The document discusses Ellie Goulding's song "Explosion" and how she conveys emotions through her music video and album packaging for the song. Specifically, it focuses on conveying loneliness, confusion, and sadness. For the music video, she portrays the main artist as alone to convey loneliness. Overlays and fades create a sense of confusion. Drum sticks and body language suggest anger. The album packaging also aims to convey these emotions through imagery of the lone artist, overlays representing different layers of emotion, and black and white to portray sadness in a relationship. Contrasts between blurred and bold elements show the artist's inability to control inner emotions.

2. » Ellie Goulding’s song Explosion, is a song filled with emotions that
can be explored in difficult situations, or in a situations one does
not wish to be involved. For example a Break-up, a death, or even
the moment where you have lost something significant. In all these
situations the same array of emotions can be found, Sadness,
Anger, Loneliness, Anguish, Scared, Heart Broken. Therefore I have
tried to convey these different types of emotions throughout my
Music Video and my Digipak.
» All these emotions are to do with one’s state of mind, thus by
creating a music video, and a similar Digipak which can influence or
reflect these emotions, I am able to convince my audience of what
the song’s true meaning is.
» With the use of my actress’ performance throughout the Music
Video, and the use of effects I have later added I am able to convey
this emotions. This can be said for my Digipak by the use of body
language and effects.

3. Loneliness is a key emotion that is perceived in
everybody’s life. I believe this song represents the
after maths of a long term relationship, therefore
loneliness is a key attribute to the performance and
narrative of the Music Video, in order for me to
portray this emotion within my Music Video I have
ensured is that my artist is alone in her performance.
For example I have not used a typical boy and girl in
love scenario, I have focused on her being alone.
Cinematography is essential for enabling my audience
to understand this, by the use of a long shot the
audience can see my artist is alone, also nearer the
end of my music video having a close up and pan of
her body and face represents her body language, as
my artist is lonely. I have ensured that she looks
straight at a focal point and not at the camera, this
represents her daydreaming or reminiscing on her
past, making the audience feel sympathy for my artist.
This is also relatable to one of my target audiences
which are Teenage girls, as this can be a common
factor in a typical teenage girl’s life.
At the same time in order for my Digipak to have an
obvious connection with my Music Video, I have to
have the same attributes that can be seen and
explored throughout both media products.
Loneliness can be seen on the inside of my CD case,
where there is a picture of my main artist looking
solemnly out of a window, due to her body
language it can be identified that Loneliness is a
key aspect, having my digipak in colour also helps
to convey the tone of Loneliness especially the
colour grey, which I have used throughout my
Digipak. The use of having my artist in “comfortable
clothing” connotes to my audience that she is
feeling quite lonely, where there could be many
plausible reason for this. The main meaning to the
design of my digipak was to connote to the
audience the array of emotions my artist is feeling,
and Loneliness being one of the main, having the
layout

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With the use of fades and overlays in my Music
Video I am able to present a sense of confusion to
my audience. Confusion represents that my artist
doesn’t know what she wants to do, for example
having 3 overlays of my ballerina dancing suggest
she exploring different emotions, since my ballerina
is a second representation of my main artist it
thusly suggests she is also confused.
With confusion comes anger, as she does not know
what to do it angers her, therefore hitting a drum to
allow that emotion to explode from within her.
Using the drum sticks as a prop suggests to the
audience the original use for drum sticks which
were within Heavy rock bands, Rock is said to the
main part of the origin of Indie Pop, this in it’s self
represents anger, as listening to Heavy rock music a
sense of anger within you is released.
Body language also aids to the suggestion of this
emotion, for when my main artist falls to the
ground it implies she is weak and confused of what
to do, and getting back up in a weak fashion not
only challenges her strength but infers she again
confused.
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Using the effect of overlay in Photoshop I have
overlapped my artist doing a hair flip this
represents my artist as not knowing what she
wants, or doesn’t know what to do.
There are many different layers to my artist, i.e
different emotions to her not just how we
perceive her but what is on the inside.
Where I have positioned the overlays and fades
on the front and back cover represents that
this is a common emotions shown throughout
the songs in the album whether it be it is
confused on the genre it should be in or, if the
artist is confused her self.
The main meaning to the design of my digipak
was to connote to the audience the array of
emotions my artist is feeling, where confusion
being one of the main, having the layout with
many overlays, and having a fade out colour in
the background demonstrates this.
The sad emotion found by the facial expression
of my main artist on my digipak suggest she is
in deep thought about a situation. This
connotes to the audience that that there is a
strong theme of emotions throughout her
album. Having the trees blurred in the
background not only highlights the main artist
but confuses the audience as to why the trees
are different to the girl.

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The BLACK & WHITE effect is a typical
conventional effect when to portray a sad
love story and the audience are
programmed to know when seeing
something in black and white something
sad is bound to happen. The contrast of
black and white represent the good and bad
side of a relationship, therefore I have used
blue and purple to integrate into one
another on the Digipak as dark blue
connotes as “love struck” and dark purple
connotes as “romance and love” combining »
these to colours explores the love side of
the relationship, where the black and white
explores the more deeper and darker
feeling that are found at the end of a
relationship.
Fire works, how she is to an extent hiding
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behind the fireworks, to hid her emotions of
happiness, and allow her anger, confused,
scared emotions to show. The fireworks
connotes the explosions of her emotions,
thus linking with the lyrics of the song.
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Having parts blurred in and parts bold in my digipak not
only attracts my audience but also connotes to them
that is a contrast within my main artist her self, she is not
able to control her emotions. Having a blurred
background and keeping my artist bold, enables an eye
catcher, and also her body/facial language. I have done
this so that when my audience looks at the picture they
can see the confusion on her face, whilst looking into her
imagery world.
The contrast of overlay and boldness is essential, while
having a heavy bold Font exposes a strong independent
artist however the blurredness of the behind picture
shows that me artist is that that is just a cover for her
hidden inner emotions.
Most of the outbreaks of my artist’ actions or
perceptions, are to do with her explosion of emotions,
where is finally lets out all her hidden emotions, instead
of keeping them hidden.
Having a plain Font connotes to the audience that she is
an ordinary but plain girl, however having the contrast of
the effects with it connotes that there is a hidden side to
the girl. This links to the split screen effect I used in my
music video to demonstrate her different personalities.