Augmented Reality - Alistair Hart
•
0 likes•681 views
Augmented reality (AR) enhances the real-world environment by overlaying digital content and information onto the user's view of the real world. There are two main types: marker-based AR which uses images to trigger virtual content, and markerless AR which relies on location to overlay information. AR is used by tourists, soldiers, consumers and more to enhance experiences. As smartphone AR apps grow in popularity, the future includes uses like visualizing home renovations and interactive shopping experiences. While privacy is a concern if AR is connected to social media, the technology does not currently enable gaining private information by pointing phones at people.
Report
Share
Report
Share
Recommended
Tech trends 2012
The document discusses 6 emerging digital technology trends: 1) Connected cities and the rise of location-based social networks and check-ins, 2) Voice recognition and conversational interfaces, 3) Quantified self-tracking and the aggregation of health and lifestyle data, 4) The convergence of devices and specialization in high-quality dedicated devices, 5) Interaction beyond screens through gestures and motion sensing, 6) Low-cost smartphones bringing mobile innovation to new users at the base of the economic pyramid. Various companies and products are mentioned as examples for each trend.
iPhone Way
The document discusses trends in the smartphone market including the growth of the iPhone. It provides statistics on the iPhone's market share and success of the App Store. Examples are given of popular app categories for the iPhone like mobile location-based services, social networking, gaming and advertising. Emerging trends like augmented reality, micropayments and social gaming are also examined along with case studies of specific apps. Contact information is provided for an app review website that reports on Apple, iPhone and app news.
iPhone Way 2009
The document discusses trends in the smartphone market including market share and app usage. It notes that the iPhone 3GS sold over 1 million units in 3 days and that YouTube video uploads have increased 400% per day since its launch. It also summarizes several innovative smartphone applications that combine location services, augmented reality, social networking and gaming features in new ways to enhance the mobile experience.
Apple’s Strategic Alignment in IP and M&A
This document summarizes Apple's acquisitions of several companies to strengthen its mapping and navigation capabilities on smartphones, including WiFiSlam to provide indoor navigation maps, Hopstop.com to expand its mapping features, Passif Semiconductor to develop power efficient wearable devices, and PrimeSense to enable interactive 3D sensing for gaming. It lists key patents and IP acquired through these mergers and acquisitions.
QR Code Marketing Presentation
The document discusses how QR codes allow for interaction between print and digital media using smartphones. It provides statistics on smartphone ownership and usage to demonstrate the importance of QR codes. Examples are given of QR code campaigns run by Google, Calvin Klein, and non-profits that drove traffic, created buzz, and increased engagement. Benefits of QR codes for marketers include increasing revenue, reducing costs, and strengthening brands through interactive and innovative campaigns.
How Augmented Reality is Shaping the Future of Mobility?
Augmented reality apps run the gamut from interactive map overlays and virtual showrooms to real time night life guide. It uses each piece of software hones in on smartphone GPS and camera functionality to create a more immersive experience. Let's see How AppStudioz offers a wide range of augmented reality solutions and how its addressing business pain points using mobile solutions across various industries.
iPhone Way 2009
The document discusses trends in the smartphone market including market share and app usage. It notes that the iPhone 3GS sold over 1 million units in 3 days and that YouTube video uploads have increased 400% per day since its launch. It also summarizes several innovative mobile applications that utilize location-based services, augmented reality, social networking, gaming, and micropayments on smartphones.
Augmented Reality - From Marketing Buzzword To A Better Consumer Experience
Augmented Reality - From Marketing Buzzword To A Better Consumer Experience - Presentation on AR for Idea City in Austin on Tuesday, May 11th 2010.
Recommended
Tech trends 2012
The document discusses 6 emerging digital technology trends: 1) Connected cities and the rise of location-based social networks and check-ins, 2) Voice recognition and conversational interfaces, 3) Quantified self-tracking and the aggregation of health and lifestyle data, 4) The convergence of devices and specialization in high-quality dedicated devices, 5) Interaction beyond screens through gestures and motion sensing, 6) Low-cost smartphones bringing mobile innovation to new users at the base of the economic pyramid. Various companies and products are mentioned as examples for each trend.
iPhone Way
The document discusses trends in the smartphone market including the growth of the iPhone. It provides statistics on the iPhone's market share and success of the App Store. Examples are given of popular app categories for the iPhone like mobile location-based services, social networking, gaming and advertising. Emerging trends like augmented reality, micropayments and social gaming are also examined along with case studies of specific apps. Contact information is provided for an app review website that reports on Apple, iPhone and app news.
iPhone Way 2009
The document discusses trends in the smartphone market including market share and app usage. It notes that the iPhone 3GS sold over 1 million units in 3 days and that YouTube video uploads have increased 400% per day since its launch. It also summarizes several innovative smartphone applications that combine location services, augmented reality, social networking and gaming features in new ways to enhance the mobile experience.
Apple’s Strategic Alignment in IP and M&A
This document summarizes Apple's acquisitions of several companies to strengthen its mapping and navigation capabilities on smartphones, including WiFiSlam to provide indoor navigation maps, Hopstop.com to expand its mapping features, Passif Semiconductor to develop power efficient wearable devices, and PrimeSense to enable interactive 3D sensing for gaming. It lists key patents and IP acquired through these mergers and acquisitions.
QR Code Marketing Presentation
The document discusses how QR codes allow for interaction between print and digital media using smartphones. It provides statistics on smartphone ownership and usage to demonstrate the importance of QR codes. Examples are given of QR code campaigns run by Google, Calvin Klein, and non-profits that drove traffic, created buzz, and increased engagement. Benefits of QR codes for marketers include increasing revenue, reducing costs, and strengthening brands through interactive and innovative campaigns.
How Augmented Reality is Shaping the Future of Mobility?
Augmented reality apps run the gamut from interactive map overlays and virtual showrooms to real time night life guide. It uses each piece of software hones in on smartphone GPS and camera functionality to create a more immersive experience. Let's see How AppStudioz offers a wide range of augmented reality solutions and how its addressing business pain points using mobile solutions across various industries.
iPhone Way 2009
The document discusses trends in the smartphone market including market share and app usage. It notes that the iPhone 3GS sold over 1 million units in 3 days and that YouTube video uploads have increased 400% per day since its launch. It also summarizes several innovative mobile applications that utilize location-based services, augmented reality, social networking, gaming, and micropayments on smartphones.
Augmented Reality - From Marketing Buzzword To A Better Consumer Experience
Augmented Reality - From Marketing Buzzword To A Better Consumer Experience - Presentation on AR for Idea City in Austin on Tuesday, May 11th 2010.
Augmented Reality
Hii.. this is the ppt i made for my seminar presentation in my course. I referred many files and slides for the same.
Augmented Reality-The 8th Mass Medium
Augmented reality (AR) is the next mass medium that enhances our view of the real world by superimposing digital images and information onto it. AR integrates computer-generated graphics with the real world in real time and allows for digitally enhanced experiences that are not fully immersive like virtual reality. Some applications of AR include entertainment, education, retail and real estate, and medical. While AR has many promising applications, it also faces limitations related to calibration, processing speed and accuracy. Its future applications could include expanding computer screens into the real environment and enhanced media experiences.
Light Field Technology
These slides use concepts from my (Jeff Funk) course entitled analyzing hi-tech opportunities to analyze how Light Field Technology is becoming economic feasible for an increasing number of applications. Light Field Cameras record all of the light fields in a picture instead of just one light field. This capability enables users to change the focus of pictures after they have been taken and to more easily record 3D data. These features are becoming economically feasible improvements because of rapid improvements in camera chips and micro-lens arrays (an example of micro-electronic mechanical systems, MEMS). These features offer alternative ways to do 3D sensing for automated vehicles and augmented reality and can enable faster data collection with telescopes.
Augmented Reality
This document discusses augmented reality (AR), which combines real and virtual scenes viewed through a device like glasses. AR enhances the real world with computer-generated input, unlike virtual reality which immerses the user in a simulated world. The document outlines how AR works using tracking, computing, and display components. It explores applications of AR in medical, entertainment, military, and engineering fields and limitations like technological and social acceptance challenges.
Augmented Reality in Education
A bit about Augmented Reality http://k3hamilton.com/AR/
Based on a presentation given on May 27, 2010 by Karen Hamilton and Jorge Olenenwa
Website has moved to http://k3hamilton.com/AR/ due to closing of wikispaces
Augmented Reality Presentation
The document discusses augmented reality (AR), how it differs from virtual reality and RFID, common uses of AR, and examples of AR architectures. It provides an example of how AR could be used in an automated car parking system to improve security and identification. The document outlines advantages of AR such as improved performance and accuracy, as well as disadvantages like security and interoperability issues. It concludes that AR provides a new way of interacting with user interfaces and will likely be used more widely in the future.
AUGMENTED REALITY
Augmented reality (AR) is a type of virtual reality that overlays computer-generated images on a user's view of the real world. AR aims to make users unable to distinguish between real and virtual elements. Current uses include entertainment, military training, and manufacturing. While AR improves interaction, it may negatively impact young people's ability to distinguish fiction from reality when used in violent video games.
Augmented Reality and Education: Learning connected to life - Reloaded
Augmented reality has applications in education by allowing students to access additional information about objects and places in the real world. It can enhance learning by augmenting our senses and making the educational content more relevant to the real world. Some examples of augmented reality in education include using it to access information about objects and places, conducting discovery-based learning outside the classroom, using 3D models and simulations to illustrate concepts, and creating augmented textbooks and other publications.
Augmented Reality ppt
A power point presentation giving a brief introduction to Augmented Reality and its applications in various fields.
SEO: Getting Personal
The document discusses how personalization and dynamic content are becoming increasingly important on websites. It notes that 52% of marketers see content personalization as critical and 75% of consumers like it when brands personalize their content. However, personalization can create issues for search engine optimization as dynamic URLs and content are more difficult for search engines to index than static pages. The document provides tips for SEOs to help address these personalization and SEO challenges, such as using static URLs when possible and submitting accurate sitemaps.
A new reality
This document discusses augmented reality (AR) and virtual reality (VR). It defines AR as combining real and computer generated images in real time by superimposing digital images onto the real world. VR is described as a computer generated 3D space that projects the user into through a stereoscopic headset. The document outlines how AR and VR work using marker-based and location-based tracking, as well as head tracking, eye tracking and motion tracking for VR. Challenges, goals, applications and the differences between AR and VR are examined. The conclusion states that while AR is still developing, the ultimate goal is for virtual objects to be indistinguishable from the real world.
Augment my reality info press-montreal2010
The document discusses augmented reality (AR), which overlays computer-generated imagery on live views of the physical world. It defines AR and provides examples of AR applications. It also discusses using AR for marketing by creating AR apps and promoting them through search engine optimization, traditional media, mobile strategies, and good instructions. The document predicts the future of AR will include optimized data feeds for AR apps, AR glasses, and AR contact lenses.
Report_Maryna Razakhatskaya
Augmented reality (AR) adds an additional layer of digital information to the real physical world. AR works in real-time and contextualizes information. The basic components are a trigger, lens, and new content. Common triggers include images, locations, sounds and text. When triggered, additional images, videos, text or 3D models are displayed. AR information is shown through devices like smart glasses, projectors or mobile apps. Future directions for AR include visual search using cameras to access information and user-defined triggers where any object can be tagged to display content.
1/2 Billion Reasons you need an Augmented Reality Digital Strategy | Seattle...
1/2 Billion Reasons you need an Augmented Reality Digital Strategy | Seattle...Seattle Interactive Conference
Presenter: Adam Sheppard, 8ninths, CEO & Co-Founder
AR is poised to become the hottest new engagement method since the rise of social media. 8ninths is launching their first consumer engagement AR Marketing Platform for Apple's ARKit in mid-September when iOS 11 is revealed. Hear what we've discovered about AR Marketing for consumers in the first few weeks after launch as well as our learnings from multiple AR Client Projects.The Future is Now - PopTech Marketing Event March 8th
Today we’re all carrying around not phones in our pockets, but sensors. These sensors are capable of processing information, and taking pictures, as well as knowing where we are and how fast we’re moving, These sensors used to cost thousands of dollars and weigh tens of pounds. Now they’re available to everyone.
This presentation will cover a history of augmented reality and mobile connectivity, as well as where the market is today and how it can be leveraged to deliver groundbreaking interactive campaigns and engaging media. We'll dive into some of the augmented reality campaigns, pros and cons of AR and QR codes, and a series of platforms on which you can make your own location based augmented reality applications. Also discussed is http://geoloqi.com, a service and platform for building location-aware applications.
Augmented Reality: Convergencia de Medios
1. The document discusses the history and future of augmented reality, including its origins in head-mounted displays and early applications on mobile phones.
2. It describes how augmented reality will converge different media by digitizing traditional media and optimizing all online media using tools like web analytics.
3. The document predicts that augmented reality, combined with social, local, and mobile platforms, will transform how brands market themselves and how people interact with information.
Augmented Reality impact on consumer experiences
A brief study on how AR VR MR is emerging and changing the landscape of brand communication journey and the buying pattern of consumers.
Augmented Reality in Urban Planning
Augmented reality (AR) involves superimposing digital information onto the real world. This document discusses applications of AR in urban planning. AR can be used to visualize urban planning projects through devices like smartphones, glasses, and contact lenses. It can overlay historical information to enhance tourism and preservation. AR also aids in tasks like geotagging points of interest, transportation navigation through heads-up displays, and enhancing public art and urban experiences through mobile apps. However, prolonged AR use can strain eyes and raise security and equity issues.
Augmented Reality.pptx
Augmented reality is an interesting feature in newspapers that takes readers beyond the printed page. It enables people to see a video, animation, or other unexpected content that is apparently located on a page of their newspaper. The AR software identifies the photo and then loads related digital content. Although the content that is frequently a video, there are many other possibilities. A photo gallery, the latest news updates or sport scores, related social media information, educational animations, additional facts, a relevant map, a restaurant menu, a competition entry, or a reservation page for a special event are all possible uses for newspaper AR.
HCI : Virtual reality (AUGMENTED & MIXED REALITY)
Virtual, augmented, and mixed reality technologies were discussed. Virtual reality immerses users in simulated environments while augmented reality enhances the real world with computer-generated perceptions. Mixed reality merges real and virtual worlds. Augmented reality was defined and examples of marker-based and markerless augmented reality were provided. Applications of augmented reality discussed included medical, entertainment, education, and more. Both advantages such as improved learning and interaction, and disadvantages including privacy concerns were noted.
Augmented reality : Possibilities and Challenges - An IEEE talk at DA-IICT
This presentation is a part of a talk I was invited to give on the topic of Augmented Reality and Virtual Worlds. This talk, organized by IEEE, aimed at introducing the technology to students and discuss the scope and research associated with it. Qualcomm's Vuforia platform is used as a prototype.
Augmented reality (AR) is an enhanced version of the real physical world
Augmented reality (AR) is an experience where designers enhance parts of users' physical world with computer-generated input.
More Related Content
Viewers also liked
Augmented Reality
Hii.. this is the ppt i made for my seminar presentation in my course. I referred many files and slides for the same.
Augmented Reality-The 8th Mass Medium
Augmented reality (AR) is the next mass medium that enhances our view of the real world by superimposing digital images and information onto it. AR integrates computer-generated graphics with the real world in real time and allows for digitally enhanced experiences that are not fully immersive like virtual reality. Some applications of AR include entertainment, education, retail and real estate, and medical. While AR has many promising applications, it also faces limitations related to calibration, processing speed and accuracy. Its future applications could include expanding computer screens into the real environment and enhanced media experiences.
Light Field Technology
These slides use concepts from my (Jeff Funk) course entitled analyzing hi-tech opportunities to analyze how Light Field Technology is becoming economic feasible for an increasing number of applications. Light Field Cameras record all of the light fields in a picture instead of just one light field. This capability enables users to change the focus of pictures after they have been taken and to more easily record 3D data. These features are becoming economically feasible improvements because of rapid improvements in camera chips and micro-lens arrays (an example of micro-electronic mechanical systems, MEMS). These features offer alternative ways to do 3D sensing for automated vehicles and augmented reality and can enable faster data collection with telescopes.
Augmented Reality
This document discusses augmented reality (AR), which combines real and virtual scenes viewed through a device like glasses. AR enhances the real world with computer-generated input, unlike virtual reality which immerses the user in a simulated world. The document outlines how AR works using tracking, computing, and display components. It explores applications of AR in medical, entertainment, military, and engineering fields and limitations like technological and social acceptance challenges.
Augmented Reality in Education
A bit about Augmented Reality http://k3hamilton.com/AR/
Based on a presentation given on May 27, 2010 by Karen Hamilton and Jorge Olenenwa
Website has moved to http://k3hamilton.com/AR/ due to closing of wikispaces
Augmented Reality Presentation
The document discusses augmented reality (AR), how it differs from virtual reality and RFID, common uses of AR, and examples of AR architectures. It provides an example of how AR could be used in an automated car parking system to improve security and identification. The document outlines advantages of AR such as improved performance and accuracy, as well as disadvantages like security and interoperability issues. It concludes that AR provides a new way of interacting with user interfaces and will likely be used more widely in the future.
AUGMENTED REALITY
Augmented reality (AR) is a type of virtual reality that overlays computer-generated images on a user's view of the real world. AR aims to make users unable to distinguish between real and virtual elements. Current uses include entertainment, military training, and manufacturing. While AR improves interaction, it may negatively impact young people's ability to distinguish fiction from reality when used in violent video games.
Augmented Reality and Education: Learning connected to life - Reloaded
Augmented reality has applications in education by allowing students to access additional information about objects and places in the real world. It can enhance learning by augmenting our senses and making the educational content more relevant to the real world. Some examples of augmented reality in education include using it to access information about objects and places, conducting discovery-based learning outside the classroom, using 3D models and simulations to illustrate concepts, and creating augmented textbooks and other publications.
Augmented Reality ppt
A power point presentation giving a brief introduction to Augmented Reality and its applications in various fields.
SEO: Getting Personal
The document discusses how personalization and dynamic content are becoming increasingly important on websites. It notes that 52% of marketers see content personalization as critical and 75% of consumers like it when brands personalize their content. However, personalization can create issues for search engine optimization as dynamic URLs and content are more difficult for search engines to index than static pages. The document provides tips for SEOs to help address these personalization and SEO challenges, such as using static URLs when possible and submitting accurate sitemaps.
Viewers also liked (10)
Augmented Reality and Education: Learning connected to life - Reloaded
Augmented Reality and Education: Learning connected to life - Reloaded
Similar to Augmented Reality - Alistair Hart
A new reality
This document discusses augmented reality (AR) and virtual reality (VR). It defines AR as combining real and computer generated images in real time by superimposing digital images onto the real world. VR is described as a computer generated 3D space that projects the user into through a stereoscopic headset. The document outlines how AR and VR work using marker-based and location-based tracking, as well as head tracking, eye tracking and motion tracking for VR. Challenges, goals, applications and the differences between AR and VR are examined. The conclusion states that while AR is still developing, the ultimate goal is for virtual objects to be indistinguishable from the real world.
Augment my reality info press-montreal2010
The document discusses augmented reality (AR), which overlays computer-generated imagery on live views of the physical world. It defines AR and provides examples of AR applications. It also discusses using AR for marketing by creating AR apps and promoting them through search engine optimization, traditional media, mobile strategies, and good instructions. The document predicts the future of AR will include optimized data feeds for AR apps, AR glasses, and AR contact lenses.
Report_Maryna Razakhatskaya
Augmented reality (AR) adds an additional layer of digital information to the real physical world. AR works in real-time and contextualizes information. The basic components are a trigger, lens, and new content. Common triggers include images, locations, sounds and text. When triggered, additional images, videos, text or 3D models are displayed. AR information is shown through devices like smart glasses, projectors or mobile apps. Future directions for AR include visual search using cameras to access information and user-defined triggers where any object can be tagged to display content.
1/2 Billion Reasons you need an Augmented Reality Digital Strategy | Seattle...
1/2 Billion Reasons you need an Augmented Reality Digital Strategy | Seattle...Seattle Interactive Conference
Presenter: Adam Sheppard, 8ninths, CEO & Co-Founder
AR is poised to become the hottest new engagement method since the rise of social media. 8ninths is launching their first consumer engagement AR Marketing Platform for Apple's ARKit in mid-September when iOS 11 is revealed. Hear what we've discovered about AR Marketing for consumers in the first few weeks after launch as well as our learnings from multiple AR Client Projects.The Future is Now - PopTech Marketing Event March 8th
Today we’re all carrying around not phones in our pockets, but sensors. These sensors are capable of processing information, and taking pictures, as well as knowing where we are and how fast we’re moving, These sensors used to cost thousands of dollars and weigh tens of pounds. Now they’re available to everyone.
This presentation will cover a history of augmented reality and mobile connectivity, as well as where the market is today and how it can be leveraged to deliver groundbreaking interactive campaigns and engaging media. We'll dive into some of the augmented reality campaigns, pros and cons of AR and QR codes, and a series of platforms on which you can make your own location based augmented reality applications. Also discussed is http://geoloqi.com, a service and platform for building location-aware applications.
Augmented Reality: Convergencia de Medios
1. The document discusses the history and future of augmented reality, including its origins in head-mounted displays and early applications on mobile phones.
2. It describes how augmented reality will converge different media by digitizing traditional media and optimizing all online media using tools like web analytics.
3. The document predicts that augmented reality, combined with social, local, and mobile platforms, will transform how brands market themselves and how people interact with information.
Augmented Reality impact on consumer experiences
A brief study on how AR VR MR is emerging and changing the landscape of brand communication journey and the buying pattern of consumers.
Augmented Reality in Urban Planning
Augmented reality (AR) involves superimposing digital information onto the real world. This document discusses applications of AR in urban planning. AR can be used to visualize urban planning projects through devices like smartphones, glasses, and contact lenses. It can overlay historical information to enhance tourism and preservation. AR also aids in tasks like geotagging points of interest, transportation navigation through heads-up displays, and enhancing public art and urban experiences through mobile apps. However, prolonged AR use can strain eyes and raise security and equity issues.
Augmented Reality.pptx
Augmented reality is an interesting feature in newspapers that takes readers beyond the printed page. It enables people to see a video, animation, or other unexpected content that is apparently located on a page of their newspaper. The AR software identifies the photo and then loads related digital content. Although the content that is frequently a video, there are many other possibilities. A photo gallery, the latest news updates or sport scores, related social media information, educational animations, additional facts, a relevant map, a restaurant menu, a competition entry, or a reservation page for a special event are all possible uses for newspaper AR.
HCI : Virtual reality (AUGMENTED & MIXED REALITY)
Virtual, augmented, and mixed reality technologies were discussed. Virtual reality immerses users in simulated environments while augmented reality enhances the real world with computer-generated perceptions. Mixed reality merges real and virtual worlds. Augmented reality was defined and examples of marker-based and markerless augmented reality were provided. Applications of augmented reality discussed included medical, entertainment, education, and more. Both advantages such as improved learning and interaction, and disadvantages including privacy concerns were noted.
Augmented reality : Possibilities and Challenges - An IEEE talk at DA-IICT
This presentation is a part of a talk I was invited to give on the topic of Augmented Reality and Virtual Worlds. This talk, organized by IEEE, aimed at introducing the technology to students and discuss the scope and research associated with it. Qualcomm's Vuforia platform is used as a prototype.
Augmented reality (AR) is an enhanced version of the real physical world
Augmented reality (AR) is an experience where designers enhance parts of users' physical world with computer-generated input.
Call To Action: Bridging the Gap Between Mobile & OOH
This document discusses various mobile call-to-action technologies that can be used within out-of-home (OOH) advertising executions, including NFC, QR codes, Bluetooth, SMS, and augmented reality. Each technology is described and compared in terms of pros, cons, capabilities, and example case studies. The document provides information on how these mobile technologies can enhance consumer engagement and interactivity with OOH advertising formats.
Status of the Mobile market, Apps and Augmented Reality
A short summary with a lot of data on the present status of the mobile market, usage of Apps and some hints on app marketing and Augmented Reality
Augmented reality presentation_vivek_ghai_panacea_infoech
The document discusses augmented reality (AR) and how it can be used. It defines AR as integrating digital information with the user's environment in real time to generate a composite view. Examples of current AR uses include entertainment, military training, engineering, and more. The document then outlines plans to develop an AR shopping platform that allows users to access product information by pointing their device's camera at items, an AR advertising platform, and an AR discounts app showing nearby coupon locations. Finally, the future of AR is discussed, such as using it for education, industry/military/medical applications, and digital marketing through AR games.
Emerging IT trends & Future IT Careers
The document discusses emerging technology trends and future careers. It covers the evolution of the web from Web 1.0 which allowed anything to link to anything, to Web 2.0 which enabled user interaction, to Web 3.0 which will reconnect existing data for new uses. It also discusses the rise of social media, mobile technology like smartphones and how cars may become the next mobile device. Finally, it outlines several high-growth careers in areas like mobile app development, 3D printing, augmented reality, cloud computing and more.
Ar on Brand Communication: A Case Study of Sephora
This article is a study of AR on brand communication and case study of Sephora.
Abstract:
Augmented Reality (AR) is a technology which allows digital information overlaying on the real environment. Although it has been existing for a few decades, it has developed rapidly. AR is able to apply in many fields, for example, game, movie, map, etc. In this era, AR becomes the trend and it is used in marketing and brand communication. Functions of AR has a plenty of benefits which enhances the opportunities for brand to communicate to audience.
Sephora is one of the brands which apply AR technology for marketing and brand communication. Most of the customers who walks into Sephora store have a purpose just to see and try the products. Sephora understands customer’s behavior. ‘Virtual Artist’ feature was created to respond this behavior. This feature is AR makeup try-on function which available on Sephora application on mobile devices. Users can put makeup on virtually. Also, it has ‘Add to basket’ button on the same display and that is an effective call-to-action (CTA) which stimulates users to make a purchase quickly.
Three interviewees who are the target consumers of Sephora have tried ‘Virtual Artist’ feature and they say that they still want to try the real products because those products are beauty and cosmetics which color and texture become the main consideration before make a purchase. However, this feature is effective for them in the way that it drives their needs and they makes want to see the real one of products they have tried on application.
Digital Digest3_AR.pptx
Augmented reality (AR) combines real-world and computer-generated content in an interactive experience. AR integrates digital information with the user's environment in real time. The first head-mounted display was developed in 1968 by Ivan Sutherland, considered the "Father of computer graphics." AR has many potential applications in business, including retail, commerce, gaming, healthcare, and military. It is projected that the global AR market will grow significantly over the next few years as the technology becomes more prevalent and integrated into devices like smartphones and headsets.
Augmented Reality and Gaming in Education
This is the presentation from #reinventingeducation (http://reinventingtheclassroom.com/page/keynotes) where I showcase programs to enhance education and "gamification" of education.
Links from Reinventing the Classroom Presentation May 1, 2014
London Tube System AR
https://www.youtube.com/watch?v=U2uH-jrsSxs&feature=related
DAQRI (4D System)
Anatomy 4D
Element Cubes
Avatar Reality (http://www.bluemars.com/)
Crytek Engine (http://www.crytek.com/cryengine/cryengine3/overview)
AR Flashcards
AR Solar System (cost)
AR Sightseeing
https://www.youtube.com/watch?v=gwtmk1ZjhY0&feature=related
Avatar Reality Program Videos
https://www.youtube.com/user/jeffpiontek
Learn AR
https://www.youtube.com/watch?v=7G3H3ImCWlE
GE Wind and Turbine AR
https://www.youtube.com/watch?v=wBaw3WIf-y8
Iron Man Mask AR
https://www.youtube.com/watch?v=lwYRVFJTotE
BMW AR System
https://www.youtube.com/watch?v=P9KPJlA5yds
AR History Program
http://www.itacitus.org
Recoding the Customer Experience
Artificial intelligence (AI), machine learning (ML), and the Internet of Things are gaining momentum across enterprise environments. By incorporating these technologies into their strategic agendas, organizations industry-wide can streamline processes, anticipate customers’ needs and behaviors in real time, stimulate profitable growth, and deliver experiences that live up to the promise of digital.
Similar to Augmented Reality - Alistair Hart (20)
1/2 Billion Reasons you need an Augmented Reality Digital Strategy | Seattle...
1/2 Billion Reasons you need an Augmented Reality Digital Strategy | Seattle...
The Future is Now - PopTech Marketing Event March 8th
The Future is Now - PopTech Marketing Event March 8th
Augmented reality : Possibilities and Challenges - An IEEE talk at DA-IICT
Augmented reality : Possibilities and Challenges - An IEEE talk at DA-IICT
Augmented reality (AR) is an enhanced version of the real physical world
Augmented reality (AR) is an enhanced version of the real physical world
Call To Action: Bridging the Gap Between Mobile & OOH
Call To Action: Bridging the Gap Between Mobile & OOH
Status of the Mobile market, Apps and Augmented Reality
Status of the Mobile market, Apps and Augmented Reality
Augmented reality presentation_vivek_ghai_panacea_infoech
Augmented reality presentation_vivek_ghai_panacea_infoech
Ar on Brand Communication: A Case Study of Sephora
Ar on Brand Communication: A Case Study of Sephora
More from Fungis Queensland
GIS in the wilderness george c
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
Lidar to optimize local government investigations
The document discusses how LiDAR can help optimize local government drainage investigations. It notes that LiDAR can minimize field investigation time and costs, allow for more efficient use of staff time, and provide large amounts of data to inform preliminary design stages. Some key uses of LiDAR mentioned are preliminary infrastructure design, housing development design, stormwater management, project cost estimates, change detection, and documenting site-specific drainage information.
Vegetation mapping and measurement using li dar an industry survey by toby ...
This document summarizes an industry survey on vegetation mapping and measurement using LiDAR. The survey aimed to understand best practices, barriers to adoption, and future applications. It received 157 responses from professionals in southeast Queensland, Australia, and the Pacific Rim. Key findings included that parcel and street scales were most commonly used. Height maps were seen as the most useful LiDAR-derived product. Barriers to greater use of LiDAR included lack of skills, costs, and integration into existing systems. Ensuring quality and accuracy of LiDAR data and derived products was also cited as an important issue. The diversity of applications for vegetation and land management indicated strong potential for increased use of LiDAR in the future.
Transit of Venus
This document provides information about the Transit of Venus project, which aims to observe and live stream the transit of Venus across the sun on June 5th 2012. It discusses the historical context and importance of observing Venus transits to measure the astronomical unit and scale of the solar system. It outlines the project details, including distribution of solar scopes, resources available on the project website, and a schools competition to predict the timing of the transit.
Low cost solutions for Lidar and GIS analysis
Discusses different low cost and fee software packages that can be used for Lidar and GIS analysis, the pitfalls and successes.
Use of LiDAR in Floodplain Managment
This document summarizes the use of LiDAR in floodplain management in Queensland, Australia. It outlines how the Queensland Reconstruction Authority is using LiDAR to prepare for, respond to, and implement recommendations from a Commission of Inquiry regarding the 2010/2011 floods. Specifically, LiDAR is being used to create statewide floodplain mapping at a scale of 1:50,000 to assist councils with floodplain management through land use planning. The document also provides details on a pilot project using LiDAR data and different levels of flood investigations that councils can undertake from basic to comprehensive.
Integrating elevation datasets cairns june 2012
This document discusses challenges with integrating elevation datasets including differences in vertical datums, resolutions, and times of capture. It presents results from a study to develop strategies for accurately transforming elevation data between datums. The strategies include using geoid and tide gauge data to transform between ellipsoidal and mean sea level datums. The document also describes a method for co-registering and blending multi-resolution elevation datasets to create a seamless digital elevation model while assessing accuracy using checkpoints.
Mapping Fire Trails for online access
The document summarizes the mapping of fire trails in Northern Queensland for online access. Over 5,897 km of trails and 24,726 points of interest were mapped over 58 days by volunteers from rural fire brigades and other agencies. The data is hosted on a new website that allows users to view mapped fire infrastructure and upload their own data in custom layers. The project aims to integrate fire management data across Northern Queensland.
Terrestrial Laser Scanners for Vegetation Parameter Retrieval
1. The document discusses a study that examined differences in data recorded by terrestrial laser scanners (TLS) in a forest environment. Parameters tested included scan resolution and scan quality.
2. Four TLS instruments were evaluated: Riegl VZ1000, Leica C10, Leica HDS7000, and Faro Focus 3D 120. Scans were conducted in D'Aguilar National Park near Brisbane, Australia.
3. Data processing involved proprietary software, data export, filtering, DEM generation, and deriving vertical foliage profiles to evaluate scan quality and resolution. Outcomes will inform purchase of a TLS for vegetation monitoring.
Creating DEM using a mini-UAS
Unmanned aerial systems (UAS) can be used to create digital terrain models (DTMs) and orthophoto mosaics through structure from motion photogrammetry. The author conducted flights over a 55 hectare area, capturing over 200 images. These images were processed to generate a 5cm resolution orthomosaic, DTM, and contours. Accuracy assessment against RTK GPS data found the DTM had a mean error of 4cm and correlated highly (R2=0.9833) with surveyed elevations, demonstrating UAS can create high quality DTMs for areas up to 100 hectares.
Coastal Urban DEM project - Mapping the vulnerability of Australia's Coast
The Coastal Urban DEM Project aims to provide high resolution elevation data to support coastal risk assessment and adaptation planning in Australia. Over 60,000 square kilometers of LiDAR data has been acquired for 8 major urban areas, exceeding the original target of 20,000 square kilometers. This data and associated tools like the Visualising sea level rise tool are helping local governments and other decision makers better understand and plan for risks of coastal inundation from sea level rise and storms. However, more national analysis is still needed to understand risks from combined hazards and to assess adaptation options. Ongoing funding and data access models remain challenges.
More from Fungis Queensland (11)
Vegetation mapping and measurement using li dar an industry survey by toby ...
Vegetation mapping and measurement using li dar an industry survey by toby ...
Terrestrial Laser Scanners for Vegetation Parameter Retrieval
Terrestrial Laser Scanners for Vegetation Parameter Retrieval
Coastal Urban DEM project - Mapping the vulnerability of Australia's Coast
Coastal Urban DEM project - Mapping the vulnerability of Australia's Coast
Recently uploaded
JavaLand 2024: Application Development Green Masterplan
My presentation slides I used at JavaLand 2024
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays, June 2024 with Maria Copot 20
The Microsoft 365 Migration Tutorial For Beginner.pptx
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
Taking AI to the Next Level in Manufacturing.pdf
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Astute Business Solutions | Oracle Cloud Partner |
Your goto partner for Oracle Cloud, PeopleSoft, E-Business Suite, and Ellucian Banner. We are a firm specialized in managed services and consulting.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Northern Engraving | Nameplate Manufacturing Process - 2024
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
Skybuffer SAM4U tool for SAP license adoption
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
What began over 115 years ago as a supplier of precision gauges to the automotive industry has evolved into being an industry leader in the manufacture of product branding, automotive cockpit trim and decorative appliance trim. Value-added services include in-house Design, Engineering, Program Management, Test Lab and Tool Shops.
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.High performance Serverless Java on AWS- GoTo Amsterdam 2024
Java is for many years one of the most popular programming languages, but it used to have hard times in the Serverless community. Java is known for its high cold start times and high memory footprint, comparing to other programming languages like Node.js and Python. In this talk I'll look at the general best practices and techniques we can use to decrease memory consumption, cold start times for Java Serverless development on AWS including GraalVM (Native Image) and AWS own offering SnapStart based on Firecracker microVM snapshot and restore and CRaC (Coordinated Restore at Checkpoint) runtime hooks. I'll also provide a lot of benchmarking on Lambda functions trying out various deployment package sizes, Lambda memory settings, Java compilation options and HTTP (a)synchronous clients and measure their impact on cold and warm start times.
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Dmitrii Kamaev, PhD
Senior Product Owner - QIAGEN
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
Essentials of Automations: Exploring Attributes & Automation Parameters
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
Recently uploaded (20)
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...
The Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptx
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
Northern Engraving | Modern Metal Trim, Nameplates and Appliance Panels
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...
High performance Serverless Java on AWS- GoTo Amsterdam 2024
High performance Serverless Java on AWS- GoTo Amsterdam 2024
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Essentials of Automations: Exploring Attributes & Automation Parameters
Essentials of Automations: Exploring Attributes & Automation Parameters
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
Augmented Reality - Alistair Hart
- 1. AUGMENTED REALITY (AR) WHAT IS IT & WHY IS IT AWESOME? Alistair Hart, Mangoesmapping Fungis workshop 16.11.12
- 2. Augmented Reality (AR) • What is it – types of AR • Examples, historic and current • Who uses AR? • AR for smartphones • The future for AR • Privacy Issues • AR app demos
- 3. Marker-based AR • Marker-based AR uses marker/s or an image of some kind that an AR application can be programmed to identify.
- 4. Marker-based AR credit: Lynn Barry, Pranav Mistry, MIT Media Lab
- 5. Marker-based AR • The SixthSense augmented reality system lets you project a phone pad onto your hand and phone a friend -- without removing the phone from your pocket. • Can you see the markers?
- 7. Markerless AR? • Overlaying artificial information about the environment and its objects on images of the real world – location based… • The location-based Augmented Reality view provides a direct view of reality "enhanced" with additional, computer-generated content, as opposed to a conventional map, which provides an abstract view from above.
- 8. Early Example - 1984 credit: Hollywood.com
- 9. Current example - BMW
- 11. Markerless AR? • AR can use the following device features: – GPS – Inclinometer – Gyroscope – Solid state compass – Digital camera/optical sensor – Digital display/data projector – Wireless sensors – RFID tags • AR also needs access to data to augment reality!
- 12. Who uses AR • Tourists • Soldiers • Commuters • Consumers (Groceries to Real Estate) • Jobseekers • Pilots • Restaurant goers • The incontinent…
- 13. • Today’s focus is on AR apps for Smartphones…
- 14. Smartphone AR
- 15. Layar
- 17. Wikitude
- 18. Future of AR • Apps to show homeowners what different paint colours look like in a room • Grocery shopping apps: – user reviews – health information – ingredient explanations – competing products
- 19. Future of AR • Current industry estimates are that AR market segment will reach $3 billion p.a. by 2016, with profound impacts on education, training and business • Growth rate of AR market segment reflects growth in early days of spatial industry
- 20. Privacy Risks? • AR connecting with social media accounts (eg. myspace, facebook) • Point your phone at someone and gain information about him/her • Child safety?? • No indications technology heading this way anytime soon
- 21. Privacy Risks? • AR connecting with social media accounts (eg. myspace, facebook) • Point your phone at someone and gain information about him/her • Child safety?? • No indications technology heading this way anytime soon credit: Hollywood.com
- 22. App demos if time