This presentation is group presentation work for Knowledge Management System Development I class at Applied Psychology, Graduate School, University of Indonesia

1. Meet Bob.

2. Bob is sad.
Bob is #galau.

3. Don;t be fooled
by my MIB look.
I am a CEO,
mind you.

4. Bob’s company,
AutoMotor,
enjoys sales.
Stale sales.

5. Bob decided,
AutoMotor needs
to increase sales.
He needs to
innovate.

6. ...but
HOW?

7. A good
friend
sent Bob a
package which
contains...

9. A Book and
A Magazine.
How Do They Help?

10. This shows
This tells
Bob how
Bob about
innovation
innovation.
works.

11. Bob believes...
• innovation applies to
products, business
process and business
model; and
• there is no such
thing as generic
innovation process.

12. Bob wants
innovation
that reflects
Strategy Maps
He learns...

13. AutoMotor’s Long Term
Shareholder
Strategy Maps Value
Manage total life-
Financial Revenue from Gross Margins
cycleProduction
Perspective New Products New Products
Costs
Customer High Performance Extend into new
Perspective First to Market
Products markets
Identify Opportunities Manage the portfolio Design and Develop Launch
• Anticipate customer • Choose and manage ix of Manage products through Ramp-up time
needs projects development stage Production cosr, quality,
Internal
• Discover new • Extend products ro new Reduce development cycle time
Perspective
opportunities applications time Acchieve initial sales goal
• Collaborate Reduce development sycle
time
Human Capital Information Capital Organizational Capital
Learning and
Growth A Culture of
Multidisciplinary Technology to Explore,
Perspective Creativity and
Skills Integrate, and Speed to Market
Innovation

14. Case Studies
• Innovation
• Drivers
• Impacts

15. Case Studies
Long-Term
Shareholder Value
Financial Manage Total
Revenue From Gross Margins:
Perspective Life-Cycle
New Products New Products
Production Costs
Customer High Performance Extend New
Perspective First to Market
Products Markets
Internal
Perspective
Learning Information Capital: Organization
and Growth Human Capital:
Technology to Explore, Caoital: A culture of
Perspective Multidisciplinary
Integrate and Speed to creativity and
Skills
Market innovation

16. Jamsostek
• E-Services
(registration,
payment, claim)
• Government (BPJS)
• Penetrate new
market

17. KFC & Hoka2 Bento
• Oner order number,
marketing
programs, CD
selling
• Customer demand,
more emotional
customers, local
pride
• No 1 Top of Mind:
fastfood

18. Amaris
• Low budget,
efficient, no-fuss
hotel
• Customer demand
• Higher growth
(outlets and
occupancy)

19. JNE
• Pesona and Pelikan
(many-to-many
business process)
• Opportunity
• Fleet numbers
growth (potentially
400%, 2012)

20. Jawa Pos
• Non-stop daily
newspaper, young
broadsheet, all
color-pages
• Company vision;
opportunity
• Strong positioning

21. D’Cost
• IT-influenced
operations (self,
online, budget
order, etc)
• Company vision
(efficiency)
• Strong positioning

22. Cabe Payung
• Refilled chili paste,
non-destructible
packaging
• Survival
• Lower selling cost
(production,
transportation,
storage), leaner
supply chain

23. WHAT: Objects to Innovations?
Products (goods and services).
Exp: Pesona by JNE
Business process.
Exp: multi-skilled employees by
Amaris
Business model.
Exp: music CD sales by KFC

24. WHAT: INNOVATION OUTPUTS
Customer acquisition and growth.
Exp: BPJS by Jamsostek
Margin enhancement.
Exp: Music CD sale by KFC
Customer loyalty.
Exp: Budget order by D’Cost.
Others?

25. WHAT: Type of Innovation
Basic research and advanced
development
Exp: non-destructible packaging
by Cabe Payung

26. WHAT: Type of Innovation
Breakthrough development
Exp: iPad

27. WHAT: Type of Innovation
Platform development
Exp: Prius to Prius Hybrid to
Prius Electric

28. WHAT: Type of Innovation
Derivative development
Exp: Mini Cooper to Mini Family

29. WHAT: Type of Innovation
Alliance
Exp: A380 by Airbus and Rolls
Royce

30. WHY: Innovating?

31. WHY:
Innovating?
• Survival?
Exp: non-destructible packaging by Cabe Payung
• Diversification?
Exp: Pesona by JNE
• Business expansion?
Exp: BPJS by Jamsostek
• Others?

32. WHO: Is Involved in Innovation?
All employees!
Exp: Jawa Pos
Me too?

33. How Bob Can Use AutoMotor’s
Capital to Innovate?

34. HOW: Innovation Process
• Funnel model
Exp: Rating menu by D’Cost
• Stage-gate model
Exp: Think tank team by JNE
• Waterfall model
Exp: ?
• Milestone model
Exp: ?

35. HOW: Innovation Process
Funnel Model
Customer
Needs
Concept
Product Prototype Production Release
Generation
design Testing
& selection
Technological
possibilities
Stage Gate Model
Penilaian Pengem
ide awal
Konsep Pengujian Launch
bangan

36. HOW: Innovation Process
Identify opportunities:
• Anticipate customer needs
• Discover new opportunities
Exp: Pesona by JNE

37. HOW: Innovation Process
Manage R&D portfolio
• Choose and manage mix of projects
• Extend products to new applications
• Collaborate
Exp: Featured newspaper pages by Jawa Pos

38. HOW: Innovation Process
Design & develop new products and services
• Manage products through development stages
(Concept dev, product planning, detailed product & process engineering)
• Reduce development cycle time (on time, total time)
• Reduce development costs
(Budget vs actual spending at each level)
Exp: the opening of 3 hotels in 1 month by Amaris

39. HOW: Innovation Process
Bring to market
• Ramp-up time
• Achieve initial sales goals (effective marketing, distribution, sales)
Exp: various promotion program by D’Cost

40. HOW: To Measure Innovation
Success?
Any experience?

41. HOW: To Keep Organisation
Innovative?
Needs to:
• have dedicated team to follow up ideas,
• support to resources ,
• perfect timing (link to company calendar), and
• clear reward mechanism.
(Tanadi Santoso)

42. HOW: To Keep Organisation
Innovative?
Needs teams and employees with:
• Adokrasi – teamwork spirit
• Ambidekster – loves structure and chaos
(Avanti Fontana)

43. HOW: To Keep Organisation
Innovative?
Needs leadership that encourages, appreciates
and demonstrates creative thinking
(Yoris Sebastian)

44. What’s
the idea,
Bob?

45. Endro Catur Nugroho
Marlisa Kurniaty
Marvin Mahadharma
Mudzamil M Fickry Suadu