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EEXXTTEERRNNAALL FFAACCTTOORRSS// 
IINNFFLLUUEENNCCEESS OONN AA BBUUSSIINNEESSSS 
((PPEESSTTEECC))
 TThheessee aarree ffaaccttoorrss tthhaatt ccaann aaffffeecctt aa 
bbuussiinneessss bbuutt oovveerr wwhhiicchh iitt hhaass lliittttllee oorr nnoo 
ccoonnttrrooll.. 
 YYoouu mmuusstt bbee aabbllee ttoo ttaallkk aabboouutt tthhee 
IIMMPPAACCTT aanndd CCOONNSSEEQQUUEENNCCEESS 
 TThhee ffaaccttoorrss ccoommee uunnddeerr 66 mmaaiinn 
ccaatteeggoorriieess:: --
11 PPoolliittiiccaall 
 GGoovveerrnnmmeenntt iinnttrroodduucciinngg oorr cchhaannggiinngg llaawwss 
wwhhiicchh bbuussiinneesssseess mmuusstt ccoommppllyy wwiitthh -- ee..gg.. 
mmiinniimmuumm wwaaggee aanndd hheeaalltthh aanndd ssaaffeettyy llaawwss 
 IIMMPPAACCTT:: BBuussiinneessss mmaayy nneeeedd ttoo cchhaannggee tthheeiirr 
wwoorrkkiinngg pprraaccttiicceess 
 CCOONNSSEEQQUUEENNCCEE:: TThhiiss mmaayy iinnccrreeaassee tthheeiirr 
ccoossttss wwhhiicchh wwoouulldd hhaavvee aann aaffffeecctt oonn tthheeiirr 
pprrooffiittss..
11 PPoolliittiiccaall 
 TThhee ggoovveerrnnmmeenntt iinnccrreeaasseess CCoorrppoorraattiioonn 
TTaaxx oorr VVaalluuee AAddddeedd TTaaxx 
 IIMMPPAACCTT:: BBuussiinneessss nneeeedd ttoo rraaiissee pprriicceess ffoorr 
ccuussttoommeerrss.. 
 CCOONNSSEEQQUUEENNCCEESS:: CCuussttoommeerrss mmaayy bbee ppuutt ooffff 
ssoo bbuussiinneesssseess mmaayy llooookk ttoo ccuutt ccoossttss wwhheerree 
tthheeyy ccaann ttoo mmaaiinnttaaiinn tthheeiirr pprrooffiitt lleevveellss..
22 EEccoonnoommiicc 
 AAss pprriicceess rriissee ((iinnffllaattiioonn)) bbuussiinneesssseess wwiillll hhaavvee ttoo 
ppaayy mmoorree ffoorr rraaww mmaatteerriiaallss aanndd hhaavvee ttoo cchhaarrggee aa 
hhiigghheerr pprriiccee ttoo ccuussttoommeerrss.. 
 IIMMPPAACCTT:: CCuussttoommeerrss aarree lleessss lliikkeellyy ttoo ssppeenndd tthheeiirr 
mmoonneeyy aass pprriicceess iinnccrreeaassee 
 CCOONNSSEEQQUUEENNCCEESS:: SShhooppss rreecceeiivvee lleessss mmoonneeyy ffrroomm 
ssaalleess aanndd tthheerreeffoorree tthheeiirr pprrooffiittss ddeeccrreeaassee..
22 EEccoonnoommiicc 
 HHiigghh uunneemmppllooyymmeenntt iinn aann aarreeaa 
 IIMMPPAACCTT:: TThhiiss mmeeaannss lleessss ccuussttoommeerrss ffoorr aa bbuussiinneessss 
aass lleessss iinnccoommee ttoo hhoouusseehhoollddss.. 
 CCOONNSSEEQQUUEENNCCEESS:: TThhiiss mmeeaannss bbuussiinneesssseess mmaayy 
cclloossee.. 
 EExxcchhaannggee rraatteess ccaann aaffffeecctt aa bbuussiinneessss iiff tthheeyy 
iimmppoorrtt//eexxppoorrtt ggooooddss 
 IIMMPPAACCTT:: TThheeyy mmaayy nnoott ggeett aass mmuucchh ffoorr tthheeiirr mmoonneeyy 
wwhheenn tthheeyy sseellll aabbrrooaadd 
 CCOONNSSEEQQUUEENNCCEESS:: TThhiiss wwiillll aaffffeecctt tthhee ssaalleess ffiigguurreess 
wwhhiicchh iinn ttuurrnn wwiillll mmeeaann lleessss pprrooffiitt
TTaasskk 
 FFiinndd 33 UUKK nneewwss ssttoorriieess uussiinngg tthhee BBBBCC 
wweebbssiittee wwhhiicchh iilllluussttrraattee eexxaammpplleess ooff eeiitthheerr 
ppoolliittiiccaall oorr eeccoonnoommiicc ffaaccttoorrss 
 SSuummmmaarriissee eeaacchh ssttoorryy aanndd hhooww iitt iimmppaaccttss 
aanndd ssppeeccuullaattee tthhee ccoonnsseeqquueenncceess ffoorr tthhee 
bbuussiinneessss oorr iinndduussttrryy iinn yyoouurr yyeellllooww jjootttteerrss 
 SSoommee uusseeffuull sseeaarrcchh tteerrmmss:: ttaaxxaattiioonn,, hheeaalltthh aanndd ssaaffeettyy,, 
nneeww lleeggiissllaattiioonn,, nneeww rruulleess,, uunneemmppllooyymmeenntt,, iinntteerreesstt rraatteess,, 
eexxcchhaannggee rraattee
33 SSoocciiaall 
 SSoocciiaall ffaaccttoorrss ccoovveerr cchhaannggeess iinn ffaasshhiioonn 
aanndd hhaabbiittss iinn aa ssoocciieettyy.. FFoorr eexxaammppllee,, 
ppeeooppllee ssmmookkee lleessss,, ppeeooppllee aarree mmoorree 
aawwaarree ooff hheeaalltthh iissssuueess,, mmoorree wwoommeenn 
wwoorrkkiinngg 
 IIMMPPAACCTT:: BBuussiinneessss nneeeedd ttoo iinnvveesstt iinn mmaarrkkeett 
rreesseeaarrcchh ttoo ssttaayy aahheeaadd ooff tthhee ccuussttoommeerrss 
 CCOONNSSEEQQUUEENNCCEESS:: TThhiiss ccoossttss mmoonneeyy 
tthheerreeffoorree aaffffeeccttiinngg tthhee pprrooffiittss..
33 SSoocciiaall 
 DDeemmooggrraapphhiicc cchhaannggeess rreellaattee ttoo tthhee 
ppooppuullaattiioonn,, ffoorr eexxaammppllee:: tthhee nnuummbbeerr ooff 
ppeeooppllee lliivviinngg iinn aa ssppeecciiffiicc llooccaattiioonn 
 IIMMPPAACCTT:: AArreeaass wwhhiicchh wweerree pprreevviioouussllyy 
ddeeeemmeedd ttoo eexxppeennssiivvee ttoo ttaarrggeett ssaalleess aatt aarree 
nnooww aacccceessssiibbllee 
 CCOONNSSEEQQUUEENNCCEESS:: TThhiiss ccoouulldd lleeaadd ttoo aann 
iinnccrreeaassee iinn ssaalleess
44 TTeecchhnnoollooggiiccaall 
 PPrrooggrreessss iinn tteecchhnnoollooggyy hhaass ccaauusseedd ssoommee 
pprroodduuccttss ttoo bbeeccoommee oobbssoolleettee ee..gg.. ttyyppeewwrriitteerrss,, 
ppoollaarrooiidd ccaammeerraass aanndd ssaalleess ooff CCDDss 
 IIMMPPAACCTT:: BBuussiinneesssseess mmaayy nneeeedd ttoo iinnvveesstt iinn 
nneeww tteecchhnnoollooggyy 
 CCOONNSSEEQQUUEENNCCEESS:: TThhiiss wwiillll iinnccrreeaassee ccoossttss 
aanndd rreedduuccee pprrooffiittss aanndd iitt mmaayy lleeaadd ttoo ssttaaffff 
bbeeiinngg mmaaddee rreedduunnddaanntt
44 TTeecchhnnoollooggiiccaall 
 IInnccrreeaassee iinn tthhee uussee ooff SS--CCoommmmeerrccee –– bbuuyyiinngg 
aanndd sseelllliinngg tthhrroouugghh aappppss aanndd ssoocciiaall mmeeddiiaa.. 
 IIMMPPAACCTT:: TThhiiss wwiillll lleeaadd ttoo aann iinnccrreeaassee iinn tthhee 
aammoouunntt ooff ccuussttoommeerrss 
 CCOONNSSEEQQUUEENNCCEESS:: TThhiiss iiss ttuurrnn ccoouulldd lleeaadd ttoo 
aann iinnccrreeaassee iinn mmaarrkkeett sshhaarree
TTaasskkss 
TTaasskk 11 
 CCrreeaattee aa ppoosstteerr 
sshhoowwiinngg iimmaaggeess ooff 
aannyy ooff tthhee ffoolllloowwiinngg 
pprroodduuccttss tthhrroouugghh tthhee 
yyeeaarrss:: 
 FFaammiillyy CCaarrss 
 MMoobbiillee PPhhoonneess 
 GGaammeess CCoonnssoolleess 
 TTeelleevviissiioonnss 
TTaasskk 22 
 FFoorr eeaacchh ooff tthhee 
pprroodduuccttss iinn ttaasskk 11 
ggiivvee 33 ffeeaattuurreess tthhaatt 
yyoouu wwoouulldd ffiinndd iinn 
tthhee mmoosstt rreecceenntt 
mmooddeellss tthhaatt wwoouulldd 
nnoott bbee ffoouunndd iinn 
eeaarrlliieerr vveerrssiioonnss
55 EEnnvviirroonnmmeennttaall 
 CChhaannggeess iinn tthhee wweeaatthheerr ccaann aaffffeecctt aa 
bbuussiinneessss.. 
 IIMMPPAACCTT:: SSuunnnnyy wweeaatthheerr eennccoouurraaggeess 
ccuussttoommeerrss ttoo ssppeenndd mmoonneeyy oonn cceerrttaaiinn 
pprroodduuccttss lliikkee;; iiccee ccrreeaamm,, ssuunnggllaasssseess,, BBBBQQss 
 CCOONNSSEEQQUUEENNCCEESS:: TThhiiss ccaann lleeaadd ttoo aann 
iinnccrreeaassee iinn ssaalleess ooff bbuussiinneesssseess sseelllliinngg tthheessee 
pprroodduuccttss..
55 EEnnvviirroonnmmeennttaall 
 BBuussiinneesssseess aarree uunnddeerr iinnccrreeaassiinngg pprreessssuurree 
ttoo bbee sseeeenn aass eennvviirroonnmmeennttaallllyy ffrriieennddllyy.. 
 IIMMPPAACCTT:: IIff aa bbuussiinneessss rreeccyycclleess tthheeyy bbeeccoommee 
ssoocciiaallllyy rreessppoonnssiibbllee 
 CCOONNSSEEQQUUEENNCCEESS:: TThhiiss ccaann bbee uusseedd iinn tthheeiirr 
mmaarrkkeettiinngg ttoo aattttrraacctt nneeww ccuussttoommeerrss
66 CCoommppeettiittiioonn 
 TThhee aaccttiioonnss ooff rriivvaall bbuussiinneesssseess ee..gg.. 
ssttaarrttiinngg aann aaddvveerrttiissiinngg ccaammppaaiiggnn ttoo aattttrraacctt 
ccuussttoommeerrss 
 IIMMPPAACCTT:: TThhiiss mmaayy eennttiiccee ccuussttoommeerrss aawwaayy 
ffrroomm ootthheerr bbuussiinneesssseess 
 CCOONNSSEEQQUUEENNCCEESS:: TThhoossee ootthheerr bbuussiinneesssseess 
mmaayy hhaavvee ttoo ssppeenndd mmoonneeyy oonn pprroommoottiioonn ttoo 
kkeeeepp tthheeiirr mmaarrkkeett sshhaarree
66 CCoommppeettiittiioonn 
 AA nneeww bbuussiinneessss jjooiinniinngg aann eessttaabblliisshheedd 
mmaarrkkeett 
 IIMMPPAACCTT:: TThhee eessttaabblliisshheedd bbuussiinneesssseess mmaayy 
rreedduuccee tthheeiirr pprriicceess ttoo ccoommppeettee wwiitthh nneeww 
ccoommppaannyy 
 CCOONNSSEEQQUUEENNCCEESS:: TThhiiss ccoouulldd lleeaadd ttoo hhaappppiieerr 
ccuussttoommeerrss aass tthheeyy rreecceeiivvee cchheeaappeerr pprroodduuccttss
TTaasskk 
 FFiinndd 33 UUKK nneewwss ssttoorriieess uussiinngg tthhee bbbbcc 
wweebbssiittee wwhhiicchh iilllluussttrraattee eexxaammpplleess ooff eeiitthheerr 
ssoocciiaall oorr eennvviirroonnmmeennttaall ffaaccttoorrss 
 SSuummmmaarriissee eeaacchh ssttoorryy aanndd hhooww iitt iimmppaaccttss 
aa bbuussiinneessss iinn yyoouurr yyeellllooww jjootttteerrss 
 SSoommee uusseeffuull sseeaarrcchh tteerrmmss:: iimmppaacctt ooff wweeaatthheerr,, iimmppaacctt ooff 
OOllyymmppiiccss,, hheeaalltthh bbeenneeffiittss

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16. External Factors

  • 1. EEXXTTEERRNNAALL FFAACCTTOORRSS// IINNFFLLUUEENNCCEESS OONN AA BBUUSSIINNEESSSS ((PPEESSTTEECC))
  • 2.  TThheessee aarree ffaaccttoorrss tthhaatt ccaann aaffffeecctt aa bbuussiinneessss bbuutt oovveerr wwhhiicchh iitt hhaass lliittttllee oorr nnoo ccoonnttrrooll..  YYoouu mmuusstt bbee aabbllee ttoo ttaallkk aabboouutt tthhee IIMMPPAACCTT aanndd CCOONNSSEEQQUUEENNCCEESS  TThhee ffaaccttoorrss ccoommee uunnddeerr 66 mmaaiinn ccaatteeggoorriieess:: --
  • 3. 11 PPoolliittiiccaall  GGoovveerrnnmmeenntt iinnttrroodduucciinngg oorr cchhaannggiinngg llaawwss wwhhiicchh bbuussiinneesssseess mmuusstt ccoommppllyy wwiitthh -- ee..gg.. mmiinniimmuumm wwaaggee aanndd hheeaalltthh aanndd ssaaffeettyy llaawwss  IIMMPPAACCTT:: BBuussiinneessss mmaayy nneeeedd ttoo cchhaannggee tthheeiirr wwoorrkkiinngg pprraaccttiicceess  CCOONNSSEEQQUUEENNCCEE:: TThhiiss mmaayy iinnccrreeaassee tthheeiirr ccoossttss wwhhiicchh wwoouulldd hhaavvee aann aaffffeecctt oonn tthheeiirr pprrooffiittss..
  • 4. 11 PPoolliittiiccaall  TThhee ggoovveerrnnmmeenntt iinnccrreeaasseess CCoorrppoorraattiioonn TTaaxx oorr VVaalluuee AAddddeedd TTaaxx  IIMMPPAACCTT:: BBuussiinneessss nneeeedd ttoo rraaiissee pprriicceess ffoorr ccuussttoommeerrss..  CCOONNSSEEQQUUEENNCCEESS:: CCuussttoommeerrss mmaayy bbee ppuutt ooffff ssoo bbuussiinneesssseess mmaayy llooookk ttoo ccuutt ccoossttss wwhheerree tthheeyy ccaann ttoo mmaaiinnttaaiinn tthheeiirr pprrooffiitt lleevveellss..
  • 5. 22 EEccoonnoommiicc  AAss pprriicceess rriissee ((iinnffllaattiioonn)) bbuussiinneesssseess wwiillll hhaavvee ttoo ppaayy mmoorree ffoorr rraaww mmaatteerriiaallss aanndd hhaavvee ttoo cchhaarrggee aa hhiigghheerr pprriiccee ttoo ccuussttoommeerrss..  IIMMPPAACCTT:: CCuussttoommeerrss aarree lleessss lliikkeellyy ttoo ssppeenndd tthheeiirr mmoonneeyy aass pprriicceess iinnccrreeaassee  CCOONNSSEEQQUUEENNCCEESS:: SShhooppss rreecceeiivvee lleessss mmoonneeyy ffrroomm ssaalleess aanndd tthheerreeffoorree tthheeiirr pprrooffiittss ddeeccrreeaassee..
  • 6. 22 EEccoonnoommiicc  HHiigghh uunneemmppllooyymmeenntt iinn aann aarreeaa  IIMMPPAACCTT:: TThhiiss mmeeaannss lleessss ccuussttoommeerrss ffoorr aa bbuussiinneessss aass lleessss iinnccoommee ttoo hhoouusseehhoollddss..  CCOONNSSEEQQUUEENNCCEESS:: TThhiiss mmeeaannss bbuussiinneesssseess mmaayy cclloossee..  EExxcchhaannggee rraatteess ccaann aaffffeecctt aa bbuussiinneessss iiff tthheeyy iimmppoorrtt//eexxppoorrtt ggooooddss  IIMMPPAACCTT:: TThheeyy mmaayy nnoott ggeett aass mmuucchh ffoorr tthheeiirr mmoonneeyy wwhheenn tthheeyy sseellll aabbrrooaadd  CCOONNSSEEQQUUEENNCCEESS:: TThhiiss wwiillll aaffffeecctt tthhee ssaalleess ffiigguurreess wwhhiicchh iinn ttuurrnn wwiillll mmeeaann lleessss pprrooffiitt
  • 7. TTaasskk  FFiinndd 33 UUKK nneewwss ssttoorriieess uussiinngg tthhee BBBBCC wweebbssiittee wwhhiicchh iilllluussttrraattee eexxaammpplleess ooff eeiitthheerr ppoolliittiiccaall oorr eeccoonnoommiicc ffaaccttoorrss  SSuummmmaarriissee eeaacchh ssttoorryy aanndd hhooww iitt iimmppaaccttss aanndd ssppeeccuullaattee tthhee ccoonnsseeqquueenncceess ffoorr tthhee bbuussiinneessss oorr iinndduussttrryy iinn yyoouurr yyeellllooww jjootttteerrss  SSoommee uusseeffuull sseeaarrcchh tteerrmmss:: ttaaxxaattiioonn,, hheeaalltthh aanndd ssaaffeettyy,, nneeww lleeggiissllaattiioonn,, nneeww rruulleess,, uunneemmppllooyymmeenntt,, iinntteerreesstt rraatteess,, eexxcchhaannggee rraattee
  • 8. 33 SSoocciiaall  SSoocciiaall ffaaccttoorrss ccoovveerr cchhaannggeess iinn ffaasshhiioonn aanndd hhaabbiittss iinn aa ssoocciieettyy.. FFoorr eexxaammppllee,, ppeeooppllee ssmmookkee lleessss,, ppeeooppllee aarree mmoorree aawwaarree ooff hheeaalltthh iissssuueess,, mmoorree wwoommeenn wwoorrkkiinngg  IIMMPPAACCTT:: BBuussiinneessss nneeeedd ttoo iinnvveesstt iinn mmaarrkkeett rreesseeaarrcchh ttoo ssttaayy aahheeaadd ooff tthhee ccuussttoommeerrss  CCOONNSSEEQQUUEENNCCEESS:: TThhiiss ccoossttss mmoonneeyy tthheerreeffoorree aaffffeeccttiinngg tthhee pprrooffiittss..
  • 9. 33 SSoocciiaall  DDeemmooggrraapphhiicc cchhaannggeess rreellaattee ttoo tthhee ppooppuullaattiioonn,, ffoorr eexxaammppllee:: tthhee nnuummbbeerr ooff ppeeooppllee lliivviinngg iinn aa ssppeecciiffiicc llooccaattiioonn  IIMMPPAACCTT:: AArreeaass wwhhiicchh wweerree pprreevviioouussllyy ddeeeemmeedd ttoo eexxppeennssiivvee ttoo ttaarrggeett ssaalleess aatt aarree nnooww aacccceessssiibbllee  CCOONNSSEEQQUUEENNCCEESS:: TThhiiss ccoouulldd lleeaadd ttoo aann iinnccrreeaassee iinn ssaalleess
  • 10. 44 TTeecchhnnoollooggiiccaall  PPrrooggrreessss iinn tteecchhnnoollooggyy hhaass ccaauusseedd ssoommee pprroodduuccttss ttoo bbeeccoommee oobbssoolleettee ee..gg.. ttyyppeewwrriitteerrss,, ppoollaarrooiidd ccaammeerraass aanndd ssaalleess ooff CCDDss  IIMMPPAACCTT:: BBuussiinneesssseess mmaayy nneeeedd ttoo iinnvveesstt iinn nneeww tteecchhnnoollooggyy  CCOONNSSEEQQUUEENNCCEESS:: TThhiiss wwiillll iinnccrreeaassee ccoossttss aanndd rreedduuccee pprrooffiittss aanndd iitt mmaayy lleeaadd ttoo ssttaaffff bbeeiinngg mmaaddee rreedduunnddaanntt
  • 11. 44 TTeecchhnnoollooggiiccaall  IInnccrreeaassee iinn tthhee uussee ooff SS--CCoommmmeerrccee –– bbuuyyiinngg aanndd sseelllliinngg tthhrroouugghh aappppss aanndd ssoocciiaall mmeeddiiaa..  IIMMPPAACCTT:: TThhiiss wwiillll lleeaadd ttoo aann iinnccrreeaassee iinn tthhee aammoouunntt ooff ccuussttoommeerrss  CCOONNSSEEQQUUEENNCCEESS:: TThhiiss iiss ttuurrnn ccoouulldd lleeaadd ttoo aann iinnccrreeaassee iinn mmaarrkkeett sshhaarree
  • 12. TTaasskkss TTaasskk 11  CCrreeaattee aa ppoosstteerr sshhoowwiinngg iimmaaggeess ooff aannyy ooff tthhee ffoolllloowwiinngg pprroodduuccttss tthhrroouugghh tthhee yyeeaarrss::  FFaammiillyy CCaarrss  MMoobbiillee PPhhoonneess  GGaammeess CCoonnssoolleess  TTeelleevviissiioonnss TTaasskk 22  FFoorr eeaacchh ooff tthhee pprroodduuccttss iinn ttaasskk 11 ggiivvee 33 ffeeaattuurreess tthhaatt yyoouu wwoouulldd ffiinndd iinn tthhee mmoosstt rreecceenntt mmooddeellss tthhaatt wwoouulldd nnoott bbee ffoouunndd iinn eeaarrlliieerr vveerrssiioonnss
  • 13. 55 EEnnvviirroonnmmeennttaall  CChhaannggeess iinn tthhee wweeaatthheerr ccaann aaffffeecctt aa bbuussiinneessss..  IIMMPPAACCTT:: SSuunnnnyy wweeaatthheerr eennccoouurraaggeess ccuussttoommeerrss ttoo ssppeenndd mmoonneeyy oonn cceerrttaaiinn pprroodduuccttss lliikkee;; iiccee ccrreeaamm,, ssuunnggllaasssseess,, BBBBQQss  CCOONNSSEEQQUUEENNCCEESS:: TThhiiss ccaann lleeaadd ttoo aann iinnccrreeaassee iinn ssaalleess ooff bbuussiinneesssseess sseelllliinngg tthheessee pprroodduuccttss..
  • 14. 55 EEnnvviirroonnmmeennttaall  BBuussiinneesssseess aarree uunnddeerr iinnccrreeaassiinngg pprreessssuurree ttoo bbee sseeeenn aass eennvviirroonnmmeennttaallllyy ffrriieennddllyy..  IIMMPPAACCTT:: IIff aa bbuussiinneessss rreeccyycclleess tthheeyy bbeeccoommee ssoocciiaallllyy rreessppoonnssiibbllee  CCOONNSSEEQQUUEENNCCEESS:: TThhiiss ccaann bbee uusseedd iinn tthheeiirr mmaarrkkeettiinngg ttoo aattttrraacctt nneeww ccuussttoommeerrss
  • 15. 66 CCoommppeettiittiioonn  TThhee aaccttiioonnss ooff rriivvaall bbuussiinneesssseess ee..gg.. ssttaarrttiinngg aann aaddvveerrttiissiinngg ccaammppaaiiggnn ttoo aattttrraacctt ccuussttoommeerrss  IIMMPPAACCTT:: TThhiiss mmaayy eennttiiccee ccuussttoommeerrss aawwaayy ffrroomm ootthheerr bbuussiinneesssseess  CCOONNSSEEQQUUEENNCCEESS:: TThhoossee ootthheerr bbuussiinneesssseess mmaayy hhaavvee ttoo ssppeenndd mmoonneeyy oonn pprroommoottiioonn ttoo kkeeeepp tthheeiirr mmaarrkkeett sshhaarree
  • 16. 66 CCoommppeettiittiioonn  AA nneeww bbuussiinneessss jjooiinniinngg aann eessttaabblliisshheedd mmaarrkkeett  IIMMPPAACCTT:: TThhee eessttaabblliisshheedd bbuussiinneesssseess mmaayy rreedduuccee tthheeiirr pprriicceess ttoo ccoommppeettee wwiitthh nneeww ccoommppaannyy  CCOONNSSEEQQUUEENNCCEESS:: TThhiiss ccoouulldd lleeaadd ttoo hhaappppiieerr ccuussttoommeerrss aass tthheeyy rreecceeiivvee cchheeaappeerr pprroodduuccttss
  • 17. TTaasskk  FFiinndd 33 UUKK nneewwss ssttoorriieess uussiinngg tthhee bbbbcc wweebbssiittee wwhhiicchh iilllluussttrraattee eexxaammpplleess ooff eeiitthheerr ssoocciiaall oorr eennvviirroonnmmeennttaall ffaaccttoorrss  SSuummmmaarriissee eeaacchh ssttoorryy aanndd hhooww iitt iimmppaaccttss aa bbuussiinneessss iinn yyoouurr yyeellllooww jjootttteerrss  SSoommee uusseeffuull sseeaarrcchh tteerrmmss:: iimmppaacctt ooff wweeaatthheerr,, iimmppaacctt ooff OOllyymmppiiccss,, hheeaalltthh bbeenneeffiittss