Presenter: Renee Metty, With Pause, Founder & Chief Engagement Officer
How do you level up when often you feel like you are just trying to catch up? The world is moving faster and faster and we are being inundated with more and more information and higher expectations. Slowing down and leveraging your non verbals increases your self-awareness and capacity to move with ease through a sometimes chaotic world. Leave with actionable tips and strategies that help you get a handle on your autopilot and create new habits so you can increase your charisma, influence and ROI.
Natalie Lew is working to consider how to design an ethical, human-centric future. She is looking at five areas: connection, donation, information, climate, and education. Her process involves secondary research, primary research, generating insights, brainstorming ideas, prototyping, testing, and establishing a visual identity. She provides tips for each stage of the process and emphasizes the importance of testing throughout. Her overall goal is to use an intentional design process to create positive impact.
Presenters:
Elly Searle, CrowdStrike
Head of Content Strategy
Torrey Podmajersky, OfferUp
Senior Content Strategist
When UX designs are handed off to developers, they always contain words: headings, instructions, CTAs (calls to action), and error messages. These words play a critical role in delivering a usable, useful, and desirable experience. Clear, thoughtful buttons, labels, and instructional wording has a lot to do with a site’s success and its customers’ satisfaction. In this session, Elly Searle, head of content strategy for CrowdStrike, and Torrey Podmajersky, senior content strategist at OfferUp (and SVC instructors), will take you through the fundamentals of user experience writing. You’ll walk away with an improved sense of how to talk to your user so you can better meet their needs.
Presenter: Beau Wilder, Plantronics, Vice President, Innovation Waves & New Products
Nobody sets out to create an office environment that employees loathe. Yet according to studies, noise and distraction is the number one complaint of office workers; a costly situation that triggers drops in productivity and employee well-being. In this session, Beau Wilder, VP of Innovation Waves and New Products at Plantronics, covers the basic principles of sound, the sight and sound link, the role of nature and natural elements, plus insights, tips, and lessons learned that can help companies understand and resolve this pervasive and costly problem.
Presenter:
Gabe Goldberg, Hone Marketing
CEO
You already have all the marketing data you need -- it's time to make sure the right people are interpreting it. New data points to the business value of including diversity of team-member background and experience to your bottom line, but this year's product & communication fails reveal many businesses are behind.
How can you make short and long-term impact? I'll share practical, real world examples and show how you can use the tools you already have to improve team, business, and marketing performance.
Presenter: Christina Augsburger, Yelp, Local Business Partner
A Bright Local study found that 91% of consumers read online reviews for local businesses, with average star rating the most important factor that consumers look at when judging a local business on review sites. Businesses don't have to have a perfect five-star rating to have a five-star state of mind. In fact, it's a mentality that any business can adopt regardless of your current rating today. It's all about setting goals for customer service excellence, developing a strategy for dealing with customer feedback, and getting reviews organically. Gain insights from Yelp's Local Business Partner on how to raise the bar for your online reputation.
Presenter: Adam Sheppard, 8ninths, CEO & Co-Founder
AR is poised to become the hottest new engagement method since the rise of social media. 8ninths is launching their first consumer engagement AR Marketing Platform for Apple's ARKit in mid-September when iOS 11 is revealed. Hear what we've discovered about AR Marketing for consumers in the first few weeks after launch as well as our learnings from multiple AR Client Projects.
Presenters:
Mike Lindblom, Seattle Times
Reporter
Steve Banfield, ReachNow
CEO
Peter Kim, Scoop
Head of Sales and Partner Success
Gabriel Scheer, LimeBike
Director of Strategic Development
The last year brought tremendous innovation to urban mobility in Seattle. The launch of key players, like ReachNow, Scoop and Chariot among others, are making the idea of connected, electric, automated and shared urban transportation in Seattle a reality. With the influx of options combined with the expectation that autonomous cars will soon hit the streets of the Emerald City, hear from leaders in urban mobility about where this is all headed. With all these options, how should Seattleite’s think about these new services? Will increase mobility options simply create more congestion? What considerations are being made on the way to autonomous cars?
Natalie Lew is working to consider how to design an ethical, human-centric future. She is looking at five areas: connection, donation, information, climate, and education. Her process involves secondary research, primary research, generating insights, brainstorming ideas, prototyping, testing, and establishing a visual identity. She provides tips for each stage of the process and emphasizes the importance of testing throughout. Her overall goal is to use an intentional design process to create positive impact.
Presenters:
Elly Searle, CrowdStrike
Head of Content Strategy
Torrey Podmajersky, OfferUp
Senior Content Strategist
When UX designs are handed off to developers, they always contain words: headings, instructions, CTAs (calls to action), and error messages. These words play a critical role in delivering a usable, useful, and desirable experience. Clear, thoughtful buttons, labels, and instructional wording has a lot to do with a site’s success and its customers’ satisfaction. In this session, Elly Searle, head of content strategy for CrowdStrike, and Torrey Podmajersky, senior content strategist at OfferUp (and SVC instructors), will take you through the fundamentals of user experience writing. You’ll walk away with an improved sense of how to talk to your user so you can better meet their needs.
Presenter: Beau Wilder, Plantronics, Vice President, Innovation Waves & New Products
Nobody sets out to create an office environment that employees loathe. Yet according to studies, noise and distraction is the number one complaint of office workers; a costly situation that triggers drops in productivity and employee well-being. In this session, Beau Wilder, VP of Innovation Waves and New Products at Plantronics, covers the basic principles of sound, the sight and sound link, the role of nature and natural elements, plus insights, tips, and lessons learned that can help companies understand and resolve this pervasive and costly problem.
Presenter:
Gabe Goldberg, Hone Marketing
CEO
You already have all the marketing data you need -- it's time to make sure the right people are interpreting it. New data points to the business value of including diversity of team-member background and experience to your bottom line, but this year's product & communication fails reveal many businesses are behind.
How can you make short and long-term impact? I'll share practical, real world examples and show how you can use the tools you already have to improve team, business, and marketing performance.
Presenter: Christina Augsburger, Yelp, Local Business Partner
A Bright Local study found that 91% of consumers read online reviews for local businesses, with average star rating the most important factor that consumers look at when judging a local business on review sites. Businesses don't have to have a perfect five-star rating to have a five-star state of mind. In fact, it's a mentality that any business can adopt regardless of your current rating today. It's all about setting goals for customer service excellence, developing a strategy for dealing with customer feedback, and getting reviews organically. Gain insights from Yelp's Local Business Partner on how to raise the bar for your online reputation.
Presenter: Adam Sheppard, 8ninths, CEO & Co-Founder
AR is poised to become the hottest new engagement method since the rise of social media. 8ninths is launching their first consumer engagement AR Marketing Platform for Apple's ARKit in mid-September when iOS 11 is revealed. Hear what we've discovered about AR Marketing for consumers in the first few weeks after launch as well as our learnings from multiple AR Client Projects.
Presenters:
Mike Lindblom, Seattle Times
Reporter
Steve Banfield, ReachNow
CEO
Peter Kim, Scoop
Head of Sales and Partner Success
Gabriel Scheer, LimeBike
Director of Strategic Development
The last year brought tremendous innovation to urban mobility in Seattle. The launch of key players, like ReachNow, Scoop and Chariot among others, are making the idea of connected, electric, automated and shared urban transportation in Seattle a reality. With the influx of options combined with the expectation that autonomous cars will soon hit the streets of the Emerald City, hear from leaders in urban mobility about where this is all headed. With all these options, how should Seattleite’s think about these new services? Will increase mobility options simply create more congestion? What considerations are being made on the way to autonomous cars?
Presenter: Murray Newlands, ChattyPeople, CEO
Every business is going to have a bot. They are cheaper, faster, respond instantly and they can interact with any number of clients simultaneously. If messaging apps become the primary way people communicate, and every business needs a strategy to engage with people on messaging apps, and bots are the only scalable way to do this, then every business will eventually have a bot. That is simple math.
You thought you did everything right. You started with the fundamentals. You built your CRM channel into a proven profit center. Then you got fancy. You did some wild stuff that delighted your bosses and your base. It was a thrill and you got hooked. Then the analysis team called and rained all over your parade. Now what? Join Bob Zammit from Xbox Global CRM as he shares the lessons learned from a decade in the pursuit of love and/or money.
- Hear how Xbox leverages its rabid fandom into a profitable CRM discipline that gives back to its subscribers
- Explore the business tensions between short term profits and long term customer relationships
- See how our successes and failures can inform the customer engagement approach in your business
Facebook has become a go-to platform for digital advertising due to its strong targeting capabilities, performance metrics like cost per action, and massive scale. It offers various ad formats like images, video, carousels and stories. While it can deliver awareness, traffic, engagement and conversions, advertisers must have a strategy for targeting, budgeting across platforms, and creative testing to improve results. Attribution and retargeting tools also allow measuring offline sales driven by online ads.
Presenters:
Jasdeep Singh, Best Buy
Director of Engineering
Jay Myers, Best Buy
Technical Product Manager, Digital Innovation Labs
Google, Alexa, and Siri are part of the modern home. Retail stores need to use these voice assistants to delight their customers. How do we best enable customers to use voice to browse, shop, and buy in their own voice?
We will explore how to best to convince a customer that voice control for shopping is easier and more efficient then web and mobile. How we can stay connected with the customer after the purchase. And even how we can turn a casual purchaser into a brand loyalist.
Presenters:
Chris Witherspoon, DNA
Principal and Managing Director
Alan Brown, DNA
CEO
The State of Love and Trust is not just a brilliant song by Pearl Jam and part of the soundtrack to Cameron Crowe’s hit movie Singles, but as DNA’s Alan Brown and Chris Witherspoon explain, Love and Trust are the two most essential ingredients to successful marketing today.
And unfortunately for brands, marketers – and politicians – Love and Trust are in short supply. Consumer trust is at an all time low. And without trust, there can be no love. Which means consumers will continue to flirt and cheat on the brands they once could not live without.
Alan and Chris bring insight into how successful brands are able to keep the flame burning with advertising that delivers passion, love and profit. They discuss how to uncover shared values that build stronger and more lasting bonds, and the principals brands can leverage to build trust and love with today’s consumer.
Mainstream but Muted discusses how cannabis brands can market themselves using basic strategies like compelling content, influencers, experiences, and advocacy given advertising restrictions. It recommends focusing content for both B2C and B2B audiences on specific platforms like a strain explorer. It also suggests using influencers and live events to engage audiences offline and capture emails while creating advocacy through shareable content.
Presenters: Jeremy Bowen, Microsoft, Creative Design Director
There's no question that the products we make in the near future will grow cheaper and smarter - which means more intelligence in more places. How much will our existing attitudes about interaction design apply in this new era of diverse, connected, intelligent devices? Are there new boundaries we need to set to maintain our privacy and our peace of mind? "The Well-Behaved Object" is a way of thinking about the relationship between us and the objects around us that augment our experience – and what it takes for the objects we use to be not just “intelligent”, but valuable, empowering, and meaningful.
Presenter: Rand Fishkin, Moz, Wizard of Moz
The landscape of search continues to shift, and the practices that earn high rankings, great traffic, and powerful ROI do, too. In this presentation, Rand will show how and where people are searching on the web, what's working in the results, and give away a few of the most powerful, tactical tips for web marketers to boost their traffic.
Presenter: Jay Friedman, Goodway Group, Partner & COO
We were told that programmatic was so advanced, the algorithms would optimize the media for us. What happened? In this session, Jay Friedman talks through how in the past, the promise of programmatic has fallen short, but more importantly, he talks through why programmatic’s future is so bright. Advancements in data science, people-based marketing and all channels moving towards being programmatically traded give us the programmatic vision of the future.
Presenter: Kaitlyn Witman, Rainfactory, Cofounder & Director of Product Marketing
Crowdfunding has exploded in the past few years as a way to quickly rally a community around a product. It's created a unique opportunity to pitch your story to millions of early adopters. Now, marketers at all levels are adapting this formula to launch all types of products large and small. The best campaigns come from a proven method, and all follow this unspoken format of storytelling. Dive in & dissect what makes each pitch successful. Crowdsource ideas and build a community. In this session, learn the art of crafting the perfect product pitch from a seasoned veteran of nearly 40 crowdfunding campaigns, 14 of which have raised over $1 million.
This document discusses how an over-reliance on data is negatively impacting design. It notes that businesses have become too focused on tactical optimizations and metrics, prioritizing efficiency over cultural and human factors. This has led to designs that lack innovation, vision, and empathy. The document argues that designers need to view data as a tool rather than truth, and should balance data with more subjective measures like user research and emotions. It suggests breaking out of "bubbles" to avoid being too conservative or complacent. The conclusion reiterates that design and data should be integrated, not that data should dictate design.
Presenters:
Di Dang, POP, Emerging Tech Lead
Julia Copley, POP
Connections Strategist
To design, develop, and market inclusively is not just the right thing to do, it's the smartest business decision you can make. We'll discuss case studies and actionable takeaways for how you can be inclusive in your emerging tech focus. See how first movers are already owning market share, and learn how you can build your brand to thrive in this brave new world.
Presenter: Milena Pribic, IBM, UX Designer
How do you craft a conversation between a machine and a human— not only to give your users the right answers, but to get them to ask the right questions?
In this (user-centric) session, we’ll explore the importance of voice and tone in conversational AI and discuss how we can encourage epiphanies through good design. We’ll chat about branding for cognitive solutions and the true intents behind crafting a personality for a product or experience. Hear about lessons learned from work using IBM Watson to help students and also touch on inspiration from less conventional sources.
Presenters:
Jessica Barnes, Smashing Ideas, Creative Director
Anna Ho, Smashing Ideas, Senior Strategiest
Teaching complex behavioral techniques through mobile applications has been around for years, yet few make a positive and lasting impact on the lives of the end-users. The creative and strategic minds behind Mindful PowersTM - a kid-first, holistic approach to building social-emotional learning through the power of play - will walk you through the intricate details of taking skills-based methodologies, such as Mindfulness and Acceptance Commitment Therapy, and the practical application of them in an inclusive and accessible digital experience that helps children build healthier relationships with life, stress, and anxiety.
Presenter: Larry Asher, Worker Bees, SVC, Principal
We live in an information economy, right? Then why do so many people churn out boring, dense, indecipherable, and worthless information via the endless stream of horrid PowerPoints we’re forced to sit through most days? There’s another way, and you can learn it in 40 minutes at this session. We’ll show you what good storytelling, cleanly designed slides, and compelling presentation support is supposed to look like. You’ll also learn about what The Wave — that thing people do at football and baseball stadiums — has to do with dreadful presentations. Now, of course, you aren’t an offender and your PowerPoint and Keynote decks are just fine. So bring some bullet-point addict you know who really needs this. You’ll be doing us all a favor.
The document discusses strategies for retaining millennial employees. Millennials change jobs frequently, with 71% seeking new jobs and 60% staying less than 3 years. This turnover costs US businesses $30.5 billion annually to replace lost millennial employees. The document recommends focusing on work-life integration through flexibility, recognition both financial and for performance, professional development, building trust with managers, emphasizing social impact, and ensuring diversity and inclusion. Measuring the success of retention strategies is also suggested.
Presenter: Bryan Moffett, National Public Media, COO
Voice is the original form of mass communication – an incredibly vital and powerful element of society, and the primary way stories, ideas and news were shared. Today, voice is regaining its influence. New technology across sectors is operated by voice, and the salience of audio-format content is coming into focus in this on–demand and voice–activated world.
NPR has been a pioneer in audio news and storytelling for half a century. Built on the power of voice, NPR has expanded from its roots in terrestrial radio to digital, podcasting and now smart speakers to reach 99 million people a month across platforms. Hear how your brand can find its voice in this new world of audio, and learn how smart speakers are impacting the consumers through findings from The Smart Audio Report from NPR and Edison Research.
Presenter: James Lamprey, Fun Foods, Content Creator, Host Chef
The market has been flooded with new content creators and brands over the last few years. It is getting harder to stand out with the increase in competition. Social media has made the barriers to entry in these fields almost nonexistent. If you want to stand out and reach more people you need an advantage that others don’t have.
In this workshop we will dive deep into content optimization, reaching new audiences for growth, and working with brands to add value to your audience.
Presenter: Rahmin Eslami, Hornall Anderson
Executive Creative Director
We spend countless hours toiling over our work. But then we do something strange, even stupid. We take all that hard work, passion and our shiny creative alchemy, and march it into its debut with little-to-no preparation. We say, “The work should stand on its own…”, as though Darwin is suddenly in the conference room. Then it happens — you have a terrible presentation, the work dies, and you have to start over. This outcome is avoidable, and Rahmin Eslami, executive creative director at Hornall Anderson and SVC instructor, will advise you on how steer clear of creative presentation misfires with a bit of preparation and practice.
Connect is both the lifeblood of capitalism, and its most volatile competitive field. In this Arena, the mightiest of brands compete – in a state of near permanent transformation – to be the primary point of connection between people, between things, and between people and things. Over the next 100 years, humans will experience the equivalent of 20,000 years of technological advancement. In the Decade of Possibility, changes that once took decades will happen in years – or even months, driving a revolution in the ways people and things Connect. What does this mean for brands? Everything…
Experience may be the best teacher, but how does a team experience accessibility? We generally learn best by doing or feeling for ourselves. An accessibility workshop has the power to bring that immediate sense of understanding to teams – and personal understanding results in better solutions. In this session, Jess Vice outlines why accessibility is a strategic investment. With her expertise in UX and design responsibility, she will walk the audience through a framework for a tactical accessibility workshop to make equitable design a priority for every team.
The Metaverse and blockchain-based tokens sound like nerdy buzzwords but they represent the bleeding edge of new opportunities for brands to cultivate relationships with their audience, from creating new product experiences to building real communities.
Luis will share his entirely subjective view on what's possible here based on nearly two years of immersion in the space (which feels like seven years in web3 world).
You'll hear about:
+ Tapping into an emerging wellspring of creativity
+ Harnessing technology to empower the audience
+ Nurturing environments of authenticity and fascination
+ Leveraging new kinds of data for programmability and insights
Presenter: Murray Newlands, ChattyPeople, CEO
Every business is going to have a bot. They are cheaper, faster, respond instantly and they can interact with any number of clients simultaneously. If messaging apps become the primary way people communicate, and every business needs a strategy to engage with people on messaging apps, and bots are the only scalable way to do this, then every business will eventually have a bot. That is simple math.
You thought you did everything right. You started with the fundamentals. You built your CRM channel into a proven profit center. Then you got fancy. You did some wild stuff that delighted your bosses and your base. It was a thrill and you got hooked. Then the analysis team called and rained all over your parade. Now what? Join Bob Zammit from Xbox Global CRM as he shares the lessons learned from a decade in the pursuit of love and/or money.
- Hear how Xbox leverages its rabid fandom into a profitable CRM discipline that gives back to its subscribers
- Explore the business tensions between short term profits and long term customer relationships
- See how our successes and failures can inform the customer engagement approach in your business
Facebook has become a go-to platform for digital advertising due to its strong targeting capabilities, performance metrics like cost per action, and massive scale. It offers various ad formats like images, video, carousels and stories. While it can deliver awareness, traffic, engagement and conversions, advertisers must have a strategy for targeting, budgeting across platforms, and creative testing to improve results. Attribution and retargeting tools also allow measuring offline sales driven by online ads.
Presenters:
Jasdeep Singh, Best Buy
Director of Engineering
Jay Myers, Best Buy
Technical Product Manager, Digital Innovation Labs
Google, Alexa, and Siri are part of the modern home. Retail stores need to use these voice assistants to delight their customers. How do we best enable customers to use voice to browse, shop, and buy in their own voice?
We will explore how to best to convince a customer that voice control for shopping is easier and more efficient then web and mobile. How we can stay connected with the customer after the purchase. And even how we can turn a casual purchaser into a brand loyalist.
Presenters:
Chris Witherspoon, DNA
Principal and Managing Director
Alan Brown, DNA
CEO
The State of Love and Trust is not just a brilliant song by Pearl Jam and part of the soundtrack to Cameron Crowe’s hit movie Singles, but as DNA’s Alan Brown and Chris Witherspoon explain, Love and Trust are the two most essential ingredients to successful marketing today.
And unfortunately for brands, marketers – and politicians – Love and Trust are in short supply. Consumer trust is at an all time low. And without trust, there can be no love. Which means consumers will continue to flirt and cheat on the brands they once could not live without.
Alan and Chris bring insight into how successful brands are able to keep the flame burning with advertising that delivers passion, love and profit. They discuss how to uncover shared values that build stronger and more lasting bonds, and the principals brands can leverage to build trust and love with today’s consumer.
Mainstream but Muted discusses how cannabis brands can market themselves using basic strategies like compelling content, influencers, experiences, and advocacy given advertising restrictions. It recommends focusing content for both B2C and B2B audiences on specific platforms like a strain explorer. It also suggests using influencers and live events to engage audiences offline and capture emails while creating advocacy through shareable content.
Presenters: Jeremy Bowen, Microsoft, Creative Design Director
There's no question that the products we make in the near future will grow cheaper and smarter - which means more intelligence in more places. How much will our existing attitudes about interaction design apply in this new era of diverse, connected, intelligent devices? Are there new boundaries we need to set to maintain our privacy and our peace of mind? "The Well-Behaved Object" is a way of thinking about the relationship between us and the objects around us that augment our experience – and what it takes for the objects we use to be not just “intelligent”, but valuable, empowering, and meaningful.
Presenter: Rand Fishkin, Moz, Wizard of Moz
The landscape of search continues to shift, and the practices that earn high rankings, great traffic, and powerful ROI do, too. In this presentation, Rand will show how and where people are searching on the web, what's working in the results, and give away a few of the most powerful, tactical tips for web marketers to boost their traffic.
Presenter: Jay Friedman, Goodway Group, Partner & COO
We were told that programmatic was so advanced, the algorithms would optimize the media for us. What happened? In this session, Jay Friedman talks through how in the past, the promise of programmatic has fallen short, but more importantly, he talks through why programmatic’s future is so bright. Advancements in data science, people-based marketing and all channels moving towards being programmatically traded give us the programmatic vision of the future.
Presenter: Kaitlyn Witman, Rainfactory, Cofounder & Director of Product Marketing
Crowdfunding has exploded in the past few years as a way to quickly rally a community around a product. It's created a unique opportunity to pitch your story to millions of early adopters. Now, marketers at all levels are adapting this formula to launch all types of products large and small. The best campaigns come from a proven method, and all follow this unspoken format of storytelling. Dive in & dissect what makes each pitch successful. Crowdsource ideas and build a community. In this session, learn the art of crafting the perfect product pitch from a seasoned veteran of nearly 40 crowdfunding campaigns, 14 of which have raised over $1 million.
This document discusses how an over-reliance on data is negatively impacting design. It notes that businesses have become too focused on tactical optimizations and metrics, prioritizing efficiency over cultural and human factors. This has led to designs that lack innovation, vision, and empathy. The document argues that designers need to view data as a tool rather than truth, and should balance data with more subjective measures like user research and emotions. It suggests breaking out of "bubbles" to avoid being too conservative or complacent. The conclusion reiterates that design and data should be integrated, not that data should dictate design.
Presenters:
Di Dang, POP, Emerging Tech Lead
Julia Copley, POP
Connections Strategist
To design, develop, and market inclusively is not just the right thing to do, it's the smartest business decision you can make. We'll discuss case studies and actionable takeaways for how you can be inclusive in your emerging tech focus. See how first movers are already owning market share, and learn how you can build your brand to thrive in this brave new world.
Presenter: Milena Pribic, IBM, UX Designer
How do you craft a conversation between a machine and a human— not only to give your users the right answers, but to get them to ask the right questions?
In this (user-centric) session, we’ll explore the importance of voice and tone in conversational AI and discuss how we can encourage epiphanies through good design. We’ll chat about branding for cognitive solutions and the true intents behind crafting a personality for a product or experience. Hear about lessons learned from work using IBM Watson to help students and also touch on inspiration from less conventional sources.
Presenters:
Jessica Barnes, Smashing Ideas, Creative Director
Anna Ho, Smashing Ideas, Senior Strategiest
Teaching complex behavioral techniques through mobile applications has been around for years, yet few make a positive and lasting impact on the lives of the end-users. The creative and strategic minds behind Mindful PowersTM - a kid-first, holistic approach to building social-emotional learning through the power of play - will walk you through the intricate details of taking skills-based methodologies, such as Mindfulness and Acceptance Commitment Therapy, and the practical application of them in an inclusive and accessible digital experience that helps children build healthier relationships with life, stress, and anxiety.
Presenter: Larry Asher, Worker Bees, SVC, Principal
We live in an information economy, right? Then why do so many people churn out boring, dense, indecipherable, and worthless information via the endless stream of horrid PowerPoints we’re forced to sit through most days? There’s another way, and you can learn it in 40 minutes at this session. We’ll show you what good storytelling, cleanly designed slides, and compelling presentation support is supposed to look like. You’ll also learn about what The Wave — that thing people do at football and baseball stadiums — has to do with dreadful presentations. Now, of course, you aren’t an offender and your PowerPoint and Keynote decks are just fine. So bring some bullet-point addict you know who really needs this. You’ll be doing us all a favor.
The document discusses strategies for retaining millennial employees. Millennials change jobs frequently, with 71% seeking new jobs and 60% staying less than 3 years. This turnover costs US businesses $30.5 billion annually to replace lost millennial employees. The document recommends focusing on work-life integration through flexibility, recognition both financial and for performance, professional development, building trust with managers, emphasizing social impact, and ensuring diversity and inclusion. Measuring the success of retention strategies is also suggested.
Presenter: Bryan Moffett, National Public Media, COO
Voice is the original form of mass communication – an incredibly vital and powerful element of society, and the primary way stories, ideas and news were shared. Today, voice is regaining its influence. New technology across sectors is operated by voice, and the salience of audio-format content is coming into focus in this on–demand and voice–activated world.
NPR has been a pioneer in audio news and storytelling for half a century. Built on the power of voice, NPR has expanded from its roots in terrestrial radio to digital, podcasting and now smart speakers to reach 99 million people a month across platforms. Hear how your brand can find its voice in this new world of audio, and learn how smart speakers are impacting the consumers through findings from The Smart Audio Report from NPR and Edison Research.
Presenter: James Lamprey, Fun Foods, Content Creator, Host Chef
The market has been flooded with new content creators and brands over the last few years. It is getting harder to stand out with the increase in competition. Social media has made the barriers to entry in these fields almost nonexistent. If you want to stand out and reach more people you need an advantage that others don’t have.
In this workshop we will dive deep into content optimization, reaching new audiences for growth, and working with brands to add value to your audience.
Presenter: Rahmin Eslami, Hornall Anderson
Executive Creative Director
We spend countless hours toiling over our work. But then we do something strange, even stupid. We take all that hard work, passion and our shiny creative alchemy, and march it into its debut with little-to-no preparation. We say, “The work should stand on its own…”, as though Darwin is suddenly in the conference room. Then it happens — you have a terrible presentation, the work dies, and you have to start over. This outcome is avoidable, and Rahmin Eslami, executive creative director at Hornall Anderson and SVC instructor, will advise you on how steer clear of creative presentation misfires with a bit of preparation and practice.
Connect is both the lifeblood of capitalism, and its most volatile competitive field. In this Arena, the mightiest of brands compete – in a state of near permanent transformation – to be the primary point of connection between people, between things, and between people and things. Over the next 100 years, humans will experience the equivalent of 20,000 years of technological advancement. In the Decade of Possibility, changes that once took decades will happen in years – or even months, driving a revolution in the ways people and things Connect. What does this mean for brands? Everything…
Experience may be the best teacher, but how does a team experience accessibility? We generally learn best by doing or feeling for ourselves. An accessibility workshop has the power to bring that immediate sense of understanding to teams – and personal understanding results in better solutions. In this session, Jess Vice outlines why accessibility is a strategic investment. With her expertise in UX and design responsibility, she will walk the audience through a framework for a tactical accessibility workshop to make equitable design a priority for every team.
The Metaverse and blockchain-based tokens sound like nerdy buzzwords but they represent the bleeding edge of new opportunities for brands to cultivate relationships with their audience, from creating new product experiences to building real communities.
Luis will share his entirely subjective view on what's possible here based on nearly two years of immersion in the space (which feels like seven years in web3 world).
You'll hear about:
+ Tapping into an emerging wellspring of creativity
+ Harnessing technology to empower the audience
+ Nurturing environments of authenticity and fascination
+ Leveraging new kinds of data for programmability and insights
Steve Barrett is the Executive Creative Director of Tether, a full-service branding agency founded in Seattle in 2008. Tether helps both start-ups and large brands develop strong brands and tell compelling brand stories across various disciplines and consumer touchpoints. The document provides information about Tether's services, team members, and past work, and outlines a goal to update Tether's logo and visual identity system to better represent the agency in 2020 and beyond.
There is a massive shift happening in the social and media space as GenZ and Younger Millennials are shifting their time and attention away from traditional social platforms and leaning into healthier, community-based options. The trust in news and influencers is on the decline, and this is changing the landscape quickly.
From a brand perspective, all of the iOS and Android changes are forcing marketers to rethink targeting, audiences and shift toward interests, passions and other signals.
These two forces (consumer and marketer shifts), along with the economy, are creating the most important inflection point for businesses and people in over a decade.
So some scientists mapped thousands of brain cells....why should you care? Rachel and Jenny tell the crazy cool stories behind the complicated science of the Allen Institute. In this session, you’ll learn marketing, communications, and SEO tips to promote complex topics to your audience. From building relationships with subject matter experts to finding surprising angles that make technical topics approachable, you’ll walk away with new ideas to make any tricky topic shine and to grow your audience beyond just the experts.
As we are in a global market, there’s more to win over international audiences than just translate text into another language or simply updating UI components. Localizing your user experience design is to adapt international products for a specific region to create relevant and appropriate experiences for users. With extensive experience in UX/UI design and visual design for the global audience, Shantelle Liu will share the the matters, the definition, and best practices of localizing user experience design.
History is not simply a chronology of events that happened in a particular order. History is a meticulously curated phenomenon of power. How history is created -and who gets to tell that story- has one of the most significant impacts on our society. But we never talk about it.
In this talk, we’re going to! We will explore how history is constructed and how we can use that knowledge to create the legacy for which we want to be remembered. We will learn about the roles of presence and absence in history-making and how those who leverage those roles often control power. We will also discuss practical ways in which we can all reclaim our personal agency and drive the narrative that will become our lives, our families, and our society.
Learning Objectives:
+ Discover the secrets to history-making that have remained unchanged for centuries.
+ Learn how to actively write your own story in the way you’d wish to be remembered.
+ Take-away four techniques to help harness the power of your own story."
As much as we take photos throughout our lives and now grab screen captures of our connected virtual moments, the tools will converge as we move through the metaverse. The way we capture what we see will change, but our want to remember, interpret (editing), re-imagine (editing!) and share will continue.
Getting people to your website is just the first step. Once they're there, your content needs to keep them engaged long enough to get them to the call to action. The best way to engage readers is through stories, so in this presentation, Alison Ver Halen will provide actionable tips you can use to include stories in your content that demonstrate the value your business provides so your target audience is primed to take your call to action.
The constant pressure on marketers to prove return on ad spend (ROAS) is receiving particular emphasis heading into 2023. Economic headwinds are signaling uncertainty, retail is transforming rapidly as shoppers return to stores after over two years of quarantine and a mainstay of digital advertising — third-party cookies — are continuing to collapse.
The good news is that marketers don’t have to navigate these challenges (and opportunities) alone. Learn how this fast-evolving digital landscape can remake programmatic advertising to benefit marketers and consumers alike. Heading into next year, what trends can marketers expect in digital advertising, and how can they leverage the power of people-based advertising to succeed in the evolving landscape?
Your superpower is developing strategic copy that's grounded in rationale. But when it comes to writing creative headlines, it might not come easy. From left brain to right brain, Brianne will share her journey to enhanced creativity and share four frameworks you can use to get out of your head and write headlines that stick. You won't explore your typical 'how-to' and listicle headlines in this session. Go beyond the surface and walk away with immediately actionable strategies and the confidence to generate a sea of creative headlines for your next copywriting project.
When you started your business you probably didn’t think about all the day-to-day marketing and promotion you’d be doing. You’re not a marketer but you know you need marketing. Outsourcing your social media marketing is great way to establish consistency in your online presence, while allowing you to focus on what you do best — your business. However, a company’s marketing strategy should be integrated into every part of your business to be more effective. Learn how you can bring marketing in-house and build a social media team that can thrive over time.
Website marketing has an altruism problem. While forward-thinking professionals are beginning to understand that successful websites are built for humans, too many of us are still trying to ""game the system"" to stay in Google's good graces. Decision-makers have been burnt by cookie-cutter agencies and frustrated by strategies that don't seem to spark movement. The key to accelerating and future-proofing your online presence is in rethinking your SEO program to involve more teams, inform more decisions, and bring the focus back to your users.
In this session, you'll learn:
+ How to think beyond page titles and meta descriptions to design a modern, sophisticated website strategy
+ How to tell whether your SEO agency is worth the price tag
+ How to maximize your investment in SEO by removing silos and adopting a 360-degree perspective"
Kavi Kardos Corporate Finance Institute / Director of SEO
Are you still manually managing granular campaigns, but your ROAS are dropping? With the progress of Artificial Intelligence over the past few years, machines can now predict trends and make automated decisions in real-time. With this, it is crucial for advertisers to explore this new modern approach. By making the shift from overly segmented targeting and using too many keywords, to a simplified and more efficient account structure, you’re allowing machine learning to work to its best ability. In this session, Ashley Royalty, Director of Add3SHOP, will discuss modern practices and full-funnel activations that helped transform brands like IT Cosmetics, Nuun, and Elemis into million-dollar assets.
As the market has become saturated with advertisements for consumers, leaning into pop culture has proved to be the key to standing apart, especially since 38% of people consider brand involvement in pop culture either important or very important. Still, many brands opt to stay on the conservative side and avoid taking big (albeit culturally relevant) risks. When The Narrative Group took a seemingly “boring” product like yogurt and made it bold by championing the sometimes controversial “cannabis holiday” with Harmless Harvest’s “Harmless Hits Different” Pack a Bowl campaign for 4/20, they were met with 168M earned media impressions, 11M influencer impressions, and record-breaking sales. The success continued with their “thirstiest summer” campaign promoting their coconut water, tapping into “thirst traps” and recognizing “the thirst is real” with their consumers, and logging over 3M impressions in the first 3 months alone. Rebecca can share why bold, culturally relevant, and sometimes “risky” ideas can lead to the most successful campaigns.
At the end of this session, the audience will be able to:
+ Understand what “brand swagger” is and how you can use that confidence and boldness to boost your brand and campaigns
+ Navigate and find the right threshold for trying new ideas that still align with the brand
+ Develop a strategy to connect to an audience who “gets it” - building trust with your current audience but also expanding to new ones
The Metaverse will require more content than we can realistically build manually, and it will need to be dynamically generated, personalised and completely interactive. This talk focuses on two groundbreaking projects: Creating an entirely AI-generated and interactive TV show and our inevitable future of 3D streamed media, specifically interactive streamed volumetric sports broadcasts. Adam will show how both projects work under the hood with live demos of the technology and breakdowns of the key points. Components include procedural cinematography, shot evaluation, ML pose estimation, dialogue and narrative synthesis, touch interactivity, intuitive UX and the challenges of streaming huge amounts of content to mobile devices. You’ll see what will hopefully be the very first, fully AI-generated TV show running 24 hours a day and never before presented versions of the latest Metacast technology, transforming how media is broadcast.
Have you ever wondered how to learn a new craft? In this session, Tiantian will share her knowledge on mastering a new craft using the 100-day-project format. You will learn about how to set up a daily routine, apply deliberate practice, and eventually become a better designer in 100 days.
As the amount of personal data we produce continues to grow, so does the sophistication of the technology used to collect it. However, this ever-expending ecosystem of customer data is becoming so complex that few people actually understand how it all works, creating a widening divide between the data haves and haven-nots. To level the playing field, we’ll explain how customer data is used for personalization and targeted marketing in words that even a 5-year-old can understand—literally. In this session, we’ll tell the story of Parker, a data manifestation who travels through the strange world of the digital information on a journey to find his way home. Along the way, we’ll explain concepts like Customer Data Platforms (CDPs), predictive modeling, data on-boarding and more. It’s a story the whole family can enjoy, including technologists, marketers and privacy advocates.
1) The document discusses trends in digital advertising and content marketing that are putting pressure on brands to scale up their content production, such as the growth of mobile usage and the Facebook/Google duopoly.
2) It then presents a framework for scaling content production through establishing a consistent visual identity, implementing rapid ideation processes, and developing scalable production models either using owned internal resources or distributed external networks.
3) Examples are given of how brands like L'Oreal and Marriott have successfully used this framework to produce large volumes of customized visual content across different platforms.
Procrastination is a common challenge that many individuals face when it comes to completing tasks and achieving goals. It can hinder productivity and lead to feelings of stress and frustration.
However, with the right strategies and mindset, it is possible to overcome procrastination and increase productivity.
In this article, we will explore the causes of procrastination, how to recognize the signs of procrastination in oneself, and effective strategies for overcoming procrastination and boosting productivity.
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
As we navigate through the ebbs and flows of life, it is natural to experience moments of low motivation and dwindling passion for our goals.
However, it is important to remember that this is a common hurdle that can be overcome with the right strategies in place.
In this guide, we will explore ways to rekindle the fire within you and stay motivated towards your aspirations.
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
6. It takes ____ minutes to rebound from a
distraction and get back to the task at hand.
We unlock our phones ____ per day.
We touch our phones ______ per day.
80x
2, 617x
23
Go ahead and turn to your neighbor, give a handshake and introduce yourself (just your name) and if you are brave enough say “So glad you are here today!”
Now just notice what that was like for you. Comfortable or uncomfortable, maybe neutral?
We will come back to that later, but I also need to let you know that you received a shot of oxytocin ( a hormone and neurotransmitter) also known as the love hormone which is produced through touch. Oxytocin releases serotonin and makes you feel happy. It builds love, bonding and connection. It alters activity in the part of the brain that makes us feel good and is part of the reward center. This reward center has evolved to reinforce behaviors that promote for survival.
This info will be important as we move through the talk
There a few considerations to take into account today…
You are being seduced!
Without even realizing, your brain specifically your limbic system (lizard brain) is being hijacked!
Limbic system - central to emotion and motivation which drives your behaviors
Unbeknownst to you I was spreading a little love. Now not all lizard brain hijackings are pleasant.
We are interrupted every 11 minutes
No wonder we feel like we are always behind the 8 ball
We are hijacked by all kinds of distractions - just a few examples
We probably all face this. One of the most enticing notifications we can receive Oh my my social approval, acceptance, rejection, vanity, are all on the line when this notification shows up. Except I am not just going to click to see who else liked or loved the photo, I am going to spend the next 20 minutes or even hours
We laugh because we know that it is true
Those 20 minutes that I could use to allocate towards something I care about just got seduced away.
We are tapping into the reward center
It contributes to our feeling of connection and belonging
Connection and belonging are fundamental human needs and fundamental in human motivation. In terms of evolution the lowest divisible unit is at the clan level. Belonging to a group is essential to survival. It goes back to tribes. We are social beings!
Pull to refresh an email and then less than 60 seconds later I pull to refresh again. It’s crazy because it’s not that any of us really think that some really important email is about to appear in the next minute right?
This seduction is coming from some of the very organizations you work for. Now this is not about bashing organization or technology, but bringing awareness to how our brains operate and understanding human behavior.
These are all default settings when we first get our phones yes? Unless we consciously go in and change those settings, your phone will blow up with notifications at any moment.
Like our phones, our brain has default settings
There is an OS system in our brain (the limbic system) that scans for threat - it is wired to help us survive - it detects negative info faster than positive
ex…95% of your review or customer satisfaction and then there is that one comment that points to needing improvement or is flat out negative
Our brains remember that right…forget the 100 other positive comments that were made.
Once your brain flags an event as negative it stores it in the hippocampus for future reference (muscle memory has been trained)
It takes approximately 5 positive interactions to overcome the effects of a single negative one
Dan Siegel Hand Model
Our brain scans for patterns, so once we encounter a similar situation we often react in the same way (it is an unconscious process that is happening all the time)
We are wired for survival! The brain is a very powerful thing.
BUT What if I told you you had CHOICE in the matter.
My goal for today and for humanity is to teach you the power of choice in order to thrive.
Not just survive
I believe we need to SLOW DOWN
As a type A personality, when someone told me this 7+ years ago, I was like you have no idea - I just started a business, I have 3 children ages 4 and under. I don’t have a time to slow down. In fact, I prided myself on my ability to multi task and my capacity to hold a lot fairly well and calmly. Yet, when I was honest with myself I wasn't actually getting anywhere. I was spinning my wheels and yielding the same results.
If you want to have impact, influence and stand out in your work and life, you must understand human behavior
We are actually not wired to multitask - only to do one thing at a time
You are living in Time and Attention Economy - 3 things play out in this economy
1) Demand of our attention which 2) demands our time and 3) leads to a devoid of deep human connection
You are spinning your wheels trying to change things, make a better work environment, have better relationships. Change doesn’t work though if you want a sustainable shift
All coke did was change. Now the new coke was a failure but not all change is
Look at spanx – made a better girdle
You need a transformation – a brand new way we never thought possible.
We can see the transformation in the role of design.
They changed the form of the product until the iPhone and this transformed a persons experience of the product
How are we going to transform our time and attention economy to a choice economy?
By slowing down and becoming self-aware
you will increase your ability to focus your attention, get more time and deepen your connections so you can move through life with greater ease.
Time and attention are Finite resources - we only have so many . Choice is infinite
Here’s the thing!
You must become self-aware because your autopilot is killing your creativity and ability to have deep human connection.
Choice comes from awareness and for many of us it easy to rest in “I have no choice - I have a kids, bills, etc” or “that’s just the cards that were dealt to me” or “that’s just how life is”
So lets move to a choice economy!
Imagine a world where you get up in the morning and feel a sense of ease, the ability to skillfully respond to your day and choose what you want to do, where you place your attention, where you spend your time.
Example from my life – I am not necessarily doing less as a matter of fact I am doing more, but I move through it differently
Now new ideas are not without fear. Disregarding those old ways of being and adopting new ways of being.
It can be scary for many to lead the way and take a risk to do something new or different
This requires us overcoming FEAR - fear of the unknown, fear of looking bad, fear of failure and even fear of success
Keeping ourselves safe is how our brain is wired
Selah film - This summer I captured the inner dialogue of fear that many of us have probably gone through
How many of you can resonate with that?
Fear can keep us from taking action- so let’s take the first action step together
How many of you feel like life is sometimes chaotic and moving too fast?
or we can’t get enough done and are spinning on a hamster wheel?
Our lives demand our attention and we demand the attention of others!
Where do we choose to place our attention or do we choose at all?
Let’s take a moment and see what we notice about our attention
.b activity - clapping sensations
move into
Find a comfortable position
I invite you to close your eyes if that is comfortable if not just take a soft gaze to your lap or your floor. For one minute, we will place our attention on the breath. No need to change anything just see if you can keep your attention on your breath
When we take time to intentionally pause every day and bring attention to our breath, we are beginning to strengthen our mental muscles. Just like exercise is needed to gain physical strength, attention training is necessary to increase mental strength.
Create new mental habits
Our attention is being pulled unconsciously all the time, so what if you were conscious about where your attention was going. A couple practices:
a daily breathing practice is counting your breaths to 10 - inhale, exhale 1, inhale exhale 2 when you lose track begin again
Mindfulness is just about noticing and beginning again - it is an awareness around what is happening in the moment
Another practice, is finding some marker in your day - maybe it is overtime you open a door or your at stoplight or getting in your car - choose one and take 1 to 3 conscious breaths
Mindfulness is an intentional moment to moment awareness with curiosity and kindness and takes practice. It brings us awareness of ourselves and how we are in relationship to other people and experiences. Our internal world drives our external world and vice versa.
When we pause we are able to choose where our attention goes,
What do you value? What is priority? Is your attention going there?
When you focus your attention on what matters to you, you will get the results you want
Part of our conditioning helps form our expectations which in turn creates our reality. This next part I took from my Body Language mentor Vanessa Van Edwards. It is too good not to share and illustrate the power of the brain and expectations. We tend to see what we expect to see (remember the brain scans for patterns), we tend to taste what we expect to taste, and in this way our brain is very powerful in shaping our reality. This is the concept of lensing.
Brian Wansick developed a study where he had participants enter a dark room and had participants eat a bowl of strawberry yogurt in the dark.
They ate their yogurt and then he asked them to rate the yogurt on the flavor of the yogurt
59% said it had a nice strawberry flavor, but here’s the catch: the yogurt was actually chocolate. Our brain is very powerful and when you tell it to expect something it often does exactly that.
Being part of the Science of People team, there were quite a few of us at the World Domination Summit this summer for Vanessa’s talk. Our behavior lab decided to do our own lensing experiment called the switcheroo using participants at the conference. Here’s what happened
26 participants only 3 people noticed. Our brain is powerful if we don’t pay attention.
Here’s the thing…
We can override expectations when we choose where and when we place our attention
Consider…you’re time is not being spent on what you value
Your time is being seduced away without you even knowing it, so what happens when you bring awareness to your day.
Is checking Insta or FB or Snapchat a conscious decision or just a habit . These distractions are taking away our time - our time to use doing what we value and love
Going back to the insta love or FB likes. We don’t go there just to check, we end up sucked into the abyss for 20 minutes or worse hours.
Where we use our time is being driven by expectations placed on ourselves by us and by others
What is your time worth? For many we are being robbed of our time and attention
Often, we are filling up time by using our phone. It’s not a conscious choice and what I am advocating for is we start bringing some awareness around it and making a choice and not being a victim of time and attention bankruptcy.
When we are able to direct our attention and take some of our time to build in stillness and pause, we are actually able to get a sense of time slowing down. When we run out of time or feel short on time, our brain perceives a threat, but if we can consciously be aware of each of our moments and build our capacity to make choices, what a difference in how we experience our life.
We are living in a time economy. We are either looking to save time and buy convenience - Uber, blue apron, Amazon (ex of buying toothpaste and clothes instead of going to the store) OR
we are looking to grab the time of others. Posting on social so others will see it, creating content so others will listen or read it
Are these conveniences freeing up time to do what you value?
We are social beings - we need human connection. Not just the “connection” of how many friends we have on Instagram, FB or snapchat. Real engagement and face to face time. We need both. There is a difference between feeling connected and being connected.
Sjonna story (married for 10 years and felt totally alone - single now and not lonely at all)
Building deep human connections happens in real face to face interactions. Jury is still out on Facetime, skype etc but those that use it probably have anecdotal stories how that may work.
By learning human behavior and the science behind communication and connection, we can begin to develop deeper connections. As we develop these connections, we can have a greater impact and influence on the people around us and then there is a ripple effect.
Transforming our relationships allows you to influence your work, your family and your world. In order to influence, you need other people and influence comes from Charisma, First impressions and understanding human dynamics
Transformation is a caterpillar becoming a butterfly not a better caterpillar. Transformation takes conscious and deliberate choice and action and it begins with yourself.
Becoming aware is the first step and becoming aware of others is the second.
Body language is so integral in how we are in relationship with people, yet it is a skill that isn’t ever taught.
Body language is a conscious and deliberate behavior that takes practice. It requires observing our outer world.
Facial Feedback Hypothesis – just 3/100th of a SECOND our facial muscles imitate what we see
If I made you all smile during this presentation, you would actually find it more enjoyable.
Hands in lap, make ok symbol and place circle on your CHIN (me on cheek) – keep hand up if you had it on your cheek?
We spend so much time on what we want to say and very little on how we say it.
Non verbal is voice town, facial expressions and body language
Example: Yeah I am so happy to be here (sarcastic tone and face) even if your eyes closed
Nonverbal has more weight so we go to the body language, voice tone and facial expressions
Need to be consistent because of this. It's how we come across as authentic.
Frank Berneir developed a study
He had students do mock job interviews and filmed into 20 minute videos
Trained evaluators watched them to see if they were hirable
2nd trial and did the same thing but only looked at the first 20 seconds or so.
Walking in room, shook hand and took seat. Video cut off before anyone verbally answered any questions
Other evaluators to rate them again and results exactly the same
Hints at that our verbal answers don’t really have much of an impact on how someone perceives us.
Important to be in control of your non verbal cues
Warmth and competence where you rate here = charisma
Most people think it is when you first open your mouth.
There is truth that beauty comes from within. When someone does the deep work on themselves and feels ease within that is powerful in how others perceive you
Bring awareness to your first meeting of someone. It matters!
Stiffness is blocking behavior
Another blocking behavior are your eyes
There is a way to do eye contact too – you want to be at about 60-70%
100% eye contact is creepy
And less than 60% comes across as avoidant
These blocking behaviors are driven by your lizard brain – blocks to protect us
Study found (read slide)
Think about that for a moment...
Why?
First thing is that the Brian relaxes when they see your hands
It should dry, vertical and firm
Remember when you shook hands in the beginning – think about your own shake and the other persons
What is your first impression just based on that handshake alone
Touch releases oxytocin which is the love, bonding connection hormone
Eye contact also release oxytocin
Handshake indicates trust and builds a fast connection
Choose to thrive not survive
Choose the Choice Economy
You will have to create new mental habits and do the deep work to override the lizard brain BUT you can increase your performance, gain more time and deepen your connections. Here’s the thing
The world is moving fast and looks like it will just get faster, but this is your chance to win! Win at work and win at life. This is your chance to make room in your life to create and contribute, shift your perspective , choose where you spend your time and attention and how you connect with others. Choose to override your lizard brain, the one that let’s fear take over and holds you back.
Just like our phones have default settings, so do our brains so we need to make conscious choices and gain control of our attention, time and connection.
Choose to slow down and notice what is right in front of you and within you
Just jump! There is an abundance of choice out there – it is infinite and in your control. When you override your lizard brain, your experiences, relationships and results will be different.
The ROI will pay dividends!