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Communities of Practice Mark Bennett LearningCollaboration mark.bennett@learningcollaboration.com
2 Presentation outline Knowledge Management / Knowledge Transfer? What are Communities of Practice (CoPs) – why are they important? What have others done? Global CoPs in practice…. Where do we go from here? Questions  & Answers
3 See how Communities of Practice are helping Rio Tinto people share expertise and collaborate across the world (available on YouTube and from Rio Tinto website)
4 Knowledge Transfer: What’s the problem? “We can always know more than we can tell, and we will always tell more than we can write down. The nature of knowledge is such that we always know, or are capable of knowing more than we have the physical time or the conceptual ability to say. I can speak in five minutes what it will otherwise take me two weeks to get round to spend a couple of hours writing it down.”  Dave Snowden
5 What types of knowledge exist? ,[object Object]
It’s sometimes very difficult to write down, and is often transferred by conversations, informal e-mails, presentations and methodologies such as a Community of Practice & the RTCF.
It can easily walk out of the door….Tacit Knowledge Explicit Knowledge ,[object Object],Even though tacit knowledge is “soft”, there is far more of it in an organisation than explicit knowledge; Both are required and need different tools….
Transfer of  Best Practices ,[object Object]
Held together by common interest in topic
Trade tools, templates, best practices
Solve business problems Networks  & CoPs ,[object Object]
Internal benchmarking-Process Masters -Knowledge Champions -Best Practice Teams Self-Service + - Intranets - Portals to key info - Search - Yellow Pages - Expert directories    Human Interaction  Higher Lower Knowledge Transfer Approaches Tacit  Explicit
8 Yellow pages in action, linked to CoPs
Transfer of  Best Practices ,[object Object]
Held together by common interest in topic
Trade tools, templates, best practices
Solve business problems Networks  & CoPs ,[object Object]
Internal benchmarking-Process Masters -Knowledge Champions -Best Practice Teams Self-Service + - Intranets - Portals to key info - Search - Yellow Pages - Expert directories    Human Interaction  Higher Lower Knowledge Transfer Approaches Tacit  Explicit
10 Presentation outline Knowledge Management / Knowledge Transfer? What are Communities of Practice (CoPs) – why are they important? What have others done? Global CoPs in practice…. Where do we go from here? Questions  & Answers
11 What is a Community of Practice? “Communities of Practice are groups of people who share a passion for something that they know how to do, and who interact regularly to learn how to do it better.”  Source: Etienne Wenger
12 Innovation - Focus on developing ideas and innovative practices Helping - Focus on members  connecting to other each, allowing them  to request help for problem solving and  sharing ideas Best Practice - Focus on  developing, validating and  disseminating leading practices Knowledge Stewarding - Focus on organising and managing CoPs common  knowledge, including any material that members use on a regular basis Communities of Practice  are regarded as KM’s tour de force, but one size does not fit all: 4 types Source: APQC / Wenger et al
13 SHORT-TERM VALUE LONG-TERM VALUE Help with challenges Access to expertise Confidence Fun with colleagues Meaningful work Personal development Reputation Professional identity Network Marketability MEMBERS Strategic capabilities Keeping abreast  Innovation Retention of talents New strategies Problem solving Time saving Knowledge sharing Synergies across units Reuse of resources ORGANISATION Source: Etienne Wenger The Value of Working Together
14 Presentation outline Knowledge Management / Knowledge Transfer? What are Communities of Practice (CoPs) – why are they important? What have others done? Global CoPs in practice…. Where do we go from here? Questions  & Answers
15 Many other companies have made significant use of CoPs  British Petroleum British Telecom Buckmann Laboratories Caterpiller Cap Gemini Ernst & Young ChevronTexaco DaimlerChrysler ExxonMobil Ford Halliburton IBM Schlumberger Shell  Siemens The World Bank Xerox Corporation
16 Shell’s experience (II)Sharing Expertise
17 Concept of a Global Network (CoP) The answer is new “Information” Discussion Group, High traffic area What do others know ? Add the new Information Coordinator &Subject Focal points Start with inserting your  current Information Knowledge Base What information do we already have ?

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Rio Tinto Communities Of Practice

  • 1. Communities of Practice Mark Bennett LearningCollaboration mark.bennett@learningcollaboration.com
  • 2. 2 Presentation outline Knowledge Management / Knowledge Transfer? What are Communities of Practice (CoPs) – why are they important? What have others done? Global CoPs in practice…. Where do we go from here? Questions & Answers
  • 3. 3 See how Communities of Practice are helping Rio Tinto people share expertise and collaborate across the world (available on YouTube and from Rio Tinto website)
  • 4. 4 Knowledge Transfer: What’s the problem? “We can always know more than we can tell, and we will always tell more than we can write down. The nature of knowledge is such that we always know, or are capable of knowing more than we have the physical time or the conceptual ability to say. I can speak in five minutes what it will otherwise take me two weeks to get round to spend a couple of hours writing it down.” Dave Snowden
  • 5.
  • 6. It’s sometimes very difficult to write down, and is often transferred by conversations, informal e-mails, presentations and methodologies such as a Community of Practice & the RTCF.
  • 7.
  • 8.
  • 9. Held together by common interest in topic
  • 10. Trade tools, templates, best practices
  • 11.
  • 12. Internal benchmarking-Process Masters -Knowledge Champions -Best Practice Teams Self-Service + - Intranets - Portals to key info - Search - Yellow Pages - Expert directories Human Interaction Higher Lower Knowledge Transfer Approaches Tacit Explicit
  • 13.
  • 14. 8 Yellow pages in action, linked to CoPs
  • 15.
  • 16. Held together by common interest in topic
  • 17. Trade tools, templates, best practices
  • 18.
  • 19. Internal benchmarking-Process Masters -Knowledge Champions -Best Practice Teams Self-Service + - Intranets - Portals to key info - Search - Yellow Pages - Expert directories Human Interaction Higher Lower Knowledge Transfer Approaches Tacit Explicit
  • 20. 10 Presentation outline Knowledge Management / Knowledge Transfer? What are Communities of Practice (CoPs) – why are they important? What have others done? Global CoPs in practice…. Where do we go from here? Questions & Answers
  • 21. 11 What is a Community of Practice? “Communities of Practice are groups of people who share a passion for something that they know how to do, and who interact regularly to learn how to do it better.” Source: Etienne Wenger
  • 22. 12 Innovation - Focus on developing ideas and innovative practices Helping - Focus on members connecting to other each, allowing them to request help for problem solving and sharing ideas Best Practice - Focus on developing, validating and disseminating leading practices Knowledge Stewarding - Focus on organising and managing CoPs common knowledge, including any material that members use on a regular basis Communities of Practice are regarded as KM’s tour de force, but one size does not fit all: 4 types Source: APQC / Wenger et al
  • 23. 13 SHORT-TERM VALUE LONG-TERM VALUE Help with challenges Access to expertise Confidence Fun with colleagues Meaningful work Personal development Reputation Professional identity Network Marketability MEMBERS Strategic capabilities Keeping abreast Innovation Retention of talents New strategies Problem solving Time saving Knowledge sharing Synergies across units Reuse of resources ORGANISATION Source: Etienne Wenger The Value of Working Together
  • 24. 14 Presentation outline Knowledge Management / Knowledge Transfer? What are Communities of Practice (CoPs) – why are they important? What have others done? Global CoPs in practice…. Where do we go from here? Questions & Answers
  • 25. 15 Many other companies have made significant use of CoPs British Petroleum British Telecom Buckmann Laboratories Caterpiller Cap Gemini Ernst & Young ChevronTexaco DaimlerChrysler ExxonMobil Ford Halliburton IBM Schlumberger Shell Siemens The World Bank Xerox Corporation
  • 26. 16 Shell’s experience (II)Sharing Expertise
  • 27. 17 Concept of a Global Network (CoP) The answer is new “Information” Discussion Group, High traffic area What do others know ? Add the new Information Coordinator &Subject Focal points Start with inserting your current Information Knowledge Base What information do we already have ?
  • 28. 18 Shell’s experience: show me the money! Pecten Cameroon (a Shell company) shared its techniques for improving production from a gas lifted well, by injecting demulsifier, reducing viscosity in the production string and thereby increasing production. They obtained a gain of 500 barrels a day ($5 million per annum), and the approach is being extended to 17 other wells with prospective gains of 9 million per year. A ~US$200m benefit
  • 29. 19 The ExxonMobil Approach First priority: Discover & Adopt Second priority: Discover & Adapt Last Resort: Develop (&Share!) We work for ExxonMobil – not just a BU
  • 30. Community of practice Maintaining a Knowledge AssetDual Citizenship Kwinana Nerefco Toledo Dual citizenship
  • 31. 21 Presentation outline Knowledge Management / Knowledge Transfer? What are Communities of Practice (CoPs) – why are they important? What have others done? Global CoPs in practice…. Where do we go from here? Questions & Answers
  • 32. 22 Linking local and global CoPs Linking BU CoPs with global CoPs…. It’s a win-win when we get it to work. Global CoP structure – source McDermott
  • 34. 24 Presentation outline Knowledge Management / Knowledge Transfer? What are Communities of Practice (CoPs) – why are they important? What have others done? Global CoPs in practice…. Where do we go from here? Questions & Answers
  • 35. 25 Build Trust; FTF meetings Coordinators WIIFM? Shared Ownership Incentives Executive Sponsorship Culture of “Discover & Adopt” Evangelise Overcome fear of groups Facilitate PEOPLE PROCESS Sell, educate & train Spark debate “Dual Citizenship” Learn by doing TECHNOLOGY Customer focus – making collaboration ridiculously easy RTCF Portal RioNet WebeX, phone conf Community of Practice - Enablers Wiki
  • 36. 26 A simple process to keep building a vibrant portfolio of Communities of Practice Before any business activity: Ask and Search During any business activity: Learn After any business activity: Share With thanks to Shell International
  • 37. Communities of Practice Mark Bennett LearningCollaboration mark.bennett@learningcollaboration.com