HIPPOS Innovation Research

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HIPPOS Innovation Research

  1. 1. HIPPOS Innovation Research one stop solution in innovation
  2. 2. HIPPOSINNOVATION RESEARCH
  3. 3. 3CLASSIC WAY of asking questions What is your intention? Typical reactive feedback trigger… HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
  4. 4. ASK YOURCONSUMER! HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
  5. 5. ANSWER... HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
  6. 6. REALITY... HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
  7. 7. 7HIPPOS WAY of addressing questions Let’s think together about you in this context… Typical pro-active feedback trigger… HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
  8. 8. 8One stop solution» From early stage to success stories• Research is not about the techniques and tools but about MINDSET• We have the ability to discover what consumers really need NOT what they say they want (emotional behavior is conducted by our subconscious mind)• We believe that emotions play an important role throughout the entire consumer decision process• Flexible, tailored and ready to implement solutions• One stop solution • HIPPOS: isolate insight, test & validate it, propose solutions, test them, implement and measure HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
  9. 9. 9 One Stop Solution Client’s Business business Growth problemConsultancy Creative Implementation process multidisciplinary process Consumer INSIGHT DESIGN EXPERIENCE Innovation Research We consider EMOTIONS throughout the process. HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
  10. 10. 10HIPPOS Innovation Research» One Stop Solution• A partnership with Winkle Amsterdam• Researchers and experienced marketing professionals together• Innovative, tailored approach to each project HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
  11. 11. 11 Our most successful tools Co-create in white Predict behavior Identify market space Spot growth wins Awesome UX Emo Score - FacialLead User Community Opportunity Scan Coding Screener Toolkit Strategy & Design95% of consumers will Find & prioritize your Get feedback on Quantitative Emotions drivetell you what you biggest your ideas based on expertise to help consumers. We drivealready know. For real opportunities for the emotional you validate and emotions throughinnovation, engage the growth. reactions which optimize for market design.5% with the big ideas drive people’s wins. Fast, smart User experience is keyjust crazy enough to decision making. and actionable is in buying decision.work: LEAD USERS how we roll. HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
  12. 12. A SELECTION OF OURSOLUTIONS1. Lead User Community2. Opportunity Scan3. Emo Score4. Screener ToolkitPlease allow us a couple more minutes to explain ourinnovative services in details.
  13. 13. LEAD USER COMMUNITY
  14. 14. 14Co-create in white spaces» Tap into your most ingenious consumers Lead User Community HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
  15. 15. OPPORTUNITY SCAN
  16. 16. 16Spot Growth» Where will growth come from? Opportunity Scan HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
  17. 17. EMO SCORE
  18. 18. 18Predict behavior» How do people really feel? Emo Score with Facial Coding HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
  19. 19. SCREENER TOOLKIT
  20. 20. 20 Supporting during Innovation cycle » From “?” to “consumer” C O? lead user Creative forum community exploring new SCREENER agency N S TOOLKIT Strategy and insights, explore new ideas design, implementation U M E R  INNOVATION PATH  HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
  21. 21. 21Identify market wins» Generate, validate, refine … repeatScreener toolkit HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
  22. 22. 22Identify market wins» Cont’d HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
  23. 23. 23ABOUT Winkle HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
  24. 24. 24HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
  25. 25. 25HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
  26. 26. 26HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
  27. 27. 27Turning ideas into values, making new things happen» Winkle1,400 new ideas 110,000 consumers 31+ markets 30 different categories HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
  28. 28. 28Solutions to create value in innovation HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
  29. 29. 29 Some of Winkle’s clients…Being part of educational excellence at
  30. 30. 30NEW TOOL!» Winkle VOX – beta version HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
  31. 31. 31ABOUT HIPPOS HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
  32. 32. 32 One Stop Solution Client’s Business business Growth problemConsultancy Creative Implementation process multidisciplinary process Consumer INSIGHT DESIGN EXPERIENCE Innovation Research We deliver EMOTIONS throughout the process to create great customer experiences. HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
  33. 33. 33HIPPOS projects overtime HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
  34. 34. 34TEST US.Let’s identify your most importantbusiness problem or opportunity and getthe insight to solve it. HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
  35. 35. 35HIPPOS Innovation Research» A partnership with Winkle (Amsterdam) Mihail Stanciu Strategy & Innovation Director mihail@hippos.ro www.hippos.ro 60 Vaselor street, 4th floor, 021255, Bucharest, Romania. HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
  36. 36. 36 INNOVATION SELECT INSIGHT RESEARCH SMARTESTTARGET TEST INNOVATION IMPLEMENT LEAD ONE-STOP-SOLUTION HIPPOS Innovation Research Division is a partnership with Winkle Amsterdam
  37. 37. Awesomely cheers!

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