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Michael Huang - Brand New Old Skool - Seattle Interactive 2016
1.
🕵 Exploring 📱 Technology’s @mikesteezie
2.
# 🤔 ✈ ✊ 👟
3.
4.
5.
6.
7.
what if? Question:
8.
is it dope?
9.
🕵 Exploring 📱 Technology’s 💥
Impact 🔛Counter-Culture
10.
11.
12.
13.
counter culture.
14.
people technology culture
15.
16.
17.
there is no
blueprint Lesson 1:
18.
x factor =
culture
19.
make space for
culture
20.
What’s culture? No, it’s
not this.
21.
Culture Knowledge Norms Conventions Morals Beliefs Arts
22.
Culture Counter Culture Critical Mass
23.
Culture Knowledge Norms Conventions Morals Beliefs Arts Problems
24.
25.
problems create a
need for: solutions
26.
Counter Culture Critical Mass Culture
27.
the Connected Age
28.
29.
cognitive surplus
30.
“Our social tools
are not an improvement to modern society, they are a challenge to it.” - Clay Shirky
31.
32.
33.
34.
“A revolution doesn’t
happen when society adopts new tools. It happens when society adopts new behaviors” - Clay Shirky
35.
invest in culture Lesson
2:
36.
37.
38.
39.
40.
5.96 billion cans
sold in 2015.
41.
42.
43.
44.
45.
46.
47.
the future
48.
there is no
blueprint Lesson 1:
49.
stop trying to
measure everything data can be misleading
50.
invest in culture Lesson
2:
51.
Now: Arts Diversity Beliefs Experiences Causes problems Before: Needs Norms Other shit
52.
redefine brand business technology expertise
53.
working with artists influencers POC’s community members
54.
55.
Director Creative StrategyAccounts Breakdancer Organizer Fashion
Influencer Waacker Popper Promoter Producer Emcee
56.
57.
58.
59.
60.
culture + technology
61.
Because the attempt
alone to solve our most profound problems creates the conditions for our brightest ideas and greatest triumphs.
62.
63.
64.
thank you. 🙏 @mikesteezie |
mike@socialmilli.com
Download now