The document discusses representations of women in media and the goals for portraying women in a new magazine called "Pindie". It aims to challenge stereotypes of female teenagers as thugs or drug users. The magazine will show women as talented, stylish people who care about their appearance and future. It will also use a mixture of representations - gentle, independent, and powerful while also being slightly sexualized. The magazine aims to portray women as independent, feisty, and powerful through stylish photos and designs that suggest femininity and strength.

1. By Giulia Malacrida

2. The female representation of my
magazine
• My magazine “Pindie” both challenge and reinforce stereotypical representations
of female teenagers and young adults as their particular stereotype is currently:
thugs, chavs, underage drinkers and drug users; I felt the need to challenge these
representations because a majority of the teenagers and young adults these days
are nothing like that; they are automatically placed into this category and I would
like to see this differently. In my magazine I will show them to be talented and
stylish people who care about their appearance and future as well as keeping the
attractiveness of the female stereotype. I will use this to create a rebellious feel to
the magazine as well as female power.

3. Ideological representations of women
• Women’s residual ideological representation of women suggested that
they were powerless, gentle, non-important to the worlds economy and
only good for cleaning and reproduction. Recently there has been
emergent ideology for women which has now become dominant; women
now have their own power and are seen as independent; they have
received equal rights for almost everything they didn’t have before, and
are not just seen as eye candy, for cleaning nor reproduction but also at a
working class and energetic.
• I wanted to use a mixture of these representations in order to create an
ideal representation for women; gentle, independent, powerful as well as
slightly sexualised, by using this as a brief outline of my audience I am
challenging and reinforcing the female ideological representation.

4. Residual ideological representation for
women
These particular images connote; powerless, reproduction, stereotypical, housewife,
un-independent, good girl, non-violent, gentle, friendly.

5. Current stereotypical female
These images connote; chavs, underage drinking, alcohol abuse, drug abuse, violence,
independent, feisty, underage pregnancy.

6. Here are the type of women that my magazine represents; these images connote;
independence, feisty, powerful, urban, strong, successful, sexual.

7. My magazine connotes women to
be independent, feisty, stylish due
to the way that the model is
posing. The colours of the
magazine; white and pink suggest
that the magazine audience are
gentle and soft. The decorated
masthead font also suggests that
my audience is female as it seem
slightly floral. Anyway the
presence of the colour black
appeals also to my male audience
as well as the beauty as the
model.

8. Again the poses and colouring
of the models and layout of
the magazine shows women
to be independent, feisty and
powerful. The use
handwriting shows elegance
and class and at the same
time is typical of the indie
genre which emphasises the
independent aspect of the
magazine. Both the script font
and the masthead font gives
off a girly feminine image but
at the same time powerful.

9. On the left side of the double paged spread women are shown to be
empowering, slightly aggressive as well as feisty; we see this from the
connotations on the picture; her straight facial expression shows seriousness
and her pose is as if she is flaunting and showing off, again the script font adds
a feminine and girly element to this.