The Power of Voice | Seattle Interactive 2017
Presenter: Bryan Moffett, National Public Media, COO Voice is the original form of mass communication – an incredibly vital and powerful element of society, and the primary way stories, ideas and news were shared. Today, voice is regaining its influence. New technology across sectors is operated by voice, and the salience of audio-format content is coming into focus in this on–demand and voice–activated world. NPR has been a pioneer in audio news and storytelling for half a century. Built on the power of voice, NPR has expanded from its roots in terrestrial radio to digital, podcasting and now smart speakers to reach 99 million people a month across platforms. Hear how your brand can find its voice in this new world of audio, and learn how smart speakers are impacting the consumers through findings from The Smart Audio Report from NPR and Edison Research.
