Branding in film and television
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Branding across all media platforms for a film or TV show needs to be consistent in order to effectively reach its target audience. All aspects of the branding, including posters, websites, and social media, should use matching themes, styles, and messaging to convey a coherent message without confusion. Good branding for The Joker movie exemplifies this strategy, with its dark color palette and clown imagery remaining uniform across all marketing channels to clearly identify the film's 15+ age rating and intended viewers.
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Branding in film and television
Branding across all media sources for a film or TV show is important to be coherent and send a consistent message. All sources need to use the same styling, themes, and tone to clearly target the intended audience without confusion. The Joker film is used as an example of excellent branding, with the poster, website, and social media all employing a dark color scheme and 'clown' imagery that coherently targets a 15+ audience. Understanding the importance of consistency in branding will help the author create an effective poster and website for their own final production project that appeals to the target audience.
Annotations for question 2.2
1) Film distribution involves making films accessible to audiences and is an important part of connecting films with audiences and sustaining films in the marketplace. Distribution strategies vary between independent and larger films.
2) When acquiring films, distributors look for distinguishing features to help sell films to target audiences. They identify audiences, estimate revenue potential, and develop awareness and interest campaigns. Distribution determines a film's success in the competitive film industry.
3) Distributors tailor marketing plans, like film posters, to target audiences based on demographics and interests. Film posters for children use bright colors and characters, while those for teens use darker colors and portray similar-aged characters. Adult films emphasize realism.
Brief
The document provides details for a marketing campaign for a new horror/thriller film called "Year End". The film is about students mysteriously disappearing from a secondary school and follows a group of friends trying to figure out what is happening through social media communication. The target audience is 15-24 year olds who enjoy horror movies and use social media frequently. The marketing campaign will include creating a poster that can be used in different formats as well as a 90-second radio podcast extract featuring an audio clip from the film, an interview, and a review. The visual marketing and all pieces need to maintain consistency in fonts, iconography, and tone to promote the horror/thriller genre of the film.
Brief
The document provides background information and requirements for developing a cross-media marketing campaign for a new Netflix horror/thriller film called "Year End". The film is about students mysteriously disappearing from a secondary school and follows a group of friends trying to solve the mystery through social media communication. The target audience is 15-24 year olds who enjoy horror movies and use social media frequently. The marketing campaign needs to launch teasers at the beginning of the school year and have a main launch in early October across various media including posters, radio podcasts, and digital platforms. Visual marketing should maintain consistent fonts, iconography and tone to promote the horror/thriller genre of the film.
Brief
A new horror/thriller film called "Year End" is being produced by Netflix about students mysteriously disappearing from their secondary school. The target audience is 15-24 year olds who enjoy horror movies and use social media frequently. You have been hired to create a cross-media marketing campaign for the film's limited cinema release and subsequent Netflix streaming release. You must plan and produce a movie poster and 90-second podcast extract as two pieces of the campaign, demonstrating consistent branding across formats.
Cross media campaign
The Cross Media Campaign for The Conjuring was very effective. It used continuity across different marketing materials like the poster and trailer to promote the film. Both used the same font for the title and tagline. The teaser trailer was released on YouTube, allowing it to be shared and gauge audience reaction. The poster featured a creepy isolated woman to intrigue audiences and challenge conventions. As the film's producers had success with similar genres previously, audiences were familiar and loyal. In contrast, while short films and features both use promotional material like posters, short films have fewer opportunities to market due to lower budgets and briefer narratives.
Marketing
The Battleship film campaign used famous actors and dramatic images from the film in trailers and posters on social media sites like Facebook and Twitter to promote it to a broad audience. They also aired frequent trailers before similar genre films in theaters and on television in the US. Film trailers are made to create awareness and interest in a new film so that people will want to see it when it is released. They are snippets of clips and scenes from the film with titles and audio edited together, usually a few minutes long. Trailers are shown on TV and before other movies in theaters, often before films of the same genre, to reach the intended target audience. They are generally released 1-2 months before the film to build interest
Second question
The document discusses the effectiveness of combining a main media product with ancillary texts to promote a new film to 16-24 year old girls. The combination of products across different platforms allows the target audience to learn about the film from different angles in order to entice them to watch it. Specifically, a trailer, magazine cover, and film poster were used to familiarize audiences with the actors and concepts in the film. However, the document notes that stronger connections could have been made between some of the promotional elements.
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Branding in film and television
Branding across all media sources for a film or TV show is important to be coherent and send a consistent message. All sources need to use the same styling, themes, and tone to clearly target the intended audience without confusion. The Joker film is used as an example of excellent branding, with the poster, website, and social media all employing a dark color scheme and 'clown' imagery that coherently targets a 15+ audience. Understanding the importance of consistency in branding will help the author create an effective poster and website for their own final production project that appeals to the target audience.
Annotations for question 2.2
1) Film distribution involves making films accessible to audiences and is an important part of connecting films with audiences and sustaining films in the marketplace. Distribution strategies vary between independent and larger films.
2) When acquiring films, distributors look for distinguishing features to help sell films to target audiences. They identify audiences, estimate revenue potential, and develop awareness and interest campaigns. Distribution determines a film's success in the competitive film industry.
3) Distributors tailor marketing plans, like film posters, to target audiences based on demographics and interests. Film posters for children use bright colors and characters, while those for teens use darker colors and portray similar-aged characters. Adult films emphasize realism.
Brief
The document provides details for a marketing campaign for a new horror/thriller film called "Year End". The film is about students mysteriously disappearing from a secondary school and follows a group of friends trying to figure out what is happening through social media communication. The target audience is 15-24 year olds who enjoy horror movies and use social media frequently. The marketing campaign will include creating a poster that can be used in different formats as well as a 90-second radio podcast extract featuring an audio clip from the film, an interview, and a review. The visual marketing and all pieces need to maintain consistency in fonts, iconography, and tone to promote the horror/thriller genre of the film.
Brief
The document provides background information and requirements for developing a cross-media marketing campaign for a new Netflix horror/thriller film called "Year End". The film is about students mysteriously disappearing from a secondary school and follows a group of friends trying to solve the mystery through social media communication. The target audience is 15-24 year olds who enjoy horror movies and use social media frequently. The marketing campaign needs to launch teasers at the beginning of the school year and have a main launch in early October across various media including posters, radio podcasts, and digital platforms. Visual marketing should maintain consistent fonts, iconography and tone to promote the horror/thriller genre of the film.
Brief
A new horror/thriller film called "Year End" is being produced by Netflix about students mysteriously disappearing from their secondary school. The target audience is 15-24 year olds who enjoy horror movies and use social media frequently. You have been hired to create a cross-media marketing campaign for the film's limited cinema release and subsequent Netflix streaming release. You must plan and produce a movie poster and 90-second podcast extract as two pieces of the campaign, demonstrating consistent branding across formats.
Cross media campaign
The Cross Media Campaign for The Conjuring was very effective. It used continuity across different marketing materials like the poster and trailer to promote the film. Both used the same font for the title and tagline. The teaser trailer was released on YouTube, allowing it to be shared and gauge audience reaction. The poster featured a creepy isolated woman to intrigue audiences and challenge conventions. As the film's producers had success with similar genres previously, audiences were familiar and loyal. In contrast, while short films and features both use promotional material like posters, short films have fewer opportunities to market due to lower budgets and briefer narratives.
Marketing
The Battleship film campaign used famous actors and dramatic images from the film in trailers and posters on social media sites like Facebook and Twitter to promote it to a broad audience. They also aired frequent trailers before similar genre films in theaters and on television in the US. Film trailers are made to create awareness and interest in a new film so that people will want to see it when it is released. They are snippets of clips and scenes from the film with titles and audio edited together, usually a few minutes long. Trailers are shown on TV and before other movies in theaters, often before films of the same genre, to reach the intended target audience. They are generally released 1-2 months before the film to build interest
Second question
The document discusses the effectiveness of combining a main media product with ancillary texts to promote a new film to 16-24 year old girls. The combination of products across different platforms allows the target audience to learn about the film from different angles in order to entice them to watch it. Specifically, a trailer, magazine cover, and film poster were used to familiarize audiences with the actors and concepts in the film. However, the document notes that stronger connections could have been made between some of the promotional elements.
Second question
The combination of a magazine cover, movie poster, and trailer featuring the same actor as the antagonist was effective at raising awareness of the new film among girls aged 16-24. However, the connection between the film poster and magazine could have been improved, such as using matching font colors. The red font style matched between the poster and trailer helped link the two promotional elements.
Attack the block--
Attack the Block is a 2011 urban comedy sci-fi film directed by Joe Cornish and produced by Nira Park. The film targets young adults aged 15-35 through its story of teenagers in London who must defend their neighborhood from an alien invasion. The movie poster uses various visual elements to appeal to this target audience, such as depicting the teenage characters, including people from different backgrounds, and showing the London skyline. These elements are intended to draw in young viewers and represent urban life while also broadening the audience.
Evaluation question 2
The combination of the film and ancillary texts effectively established a consistent brand identity. The same dark red color scheme, "Sui Generis" font, and portrayal of characters' style of dress were used across the teaser trailer, poster, and magazine cover. These visual elements helped signal the gangster film genre and ensured the audience instantly recognized the related materials. The brand identity strategy was inspired by other successful films like "Legend" and helped clearly market the film to its target 15-24 year old demographic.
Marketing battleships
Film trailers are created to introduce audiences to a film's plot without revealing the ending. They showcase certain scenes and mixed dialogue to pique interest while maintaining suspense. Trailers are released months in advance and shown on television and websites to build excitement leading up to the film's release. Marketing packages also use posters to signify a film's genre through visual cues like characters, settings, costumes, and colors without fully disclosing the story. For example, a poster for a battleship film may feature a uniformed soldier in front of battling warships to indicate the genre without revealing the whole plot.
Final evaluation question 2
The combination of the main documentary product and ancillary texts of a poster and newspaper double page spread are effective promotions. Both ancillary texts use similar shots, colors, and conventions as the documentary to create consistency and link the products. They provide teasers to interest audiences in the documentary's story and theme through images and a 5-star review. While the poster and newspaper spread promote the documentary individually, together they reinforce the same messaging and visual style to effectively advertise the documentary as a cohesive product.
Attack the block-
This document analyzes the film poster for Attack the Block and how it aims to widen its target audience. The poster uses various visual elements and genre signifiers to appeal to multiple demographics, including teenagers, young adults, London residents, those living in urban areas, and fans of similar films like Shaun of the Dead. It features the teenage leads in a freeze frame that conveys a sense of action and narrative. Additional characters of different ages, backgrounds, and roles are included to further broaden the appeal.
Evaluation Question 2
Advanced media portfolio evaluation about the success of creating brand identity in a promotional package.
Evaluation Question 2
1) The document discusses brand identity and how consistency across marketing materials helps create brand recognition.
2) It analyzes the Warm Bodies campaign's use of the main actor, consistent colors/font, and taglines to draw audiences.
3) The creators' campaign for their film Perception establishes brand identity by featuring the mask icon, using a consistent color palette and font, and including a tagline about the film's themes of hallucinations across their poster, trailer, and magazine cover.
Cohesive marketing
The document discusses how cohesive marketing can be used for films through consistent typography, colors, and symbols across all marketing media such as posters and trailers. It provides examples like Star Wars which uses the same distinctive font, and Indiana Jones which employs consistent earth tones. Cohesive marketing makes a film instantly recognizable through iconic visual elements alone. Successful examples that demonstrate this principle include franchises like Fast and Furious through similar poster and trailer designs built around characters, fonts, and colors.
Evaluation question 2
The document discusses the effectiveness of ancillary products created for a paranormal horror short film called "Welcome Home" in establishing a recognizable brand. The ancillary products, a magazine article and teaser poster, follow the genre's conventions of using dark, blue-toned color schemes and mysterious themes. By maintaining consistent fonts and manipulating the same image across both ancillary products, a brand is created that audiences can associate specifically with "Welcome Home". Establishing this brand allows opportunities for future partnership and merchandise, creating excitement and drawing audiences to the film.
Q2 brand identity
The document discusses how the author developed a consistent brand identity across three promotional materials - a film poster, trailer, and magazine cover. Specifically, the author used: 1) the same characters represented in the same way, 2) a single recognizable font, 3) similar dark and light colors, and 4) conventional layouts that appeal to the target audience. This consistent representation of themes, fonts, colors and targeting of the audience helps promote the film by clearly linking all the elements together under one identifiable brand.
Presentation1
The document discusses how brand identity is effectively established through a film's marketing campaign. It analyzes the Warm Bodies marketing campaign, noting how the teaser trailer and poster use similar color schemes and prominently feature the main character. It then discusses how the document's film marketing campaign effectively builds brand identity by using consistent fonts, color schemes, main character imagery, and taglines across the poster, magazine cover, and teaser trailer. Maintaining visual and tonal consistency across ancillary products helps audiences connect them to the film.
Codes and conventions poster and magazines
This document discusses conventions used in magazine and film posters. It explains that film poster color schemes are chosen to represent the genre of the film and help audiences identify the content. Main images on posters usually feature protagonists to create familiarity, while horror posters maintain a sense of mystery. The film title is always centered and sized or colored prominently. Additional information included on posters are lists of actors and crew to help persuade potential viewers.
Distribution companies
Distribution companies are responsible for making films available to audiences through marketing strategies, release dates, and exhibition methods. They determine whether a film is shown in movie theaters, on television, or through personal home viewing. Some potential UK distribution companies that may be interested in an independent, low-budget thriller film include New Line Cinema, Kaleidoscope, and Warp Films due to their experience distributing similar genre films. While the film only contains British actors, the thriller genre has universal appeal. An effective marketing strategy would utilize social media platforms as well as traditional television and billboard advertisements. The film could target both a UK and global audience with an initial cinema release followed by home video. Self-distribution provides full control but is very time
Evaluation 2
The document evaluates how effective the combination of main and ancillary products is for a film campaign. It finds that using consistent fonts, colors, and actors across the poster, trailer, and magazine increases recognition and helps audiences link the different elements together as part of the same campaign. This makes the campaign more attractive and memorable to the target audience. Additional ways to promote the film discussed are bus advertisements, playing the trailer before other films, and leveraging the film's unique hybrid comedy-social realism genre.
Factual product
The bonus feature provides behind-the-scenes footage to educate audiences about how Guardians of the Galaxy was made. It interviews actors and the director to give insight into their roles and perspectives. Examples show how visual effects were used to create characters like Rocket and Groot. This informs audiences about the filmmaking process and could increase interest in the Marvel franchise and related merchandise. The content appeals to a wide audience through its use of both informal and formal language.
2.
The combination of the main product and ancillary texts is effective because:
1) The same "Fragmented" text is used throughout to ensure consistency for the audience.
2) The main character, Kieran, stays the same across all promotional materials to create a recognizable brand.
3) Consistent billing blocks are used on the trailer and poster to show coherence.
4) Social media platforms are included on the magazine cover and poster to keep the target audience informed as they rely on media.
2.
The combination of the main product and ancillary texts is effective because:
1) The "Fragmented" text is consistent across all promotional materials to ensure the audience recognizes it as part of the same package.
2) The main character, Kieran, stays the same across all promotions to build brand recognition.
3) Consistent billing blocks and release dates of November 1st are used to show continuity.
Attack the block Mustaf
This document analyzes the film poster for Attack the Block and how it targets a wide young adult audience aged 15-35. The poster uses various techniques to appeal to this demographic such as depicting the teenage lead characters and setting in an urban environment. It also broadens the audience by featuring a sci-fi element with asteroids, and including characters of various ages, genders, and ethnicities to widen appeal. Elements like the tagline, fonts, and characters' poses are meant to generate curiosity and interest in viewers to learn more about the hybrid genre film.
Branding in film and television
The document discusses the importance of branding coherence across all media for films and television. It states that for effective branding, all sources like posters, websites, and social media must use consistent styling, themes, and messaging tailored to the target audience. It provides the example of the 2019 film The Joker, praising how its poster, website and social media all featured the same dark color scheme and imagery of the Joker character, clearly communicating the mature 15+ rating. This coherent branding effectively promoted the film across all platforms.
Cross media convergence
Cross-media advertising uses various media types to market a business. This document discusses strategies for cross-media marketing of short films, including film festivals, distributors, awards, reviews, and viral marketing using websites and social media. It provides examples of effective cross-media campaigns for the films The Conjuring and Bag Man that maintained consistency across marketing materials like posters, trailers, and websites to clearly convey the film's genre and build anticipation. While short films have more limited budgets, cross-media convergence allows them to engage wider audiences through multiple online and offline platforms.
Evaluation Question 2
1) Film distribution involves making films accessible to audiences and is an important part of connecting films with audiences and sustaining films in the marketplace. Distribution strategies vary across film sectors and countries.
2) When acquiring films, distributors look for distinguishing features that will help sell the film to its target audience. They then identify the audience, estimate revenue potential, and develop awareness and interest campaigns.
3) Establishing the target audience allows distributors to tailor marketing plans through different channels like billboards, ads, and social media. Film posters also vary depending on the target age group, using things like brighter colors for children and darker tones for older audiences.
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Second question
The combination of a magazine cover, movie poster, and trailer featuring the same actor as the antagonist was effective at raising awareness of the new film among girls aged 16-24. However, the connection between the film poster and magazine could have been improved, such as using matching font colors. The red font style matched between the poster and trailer helped link the two promotional elements.
Attack the block--
Attack the Block is a 2011 urban comedy sci-fi film directed by Joe Cornish and produced by Nira Park. The film targets young adults aged 15-35 through its story of teenagers in London who must defend their neighborhood from an alien invasion. The movie poster uses various visual elements to appeal to this target audience, such as depicting the teenage characters, including people from different backgrounds, and showing the London skyline. These elements are intended to draw in young viewers and represent urban life while also broadening the audience.
Evaluation question 2
The combination of the film and ancillary texts effectively established a consistent brand identity. The same dark red color scheme, "Sui Generis" font, and portrayal of characters' style of dress were used across the teaser trailer, poster, and magazine cover. These visual elements helped signal the gangster film genre and ensured the audience instantly recognized the related materials. The brand identity strategy was inspired by other successful films like "Legend" and helped clearly market the film to its target 15-24 year old demographic.
Marketing battleships
Film trailers are created to introduce audiences to a film's plot without revealing the ending. They showcase certain scenes and mixed dialogue to pique interest while maintaining suspense. Trailers are released months in advance and shown on television and websites to build excitement leading up to the film's release. Marketing packages also use posters to signify a film's genre through visual cues like characters, settings, costumes, and colors without fully disclosing the story. For example, a poster for a battleship film may feature a uniformed soldier in front of battling warships to indicate the genre without revealing the whole plot.
Final evaluation question 2
The combination of the main documentary product and ancillary texts of a poster and newspaper double page spread are effective promotions. Both ancillary texts use similar shots, colors, and conventions as the documentary to create consistency and link the products. They provide teasers to interest audiences in the documentary's story and theme through images and a 5-star review. While the poster and newspaper spread promote the documentary individually, together they reinforce the same messaging and visual style to effectively advertise the documentary as a cohesive product.
Attack the block-
This document analyzes the film poster for Attack the Block and how it aims to widen its target audience. The poster uses various visual elements and genre signifiers to appeal to multiple demographics, including teenagers, young adults, London residents, those living in urban areas, and fans of similar films like Shaun of the Dead. It features the teenage leads in a freeze frame that conveys a sense of action and narrative. Additional characters of different ages, backgrounds, and roles are included to further broaden the appeal.
Evaluation Question 2
Advanced media portfolio evaluation about the success of creating brand identity in a promotional package.
Evaluation Question 2
1) The document discusses brand identity and how consistency across marketing materials helps create brand recognition.
2) It analyzes the Warm Bodies campaign's use of the main actor, consistent colors/font, and taglines to draw audiences.
3) The creators' campaign for their film Perception establishes brand identity by featuring the mask icon, using a consistent color palette and font, and including a tagline about the film's themes of hallucinations across their poster, trailer, and magazine cover.
Cohesive marketing
The document discusses how cohesive marketing can be used for films through consistent typography, colors, and symbols across all marketing media such as posters and trailers. It provides examples like Star Wars which uses the same distinctive font, and Indiana Jones which employs consistent earth tones. Cohesive marketing makes a film instantly recognizable through iconic visual elements alone. Successful examples that demonstrate this principle include franchises like Fast and Furious through similar poster and trailer designs built around characters, fonts, and colors.
Evaluation question 2
The document discusses the effectiveness of ancillary products created for a paranormal horror short film called "Welcome Home" in establishing a recognizable brand. The ancillary products, a magazine article and teaser poster, follow the genre's conventions of using dark, blue-toned color schemes and mysterious themes. By maintaining consistent fonts and manipulating the same image across both ancillary products, a brand is created that audiences can associate specifically with "Welcome Home". Establishing this brand allows opportunities for future partnership and merchandise, creating excitement and drawing audiences to the film.
Q2 brand identity
The document discusses how the author developed a consistent brand identity across three promotional materials - a film poster, trailer, and magazine cover. Specifically, the author used: 1) the same characters represented in the same way, 2) a single recognizable font, 3) similar dark and light colors, and 4) conventional layouts that appeal to the target audience. This consistent representation of themes, fonts, colors and targeting of the audience helps promote the film by clearly linking all the elements together under one identifiable brand.
Presentation1
The document discusses how brand identity is effectively established through a film's marketing campaign. It analyzes the Warm Bodies marketing campaign, noting how the teaser trailer and poster use similar color schemes and prominently feature the main character. It then discusses how the document's film marketing campaign effectively builds brand identity by using consistent fonts, color schemes, main character imagery, and taglines across the poster, magazine cover, and teaser trailer. Maintaining visual and tonal consistency across ancillary products helps audiences connect them to the film.
Codes and conventions poster and magazines
This document discusses conventions used in magazine and film posters. It explains that film poster color schemes are chosen to represent the genre of the film and help audiences identify the content. Main images on posters usually feature protagonists to create familiarity, while horror posters maintain a sense of mystery. The film title is always centered and sized or colored prominently. Additional information included on posters are lists of actors and crew to help persuade potential viewers.
Distribution companies
Distribution companies are responsible for making films available to audiences through marketing strategies, release dates, and exhibition methods. They determine whether a film is shown in movie theaters, on television, or through personal home viewing. Some potential UK distribution companies that may be interested in an independent, low-budget thriller film include New Line Cinema, Kaleidoscope, and Warp Films due to their experience distributing similar genre films. While the film only contains British actors, the thriller genre has universal appeal. An effective marketing strategy would utilize social media platforms as well as traditional television and billboard advertisements. The film could target both a UK and global audience with an initial cinema release followed by home video. Self-distribution provides full control but is very time
Evaluation 2
The document evaluates how effective the combination of main and ancillary products is for a film campaign. It finds that using consistent fonts, colors, and actors across the poster, trailer, and magazine increases recognition and helps audiences link the different elements together as part of the same campaign. This makes the campaign more attractive and memorable to the target audience. Additional ways to promote the film discussed are bus advertisements, playing the trailer before other films, and leveraging the film's unique hybrid comedy-social realism genre.
Factual product
The bonus feature provides behind-the-scenes footage to educate audiences about how Guardians of the Galaxy was made. It interviews actors and the director to give insight into their roles and perspectives. Examples show how visual effects were used to create characters like Rocket and Groot. This informs audiences about the filmmaking process and could increase interest in the Marvel franchise and related merchandise. The content appeals to a wide audience through its use of both informal and formal language.
2.
The combination of the main product and ancillary texts is effective because:
1) The same "Fragmented" text is used throughout to ensure consistency for the audience.
2) The main character, Kieran, stays the same across all promotional materials to create a recognizable brand.
3) Consistent billing blocks are used on the trailer and poster to show coherence.
4) Social media platforms are included on the magazine cover and poster to keep the target audience informed as they rely on media.
2.
The combination of the main product and ancillary texts is effective because:
1) The "Fragmented" text is consistent across all promotional materials to ensure the audience recognizes it as part of the same package.
2) The main character, Kieran, stays the same across all promotions to build brand recognition.
3) Consistent billing blocks and release dates of November 1st are used to show continuity.
Attack the block Mustaf
This document analyzes the film poster for Attack the Block and how it targets a wide young adult audience aged 15-35. The poster uses various techniques to appeal to this demographic such as depicting the teenage lead characters and setting in an urban environment. It also broadens the audience by featuring a sci-fi element with asteroids, and including characters of various ages, genders, and ethnicities to widen appeal. Elements like the tagline, fonts, and characters' poses are meant to generate curiosity and interest in viewers to learn more about the hybrid genre film.
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Similar to Branding in film and television
Branding in film and television
The document discusses the importance of branding coherence across all media for films and television. It states that for effective branding, all sources like posters, websites, and social media must use consistent styling, themes, and messaging tailored to the target audience. It provides the example of the 2019 film The Joker, praising how its poster, website and social media all featured the same dark color scheme and imagery of the Joker character, clearly communicating the mature 15+ rating. This coherent branding effectively promoted the film across all platforms.
Cross media convergence
Cross-media advertising uses various media types to market a business. This document discusses strategies for cross-media marketing of short films, including film festivals, distributors, awards, reviews, and viral marketing using websites and social media. It provides examples of effective cross-media campaigns for the films The Conjuring and Bag Man that maintained consistency across marketing materials like posters, trailers, and websites to clearly convey the film's genre and build anticipation. While short films have more limited budgets, cross-media convergence allows them to engage wider audiences through multiple online and offline platforms.
Evaluation Question 2
1) Film distribution involves making films accessible to audiences and is an important part of connecting films with audiences and sustaining films in the marketplace. Distribution strategies vary across film sectors and countries.
2) When acquiring films, distributors look for distinguishing features that will help sell the film to its target audience. They then identify the audience, estimate revenue potential, and develop awareness and interest campaigns.
3) Establishing the target audience allows distributors to tailor marketing plans through different channels like billboards, ads, and social media. Film posters also vary depending on the target age group, using things like brighter colors for children and darker tones for older audiences.
How effective is the combination of my main product and ancillary texts?
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Question 2
The document discusses the marketing strategy for a film called "The Conjuring". It explains that the film was promoted as being set in the same universe as the popular Harry Potter films in order to attract existing fans. A variety of promotional tactics were used, including teaser trailers, character posters, and significant social media advertising. Due to the involvement of major studio Warner Bros., the film received wider promotion than a typical movie. The marketing strategy focused on portraying the film as a magical journey intended to both appeal to existing Harry Potter fans and bring in new audiences.
Question 2
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The document then analyzes the marketing of the film Fantastic Beasts and Where to Find Them. It details how the film was promoted as a prequel to the Harry Potter franchise to attract existing fans. Teaser posters, trailers, and character posters were released to build anticipation. Warner Bros. invested heavily in social media promotion. The overarching theme was
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PROPOSAL lo2 media - Copy (2).docx
N/A
BUDGET
£500 for printing costs of posters
£100 for marketing costs on social media
TOTAL BUDGET: £600
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- Text uses humor and jokes related to the images to engage the target audience. Simplicity and recognizing branding colors/fonts is important.
Media evaluation question 2
Our group created a marketing campaign for a new zombie horror film including a magazine cover, film poster, and trailer. We incorporated codes and conventions of the zombie horror genre across all three pieces. Media convergence and synergy were used by displaying the brand across platforms and including website and social media links. A survey of our target audience found that the combination of all three pieces was effective at promoting the film and genre.
Cohesive Marketing
The document discusses branding, 360 degree branding, synergy, and convergence in relation to films. It provides examples of how films use various marketing techniques across different media platforms to build recognition and target audiences. Specifically, it discusses how films employ branding conventions like logos and slogans in advertising. It also gives examples of how films use 360 degree branding by targeting audiences across print, social media, technology, and broadcast. The document further explains how production companies form synergistic partnerships and how films demonstrate convergence by combining different media like apps and websites to promote the film to wider audiences.
Evaluation Q2
The combination of the documentary and ancillary texts is very effective. Consistent elements like color palette, typography, images, title, date/time, and logos create a clear link between the products and a recognizable brand identity. Audience testing confirmed the newspaper poster clearly relates to the documentary. Semiotic theory supports that the title implies the struggle of athletes pursuing first place. Overall, matching elements in each product cohesively tie them together and to the documentary.
Unit 6 final
The marketing campaign includes a poster, social media page, and trailer to promote the upcoming comedy film "9:00". The poster features the main character Ben smiling directly at the viewer with the alarm clock font title and tagline "one man's struggle". The social media page on Twitter uses the same alarm clock font and tagline to connect it to the campaign. The trailer starts with the red "9:00" title card accompanied by an alarm clock sound, then shows Ben running to create intrigue. All elements use consistent colors, fonts, and messages to cohesively promote the film.
Evaluation Question 2
The combination of the documentary and ancillary texts is very effective. Consistent elements like color palette, typography, images, title, date/time, and logos create a clear link between the products. Audience testing confirmed the newspaper poster clearly relates to the documentary. Semiotic theory supports that the title implies the struggle of athletes pursuing first place. Overall, matching elements in each product successfully support the brand identity across platforms.
Evaluation how effective is the combination of your main product and ancillar...
The document discusses the effectiveness of combining a documentary with two ancillary texts: a TV listing double page spread and a radio advert.
The 5-minute documentary explores media pressure on teenagers' appearance. It features a presenter, interviews, and experts to argue both positive and negative media impacts.
The double page spread advertises the documentary in a magazine. It uses screenshots and images from the documentary to engage readers and link it to the documentary.
The radio advert summarizes the documentary's topic and argument to promote it, using clips and stats from the documentary. It tells viewers when to watch on TV.
The document argues these products work together synergistically to advertise and promote the documentary to a wide
Analysis of promotional package
The document analyzes the promotional packages for the Paranormal Activity film series. It finds that there is consistent use of font style, imagery, and color scheme between the movie poster and trailers. This consistency and clear branding helps create audience recognition and association between the advertisements, building the brand identity for the film series. Elements like home footage imagery, children, and time stamps seen in both the poster and trailers also clearly link them together and appeal to the target horror film audience.
AS Media Studies Evaluation
This document provides a summary of a media studies evaluation for a film about teenagers taking drugs at parties and raves. It discusses how the film uses conventions like lighting, camerawork, editing and sound to represent this topic. It also summarizes how the film represents today's teenage social groups and their behaviors. Finally, it proposes that Film4 would be a good media institution to distribute the film because of the types of controversial films they have supported in the past.
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Branding in film and television
- 1. By Connor Bruce BRANDING IN FILM AND TELEVISION
- 2. Branding is very important, For a film or tv show to have good branding it has to be coherent across all media sources. All of the media sources have to use the same styling, the same theme and they need to send across the same message. They also need to convey the age rating, If a film is 18+ they can’t have it in bright colours that would appeal to children. They film has to use the right themes so it would attract to its target audience. They need to have a consistent package across all sources. This also includes social media, if they have a Instagram account they would have to use the same themes and colours and to make it send the same message across and not confuse its target audience BRANDING
- 3. THE JOKER The Joker is a film that was released in 2019. The film has a very consistent theme across All platforms. With the poster and the website Both of them use the same colour theme And background as each other. This is helping The audience since they are both very Coherent. The social media feed for The Joker Also uses the same style as the the poster and website. This is Helping since they are all sending the same message across. It is Also showing the target Audience. The target Audience is 15+ and it canBe seen across all the the media with the Dark Colours and the ‘clown’ Up that the The Joker is Wearing. This film has very Good branding since across All the media they are very Coherent and sends all the Same messages across.