This document discusses various graphic design, radio, and video game production techniques. It includes advantages and disadvantages of different mediums, descriptions of projects created, and a comparison of advertisements for Coca-Cola. Projects include a Coke advertisement showing it as a cold drink in space, an advergame featuring a character chasing a Coke can, and pixel art designs for a character in a video game. The advergame is identified as the most interactive advertisement. A graphical Coke advert is deemed the most professional project for depicting the drink's contradictory branding as warm versus cold.

1. Production Techniques
Evaluation
Joe Farrell

2. Graphic Design Experiments

3. Graphic Design Production
• Advantages of working in this medium
it gives us the advantage of attracting the more
youthful people 14+
• Disadvantages of working in this medium
It will most likely become more blind to the
younger people as they may not understand the
references

4. Graphic Design Production
In the one on the left they brighten
the colors so emphasize the point that
coke is something nice and
warm(ironic as its served cold most of
the time)
Mine shows how dark and cold the
drink can be and I placed it in
space as it is known for being cold
is thought it would be a perfect
fitting.

5. Graphic Design Production
The advantage of this it seems
more fitting for this, as coke is
known for being a cold beverage,
but in the adverts made by Coke
they show it a warm drink I've
chosen to give it more of a modern
look as it will apply more to the
more younger and modern
generation

6. Radio Production
• Advantages of working in this medium the
Advantages of working with premier pro are
that its more accessible than other sounds
editing software's
• Disadvantages of working in this medium
The person voicing the advert may be shy about
their voice, or the audio quality may be bad

7. Radio Production
We used the
phrase “stark
approved” so
that people who
watch marvel
get the
reference.
Most averts that
use
collaborations
use a similar
ways to pull the
audience in by
giving them
references

8. Radio Production
• Strength's its more verbal and can have a catchy
tune to it such as a little jingle to show people
that they know they’re on air.
• Weaknesses you need to have people that are
comfortable in talking into a microphone , or
people that have had experience talking into a
microphone.

9. Pixel Self portrait
This is my virtual version of me with my bike would like to use this concept in my game, I drew
This as it’s the main concept as it would be someone chasing a coke can with power ups

10. Initial Reaction
My reaction to this is quite optimistic as I find making this into
a game kind of fun as it shows the colour red as fast , and it gives the game a
sense of pace to it,

11. Video Game Experiments
• I’ve Done Multiple Experiments within this
category as I am using personal Objects with
things that I don’t associate with.

12. Video Game Production
• Advantages of working in this medium
You can have very detailed work in pixel art as
its much more closer than anything.
• Disadvantages of working in this medium
Over time it will become tedious the more times
you have to redo the same thing.

13. Video Game Production
I used the same designs from my avergame,I made this
using Photoshop did a “pixel art” design. I later did a
design of my character where he is fully suited which is
what I'm currently working on

14. Comparison
• Which product do you believe advertises the
product the best? Why? I believe the advergame
is the best way as it gives users a more intractable
advertisement.
• Which of your products is the most professional?
Why? I would say my Graphical project with the
coke advert. It is more appealing than my
advergame as it shows the main aspects of the
drink as its known to be “warm drink” yet in
reality is quite a cold beverage