The document outlines 12 types of advertising strategies including demonstrating a product's features through a demo, showing how a product solves problems or provides benefits, using exemplary stories, testimonials, celebrities, analogies, imagery of associated users, highlighting unique product properties, and parodying other formats. Some examples given are the Animoji feature on Apple products, an internet provider addressing slow speeds, a medicine relieving pain, and a car airbag saving lives in a crash. The goal of these different strategies is to engage audiences and promote products in memorable and impactful ways.
Bonfire Ads, the leading advertising agency with creative team of efficient and inspired professionals who have set their sight on advertising and branding.
Advertising, meaning of advertising, types of advertising, print advertising, outdoor advertising, covert advertising, surrogate advertising, public service advertising, celebrity advertising.
Bonfire Ads, the leading advertising agency with creative team of efficient and inspired professionals who have set their sight on advertising and branding.
Advertising, meaning of advertising, types of advertising, print advertising, outdoor advertising, covert advertising, surrogate advertising, public service advertising, celebrity advertising.
The project is on the various marketing appeals that marketers use in promotion of their products.
Various modes and means of advertising are also covered.
Screening advertisements in newspaper and magazine and through radio and television programs and reporting of the differences in appeal of different media of advertising.
The project is on the various marketing appeals that marketers use in promotion of their products.
Various modes and means of advertising are also covered.
Screening advertisements in newspaper and magazine and through radio and television programs and reporting of the differences in appeal of different media of advertising.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
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2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
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Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
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Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
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Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications.
For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
2. The Demo
Demo advertising demonstrates how a product works. It demonstrates advantages
and capabilities of the promoted product. Demo advertising usually falls into two
categories – hard sell and soft sell. Hard sell is often quite repetitive and presented
in an aggressive manner, whereas soft sell uses simple presentation.
For example, the new ‘animoji’ feature on the new apple products,
demonstrates how the new feature works.
3. Show the need or the Problem
This type of advert focuses on problems that people might face day to day
and how their product can help them. These adverts are relatable to
audiences. The problem the character is facing is fixed by the product being
advertised.
For example, the slow internet connection on the EE fast 4G advert. The character has slow
internet and is frustrated, but then is introduced to the new EE 4G and his problem is solved.
4. Symbolise the Benefit
Similar to showing the problem, this type of advert draws on or exaggerates the
benefits of the promoted product.
This advert shows that he’s in a lot of pain
but takes the medicine and is in perfect health
5. Comparison
This type of advert compares two products together, to show
the superior product. Advertisers need to be careful when using
this type of advertising, as they could end up promoting the
competitors product more.
6. Examplary Story
This type of advert uses a narrative, where a person would need to
use the advertised product. The story captivates the audience
because it uses a beginning, middle and end.
This might be difficult as adverts are only short, so it will be hard to fit
in all the necessary information.
In this advert we see a crash – the air bag saves
their lives – creates an example as to where this
product would be needed.
7. Benefit Causes Story
These adverts take the benefit of a product and create a story out of it, which is typically
quite exaggerated. These adverts usually don’t focus primarily on the product, and usually
only shows the product at the end, keeping the viewers engaged as they will want to find
out what is being advertised. This type of advertising is similar to ‘exemplary story’, except
the product is only revealed at the end.
Lynx chocolate man advert focuses
more on the story, and only really
shows the product at the very end.
8. Testimonial
This type of advert involves one friendly person telling another about the
benefits of a product/service and how it has helped them. the product is
being advertised by a person who has experience of the product, or have
used it.
Beagle street life insurance advert.
She tells him how good it is and
persuades him to get it.
9. Ongoing character or celebrity
These adverts use celebrities or memorable characters to build a strong brand identity.
Audiences familiarise celebrities with these adverts and so are aware of the product
immediately.
This form of advertising could have some drawbacks as the celebrity used could involve
themselves in some sort of scandal, which would affect the brand identity.
Compare the market and
Muller corner yoghurt advert.
Celebrity association and
memorable characters which
are familiar to an audience.
10. Analogy/Symbol
Analogy in advertising is a way of strengthening brand perceptions. This type
of advertising doesn’t directly promote a brand or product, it delivers a
message in a more creative way.
A symbol uses a logo or image to represent something else.
An analogy tells a story to represent something else.
11. Associated User Imagery
This type of advertising includes people that would be associated with
promoted product. For example, beauty adverts would include ‘perfect’
looking people.
Old spice – this advert addresses women
saying their other half would be as amazing
as him if they use this product.
12. Unique Personality Property
These adverts highlight something about their product that makes it stand
out – these adverts are usually used to promote a type of technology. This
type of advertising highlights what is good about the product and why it
stands out to other products.
For example, the Dyson Ball advert – shows off the new ball
feature, making it stand out against other
hoovers.
13. Parody/Borrowed Format
These adverts reference TV shows, films or other adverts. They are not often
used as they are seen as a lazy option. This type of advertising slightly
changes the format of the advert, as to include the product that is being
sold. Advertisers would take advantage of the fact that viewers would most
likely be familiar with the format being shown.