This document summarizes a presentation by Holly Duckworth on 7 measures of success for remarkable associations. The 7 measures are: 1) a customer service culture, 2) aligning products and services with the mission, 3) data-driven strategies, 4) dialogue and engagement, 5) the CEO acting as an idea broker, 6) organizational adaptability, and 7) alliance building. Duckworth discusses how remarkable associations commit to purpose, analysis and feedback, and action through embracing these 7 measures. She provides examples of how associations can apply each measure to strengthen their relevance, responsiveness, and results.

1. 7 Measures of Success:
What Remarkable Associations Do
That Others Do Not
Holly Duckworth, CMP
Leadership Solutions International
@hduckworth
#ascape12

7. Our Presenter today:
Holly Duckworth, CAE, CMP
2006 – 2007 MPI Chapter President
2007-2010 MPI Chapter Business
Manager
2010 Leadership Solutions International
National Speakers Association
2012 Finalist in NSA Speaking
Competition
American Society of Association
Executives
Certified Association Executive
Author CRP Handbook
ASAE Faculty

8. Learning & Collaboration Zone:
Twitter @hduckworth
503 887 4112 Text questions
www.Facebook/leadershipsolutionsinternational
www.leadershipsolutionsintl.com
Use this as a place to learn and grow.
Have Fun!

9. Collective Expertise

11. 11

12. What is it?
A study from the ASAE & Center for the
Association Leadership of the non-profit
community
This study compares the research
methodology from Jim Collins
Good to Great to associations
(Four year study 2002-2006)
Many concepts of associations apply to
our businesses

13. What makes the difference
between good
associations/business and
great/Remarkable ones?

14. 14
Commitment
to
PURPOSE
REMARKABLE
Commitment
to Commitment
ANALYSIS & to
FEEDBACK ACTION

15. 7 MEASURES OF SUCCESS
Customer service culture
Alignment of products and services with the mission
Data-driven strategies
Dialogue and engagement
CEO as idea broker
Organizational adaptability
Alliance building
15

16. Commitment to Purpose
A Customer Service Culture
Measure success by how relevant we are to
constituents?
How can we anticipate and meet community
needs?
Alignment of Products/Services with the Mission
Ask the question – how does this support what
our mission is?
Investigate new things but don’t be afraid of
failure…it will happen anyhow!
16

17. Customer Service Culture

18. Commitment to
Analysis & Feedback
Data-driven strategies
Continually ask questions and act on the
information
Dialogue and Engagement
Discuss things with each other and with the
community
Demolish “silos” and share a common view
18

19. @hduckworth
What do you
see today?
What you visualize, you will actualize

20. Mission:
The SDPA is organized to
promote the professional and
personal development of
physician assistants in the
practice of quality, cost effective
and accessible health care in the
medical specialty of
dermatology. The SDPA will also
promote the physician/PA
relationship of the health care
team in the practice of patient
centered medicine.

21. HERC Mission:
The mission of the National HERC is to facilitate
national strategic initiatives that help the regional
HERC’s accomplish their goals and to promote HERC
wide visibility.
The mission of the regional HERC’s is to advance
the efforts of member institutions to recruit and retain
outstanding and diverse faculty and staff to assist
dual-career couples.
21

23. MPI’s Vision
To build a rich global meeting industry community.
MPI’s Mission
To make our members successful by building human connections through:
• Knowledge/Ideas
• Relationships
• Marketplaces
23

24. Members: 20,000 world wide (Individual
Membership not company memberships)
Chapters : 71
Goal: Provide additional support
Streamline offerings
Create positive and consistent member experience
Process began: 2007
Annual Co-creation with member/leaders and
association staff
2008 – begin business planning tweaking what is
collected from regional/state chapters
2009 – Data shared
2010 – Ongoing implementation
24

27. Commitment to
Analysis & Feedback
Dialogue and Engagement
Discuss things with each other and with the
community
Demolish “silos” and share a common view
27

28. CalSAE

29. Commitment to
Analysis & Feedback
CEO (Board) as an Idea Broker
What should be important is the
members’ vision for their community
Foster a feeling of “team” and “family

31. Commitment to Action
Organizational Adaptability
Learn from crises
Scrutinize all programs and “prune” as needed
(Purposeful abandonment)
Know what NOT to change
Alliance Building
What complements your own expertise?
Do not stray from goals, mission and vision in
forming alliances
31

32. “Nothing is impossible; the word
itself says I'm possible'!” -
Audrey Hepburn

34. 34
Commitment
to
PURPOSE
REMARKABLE
Commitment
to Commitment
ANALYSIS & to
FEEDBACK ACTION

35. Leadership is the art
of getting things done thru
inspiring other people.”
Holly Duckworth, CAE, CMP
www.leadsolintl.com

36. CTRL+ALT+Delete:
How to Reboot
your Association for Success
Available Early
2013
Releasing control in your association, Looking at alternate strategies &
Deleting all that no longer serves your vision to become more efficient and
effective
Holly Duckworth, CAE, CMP

38. Thank you
Holly Duckworth, CAE, CMP
Leadership Solutions International
www.leadershipsolutionsintl.com
@hduckworth
#ascape12