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23. Corporate Culture
Corporate culture is defined as the values, beliefs, and norms relating to a company or organization that are shared by all its staff. Developing a strong corporate culture has several advantages, including improved customer satisfaction and loyalty because consumers associate the organization with its brand and logos. It also increases staff motivation by allowing them to associate with the organization and move between departments more easily by being aware of common practices and policies. Finally, a strong corporate culture leads staff to form an identity with the organization, reducing absences and turnover while increasing productivity.
23. Corporate Culture
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- 2. DDeeffiinniittiioonn • TThheevvaalluueess,, bbeelliieeffss aanndd nnoorrmmss rreellaattiinngg ttoo tthhee ccoommppaannyy oorr oorrggaanniissaattiioonn tthhaatt aarree sshhaarreedd bbyy aallll iittss ssttaaffff.. • Perhaps the type of behaviour from staff that you would associate with the company.
- 3. WWhhyy ddeevveelloopp aaccoorrppoorraattee ccuullttuurree • It allows the ideals and beliefs of the owners to be followed by its employees • Encourages the type of behaviour from staff that you would associate with the company. • The use of symbols/logos and uniforms mean customers recognise the company easily • Use of a phrase or motto that can be recognised by customers/used in marketing • The uniformity of layout of offices/branches can encourage familiarity
- 4. AAddvvaannttaaggeess ooff hhaavviinnggaa ssttrroonngg ccoorrppoorraattee ccuullttuurree • Improved customer satisfaction and loyalty because the consumers associate with that organisation due to brand/logos, • Increased staff motivation because they can associate with the organisation • Staff can move between branches/departments easier because they are aware of the practices and policies
- 5. AAddvvaannttaaggeess ooff hhaavviinnggaa ssttrroonngg ccoorrppoorraattee ccuullttuurree • Staff will form an identity with the organisation which means reduced absences, lower staff turnover or increased productivity • The organisation can be easily recognised anywhere in the world which means customers will feel comfortable with products/services wherever they are
- 6. AAddvvaannttaaggeess ooff hhaavviinnggaa ssttrroonngg ccoorrppoorraattee ccuullttuurree • Staff will form an identity with the organisation which means reduced absences, lower staff turnover or increased productivity • The organisation can be easily recognised anywhere in the world which means customers will feel comfortable with products/services wherever they are