Social media

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Social media

  1. 1. Building My Personal Brand A Personal Social Media Marketing Plan <ul>Social Media Marketing </ul>Instructor: Jeannette Guignard <ul>By Gwendoline Mommeja </ul>
  2. 2. Contents <ul><li>Intro: why and how building my personal brand is important
  3. 3. I - Personal Blog
  4. 4. II - Facebook Account
  5. 5. III - Twitter
  6. 6. IV - LinkedIn </li></ul>
  7. 7. Building my Personal Brand Using Social Media <ul>Why is it important <li>Social Media become an important & indispensable tool in business
  8. 8. Set apart from your audience/ competitors
  9. 9. Build a strong reputation
  10. 10. How can I build my Personal brand
  11. 11. Be patient
  12. 12. Be active online
  13. 13. Highlight your knowledge
  14. 14. Show my area of expertise </li></ul>
  15. 15. Social Media Tools Facebook Blog LinkedIn Twitter
  16. 16. Personal Blog <ul><li>13 final posts
  17. 17. 26 comments
  18. 18. 15 comments on friends' blog
  19. 19. 400 page views
  20. 20. Article 2: “The Importance of Social Media” - Most viewed with 46 page views and 5 comments </li></ul>http://gwenmommejaproject.blogspot.com/
  21. 21. Personal Blog Vblog: My presentation <ul><li>18 views
  22. 22. 6 comments </li></ul><ul><li>New
  23. 23. Interesting
  24. 24. Challenging </li></ul><ul><li>Give more explanation
  25. 25. Practice more
  26. 26. Organize my experiences differently </li></ul>
  27. 27. Facebook Account 47 friends 4 brands & 1 group Successful & Useful tool <ul><li>Connection with the audience
  28. 28. Easy & free </li></ul><ul><li>Reach </li></ul>http://www.facebook.com/people/Gwendoline-Mommeja/100002980626601
  29. 29. Facebook Account Learn about Facebook <ul><li>Rules to respect
  30. 30. Can be very positive
  31. 31. Break a reputation
  32. 32. Fast & Everywhere </li></ul>Using Facebook in future <ul><li>Keep 2 different accounts
  33. 33. Post interesting topics
  34. 34. Create groups </li></ul>
  35. 35. Twitter <ul>Strengths <li>Communication with the audience
  36. 36. Fast to react
  37. 37. A lot of traffic ( reach people)
  38. 38. Weaknesses
  39. 39. Short message (140 characters)
  40. 40. Too many chatters
  41. 41. Difficulties to follow </li></ul>http://twitter.com/#!/gwendolinemomm
  42. 42. Twitter Learn about Twitter <ul><li>Allow customers to react
  43. 43. Rule to respect / be efficient </li></ul>Followings <ul><li>2 newspapers: LeMonde, NYTimes
  44. 44. 2 famous brands: Chanel, Coca - Cola
  45. 45. 2 business people: Krista Canfield, David M. Scott </li></ul>
  46. 46. LinkedIn Description <ul><li>Member since March 2011
  47. 47. 13 connections
  48. 48. 5 groups </li></ul>Using LinkedIn in future <ul><li>Increase contacts
  49. 49. Join more groups </li></ul>
  50. 50. LinkedIn <ul>Strengths <li>Acquire & share expertise
  51. 51. Create a social networking
  52. 52. Improve your reputation
  53. 53. Optimize your presence on social media
  54. 54. Set you apart </li></ul>
  55. 55. Conclusion <ul><li>How to be efficient online
  56. 56. How to use intelligently social media tools
  57. 57. The importance of social media </li></ul><ul>Thank you </ul>

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