8/6/2012 88

88. Sports Bikes Yamaha
8/6/2012 89

89. What’s new
July 01, Yamaha continues to witness a high growth
2011 trajectory records sales increase of 30%.
June 01,
2011 Yamaha upbeat about the Indian market registers
domestic sales growth of 58.7%.
May 31,
2011 Yamaha all set to kick-start the R15 One Make
Race Championship 2011.
May 12,
2011 Yamaha unveils its FZ series in a whole new look.
May 01,
2011 Yamaha continues to follow a high growth trail,
records domestic sales
8/6/2012 90

90. Contents
• Introduction
• Hero Honda
• Bajaj Auto
• TVS
• Honda Motors
• Yamaha
• Royal Enfield
8/6/2012 91

91. Royal Enfield
Built like a gun goes like a bullet
• Royal Enfield motorcycles were made in England and sold in
India from 1949.
• A suitable motorcycle for Army and Police for patrolling
country’s border.
• In 1955, the Redditch company partnered with Madras
Motors in India to form 'Enfield India' to assemble.
• In 1994, Eicher Group bought into Enfield India.
• In late 1995, the Enfield India firm acquired the rights to the
name Royal Enfield.
8/6/2012 92

92. Eicher Group
Go
 The Eicher Group is one of India's leading automotive groups .
 Tractors
 Commercial Vehicles
 Automotive Gears
 Exports,
 Garments
 Management Consultancy
 Motorcycles
• Eicher Motors Ltd.
– Eicher motors-Commercial vehicles
– Royal Enfeild –Motor cycles
– Eicher Engineering- Gears
• Its headquarters is Pithampur, Madhya Pradesh, India.
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93. Royal Enfield bikes
Sl.no Brand name Category Price(INR) Brand
1 Bullet 350 cc 68,090
Bullet
2 Bullet Electra 350 cc 82,500
Thunder
3 Thunder bird 350 cc 89,483
bird
4 Classic 350 cc 93,200
5 Classic 500 cc 1,24,354 Classic
6 Classic Chrome 500 cc 1,23,743
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94. Royal Enfield Bikes
Bullet Electra
Go
Classic Chrome
Thunder Bird
Bullet 350
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95. Salient features of Royal Enfield
• Bikes are promoted as lifestyle bikes not for
ordinary.
• Connects to “Pleasure of biking” philosophy.
• Do not concentrate on volume game.
• The equation
Pleasure Royal
Adventure
riding Enfield
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96. Customer of Royal Enfield
• Bike lovers.
• Muscle men.
• Those who want to be different from others.
– The company organizes annual events and rides such as
the Himalayan Odyssey, The tour of the Rann of Kutch, The
tour of NH 17 (Mumbai to Goa), the Tour of Rajasthan, the
tour of the North East and the Southern Odyssey.
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97. LML
• Lohia Machinery Ltd
– Incepted in 1978
– Majorly played in scooter sector after collabrating
with Piaggio of Italy.
– Vespa,Freedom.
• LML freedom launched in 2002
– First bike to demonstrate that bikes can be with
colors other than black & red.
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98. LML
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99. Conclusion
• Bike market in India is still concentrated on the
smaller fuel efficient bikes.
• Quite recently with the increase in purchasing power
the demand for powerful bikes among youth is
increasing.
• Demand for bikes for enjoyment purpose is
increasing (promotions like adventure sports and
reality shows are working).
• Still rural market needs to be immersed and
activated.
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100. Customer Segmentation
Brands in Market
Category CC Average of Price(INR)
category segment
100 41,288 10
110 46,888 3 Utility bikes
125 49,753 8
150 &160c c 65,286 14 Stylish Utility
180 76,950 2 bikes
Low end
220 82,553 4
sports bike
350 81,296 4 Pleasure
500 1,24,049 2 biking(R.E)
1,000 11,25,000 2 High end
sports bike
1,680 15,30,000 2 Yamaha
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101. • Thanks for your time and Consideration
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