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Georgia Hudson
Advertising is the action of calling public attention to something, especially by paid announcements. It
communicated through various mass media including old media such as newspapers, magazines,
Television, Radio, outdoor advertising or direct mail or new media such as search results, blogs,
websites or text messages. Advertising provides a direct line of communication to your existing and
prospective customers about your product or service.
Billboard advertising
The purpose of a billboard is
to interrupt as many people
as possible, to create
awareness not necessarily
impact, to broadcast instead
of engage.
An e-magazine
is an electronic magazine,
they function like normal
magazines/ newspapers and
advertise using adds
Food adverting
The purpose of food
adverting is to
promote a specific
product, with a
aseptically pleasing
image.
Magazines and magazine
ads capture focused
attention: The focused
process of magazine reading
leads to less media multi-
tasking, ensuring single-
minded attention to
advertising.
Awareness
Companies use advertising to make customers and prospects aware of the features
and benefits of their products. If customers are not aware of your product.
 Create a desire for your product or service;
 Enhance the image of your company;
 Announce new products or services;
 Reinforce salespeople's messages;
 Draw customers to your business.
Portrait photography is one of most common forms of photography.
Portrait photography, which is also called, more often than not, portraiture, is the art of
capturing a subject (in this case, a person or a group of people) in which the face, facial
features as well as facial expressions are made predominant.
In portrait photography there are a few guidelines that you should review and think about when
you take pictures of people. The three general types of portrait photography are: close-
ups or facial shots, upper body shots, or environmental portraits
What portrait photographers or portraiture photographers aim is to focus on the person’s face. They aim to give
emphasis on the face of the person because this will also be the focus or the emphasis of the photograph.
portraits are commissioned for special occasions, such as weddings or school events. Portraits can serve many
purposes, from usage on a personal Web site to display in the lobby of a business.
The uses of portraiture photography is usually for family homes a lot of families pay out for portraiture photography,
photography can also be used on book covers much like Fine art photography and also on album art and in
advertisement.
The main purpose of portrait photography is
to capture the essence of the subject(s).
Its also used in galleries and even on magazines and
sometimes in newspapers. It is used in magazines as
they usually have a direct mode of address on
magazines. In newspapers the main purpose would
be on an advertisement or an article about a famous
celebrity.
Fine art photography is photography created in accordance with the vision of the artist as photographer.
Fine art photography stands in contrast to representational photography, such as photojournalism, but to
some extent gives off a form of escapism and makes us feel relaxed. The camera shots for Fine art
photography will usually be shot from an unusual angle or will show the back of a person rather than the
front, its unlikely for a direct mode of address to be used.
Fine art photography is usually a lot more creative and requires a lot more editing, they usually look more like
paintings of pictures rather than actual pictures themselves this is because they are a lot less realistic.
Portrait photography as well as others from the types can also be considered fine art photography and there
seems to be a fuzzy line for some where it goes from photography to fine art photography.
Known also as "photographic art", "artistic photography"
As much as fine art photography cant really be used in a news paper or magazine as its not
very informational, there are other uses for it one of the most common uses are for photo
galleries or sometimes in restaurants and cafes.
Fine art photography is a confusing mixture too. Everything from landscapes to nudes to
provocative storytelling, Fine art photography as it is so creative can be quite flexible for its
purposes it can be used a lot on book covers to give a really artistic and somewhat
mysterious effect
Fashion photography is a genre of photography which is devoted to displaying clothing and
other fashion items. Fashion photography is most often conducted
for advertisements or fashion magazines such as Vogue, Vanity Fair, or Elle. Fashion photography
has developed its own aesthetic in which the clothes and fashions are enhanced by the presence of
exotic locations or accessories.
Fashion photography is very creative and has all different types of styles it doesn’t usually experiment with
angles and the camera shots are usually basic not much editing is used with fashion photography
unless you experiment with the colours and brightness of the image to get a more creative effect.
The term "fashion photography" describes a type of fine art photography
The main uses of fashion photography is for magazines , promotions for festivals and advertisements for
makeup clothing or hair dye. This is because a lot of the time bright and vibrant colours are in the
photography to draw our attention and we end up buying the product or going to the festival as we’re
more likely to read the leaflet.

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Digital Photography purposes

  • 2. Advertising is the action of calling public attention to something, especially by paid announcements. It communicated through various mass media including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail or new media such as search results, blogs, websites or text messages. Advertising provides a direct line of communication to your existing and prospective customers about your product or service. Billboard advertising The purpose of a billboard is to interrupt as many people as possible, to create awareness not necessarily impact, to broadcast instead of engage. An e-magazine is an electronic magazine, they function like normal magazines/ newspapers and advertise using adds Food adverting The purpose of food adverting is to promote a specific product, with a aseptically pleasing image. Magazines and magazine ads capture focused attention: The focused process of magazine reading leads to less media multi- tasking, ensuring single- minded attention to advertising.
  • 3. Awareness Companies use advertising to make customers and prospects aware of the features and benefits of their products. If customers are not aware of your product.  Create a desire for your product or service;  Enhance the image of your company;  Announce new products or services;  Reinforce salespeople's messages;  Draw customers to your business.
  • 4. Portrait photography is one of most common forms of photography. Portrait photography, which is also called, more often than not, portraiture, is the art of capturing a subject (in this case, a person or a group of people) in which the face, facial features as well as facial expressions are made predominant. In portrait photography there are a few guidelines that you should review and think about when you take pictures of people. The three general types of portrait photography are: close- ups or facial shots, upper body shots, or environmental portraits
  • 5. What portrait photographers or portraiture photographers aim is to focus on the person’s face. They aim to give emphasis on the face of the person because this will also be the focus or the emphasis of the photograph. portraits are commissioned for special occasions, such as weddings or school events. Portraits can serve many purposes, from usage on a personal Web site to display in the lobby of a business. The uses of portraiture photography is usually for family homes a lot of families pay out for portraiture photography, photography can also be used on book covers much like Fine art photography and also on album art and in advertisement. The main purpose of portrait photography is to capture the essence of the subject(s). Its also used in galleries and even on magazines and sometimes in newspapers. It is used in magazines as they usually have a direct mode of address on magazines. In newspapers the main purpose would be on an advertisement or an article about a famous celebrity.
  • 6. Fine art photography is photography created in accordance with the vision of the artist as photographer. Fine art photography stands in contrast to representational photography, such as photojournalism, but to some extent gives off a form of escapism and makes us feel relaxed. The camera shots for Fine art photography will usually be shot from an unusual angle or will show the back of a person rather than the front, its unlikely for a direct mode of address to be used. Fine art photography is usually a lot more creative and requires a lot more editing, they usually look more like paintings of pictures rather than actual pictures themselves this is because they are a lot less realistic. Portrait photography as well as others from the types can also be considered fine art photography and there seems to be a fuzzy line for some where it goes from photography to fine art photography. Known also as "photographic art", "artistic photography"
  • 7. As much as fine art photography cant really be used in a news paper or magazine as its not very informational, there are other uses for it one of the most common uses are for photo galleries or sometimes in restaurants and cafes. Fine art photography is a confusing mixture too. Everything from landscapes to nudes to provocative storytelling, Fine art photography as it is so creative can be quite flexible for its purposes it can be used a lot on book covers to give a really artistic and somewhat mysterious effect
  • 8. Fashion photography is a genre of photography which is devoted to displaying clothing and other fashion items. Fashion photography is most often conducted for advertisements or fashion magazines such as Vogue, Vanity Fair, or Elle. Fashion photography has developed its own aesthetic in which the clothes and fashions are enhanced by the presence of exotic locations or accessories. Fashion photography is very creative and has all different types of styles it doesn’t usually experiment with angles and the camera shots are usually basic not much editing is used with fashion photography unless you experiment with the colours and brightness of the image to get a more creative effect. The term "fashion photography" describes a type of fine art photography
  • 9. The main uses of fashion photography is for magazines , promotions for festivals and advertisements for makeup clothing or hair dye. This is because a lot of the time bright and vibrant colours are in the photography to draw our attention and we end up buying the product or going to the festival as we’re more likely to read the leaflet.