The document outlines an advertising proposal for a Rimmel London makeup campaign targeting females aged 16-18. It will promote the brand's concealer and mascara products through print ads on buses and in magazines like Vogue and Cosmopolitan. The ads will promote diversity by celebrating all skin tones and featuring a mosaic of faces. Persuasive techniques will include celebrity endorsement and symbolism to represent beauty for everyone. The goal is to appeal to women of color and address concerns over a lack of shade options.
This Slide show narrates the history of advertisements and traces out their impacts and explains the techniques followed in the preparation of advertisements. I made this presentation for the students of I year M A English on 11th January 2010. I hope to improve this presentation in near future.
http://www.niccotan.com/2011/04/advertising-fundamentals.html
De La Salle University - Master of Marketing Communication Graduate Students presented a comprehensive report regarding the fundamentals of advertising.
This project gives you information on the types and modes of advertising.
Later on it focuses more on the advertising of bags and people's opinion on advertising and media.
Benchmarked the brand's social media performance against MAC Cosmetics by utilizing Radian6 and supporting listening tools (Hootsuite, Social Mention, Google Blog Search...) to conduct data mining and content analysis
Introducing the digital strategy for Nivea Skincare.
A detailed campaign with the objective to increase Nivea's market share and build brand loyalty amongst consumers within the skincare and cosmetics market.
Ndu Senior Advertising Project | Reach Out MagazineNaja Faysal
This presentation is an Integrated Marketing Communications plan for a start up magazine in lebanon done by Naja Faysal for an NDU Advertising & Marketing Senior Project class.
This Slide show narrates the history of advertisements and traces out their impacts and explains the techniques followed in the preparation of advertisements. I made this presentation for the students of I year M A English on 11th January 2010. I hope to improve this presentation in near future.
http://www.niccotan.com/2011/04/advertising-fundamentals.html
De La Salle University - Master of Marketing Communication Graduate Students presented a comprehensive report regarding the fundamentals of advertising.
This project gives you information on the types and modes of advertising.
Later on it focuses more on the advertising of bags and people's opinion on advertising and media.
Benchmarked the brand's social media performance against MAC Cosmetics by utilizing Radian6 and supporting listening tools (Hootsuite, Social Mention, Google Blog Search...) to conduct data mining and content analysis
Introducing the digital strategy for Nivea Skincare.
A detailed campaign with the objective to increase Nivea's market share and build brand loyalty amongst consumers within the skincare and cosmetics market.
Ndu Senior Advertising Project | Reach Out MagazineNaja Faysal
This presentation is an Integrated Marketing Communications plan for a start up magazine in lebanon done by Naja Faysal for an NDU Advertising & Marketing Senior Project class.
I have tried to make a ppt relating to evolution of advertising in a way that a student can understand the basic of advertising, i have tried to cite examples wherever possible, have taken references from books and sites. hope you like it! :)
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
2. MAKE-UP PRINT CAMPAIGN:
RIMMEL LONDON
• FOR THIS PROJECT I WILL BE ADVERTISING A MAKE-UP PRODUCT FOR RIMMEL LONDON. THE MAKEUP PRODUCTS THAT I WILL BE
PROMOTING ARE CONCEALER AND MASCARA AS ACCORDING TO A SURVEY TAKEN BY MY TARGET AUDIENCE THESE TWO PRODUCTS
ARE THE MOST COMMONLY USED AND APPEAR TO BE AN ESSENTIAL MAKE UP PRODUCT FOR FEMALES AGED 16-18. THEREFORE IT
WOULD BE MOST EFFECTIVE FOR ME TO PRODUCE TWO PRINT ADVERTS TO PROMOTE THESE TWO MAKE UP PRODUCTS INDIVIDUALLY
TO APPEAL TO A WIDE RANGE OF MY INTENDED AUDIENCE.
• THE PURPOSE OF MY ADVERT IS TO PROMOTE DIVERSITY IN TERMS OF THE VARIETY OF SHADES THAT ARE AVAILABLE FOR DIFFERENT
SKIN TONES, PARTICULARLY WOMEN OF COLOUR.
• MY ADVERT WILL BE PRINT-BASED – THIS IS BECAUSE I FEEL IT WILL APPEAL MORE TO MY TARGET AUDIENCE AS MY ADVERT IS AIMED
AT FEMALES AGED 16-18
• IT WILL BE ADVERTISED ON BUSES AS TEENAGERS OF THIS AGE GROUP HAVE FREE BUS FARE AND IS THE MOST COMMONLY USED
MODE OF TRANSPORT BY THE PEOPLE WHO TOOK PART IN MY SURVEY
3. ABOUT THE BRAND
• I WILL BE ADVERTISING FOR AN EXISTING BRAND, WHICH IS RIMMEL LONDON
• THIS IS BECAUSE THEY ARE AN AFFORDABLE BRAND SOLD IN HIGH STREET SHOPS MEANING THAT IT WILL APPEAL TO MY TARGET
AUDIENCE AS MOST OF THEM WILL STILL BE IN EDUCATION SO MAY BE ON A BUDGET. ACCORDING TO MY SURVEY RIMMEL WAS THE
MOST POPULAR HIGH STREET BRAND HOWEVER OVERALL THE PARTICIPANTS CHOSE THE OTHER CATEGORY WHICH MADE UP A
NUMBER OF HIGH-STREET AND HIGH END BRANDS. I CHOSE A POPULAR HIGH-STREET BRAND AS I WOULD PREFER MY
ADVERTISEMENTS TO APPEAL TO A MASS MARKET RATHER THAN A NICHE MARKET.
• THIS BRAND ALSO WORKS IN PARTNERSHIP WITH CELEBRITIES SUCH AS KATE MOSS, WHICH LINKS TO THE ADVERTISING TECHNIQUE
OF THE CELEBRITY APPEAL. ACCORDING TO MY SURVEY RESULTS THE USE OF WELL-KNOWN CELEBRITIES WAS ONE OF THE MAIN
ADVERTISING TECHNIQUES THAT ATTRACTS MY TARGET AUDIENCE TO A PARTICULAR BRAND. THEREFORE I FEEL THAT IT WOULD BE
EFFECTIVE TO ADVERTISE FOR A BRAND THAT COMMONLY USES THIS PERSUASIVE TECHNIQUE.
• DESPITE IT BEING AFFORDABLE IT FOLLOWS A LUXURY OR SOPHISTICATED DESIGN IN ITS ADVERTS
• THE BRAND ALSO INCLUDES A VARIETY OF SHADES FOR DIFFERENT SKIN TONES WHICH DIRECTLY LINKS TO THE PURPOSE OF THE
ADVERTISEMENT THAT I AM GOING TO CREATE
4. TARGET AUDIENCE
• MY TARGET AUDIENCE IS FEMALE, AGED 16-18, PARTICULARLY WOMEN OF COLOUR.
• IN TERMS OF SOCIAL CLASS MY TARGET AUDIENCE WOULD BE IN CATEGORIES B-D, AS THE BRAND IS AFFORDABLE
AND IS NOT CONSIDERED HIGH-END. ALSO DUE TOO THE AGE OF MY TARGET AUDIENCE MOST OF THEM WILL
STILL BE IN EDUCATION, MEANING THEY MAY NOT HAVE A LOT OF INCOME, IF ANY AT ALL
• MY ADVERT WOULD APPEAL TO PEOPLE OF ALL ETHNICITIES AS IT FOCUSES ON THERE BEING A SHADE FOR
EVERYONE RATHER THAN A SPECIFIC TYPE OF SKIN TONES. HOWEVER I HAVE DECIDED TO FOCUS MORE ON
TARGETING WOMEN OF COLOUR AS ACCORDING TO MY SURVEY RESULTS THE MAJORITY OF PEOPLE WHO
PARTICIPATED CONSIDER THEMSELVES TO BE A COMPLEXION OF COLOUR
• THE ADVERTISEMENT WOULD APPEAL TO SOMEONE WHO IS INTERESTED IN BEAUTY AND CARES ABOUT THEIR
APPEARANCE
• MY TARGET AUDIENCE WOULD BE PASSIONATE ABOUT THE IMPORTANCE OF THERE BEING A VARIETY OF SHADES
AVAILABLE FOR PEOPLE WITH DIFFERENT SKIN TONES
5. THE IDEOLOGIES THAT THE ADVERT WILL
PROMOTE.• THE IDEOLOGY THAT I WILL BE PROMOTING IN MY AD IS THAT I WILL BE CELEBRATING DIVERSITY OF DIFFERENT SKIN TONES AND
REINFORCING THE IDEA THAT BEAUTY IS FOR EVERYONE AND NOT JUST A SPECIFIC RACE OR ETHNICITY
• THE REASON I WANT TO PROMOTE THESE IDEOLOGIES IN MY AD IS TO AVOID THE EXCLUSION OF RACES BY MAKING MY BRAND
SUITABLE FOR A WIDE RANGE OF PEOPLE
• I WILL ALSO TRY TO PROMOTE THAT BEAUTY IS NOT NECESSARILY ‘PERFECTION’ IT COMES IN MANY DIFFERENT FORMS. I WILL DO
THIS BY INCLUDING WOMEN WITH A RANGE OF DIFFERENT FACE SHAPES AND SKIN TONES IN MY ADVERTISEMENT
• PROMOTING THESE IDEOLOGIES WILL ENSURE THAT MY ADVERTISEMENT HAS AN OVERALL POSITIVE MESSAGE. THIS IS ALSO
IMPORTANT AS EVEN THOUGH THE MAJORITY OF FEMALES WHO TOOK PART IN MY SURVEY STATED THEY FELT THAT THERE WAS A
VARIETY OF SHADES FOR DIFFERENT SKIN TONES 40% OF PARTICIPANTS STATED THAT THEY FELT THERE ARE NOT ENOUGH SHADES
PROVIDED ON THE MARKET TO MATCH THERE COMPLEXION. THE PURPOSE OF THE ADVERT I AM CREATING IS TO RAISE MORE
AWARENESS ON THIS MATTER AND ENSURE THAT MY ADVERTISEMENT CATERS FOR THE 40% OF PEOPLE THAT ARE UNSATISFIED WITH
THE SHADES THAT ARE CURRENTLY PROVIDED ON THE MARKET
6. PERSUASIVE TECHNIQUES
• ONE ADVERTISING TECHNIQUE THAT I WILL BE USING IN MY ADVERTISEMENT IS ASSOCIATED USER IMAGERY AS MY IDEA IS TO MAKE A
MOSAIC STYLE FACE MADE UP OF SEVERAL DIFFERENT FACES THAT ARE ALL A VARIETY OF SKIN TONES. THIS MEANS THAT MY
AUDIENCE WILL BE ABLE TO RELATE OR IDENTIFY WITH AT LEAST ONE OF THE FACES SHOW IN THE ADVERT
• I WILL ALSO BE USING THE TECHNIQUE OF SYMBOLISM AS THE USE OF SEVERAL FACES WILL SYMBOLISE THAT BEAUTY IS AVAILABLE TO
EVERYONE REGARDLESS OF SKIN SHADE/TONE, AGAIN PROMOTING DIVERSITY
• IT COULD ALSO BE EFFECTIVE TO USE THE TECHNIQUE OF THE CELEBRITY APPEAL IN MY ADVERTISEMENT AS ACCORDING TO MY
SURVEY THE USE OF WELL-KNOWN CELEBRITIES IS WHAT ATTRACTS MY AUDIENCE TO A PARTICULAR BRAND. THEREFORE IT MAY BE
BENEFICIAL FOR ME TO USE CELEBRITY ENDORSEMENT IN MY ADVERT TO ENCOURAGE MY TARGET AUDIENCE TO PURCHASE MY
PRODUCT
• PERSUASIVE TECHNIQUES ARE EXTRA IMPORTANT FOR MY ADVERTISEMENT AS THE MAJORITY OF PEOPLE WHO TOOK PART IN MY
SURVEY STATED THAT THEY FELT THAT THERE IS ENOUGH SHADES ON THE MARKET TO MATCH THEIR COMPLEXION. THIS MEANS
THAT OTHER BRANDS ARE ALREADY PROMOTING DIVERSITY OF SKIN TONES. THEREFORE IT IS MY GOAL TO USE PERSUASIVE
TECHNIQUES EFFECTIVELY IN ORDER TO ENCOURAGE PEOPLE TO CHOOSE MY BRAND OVER OTHER BRANDS ON THE MARKET.
7. PLACEMENT OF ADVERT
• MY ADVERTISEMENT WILL BE PLACED ON THE SIDE OF BUSES AND IN TRAIN STATIONS AS ACCORDING TO MY SURVEY THESE MODES
OF TRANSPORT WERE THE MOST POPULAR, AS MY TARGET AUDIENCE HAVE A FREE BUS AND DISCOUNTED TRAIN FARE MEANING THAT
THIS FORM OF PUBLIC TRANSPORT IS REGULARLY USED BY FEMALES AGED 16-18.
• I WOULD ALSO PLACE MY ADVERTISEMENTS ON SOCIAL MEDIA PLATFORMS SUCH AS INSTAGRAM AND SNAPCHAT AS ACCORDING TO
MY SURVEY THESE WERE THE MOST POPULAR PLATFORMS USED BY MY TARGET AUDIENCE.
• I WOULD PLACE MY ADVERTISEMENTS IN MAGAZINES SUCH AS VOGUE AND COSMOPOLITAN AS THESE TWO MAGAZINES ARE MOST
COMMONLY READ BY MY TARGET AUDIENCE, AS EVIDENT IN MY SURVEY.
8. AUDIENCE PROFILE
Age: 17
Name: Sophie
Black female of
African origin
Hobbies may include watching
YouTube make-up tutorials, arts &
socialising.
Currently in Sixth Form
studying Media, Drama &
English.
Believes in equality, particularly of race. She is a feminist
and enjoys make-up not to make herself look attractive,
but to empower herself.
Her parents are successful
professionals. She comes from a
skilled working class family.
Sophie has a very positive attitude and a keen interest in media and the music
industry, and the way in which these industries influence society. She is very
passionate about creative arts and enjoys/values spending time with her family
and friends.