2. Todays Presentation
1)Why Do Cultures Differ?
2)Importance of Intercultural Communication.
3)Things to consider in non-verbal communication
4)Do’s and Don'ts of Intercultural Communication.
5)Cultural differences .
6)Conclusion.
5. Cause of globalization
Greater international travel and
tourism.
Worldwide sporting events such
as FIFA World Cup , ICC world cup
and the Olympic Games.
7. Things to consider in non-verbal
communication :Personal Space
Personal space is the
distance two people
keep between
themselves in order to
feel comfortable.
8. Things to consider in non-verbal
communication :Eye Contact
For example:
-North
Americans view
direct eye contact
as a sign of
honesty
-Asians view
direct eye contact
as a form of
disrespect
9. Things to consider in non-verbal
communication :Touch
For example:
-Japanese may be
uncomfortable
being touched in a
casual relationship
-Muslims may be
extremely
uncomfortable
being touched by
someone of the
opposite sex.
10. Things to consider in non-verbal
communication :Smiling
For example:
-For Americans, a smile
is used with frequency
to communicate
friendliness and
goodwill.
-In Japan smiling
without a reason is
considered as childish or
act of immatureness .
-To Russians, a smile
signals personal
affection.
11. Things to consider in non-verbal
communication :Time
For example:
-In American business
culture, respect is
communicated through
punctuality.
-In Pakistan 7:00 means
9:00.
-Middle Eastern cultures,
which place high value on
interpersonal
relationships, respect
means continuing a
meeting or conversation
until it reaches a natural
conclusion, even if it
makes you late for the next
one
12. Things to consider in non-verbal
communication :Agreement
For example:
-“Yes” does not
always mean “yes”
among Asians.
-In some cultures
science means
agreement.
- Its Hard for
Japanese to say no
.
13. Things to consider in non-verbal
communication :Silence
For example:
-silence may
signify respect
-In Pakistan it
sometimes
considered as
agreement!
-Americans are
generally
uncomfortable
with silence in
conversations
14. DO’S OF INTERCULTURAL COMMUNICATION
Use symbols, diagrams and pictures.
Investigate their culture's perception
Take cultural and local differences into account.
Find out what cultural factors
15. DONT’S OF INTERCULTURAL COMMUNICATION
Using the same approach world-wide.
Considering traditional knowledge and practices
as ‘backward’.
Letting cultural differences become a source of
conflict that hinder the process or work.
16. DON’T’S OF INTERCULTURAL
COMMUNICATION
The thumbs up sign in
America and most of Europe
means that something is good,
or that you approve. This sign
is considered rude in many
Asian and Islamic countries.
Raising your hand up means
stop in America or England. In
some Asian countries this
gesture is used when asking for
permission to speak.
18. Diversity is a challenge as well as an
opportunity which can have positive as
well as negative influence.
Acknowledging, understanding, accepting,
valuing and celebrating the differences
that’s the key for successful intercultural
communication.
CONCLUSION
19. That Completes my Presentation on non verbal
intercultural communication. Any comments or
Questions?