Getting people to your website is just the first step. Once they're there, your content needs to keep them engaged long enough to get them to the call to action. The best way to engage readers is through stories, so in this presentation, Alison Ver Halen will provide actionable tips you can use to include stories in your content that demonstrate the value your business provides so your target audience is primed to take your call to action.

1. What Does Cinderella
Have to Do with
Blogging?

2. Why Blogging?
Get in front of prospects when
they’re looking for you
Position yourself as a thought leader
in your industry
Educate your prospects

3. Who’s
Alison?

4. The Power of Stories
The Power of
Stories