The document discusses how various media technologies were used at different stages of creating a promotional media package. In the research stage, YouTube, film company websites, Google, Prezi and PowerPoint were used to analyze existing film trailers, magazine covers and posters. A group chat was used for planning and paper drafts were created and uploaded to a blog. Lucidpress and Photoshop were used to construct the magazine cover, and Adobe Premier was used to edit footage and add elements to the film trailer. A video camera recorded a focus group for evaluation, and feedback was added to blogs and PowerPoints.