As much as we take photos throughout our lives and now grab screen captures of our connected virtual moments, the tools will converge as we move through the metaverse. The way we capture what we see will change, but our want to remember, interpret (editing), re-imagine (editing!) and share will continue.
Connect is both the lifeblood of capitalism, and its most volatile competitive field. In this Arena, the mightiest of brands compete – in a state of near permanent transformation – to be the primary point of connection between people, between things, and between people and things. Over the next 100 years, humans will experience the equivalent of 20,000 years of technological advancement. In the Decade of Possibility, changes that once took decades will happen in years – or even months, driving a revolution in the ways people and things Connect. What does this mean for brands? Everything…
Experience may be the best teacher, but how does a team experience accessibility? We generally learn best by doing or feeling for ourselves. An accessibility workshop has the power to bring that immediate sense of understanding to teams – and personal understanding results in better solutions. In this session, Jess Vice outlines why accessibility is a strategic investment. With her expertise in UX and design responsibility, she will walk the audience through a framework for a tactical accessibility workshop to make equitable design a priority for every team.
The Metaverse and blockchain-based tokens sound like nerdy buzzwords but they represent the bleeding edge of new opportunities for brands to cultivate relationships with their audience, from creating new product experiences to building real communities.
Luis will share his entirely subjective view on what's possible here based on nearly two years of immersion in the space (which feels like seven years in web3 world).
You'll hear about:
+ Tapping into an emerging wellspring of creativity
+ Harnessing technology to empower the audience
+ Nurturing environments of authenticity and fascination
+ Leveraging new kinds of data for programmability and insights
The cobbler’s children and their lack of shoes is an overused reference but so handy as a quaint way to say, ‘we’re too busy doing work for other people to focus on ourselves.’ When Tether was founded more than fourteen years ago, a temporary logo and website was hastily created in order to have something to make Tether look legitimate. And, you guessed it, that temporary logo and website became permanent for way too long.
In this presentation, Steve will reveal the process and results of being a good client to ourselves as we created a new face for Tether, including a sneak peek of the new website that will go live in November.
There is a massive shift happening in the social and media space as GenZ and Younger Millennials are shifting their time and attention away from traditional social platforms and leaning into healthier, community-based options. The trust in news and influencers is on the decline, and this is changing the landscape quickly.
From a brand perspective, all of the iOS and Android changes are forcing marketers to rethink targeting, audiences and shift toward interests, passions and other signals.
These two forces (consumer and marketer shifts), along with the economy, are creating the most important inflection point for businesses and people in over a decade.
So some scientists mapped thousands of brain cells....why should you care? Rachel and Jenny tell the crazy cool stories behind the complicated science of the Allen Institute. In this session, you’ll learn marketing, communications, and SEO tips to promote complex topics to your audience. From building relationships with subject matter experts to finding surprising angles that make technical topics approachable, you’ll walk away with new ideas to make any tricky topic shine and to grow your audience beyond just the experts.
As we are in a global market, there’s more to win over international audiences than just translate text into another language or simply updating UI components. Localizing your user experience design is to adapt international products for a specific region to create relevant and appropriate experiences for users. With extensive experience in UX/UI design and visual design for the global audience, Shantelle Liu will share the the matters, the definition, and best practices of localizing user experience design.
History is not simply a chronology of events that happened in a particular order. History is a meticulously curated phenomenon of power. How history is created -and who gets to tell that story- has one of the most significant impacts on our society. But we never talk about it.
In this talk, we’re going to! We will explore how history is constructed and how we can use that knowledge to create the legacy for which we want to be remembered. We will learn about the roles of presence and absence in history-making and how those who leverage those roles often control power. We will also discuss practical ways in which we can all reclaim our personal agency and drive the narrative that will become our lives, our families, and our society.
Learning Objectives:
+ Discover the secrets to history-making that have remained unchanged for centuries.
+ Learn how to actively write your own story in the way you’d wish to be remembered.
+ Take-away four techniques to help harness the power of your own story."
Connect is both the lifeblood of capitalism, and its most volatile competitive field. In this Arena, the mightiest of brands compete – in a state of near permanent transformation – to be the primary point of connection between people, between things, and between people and things. Over the next 100 years, humans will experience the equivalent of 20,000 years of technological advancement. In the Decade of Possibility, changes that once took decades will happen in years – or even months, driving a revolution in the ways people and things Connect. What does this mean for brands? Everything…
Experience may be the best teacher, but how does a team experience accessibility? We generally learn best by doing or feeling for ourselves. An accessibility workshop has the power to bring that immediate sense of understanding to teams – and personal understanding results in better solutions. In this session, Jess Vice outlines why accessibility is a strategic investment. With her expertise in UX and design responsibility, she will walk the audience through a framework for a tactical accessibility workshop to make equitable design a priority for every team.
The Metaverse and blockchain-based tokens sound like nerdy buzzwords but they represent the bleeding edge of new opportunities for brands to cultivate relationships with their audience, from creating new product experiences to building real communities.
Luis will share his entirely subjective view on what's possible here based on nearly two years of immersion in the space (which feels like seven years in web3 world).
You'll hear about:
+ Tapping into an emerging wellspring of creativity
+ Harnessing technology to empower the audience
+ Nurturing environments of authenticity and fascination
+ Leveraging new kinds of data for programmability and insights
The cobbler’s children and their lack of shoes is an overused reference but so handy as a quaint way to say, ‘we’re too busy doing work for other people to focus on ourselves.’ When Tether was founded more than fourteen years ago, a temporary logo and website was hastily created in order to have something to make Tether look legitimate. And, you guessed it, that temporary logo and website became permanent for way too long.
In this presentation, Steve will reveal the process and results of being a good client to ourselves as we created a new face for Tether, including a sneak peek of the new website that will go live in November.
There is a massive shift happening in the social and media space as GenZ and Younger Millennials are shifting their time and attention away from traditional social platforms and leaning into healthier, community-based options. The trust in news and influencers is on the decline, and this is changing the landscape quickly.
From a brand perspective, all of the iOS and Android changes are forcing marketers to rethink targeting, audiences and shift toward interests, passions and other signals.
These two forces (consumer and marketer shifts), along with the economy, are creating the most important inflection point for businesses and people in over a decade.
So some scientists mapped thousands of brain cells....why should you care? Rachel and Jenny tell the crazy cool stories behind the complicated science of the Allen Institute. In this session, you’ll learn marketing, communications, and SEO tips to promote complex topics to your audience. From building relationships with subject matter experts to finding surprising angles that make technical topics approachable, you’ll walk away with new ideas to make any tricky topic shine and to grow your audience beyond just the experts.
As we are in a global market, there’s more to win over international audiences than just translate text into another language or simply updating UI components. Localizing your user experience design is to adapt international products for a specific region to create relevant and appropriate experiences for users. With extensive experience in UX/UI design and visual design for the global audience, Shantelle Liu will share the the matters, the definition, and best practices of localizing user experience design.
History is not simply a chronology of events that happened in a particular order. History is a meticulously curated phenomenon of power. How history is created -and who gets to tell that story- has one of the most significant impacts on our society. But we never talk about it.
In this talk, we’re going to! We will explore how history is constructed and how we can use that knowledge to create the legacy for which we want to be remembered. We will learn about the roles of presence and absence in history-making and how those who leverage those roles often control power. We will also discuss practical ways in which we can all reclaim our personal agency and drive the narrative that will become our lives, our families, and our society.
Learning Objectives:
+ Discover the secrets to history-making that have remained unchanged for centuries.
+ Learn how to actively write your own story in the way you’d wish to be remembered.
+ Take-away four techniques to help harness the power of your own story."
Getting people to your website is just the first step. Once they're there, your content needs to keep them engaged long enough to get them to the call to action. The best way to engage readers is through stories, so in this presentation, Alison Ver Halen will provide actionable tips you can use to include stories in your content that demonstrate the value your business provides so your target audience is primed to take your call to action.
The constant pressure on marketers to prove return on ad spend (ROAS) is receiving particular emphasis heading into 2023. Economic headwinds are signaling uncertainty, retail is transforming rapidly as shoppers return to stores after over two years of quarantine and a mainstay of digital advertising — third-party cookies — are continuing to collapse.
The good news is that marketers don’t have to navigate these challenges (and opportunities) alone. Learn how this fast-evolving digital landscape can remake programmatic advertising to benefit marketers and consumers alike. Heading into next year, what trends can marketers expect in digital advertising, and how can they leverage the power of people-based advertising to succeed in the evolving landscape?
Your superpower is developing strategic copy that's grounded in rationale. But when it comes to writing creative headlines, it might not come easy. From left brain to right brain, Brianne will share her journey to enhanced creativity and share four frameworks you can use to get out of your head and write headlines that stick. You won't explore your typical 'how-to' and listicle headlines in this session. Go beyond the surface and walk away with immediately actionable strategies and the confidence to generate a sea of creative headlines for your next copywriting project.
When you started your business you probably didn’t think about all the day-to-day marketing and promotion you’d be doing. You’re not a marketer but you know you need marketing. Outsourcing your social media marketing is great way to establish consistency in your online presence, while allowing you to focus on what you do best — your business. However, a company’s marketing strategy should be integrated into every part of your business to be more effective. Learn how you can bring marketing in-house and build a social media team that can thrive over time.
Website marketing has an altruism problem. While forward-thinking professionals are beginning to understand that successful websites are built for humans, too many of us are still trying to ""game the system"" to stay in Google's good graces. Decision-makers have been burnt by cookie-cutter agencies and frustrated by strategies that don't seem to spark movement. The key to accelerating and future-proofing your online presence is in rethinking your SEO program to involve more teams, inform more decisions, and bring the focus back to your users.
In this session, you'll learn:
+ How to think beyond page titles and meta descriptions to design a modern, sophisticated website strategy
+ How to tell whether your SEO agency is worth the price tag
+ How to maximize your investment in SEO by removing silos and adopting a 360-degree perspective"
Kavi Kardos Corporate Finance Institute / Director of SEO
Are you still manually managing granular campaigns, but your ROAS are dropping? With the progress of Artificial Intelligence over the past few years, machines can now predict trends and make automated decisions in real-time. With this, it is crucial for advertisers to explore this new modern approach. By making the shift from overly segmented targeting and using too many keywords, to a simplified and more efficient account structure, you’re allowing machine learning to work to its best ability. In this session, Ashley Royalty, Director of Add3SHOP, will discuss modern practices and full-funnel activations that helped transform brands like IT Cosmetics, Nuun, and Elemis into million-dollar assets.
As the market has become saturated with advertisements for consumers, leaning into pop culture has proved to be the key to standing apart, especially since 38% of people consider brand involvement in pop culture either important or very important. Still, many brands opt to stay on the conservative side and avoid taking big (albeit culturally relevant) risks. When The Narrative Group took a seemingly “boring” product like yogurt and made it bold by championing the sometimes controversial “cannabis holiday” with Harmless Harvest’s “Harmless Hits Different” Pack a Bowl campaign for 4/20, they were met with 168M earned media impressions, 11M influencer impressions, and record-breaking sales. The success continued with their “thirstiest summer” campaign promoting their coconut water, tapping into “thirst traps” and recognizing “the thirst is real” with their consumers, and logging over 3M impressions in the first 3 months alone. Rebecca can share why bold, culturally relevant, and sometimes “risky” ideas can lead to the most successful campaigns.
At the end of this session, the audience will be able to:
+ Understand what “brand swagger” is and how you can use that confidence and boldness to boost your brand and campaigns
+ Navigate and find the right threshold for trying new ideas that still align with the brand
+ Develop a strategy to connect to an audience who “gets it” - building trust with your current audience but also expanding to new ones
The Metaverse will require more content than we can realistically build manually, and it will need to be dynamically generated, personalised and completely interactive. This talk focuses on two groundbreaking projects: Creating an entirely AI-generated and interactive TV show and our inevitable future of 3D streamed media, specifically interactive streamed volumetric sports broadcasts. Adam will show how both projects work under the hood with live demos of the technology and breakdowns of the key points. Components include procedural cinematography, shot evaluation, ML pose estimation, dialogue and narrative synthesis, touch interactivity, intuitive UX and the challenges of streaming huge amounts of content to mobile devices. You’ll see what will hopefully be the very first, fully AI-generated TV show running 24 hours a day and never before presented versions of the latest Metacast technology, transforming how media is broadcast.
Have you ever wondered how to learn a new craft? In this session, Tiantian will share her knowledge on mastering a new craft using the 100-day-project format. You will learn about how to set up a daily routine, apply deliberate practice, and eventually become a better designer in 100 days.
As the amount of personal data we produce continues to grow, so does the sophistication of the technology used to collect it. However, this ever-expending ecosystem of customer data is becoming so complex that few people actually understand how it all works, creating a widening divide between the data haves and haven-nots. To level the playing field, we’ll explain how customer data is used for personalization and targeted marketing in words that even a 5-year-old can understand—literally. In this session, we’ll tell the story of Parker, a data manifestation who travels through the strange world of the digital information on a journey to find his way home. Along the way, we’ll explain concepts like Customer Data Platforms (CDPs), predictive modeling, data on-boarding and more. It’s a story the whole family can enjoy, including technologists, marketers and privacy advocates.
Grant Munro (Speaker) Senior Vice President, Shutterstock Custom, Shutterstock
With increased digital media consumption, comes increased expectations. Brands are challenged on a daily basis to share engaging visual media across all social channels. In this imagery-driven environment, we have seen video come out on top as the most valued type of content. While video is expected to continue to grow, another major consideration is the increased importance of personalization. Personalization requires brands to look at content differently. How do you scale the required content while meeting the personalization needs that brands are looking for? This talk will discuss strategies that brands are using to localize and personalize content as it becomes an increasingly crucial element of consumer engagement and loyalty.
Alain Sylvain (Speaker) Founder & CEO, Sylvain Labs
As businesses–brands and consultancies alike–we fetishize ‘innovation.’ We’ve thrown the word ‘innovation’ around so much that it’s lost its meaning in a time when the true practice of innovation has never been more essential. And it’s not the first time. Business corrupted terms like “design,” “diversity,” “empathy,” “collaboration” to name a few. So, how can we redeem “innovation"" and bring dynamic new life to the practice?
In this talk, Alain Sylvain, founder & CEO of Sylvain Labs, will draw from neuroscience, linguistics, history, pop culture and his experience with clients like Airbnb, Spotify and BlackRock to argue that by liberating the meaning of innovation, we have the power to unleash a new wave of creativity in business. He'll also detail a ‘new code of innovation’ that transcends products and services to impact consumers in new, visceral ways."
Kit Oliynyk (Speaker) Senior Business Design Lead, Ventera
The ethos of "makers"—how making things and simply being creative for the sake of creativity can be a bad thing, if we're not willing to be responsible for our legacy and pretend that “design isn’t political.” This session will consider case studies of companies and products that are making our lives and our society worse—sometimes unintentionally. We'll talk about dark patterns and how they could cost millions of dollars—and, sometimes, human lives. There are three areas of transformation where we as an industry can get better:
Self-identity: Transform our beliefs to shift from pure craftsmanship to becoming the makers of social good, evolve our definition of success from “moving fast and breaking things” into the sustainability and health of our society.
Connection: Engage with as many people as possible in our companies (beyond just tech), overcome our biases through diversity and inclusion, and share beliefs and values that empower our partners and us to care about people, together.
Future-proofing: Ask questions to one another to collectively identify the emerging risk zones for our products and services using a variety of tools, including EthicalOS, moral value maps, “worst-case scenario” workshops and more.
Torrey Podmajersky (Speaker) UX Writer, Google
Words can work as hard as any other part of the UX to drive engagement, conversion, and retention. The content can be as consistent as the navigational elements, and convey the brand as clearly as the color palette. But even though we know better, most UX teams leave the words until the end of the process, only writing them when lorem ipsum can’t take the designs any farther. In this talk, Torrey shares how the text can align with customer goals and business priorities from the beginning, meet quality goals, and make a measurable impact. You’ll see: - Where UX writing fits in (and how it’s different from) other kinds of content - A framework to align UX content voice to business principles - Methods for measuring the impact of content on customer and business goals
Presented by School of Visual Concepts
Tim Mehta (Speaker) Senior Optimization Strategist, Portent
Marketers and UX Professionals have been talking about evoking emotion in their content for years. Humor, inspiration, love, shock, the list goes on. Although, they are forgetting about the most important emotion: Frustration. If you ignore frustration, none of the emotions you want your users to feel will make it through. Sometimes it's actually better to have as little emotion as possible in your experiences. In this talk we expose the common practices that brands are getting wrong, some heuristics on how you can identify frustration in your experiences, and the right way to use emotion in your content to engage with your users.
Seth Yates (Speaker) Speaker-Yesler
Are you a B2B girl living in a B2C world? (That’s how the Madonna song goes, right?) When researching social media data, strategies, and content inspiration, you’ll almost exclusively find examples from the B2C world. But, what if you’re a B2B marketer? The same strategies to sell a cell phone to an 18 year old customer just don’t work when trying to sell cloud solutions in a more complex buyer’s journey. In this session, we’ll take a look at the latest industry reports and trends to see how B2B marketers are utilizing social media, what channels they utilize, and where they are finding success to drive results.
Savannah Adams (Speaker) Designer, Formidable
Joe Alterio (Speaker) Creative Director, Formidable
UX patterns have been in heavy use for ten years now, but they possess a tactical and interaction focus that sometimes limits their value in a holistic view of how to design a good total User Experience, not just a good User Interaction. Formidable’s design practice is based on the belief that everyone, including users, are at their best when they have what they need. When asked to help a large multinational food corporation develop interaction model tests around a new way to deliver products, Formidable knew interaction-model based pattern testing wasn’t enough. The problem was multi-channel, multi-device, and introduced entirely new paradigms to a customer base. Our session explores our model for eliciting emotions in user testing through narrative and play-based techniques, resulting in better, more specific data for building user products. How could we cut to the heart of what customers actually want, and how could we reliably predict how customers would react? Join us to find out how our model worked and how it can amplify user interaction testing on the whole.
Rich Crandall (Speaker) Principal, Education, Intentional Futures
“Set it and forget it” corporate strategies are doomed to fail. Today’s fast-paced, rapidly evolving markets demand that strategies stay nimble and adaptable while working toward a long-term vision. Executives, employees, and clients all play a role in strategy implementation, so it’s essential that they are along for the ride. Agencies can spearhead this process by developing unifying stories and tools that support a solid strategic foundation. Outsourcing any part of a company strategy can be a little stomach churning to companies. And in a world overflowing with information, executives struggle to find the time required to understand the complexities of their industry and create frameworks to organize that information. They need context, confidence and compelling stories in order to move teams to action. That’s where rapid learning comes in. Rapid learning techniques lead to deep thinking and effective solutions that drive more informed decisions. By learning quickly about market context, history, and dynamics, companies can build a solid set of strategies. This process can stop leaders from repeating prior mistakes, help them understand why previous efforts worked or failed, and better predict outcomes based on their new contextual knowledge. This presentation will focus on the value of rapid learning and the role it can play in human-centered strategy development. Intentional Futures’ Principal Rich Crandall will share real world examples of clients who embarked on rapid learning projects that inspired teams and shaped organizations.
Takeaways:
• Steps involved with rapid learning
• The value of rapid learning and how it can remove tension from executives
• The power of framework creation and design
• How to construct a framework creation tool
• How to construct an organizational learning assessment
• Tips to filter critical information from excess data during investigations.
Patrick Dolan (Speaker) President & COO, IAB
In February the IAB released its second annual “IAB 250 Direct Brands to Watch” report identifying the top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy. This session will provide a deep dive into the report’s findings including emerging trends in marketing, advertising and data usage as well as ways traditional brands can leverage new techniques to drive growth.
Paolo Mottola (Speaker) REI Co-op
Michelle Flandreau (Speaker) Senior Editor, REI Co-op
Description
Few traditional journalism institutions have survived a constant state of economic flux -- some by way of independent investment. Some digital-first publishers that promised a new way have fallen short. Print media, once the standard, has been on shaky ground. In that uncertainty, REI, an outdoor retailer and the nation's largest consumer co-op, developed a multi-channel media offering and launched a flagship newsstand publication last month. Hear from the REI team about why they went to print and how it fits within the total offering of the co-op to enable a life outdoors.
Getting people to your website is just the first step. Once they're there, your content needs to keep them engaged long enough to get them to the call to action. The best way to engage readers is through stories, so in this presentation, Alison Ver Halen will provide actionable tips you can use to include stories in your content that demonstrate the value your business provides so your target audience is primed to take your call to action.
The constant pressure on marketers to prove return on ad spend (ROAS) is receiving particular emphasis heading into 2023. Economic headwinds are signaling uncertainty, retail is transforming rapidly as shoppers return to stores after over two years of quarantine and a mainstay of digital advertising — third-party cookies — are continuing to collapse.
The good news is that marketers don’t have to navigate these challenges (and opportunities) alone. Learn how this fast-evolving digital landscape can remake programmatic advertising to benefit marketers and consumers alike. Heading into next year, what trends can marketers expect in digital advertising, and how can they leverage the power of people-based advertising to succeed in the evolving landscape?
Your superpower is developing strategic copy that's grounded in rationale. But when it comes to writing creative headlines, it might not come easy. From left brain to right brain, Brianne will share her journey to enhanced creativity and share four frameworks you can use to get out of your head and write headlines that stick. You won't explore your typical 'how-to' and listicle headlines in this session. Go beyond the surface and walk away with immediately actionable strategies and the confidence to generate a sea of creative headlines for your next copywriting project.
When you started your business you probably didn’t think about all the day-to-day marketing and promotion you’d be doing. You’re not a marketer but you know you need marketing. Outsourcing your social media marketing is great way to establish consistency in your online presence, while allowing you to focus on what you do best — your business. However, a company’s marketing strategy should be integrated into every part of your business to be more effective. Learn how you can bring marketing in-house and build a social media team that can thrive over time.
Website marketing has an altruism problem. While forward-thinking professionals are beginning to understand that successful websites are built for humans, too many of us are still trying to ""game the system"" to stay in Google's good graces. Decision-makers have been burnt by cookie-cutter agencies and frustrated by strategies that don't seem to spark movement. The key to accelerating and future-proofing your online presence is in rethinking your SEO program to involve more teams, inform more decisions, and bring the focus back to your users.
In this session, you'll learn:
+ How to think beyond page titles and meta descriptions to design a modern, sophisticated website strategy
+ How to tell whether your SEO agency is worth the price tag
+ How to maximize your investment in SEO by removing silos and adopting a 360-degree perspective"
Kavi Kardos Corporate Finance Institute / Director of SEO
Are you still manually managing granular campaigns, but your ROAS are dropping? With the progress of Artificial Intelligence over the past few years, machines can now predict trends and make automated decisions in real-time. With this, it is crucial for advertisers to explore this new modern approach. By making the shift from overly segmented targeting and using too many keywords, to a simplified and more efficient account structure, you’re allowing machine learning to work to its best ability. In this session, Ashley Royalty, Director of Add3SHOP, will discuss modern practices and full-funnel activations that helped transform brands like IT Cosmetics, Nuun, and Elemis into million-dollar assets.
As the market has become saturated with advertisements for consumers, leaning into pop culture has proved to be the key to standing apart, especially since 38% of people consider brand involvement in pop culture either important or very important. Still, many brands opt to stay on the conservative side and avoid taking big (albeit culturally relevant) risks. When The Narrative Group took a seemingly “boring” product like yogurt and made it bold by championing the sometimes controversial “cannabis holiday” with Harmless Harvest’s “Harmless Hits Different” Pack a Bowl campaign for 4/20, they were met with 168M earned media impressions, 11M influencer impressions, and record-breaking sales. The success continued with their “thirstiest summer” campaign promoting their coconut water, tapping into “thirst traps” and recognizing “the thirst is real” with their consumers, and logging over 3M impressions in the first 3 months alone. Rebecca can share why bold, culturally relevant, and sometimes “risky” ideas can lead to the most successful campaigns.
At the end of this session, the audience will be able to:
+ Understand what “brand swagger” is and how you can use that confidence and boldness to boost your brand and campaigns
+ Navigate and find the right threshold for trying new ideas that still align with the brand
+ Develop a strategy to connect to an audience who “gets it” - building trust with your current audience but also expanding to new ones
The Metaverse will require more content than we can realistically build manually, and it will need to be dynamically generated, personalised and completely interactive. This talk focuses on two groundbreaking projects: Creating an entirely AI-generated and interactive TV show and our inevitable future of 3D streamed media, specifically interactive streamed volumetric sports broadcasts. Adam will show how both projects work under the hood with live demos of the technology and breakdowns of the key points. Components include procedural cinematography, shot evaluation, ML pose estimation, dialogue and narrative synthesis, touch interactivity, intuitive UX and the challenges of streaming huge amounts of content to mobile devices. You’ll see what will hopefully be the very first, fully AI-generated TV show running 24 hours a day and never before presented versions of the latest Metacast technology, transforming how media is broadcast.
Have you ever wondered how to learn a new craft? In this session, Tiantian will share her knowledge on mastering a new craft using the 100-day-project format. You will learn about how to set up a daily routine, apply deliberate practice, and eventually become a better designer in 100 days.
As the amount of personal data we produce continues to grow, so does the sophistication of the technology used to collect it. However, this ever-expending ecosystem of customer data is becoming so complex that few people actually understand how it all works, creating a widening divide between the data haves and haven-nots. To level the playing field, we’ll explain how customer data is used for personalization and targeted marketing in words that even a 5-year-old can understand—literally. In this session, we’ll tell the story of Parker, a data manifestation who travels through the strange world of the digital information on a journey to find his way home. Along the way, we’ll explain concepts like Customer Data Platforms (CDPs), predictive modeling, data on-boarding and more. It’s a story the whole family can enjoy, including technologists, marketers and privacy advocates.
Grant Munro (Speaker) Senior Vice President, Shutterstock Custom, Shutterstock
With increased digital media consumption, comes increased expectations. Brands are challenged on a daily basis to share engaging visual media across all social channels. In this imagery-driven environment, we have seen video come out on top as the most valued type of content. While video is expected to continue to grow, another major consideration is the increased importance of personalization. Personalization requires brands to look at content differently. How do you scale the required content while meeting the personalization needs that brands are looking for? This talk will discuss strategies that brands are using to localize and personalize content as it becomes an increasingly crucial element of consumer engagement and loyalty.
Alain Sylvain (Speaker) Founder & CEO, Sylvain Labs
As businesses–brands and consultancies alike–we fetishize ‘innovation.’ We’ve thrown the word ‘innovation’ around so much that it’s lost its meaning in a time when the true practice of innovation has never been more essential. And it’s not the first time. Business corrupted terms like “design,” “diversity,” “empathy,” “collaboration” to name a few. So, how can we redeem “innovation"" and bring dynamic new life to the practice?
In this talk, Alain Sylvain, founder & CEO of Sylvain Labs, will draw from neuroscience, linguistics, history, pop culture and his experience with clients like Airbnb, Spotify and BlackRock to argue that by liberating the meaning of innovation, we have the power to unleash a new wave of creativity in business. He'll also detail a ‘new code of innovation’ that transcends products and services to impact consumers in new, visceral ways."
Kit Oliynyk (Speaker) Senior Business Design Lead, Ventera
The ethos of "makers"—how making things and simply being creative for the sake of creativity can be a bad thing, if we're not willing to be responsible for our legacy and pretend that “design isn’t political.” This session will consider case studies of companies and products that are making our lives and our society worse—sometimes unintentionally. We'll talk about dark patterns and how they could cost millions of dollars—and, sometimes, human lives. There are three areas of transformation where we as an industry can get better:
Self-identity: Transform our beliefs to shift from pure craftsmanship to becoming the makers of social good, evolve our definition of success from “moving fast and breaking things” into the sustainability and health of our society.
Connection: Engage with as many people as possible in our companies (beyond just tech), overcome our biases through diversity and inclusion, and share beliefs and values that empower our partners and us to care about people, together.
Future-proofing: Ask questions to one another to collectively identify the emerging risk zones for our products and services using a variety of tools, including EthicalOS, moral value maps, “worst-case scenario” workshops and more.
Torrey Podmajersky (Speaker) UX Writer, Google
Words can work as hard as any other part of the UX to drive engagement, conversion, and retention. The content can be as consistent as the navigational elements, and convey the brand as clearly as the color palette. But even though we know better, most UX teams leave the words until the end of the process, only writing them when lorem ipsum can’t take the designs any farther. In this talk, Torrey shares how the text can align with customer goals and business priorities from the beginning, meet quality goals, and make a measurable impact. You’ll see: - Where UX writing fits in (and how it’s different from) other kinds of content - A framework to align UX content voice to business principles - Methods for measuring the impact of content on customer and business goals
Presented by School of Visual Concepts
Tim Mehta (Speaker) Senior Optimization Strategist, Portent
Marketers and UX Professionals have been talking about evoking emotion in their content for years. Humor, inspiration, love, shock, the list goes on. Although, they are forgetting about the most important emotion: Frustration. If you ignore frustration, none of the emotions you want your users to feel will make it through. Sometimes it's actually better to have as little emotion as possible in your experiences. In this talk we expose the common practices that brands are getting wrong, some heuristics on how you can identify frustration in your experiences, and the right way to use emotion in your content to engage with your users.
Seth Yates (Speaker) Speaker-Yesler
Are you a B2B girl living in a B2C world? (That’s how the Madonna song goes, right?) When researching social media data, strategies, and content inspiration, you’ll almost exclusively find examples from the B2C world. But, what if you’re a B2B marketer? The same strategies to sell a cell phone to an 18 year old customer just don’t work when trying to sell cloud solutions in a more complex buyer’s journey. In this session, we’ll take a look at the latest industry reports and trends to see how B2B marketers are utilizing social media, what channels they utilize, and where they are finding success to drive results.
Savannah Adams (Speaker) Designer, Formidable
Joe Alterio (Speaker) Creative Director, Formidable
UX patterns have been in heavy use for ten years now, but they possess a tactical and interaction focus that sometimes limits their value in a holistic view of how to design a good total User Experience, not just a good User Interaction. Formidable’s design practice is based on the belief that everyone, including users, are at their best when they have what they need. When asked to help a large multinational food corporation develop interaction model tests around a new way to deliver products, Formidable knew interaction-model based pattern testing wasn’t enough. The problem was multi-channel, multi-device, and introduced entirely new paradigms to a customer base. Our session explores our model for eliciting emotions in user testing through narrative and play-based techniques, resulting in better, more specific data for building user products. How could we cut to the heart of what customers actually want, and how could we reliably predict how customers would react? Join us to find out how our model worked and how it can amplify user interaction testing on the whole.
Rich Crandall (Speaker) Principal, Education, Intentional Futures
“Set it and forget it” corporate strategies are doomed to fail. Today’s fast-paced, rapidly evolving markets demand that strategies stay nimble and adaptable while working toward a long-term vision. Executives, employees, and clients all play a role in strategy implementation, so it’s essential that they are along for the ride. Agencies can spearhead this process by developing unifying stories and tools that support a solid strategic foundation. Outsourcing any part of a company strategy can be a little stomach churning to companies. And in a world overflowing with information, executives struggle to find the time required to understand the complexities of their industry and create frameworks to organize that information. They need context, confidence and compelling stories in order to move teams to action. That’s where rapid learning comes in. Rapid learning techniques lead to deep thinking and effective solutions that drive more informed decisions. By learning quickly about market context, history, and dynamics, companies can build a solid set of strategies. This process can stop leaders from repeating prior mistakes, help them understand why previous efforts worked or failed, and better predict outcomes based on their new contextual knowledge. This presentation will focus on the value of rapid learning and the role it can play in human-centered strategy development. Intentional Futures’ Principal Rich Crandall will share real world examples of clients who embarked on rapid learning projects that inspired teams and shaped organizations.
Takeaways:
• Steps involved with rapid learning
• The value of rapid learning and how it can remove tension from executives
• The power of framework creation and design
• How to construct a framework creation tool
• How to construct an organizational learning assessment
• Tips to filter critical information from excess data during investigations.
Patrick Dolan (Speaker) President & COO, IAB
In February the IAB released its second annual “IAB 250 Direct Brands to Watch” report identifying the top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy. This session will provide a deep dive into the report’s findings including emerging trends in marketing, advertising and data usage as well as ways traditional brands can leverage new techniques to drive growth.
Paolo Mottola (Speaker) REI Co-op
Michelle Flandreau (Speaker) Senior Editor, REI Co-op
Description
Few traditional journalism institutions have survived a constant state of economic flux -- some by way of independent investment. Some digital-first publishers that promised a new way have fallen short. Print media, once the standard, has been on shaky ground. In that uncertainty, REI, an outdoor retailer and the nation's largest consumer co-op, developed a multi-channel media offering and launched a flagship newsstand publication last month. Hear from the REI team about why they went to print and how it fits within the total offering of the co-op to enable a life outdoors.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Speculation on where this could go - unknowns
example
example
example
Speculation on where this could go - unknowns
example
example
example
Where we see this happening (already) today
games ex.
other ex. TBD
Where we see this happening (already) today
games ex.
other ex. TBD
Where we see this happening (already) today
games ex.
other ex. TBD
Where we see this happening (already) today
games ex.
other ex. TBD
Where we see this happening (already) today
games ex.
other ex. TBD
Credibility/context
BOH – background in photo; bridge to design (ps/fr)
Very brief evolution of photography – film, digital, social…
Mention of MAX
Reference Fast Co. article
Knowns
attribution
commerce
consent
content authenticity – see CAI press release; metaverse MAX piece
Knowns
attribution
commerce
consent
content authenticity – see CAI press release; metaverse MAX piece