Presenter: Adam Sheppard, 8ninths, CEO & Co-Founder AR is poised to become the hottest new engagement method since the rise of social media. 8ninths is launching their first consumer engagement AR Marketing Platform for Apple's ARKit in mid-September when iOS 11 is revealed. Hear what we've discovered about AR Marketing for consumers in the first few weeks after launch as well as our learnings from multiple AR Client Projects.

1. 1/2Bn Reasons You Need an AR Strategy
By Adam Sheppard
Co-Founder & CEO
8ninths

2. Who I am

3. Who I am

7. So What is AR / VR / MR?
Credit: Extremetech

8. AR / VR Headsets

9. Grossed over $1 billion in
revenue since launch

10. By the end of 2018 the combined efforts of Google, Apple, and Facebook could see more than
900 million users having access to AR content and as much as 3 billion by 2021.
Source: Digi-Capital, AR / VR Report Oct 2017
400M+
100M+
Estimated Current ARKit Capable User Base
Estimated Current ARCore Capable User Base

11. $108 billion
VR/AR
market by
2021
AR taking the lion’s
share of $83 billion
and VR $25 billion.

13. Near Term Predictions
• Mobile AR dominates AR/VR for the foreseeable future;
• Smartglasses remain the long-term future of AR/VR
• VR’s market potential diminished by the emergence of mobile
AR as a rival platform
• Premium VR might not accelerate until second-generation
standalone (neither PC nor mobile tethered) VR headsets
emerge in 2019/2020
• Mobile VR’s potential has been reduced due to phone makers
and developers pivoting towards mobile AR.
Source: Digi-Capital, AR / VR Report Oct 2017

14. And it’s not just
vision that’s getting augmented….

15. Convergence

17. Everyone is going to get Super Powers!

18. Super Sight
• Seamless
integration of 2D
and 3D visuals into
your daily work and
personal life.
• Collaboration on
anything at any time
• See the world from
anyone's
perspective at any
time.

21. Super Memory
• Everything’s recorded, indexed, stored to
the cloud and searchable.

24. Super Hearing
• Natural language Voice
Search
• Translation to any
language
• Connect to anyone,
anywhere
• Listen, and suggest
related content, visuals
even responses…

26. Super Learning
• Remote real-time
collaboration
• Connect to an
expert, anywhere,
any time.
• Entirely new
market for
connecting
customers with
service providers

28. Super Education
by N. Park, Y. Kwon, S. Lee, M. Kim Department of GSCT KAIST, Rep. of Korea

29. Super Bodies

30. Super Presence
• Be in many places
at once, either in
real-time or as an
avatar.
• Your mannerisms
conveyed at a
precise level of
realism

32. Super Empathy
• Realtime analysis of
emotional state of
those around you
• Truth detection
more accurate than
Polygraph based
upon involuntary
pupil dilation and
eye movement.
Source: Converus
Source: Microsoft Emotion API

33. And of course…your trusty Artificial
Intelligence Side Kick
• Computer Vision
Object Recognition
• Far exceeds our
own abilities to
track and
recognize.

34. So what does that mean for marketers?

35. Personalization
• Will you be bombarded with the AR
equivalent of Pop Up ads?
• Will you have to pay to turn off ads?
• What is a ‘good experience’ vs. ‘bad
experience’

36. Analytics
• Can be placed contextually to really
convey meaning
• Beyond the click.
• What did the consumer interact with?
• How did they interact with it?
• How did they feel about it?
• Too much data?
• If you collect everything how do you
make sense of it all?

37. Holographic Retail Demo
8ninths

38. THE BOX AR

39. The end of ‘shared’ cultural
touchstones
• The DVR / VCR removed TV
paradigm of shared viewership of
content.
• What will fractured realities bring?
• New fashion?
• New Dialect?
• New etiquette?
• Who ‘owns’ your perception of reality?

40. “Should corporations be allowed to place
what ever content they choose over our
digital public space?
Central Park belongs to the city of NY.
Why should corporations get to geo-tag
its gps coordinates for free?
We know they will make money renting
gps spots to brands and bombard us with
advertisement.
They should pay rent, we should choose
to approve what can be geo-tagged to
our digital public and private space.”
- Graffiti artist Sebastien Errazuriz

41. Widening Age and Economic
Disparity
• Will the quality of your tech impact
your ability to function in society?
• Will future generations be able to
adapt to this new world or will they be
left behind (That’s us by the way )
vs

42. Thanks!
• Adam Sheppard
• adam@8ninths.com
• http://www.8ninths.com
• Twitter @ashepp