The document discusses how the movie industry uses synergy to promote films. It provides the example of Public Enemies, which used a trailer, posters, and magazine cover to create awareness for the movie. These promotional materials all had a similar vibe and informed audiences about the gangster genre of the film. Key details like the cast, director, and release date help target the intended audience. The synergy campaign must portray accurate elements from the movie across all promotions to manage audience expectations.

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Synergy Task
Rapture Films Productions

2.  Synergy is used in the movie industry in order to create a greater
buzz for the movie using it. For example, a movie may use other
media organizations or forms in order to help advertise itself and
create more of an awareness for audiences so that in the long run
more people are likely to be interested in going to see that
particular film.
 The three main sources that the film industry refers to when going
about this approach is the trailer for the film which is more often
than not targeted at mass audiences, posters/billboards that’ll be
placed throughout different areas to attract local or visiting people
and often a magazine cover (such as empire) to give a more
detailed description into what the movie is about and what the
audience can expect, as well as trivial facts all of which are
targeted specifically at movie-lovers as those are the people who
are most likely going to be buying those types of magazines to
begin with.
What is Synergy?

3. Public Enemies, the 2009 Gangster
movie is the film that I have chosen to
analyse. The reasoning behind this is
because its of a similar genre to the
movie that we will be creating
(gangster and crime), as well as it
having an extensive advertising
campaign, one of which has it featured
on the front cover of Empire magazine,
the most acclaimed and well-known
movie devoted magazine out.
The movie itself has a trailer, posters
and magazine cover all had very
similar vibes to them and all in all gave
fans a good idea of what to expect from
the movie as well as re-assuring
interests of that particular genre that
this is the type of movie that matches
their interest.

4. The most important information that audience of this genre
need to know about a film are the people behind it and the
date of its release.
There always people behind a movie deserve the recognition
for the creation of it. Without this, the hard work that people
put into making these films would go unrecognised and may
potentially result in less motivation from the cast and crew.
However most of the time, people go to see movies because
of the people that have worked on them, whether it be the
director, actors, producers or maybe just the studio in which
it has been released from. The release date is important so
that audience or fan are capable of seeing when the movie is
due to come out, this allows them to plan around going to
see it, or maybe allows for them to book tickets etc. Both of
these aspects are well encourage in the promotion of the film
through the trailer, posters and magazine cover that it uses.
For public enemies this can be seen here
Important aspects
on synergy

5.  The uses of props and setting that the film Public
Enemies was in order to portray the genre and
time period of a movie of such. So in order to
have this apparent throughout the promotion of
the movie, it also needs to be identified in not
only live action clips but still framed shots of the
movie which wold be used for covers and poster
shoots. This would then keep up the link of the
films style so that audience don’t get confused as
to what the movie features in it. Also, it helps the
audience identify what they should expect when
going to see the movie.
 For instance, it is clearly apparent that the movie
of the gangster and crime genre due to the heavy
notable of weapon in the trailer and on the
poster. This gives the audience an insight into the
movie and therefore they’ll know that the movie
delves into a violent and crime and shows at at
least one point during the film.
Props/Settings

6. The most important part of synergy is promoting a film correctly. You have to put
potential audiences in the right mind set in order for them to expect a certain type of
movie. You don’t want to advertise a false product so it is key that each type of
promotional strategy used contains the correct features so that the movie stays true to
itself. Therefore using key ideas and concepts that are lively to the movie are what the
audience are going to expect. Considering our movie is of the crime genre things in the
trailer, on the poster and magazine cover. This could be weapons, clothing or anything
else often associated with violence or gang culture etc. The same characters must be
used in each form of promotion so that the audience know who they are going to see
and in order to avoid confusion. Also, the correct information must be displayed each
time or else the purpose of synergy is defeated.
Finally, a tagline or feature that is unique only to our movie, would give the campaign
its own identity, distinguishing it from other films of the same genre consequently
landing our film on a wider, more diverse audience.
How we
are going
to use
Synergy