This document discusses cross-cultural communication and differences in communication styles across cultures. It notes that people from different countries like Japan and America have differing preferences for verbal versus non-verbal communication. Key differences that can impact cross-cultural interactions are highlighted, such as patterns of reasoning, formality, and presentation styles. Understanding cultural communication is important for global business, opportunities, and improving diversity in the workplace. Challenges to cross-cultural communication include ethnocentrism, discrimination, and cultural blindness.

1. A PROJECT ON
Submitted to :-
Mrs. BHASHA SHUKLA
2013-2014

3.  Cross-cultural communication is a field of study that
looks at how people from differing cultural
backgrounds communicate, in similar and different
ways among themselves, and how they Endeavour
to communicate across cultures.

4.  As different country has different culture so different
communication are required to different countries.
 For e.g. People of Japan use more gesture in their
communication.
 American use more verbal communication.

5.  Role of written communication
 Role of meetings
 Patterns of reasoning and argumentation
 Level of formality in inter-personal Communications
 Oral presentation style
 Non-verbal communication behaviors

6.  Globalization
 Business opportunity
 Job opportunity
 Improve the contribution of employees in diverse
workforce
 Sharing of views and ideas
 Talent improvisation
 An understanding of diverse market.

7.  Tends to prefer indirect verbal interaction
 Generally less proficient in reading non verbal cues
 Values group membership.
 Communicates in simple ,ambiguous, non context
messages
 understanding visual message readily .

8.  Tends to prefer direct verbal interaction
 Is generally less proficient in reading non verbal
cues
 Values individualism
 Relies more on logic
 Communicates in highly structured message,
provides details ,give authorities to written
information

10.  Ethnocentrism : Inability to accept another culture's
world
 Discrimination : Differential treatment of an
individual due to minority status; actual and
perceived
 Stereotyping: Generalizing about a person while
ignoring presence of individual difference

11.  Cultural Blindness: Differences are ignored and one
proceeds as though differences did not exist
 Cultural imposition: Belief that everyone should
conform to the majority
 Tone difference: formal tone change become
embarrassing and off-putting in some culture.

12.  Frequency of eye Contact
 Use of Hands While Talking
 Physical Distance Between Communicators
 Speed of Speech
 Volume of Speech
 Use of Facial Expressions

13.  Improving Intercultural Proficiency & communication
 Study your own culture first.
 Learn about other culture.
 Seek common ground
 Observe nonverbal cues in your culture
 Use simple English
 Adapt to local Preferences

15.  DEWANSH SHRIVASTAVA
 DHARMENDRA PATEL
 DIVYANSH MODI
 DURGESH INGLE
 DURGESH KUSHRE