Business Model Innovation Lab at Product Development and Management Association, October 2011 This was the overview/kickoff presentation.

1. Business Model Innovation
PDMA International Conference | Day 1 Lab
November 2011

2. Matt Benson Chris Dolan
Faurecia Creative Realities

3. Why Business Model
Innovation?

4. you
Scope
of
Influence
Breadth of NPD Toolbox

5. you
Scope
of
Influence
Breadth of NPD Toolbox

6. and for your company
New revenue
More successful products
More relevance

7. a brief example

8. n°1 worldwide
€4.8 bn
n°2 worldwide
€1.3 bn 10%
35%
22%
€13.8 bn
33%
n°1 worldwide
€3.1 bn
n°1 worldwide
in mechanisms
€4.6 bn

10. Holland, Michigan Munich, EU
Shanghai, CH

11. University & National Labs Innovation Co‐op
Consumer
Technology Business
Supplier Innovation Technology Start‐up Companies

12. Opening to new business
models…

14. new revenue
+
core product sales
+
experiment &
improve

15. the lab

16. the lab
Broad
Josh Suskewicz Jay Terwilliger
Innosight Creative Realities
Why? How?
John Lynch Philippe De Ridder
EMD Millipore Board of Innovation
Specific

17. the lab
9:00 Kickoff
9:45 The Key to Managing Disruptive Change and Unlocking New Growth
Josh Suskewicz, Innosight
10:45 Break
11:15 4 New Business Models for the Life Sciences Industry
John Lynch, EMD Millipore
12:00 Lunch
1:00 The 3 Elements of Business Model Innovation
Jay F. Terwilliger, Creative Realities
2:00 Designing Business Models that Rock
Philippe De Ridder, Board of Innovation
4:00 Wrap‐up

18. Insights | BMI Challenges
• Internal processes
• Resistance to
change
• Threat to core
assets, brand, and
business
• Different cultures
• Facing unknowns

19. Insights | Future
• Lack of foresight is a
challenge
• Getting value from
foresight does not
come from what is
going to happen, it
comes from thinking
about the impacts and
opportunities from the
the possible futures

20. Insights | Trap 1: Under Resourced
• Fewer people working
full time
• Needs to be funded
• Internal venture fund /
committee

21. Insights | Patient for Growth
• Impatient for profit

22. Insights | Test and Learn

23. Insights | Inventory of biases

24. Insights | Define – Blueprint - Build

25. Insights | The Core Challenge
• Everyone wants to leverage
existing capabilities for
disruptive innovation
• Needs to think about value
prop, profit model and
operations
• Strong companies can have
blind spots

26. Insights | Visual Maps Spark Ideas