Presenter: Murray Newlands, ChattyPeople, CEO
Every business is going to have a bot. They are cheaper, faster, respond instantly and they can interact with any number of clients simultaneously. If messaging apps become the primary way people communicate, and every business needs a strategy to engage with people on messaging apps, and bots are the only scalable way to do this, then every business will eventually have a bot. That is simple math.
Of the tens of millions of businesses that engage in web marketing, only a select few find scale and success. What are the companies that become remarkable and ubiquitous in their field doing differently with marketing vs. those whose efforts keep them languishing in obscurity? This presentation explores the barriers to scale and the elements that have helped a few great marketers break free.
Artificial intelligence and conversational search are having their big moment right now, and it’s easy to see why. Its relevant to all of us. Its potential to enhance our daily lives is the foundation of its widespread adoption…but measuring our satisfaction correctly *in the moment* is the key to its ultimate success – or failure. The future of search lies in the ability of conversational UI to make human-to-computer interactions correct, relevant and useful. The satisfaction metric is the key to moving search ahead, making personal AI assistants essential sidekicks in everyday life. The more our personal AIs “get” us, the more we want to talk with them.
In this session, Ozlo’s Principal Engineering Lead Heidi Young, who has lived and breathed search for more than 10 years, will discuss how the success of AI-driven assistants – and their ability to enhance our lives – depends on a specific satisfaction metric. By breaking down human-to-computer interactions and focusing on immediate feedback loops (micro-level metrics) instead of solely on lagging indicators (macro-level metrics), satisfaction is more effectively measured. This type of engagement is a game-changer is measuring satisfaction and indicating happiness. It should be a top priority of AI architects, since users who have positively ending conversations come back. This is the key to the new personal AI assistant revolution.
Presenter: James Lamprey, Fun Foods, Content Creator, Host Chef
The market has been flooded with new content creators and brands over the last few years. It is getting harder to stand out with the increase in competition. Social media has made the barriers to entry in these fields almost nonexistent. If you want to stand out and reach more people you need an advantage that others don’t have.
In this workshop we will dive deep into content optimization, reaching new audiences for growth, and working with brands to add value to your audience.
When you’re a first-time everything, you don’t know how to do anything.
Sarah Bird, CEO of $30-million-dollar-a-year software company Moz, spills her guts about the challenges of her first time making a successful startup. From spontaneous bacon parties to arduous product launches, Sarah takes you through the highs and lows of working towards an audacious mission.
Learn about failure, friendship and building something bigger than yourself.
Presenter: Kaitlyn Witman, Rainfactory, Cofounder & Director of Product Marketing
Crowdfunding has exploded in the past few years as a way to quickly rally a community around a product. It's created a unique opportunity to pitch your story to millions of early adopters. Now, marketers at all levels are adapting this formula to launch all types of products large and small. The best campaigns come from a proven method, and all follow this unspoken format of storytelling. Dive in & dissect what makes each pitch successful. Crowdsource ideas and build a community. In this session, learn the art of crafting the perfect product pitch from a seasoned veteran of nearly 40 crowdfunding campaigns, 14 of which have raised over $1 million.
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaLumension
Prior to the Web, companies controlled the engagement with their prospects and customers through information. With the advent of the Social Web and introduction of social media, we are no longer in control of the selling process or influencing the buyer. The people are in control. Today, companies must recognize the paradigm shift in the public relations and marketing landscape as Web 2.0 has fundamentally changed the way we connect, communicate and influence our customers, partners, press, analysts, and other industry influencers. In this presentation titled: The Greatest Question Since the Meaning of Life – What is ROI of Social Media?, C. Edward Brice, SVP of Worldwide Marketing for Lumension, will provide real world insight into the following:
• The evolving marketing and PR landscape
• Why marketing MUST use social media
• Lumension’s story
• Key learnings
• Dos and Don’ts
Integrated product teams are increasingly becoming the mainstream. But they don’t prevent the same challenges that befall any product development process. They can, however, arm you with unique perspectives for tackling those problems.
Two years and three products later, the lead of an integrated product team shares an approach to building a cohesive team with purpose. A look at ideas that succeeded, experiments that failed and the failures that succeeded.
Of the tens of millions of businesses that engage in web marketing, only a select few find scale and success. What are the companies that become remarkable and ubiquitous in their field doing differently with marketing vs. those whose efforts keep them languishing in obscurity? This presentation explores the barriers to scale and the elements that have helped a few great marketers break free.
Artificial intelligence and conversational search are having their big moment right now, and it’s easy to see why. Its relevant to all of us. Its potential to enhance our daily lives is the foundation of its widespread adoption…but measuring our satisfaction correctly *in the moment* is the key to its ultimate success – or failure. The future of search lies in the ability of conversational UI to make human-to-computer interactions correct, relevant and useful. The satisfaction metric is the key to moving search ahead, making personal AI assistants essential sidekicks in everyday life. The more our personal AIs “get” us, the more we want to talk with them.
In this session, Ozlo’s Principal Engineering Lead Heidi Young, who has lived and breathed search for more than 10 years, will discuss how the success of AI-driven assistants – and their ability to enhance our lives – depends on a specific satisfaction metric. By breaking down human-to-computer interactions and focusing on immediate feedback loops (micro-level metrics) instead of solely on lagging indicators (macro-level metrics), satisfaction is more effectively measured. This type of engagement is a game-changer is measuring satisfaction and indicating happiness. It should be a top priority of AI architects, since users who have positively ending conversations come back. This is the key to the new personal AI assistant revolution.
Presenter: James Lamprey, Fun Foods, Content Creator, Host Chef
The market has been flooded with new content creators and brands over the last few years. It is getting harder to stand out with the increase in competition. Social media has made the barriers to entry in these fields almost nonexistent. If you want to stand out and reach more people you need an advantage that others don’t have.
In this workshop we will dive deep into content optimization, reaching new audiences for growth, and working with brands to add value to your audience.
When you’re a first-time everything, you don’t know how to do anything.
Sarah Bird, CEO of $30-million-dollar-a-year software company Moz, spills her guts about the challenges of her first time making a successful startup. From spontaneous bacon parties to arduous product launches, Sarah takes you through the highs and lows of working towards an audacious mission.
Learn about failure, friendship and building something bigger than yourself.
Presenter: Kaitlyn Witman, Rainfactory, Cofounder & Director of Product Marketing
Crowdfunding has exploded in the past few years as a way to quickly rally a community around a product. It's created a unique opportunity to pitch your story to millions of early adopters. Now, marketers at all levels are adapting this formula to launch all types of products large and small. The best campaigns come from a proven method, and all follow this unspoken format of storytelling. Dive in & dissect what makes each pitch successful. Crowdsource ideas and build a community. In this session, learn the art of crafting the perfect product pitch from a seasoned veteran of nearly 40 crowdfunding campaigns, 14 of which have raised over $1 million.
The Greatest Question Since the Meaning of Life: What is the ROI of Social MediaLumension
Prior to the Web, companies controlled the engagement with their prospects and customers through information. With the advent of the Social Web and introduction of social media, we are no longer in control of the selling process or influencing the buyer. The people are in control. Today, companies must recognize the paradigm shift in the public relations and marketing landscape as Web 2.0 has fundamentally changed the way we connect, communicate and influence our customers, partners, press, analysts, and other industry influencers. In this presentation titled: The Greatest Question Since the Meaning of Life – What is ROI of Social Media?, C. Edward Brice, SVP of Worldwide Marketing for Lumension, will provide real world insight into the following:
• The evolving marketing and PR landscape
• Why marketing MUST use social media
• Lumension’s story
• Key learnings
• Dos and Don’ts
Integrated product teams are increasingly becoming the mainstream. But they don’t prevent the same challenges that befall any product development process. They can, however, arm you with unique perspectives for tackling those problems.
Two years and three products later, the lead of an integrated product team shares an approach to building a cohesive team with purpose. A look at ideas that succeeded, experiments that failed and the failures that succeeded.
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
Visual guide to selling software as a service by @prezlyPrezly
It took my team years to find an efficient way of getting new customers. First, I’ll show you how we messed up and then how we got on the road to conversion success using the pirate metrics framework.
As companies look for ways to grow their user base quickly and at scale, they've turned to the growth strategies made popular by companies like AirBnB, Quora, Facebook and others. Growth Hacking at its core is the discipline of marrying product features with distribution tactics to get massive user growth with very little paid marketing spend. This presentation reviews popular growth hacking case studies, how you can evaluate your product for growth hack opportunities, and how to get your team and product focused on growth for 2013.
Get our designing for viral growth infographic here: http://bit.ly/12badgO
Learn more about digital telepathy here: http://www.dtelepathy.com/
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
How to Pitch B2B? Do you have an awesome product? Doing the same old sales presentation? Improve your pitch by following these 9 steps and win more business.
What do you want to learn?
Lean Analytics Cycle AVINASH KAUSHIK HTTP://KISS.LY/LEANAC
Lean is all about identifying and quantifying risk.
Don’t just ask questions.
Know what decisions you can make from these surveys.
Lean Analytics Cycle AVINASH KAUSHIK HTTP://KISS.LY/LEANAC This is where we survey
1. Keep surveys short ! Under 5 minutes is ideal
Completion Rates
Survey Monkey: Does Adding One More Question Impact Survey Completion Rate?
Industry Benchmarks
40% is awesome ! 30% is great ! 20% is good ! ~15% is expected !
What We See In Practice
Longer Surveys Decrease Completion Rates
A 5 Question Screener That I Did Recently
14% CTR from Nudge to Screener ! 202 Responses in 7 days ! 202 Opt-Ins for further studies !
By the way… ! Satisfaction surveys see 10% or lower response rates
2. Start broad then get detailed ! Satisfaction -> specifics
Broad questions
How satisfied are you?
What is your primary motivation?
What best describes why you came here today?
Specific questions
What is your experience with using X?
How satisfied are you with X/Y/Z?
3. Ask what you need to know ! Avoid what’s nice to know
What do you want to learn?
What are you going to DO with this survey data?
It’s easy to let additional questions creep up. Resist the urge!
4. Avoid hypothetical questions
Would you buy X if we offered it?
Instead, ask people about their CURRENT experience, frustrations, or workarounds to their problem.
5. Test survey internally
Startups have smaller customer counts. Surveying multiple times gets interpreted as spam.
Dry runs with your team are a great way to check if anything is confusing.
3 Ways to Get Surveys In Front of People 2
1. Email !
Apple ’s satisfaction survey uses plain text for simplicity
General Assembly’s HTML emails look too automated
Plain text works best. ! Looks like a real person wrote it.
2. In-App Opt-In !
Google Has Dedicated Usability Opt Ins
Twitter Integrates In-App Opt-In Into Their Apps
Target Opt-Ins Based On People’s Behavior To Increase Chances of Response
2. In-App Pop-up !
GQ Asks about Subscription Friction
Logitech Asks for Use Cases
3 Strategies for Segmenting Survey Results 3
Demographic segmentation is the norm, but only if it actually helps.
1. Platform !
Segmenting by Device Type
Another Example of Segmenting by Device Type
2. Time of Survey Response !
Segmenting by Time Survey Was Completed
Zendesk Uses Time of Survey To Send Surveys At Times That Have Higher Response Rates
Zendesk Figured Out “Not Work Hours” Worked Best
3. Cross-Reference with Analytics !
Cross Reference Analytics Data with Survey Data to Get the Whole Picture
Features used / products bought ! Frequency of visits !
Our Favorite Tools and Workflows 4
Research Tools of the Trade Our toolkit for getting survey’s done.
Book Resource: Improving Survey Questions: Design and Evaluation
Is growth hacking bullshit matt lerner FODM 2016 - Revised & Expanded with ne...Matt Lerner
An updated version of my "Is Growth Hacking Bullshit" talk (originally given at Stanford Business School). This one has more history & examples, and emoji. I lead 500 Startups Distro Dojo London, this is the process we use with our companies.
Growth Hack Your Way to Startup Traction by @rocketshpRocketshp
Got $4,000 lying around and dying to grow your startup? Look no further, we share lesser-known methods to blast through obstacles and get traction fast. Dive in.
Creative Traction Methodology - For Early Stage StartupsTommaso Di Bartolo
How to build a mindset that gets a new product traction? 99% of all startups are forced to give up because they lack traction. As founders are thrilled and captivated to build a product that could change the world - the majority downright neglects to put equal efforts towards how to differentiate in taking the product to market. The difference between those who make it to get traction and the rest lies in the innovator’s mindset.
How to Start a Podcast - An Introduction to PodcastingKyle Bondo
Find Your Gaggle - Start a Podcast!
Learn what it takes to become a podcaster in just 90-minutes!
Podcasting is a fantastic medium for sharing your passions and ideas with other people. Thanks to the explosion of smartphones and mobile devices, podcasting has now become a most direct and intimate way to communicate to your people who share the same interests when they are AWAY from their computer. Now with over 300,000 podcasts available in iTunes on every topic from technology to basket weaving, podcasting has emerged from peoples basements and into the mainstream. Join Kyle Bondo -- podcaster and founder of Gagglepod -- for a Meetup Talk about what podcasting is, how podcasting works, and how YOU can become a podcaster too!
Presented by Kyle Bondo at Germanna Community College in Fredericksburg, VA on February 12th, 2018 as part of the Gagglepod (gagglepod.com) monthly podcasters meetup.
AI, Machine Learning, and their Application for Growth - #GHConf18GrowthHackers
There’s a reason why Adelyn Zhou was listed in Forbes as one of the nine AI minds you should follow ASAP. In this presentation Adelyn will broaden your perspective on how, why, and when AI and machine learning will play a role in your organization’s future growth
I've compiled a list of 14 tips to Market any food and beverage based business. Restaurant marketing isn’t the same as it has always been. It is critical that restaurants embrace Internet marketing and cultivate a presence online.
Case Study: Mastering digital disruption in retailScopernia
Retail companies have quite some challenges with the way the world is (rapidly) changing due to digitization. That’s why Belgian retailer Torfs & Duval Union Consulting have worked together to set up a strategy to master the digital transformation of Torfs.
In the following case study, we discuss the current market situation and disruptive trends in retail based on our seven Drivers of Transformation.
It’s fundamental to understand what is going on at the moment in the retail industry, where it is going and identify critical threats when constructing a digital strategy towards the future.
Need help with your transformation?
Do contact us: through a series of workshops, we help you to understand digital disruption and offer you a model to shape your own future.
Taking your Site from One to One Million Users by Kevin RoseCarsonified Team
At The Future of Web Apps London, Kevin shares the secrets to digg.com and wefollow.com's explosive user growth. He covers ten unique strategies that turn passive users into passionate advocates.
You'll learn:
1. How to encourage users to tweet about your app
2. The concept of "The Circle of Life" in web apps and how it affects you
3. Growing your userbase: What worked and what didn't for digg, WeFollow and Pownce
4. And more ...
10 Digital Hacks Every Marketer Should KnowMark Fidelman
I've spent the last 10 years discovering the best digital marketing hacks to move the awareness and revenue needle. I'm giving you 3 examples and 10 hacks to improve your marketing game dramatically.
PPC is not enough. How I learned to embrace holistic growth marketing at Moz ...Justin Vanning
I spent 10 years doing Performance Marketing. I used to think Performance Marketing and Customer Acquisition went hand in hand.
That was before I started working at Moz and interacting with Rand Fishkin. Over the past two years I've learned the value of Inbound Marketing and a more holistic approach to customer acquisition that I believe is the key to successfully growing a company.
Performance Marketers have all the skillsets necessary to be amazing at Inbound marketing. The sooner they can utilize these skillsets and start embracing alternative approaches to customer acquisition, the sooner they can reap the rewards.
Many marketers are banging their heads against the wall
wondering why influencers won’t return their emails or
promote their programs. The reason? Small mistakes can often have a big impact.
To help make your influencer marketing a winner, we have tapped 15 top marketing influencers for reasons they've not responded to a request and included 25 ways to help you win.
Presenter: Amanda Townsend, Outreach.io, HR Program Manager
The U.S. Bureau of Labor Statistics predicts that by 2025, millennials will be 75% of the global workforce. They are seen as the job-hopping, fist-bumping, entitled workers who are constantly seeking affirmation on the internet. Millennials certainly have a reputation that proceeds them, and it is frequently misunderstood.
The candidate-driven job market in 2018 will be hot and competitive, and employee retention will continue to be difficult -- especially for millennials. Come learn about the key strategies of how to be a millennial whisperer and keep your employees engaged, motivated and committed.
Presenter: Bryan Moffett, National Public Media, COO
Voice is the original form of mass communication – an incredibly vital and powerful element of society, and the primary way stories, ideas and news were shared. Today, voice is regaining its influence. New technology across sectors is operated by voice, and the salience of audio-format content is coming into focus in this on–demand and voice–activated world.
NPR has been a pioneer in audio news and storytelling for half a century. Built on the power of voice, NPR has expanded from its roots in terrestrial radio to digital, podcasting and now smart speakers to reach 99 million people a month across platforms. Hear how your brand can find its voice in this new world of audio, and learn how smart speakers are impacting the consumers through findings from The Smart Audio Report from NPR and Edison Research.
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
Visual guide to selling software as a service by @prezlyPrezly
It took my team years to find an efficient way of getting new customers. First, I’ll show you how we messed up and then how we got on the road to conversion success using the pirate metrics framework.
As companies look for ways to grow their user base quickly and at scale, they've turned to the growth strategies made popular by companies like AirBnB, Quora, Facebook and others. Growth Hacking at its core is the discipline of marrying product features with distribution tactics to get massive user growth with very little paid marketing spend. This presentation reviews popular growth hacking case studies, how you can evaluate your product for growth hack opportunities, and how to get your team and product focused on growth for 2013.
Get our designing for viral growth infographic here: http://bit.ly/12badgO
Learn more about digital telepathy here: http://www.dtelepathy.com/
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
How to Pitch B2B? Do you have an awesome product? Doing the same old sales presentation? Improve your pitch by following these 9 steps and win more business.
What do you want to learn?
Lean Analytics Cycle AVINASH KAUSHIK HTTP://KISS.LY/LEANAC
Lean is all about identifying and quantifying risk.
Don’t just ask questions.
Know what decisions you can make from these surveys.
Lean Analytics Cycle AVINASH KAUSHIK HTTP://KISS.LY/LEANAC This is where we survey
1. Keep surveys short ! Under 5 minutes is ideal
Completion Rates
Survey Monkey: Does Adding One More Question Impact Survey Completion Rate?
Industry Benchmarks
40% is awesome ! 30% is great ! 20% is good ! ~15% is expected !
What We See In Practice
Longer Surveys Decrease Completion Rates
A 5 Question Screener That I Did Recently
14% CTR from Nudge to Screener ! 202 Responses in 7 days ! 202 Opt-Ins for further studies !
By the way… ! Satisfaction surveys see 10% or lower response rates
2. Start broad then get detailed ! Satisfaction -> specifics
Broad questions
How satisfied are you?
What is your primary motivation?
What best describes why you came here today?
Specific questions
What is your experience with using X?
How satisfied are you with X/Y/Z?
3. Ask what you need to know ! Avoid what’s nice to know
What do you want to learn?
What are you going to DO with this survey data?
It’s easy to let additional questions creep up. Resist the urge!
4. Avoid hypothetical questions
Would you buy X if we offered it?
Instead, ask people about their CURRENT experience, frustrations, or workarounds to their problem.
5. Test survey internally
Startups have smaller customer counts. Surveying multiple times gets interpreted as spam.
Dry runs with your team are a great way to check if anything is confusing.
3 Ways to Get Surveys In Front of People 2
1. Email !
Apple ’s satisfaction survey uses plain text for simplicity
General Assembly’s HTML emails look too automated
Plain text works best. ! Looks like a real person wrote it.
2. In-App Opt-In !
Google Has Dedicated Usability Opt Ins
Twitter Integrates In-App Opt-In Into Their Apps
Target Opt-Ins Based On People’s Behavior To Increase Chances of Response
2. In-App Pop-up !
GQ Asks about Subscription Friction
Logitech Asks for Use Cases
3 Strategies for Segmenting Survey Results 3
Demographic segmentation is the norm, but only if it actually helps.
1. Platform !
Segmenting by Device Type
Another Example of Segmenting by Device Type
2. Time of Survey Response !
Segmenting by Time Survey Was Completed
Zendesk Uses Time of Survey To Send Surveys At Times That Have Higher Response Rates
Zendesk Figured Out “Not Work Hours” Worked Best
3. Cross-Reference with Analytics !
Cross Reference Analytics Data with Survey Data to Get the Whole Picture
Features used / products bought ! Frequency of visits !
Our Favorite Tools and Workflows 4
Research Tools of the Trade Our toolkit for getting survey’s done.
Book Resource: Improving Survey Questions: Design and Evaluation
Is growth hacking bullshit matt lerner FODM 2016 - Revised & Expanded with ne...Matt Lerner
An updated version of my "Is Growth Hacking Bullshit" talk (originally given at Stanford Business School). This one has more history & examples, and emoji. I lead 500 Startups Distro Dojo London, this is the process we use with our companies.
Growth Hack Your Way to Startup Traction by @rocketshpRocketshp
Got $4,000 lying around and dying to grow your startup? Look no further, we share lesser-known methods to blast through obstacles and get traction fast. Dive in.
Creative Traction Methodology - For Early Stage StartupsTommaso Di Bartolo
How to build a mindset that gets a new product traction? 99% of all startups are forced to give up because they lack traction. As founders are thrilled and captivated to build a product that could change the world - the majority downright neglects to put equal efforts towards how to differentiate in taking the product to market. The difference between those who make it to get traction and the rest lies in the innovator’s mindset.
How to Start a Podcast - An Introduction to PodcastingKyle Bondo
Find Your Gaggle - Start a Podcast!
Learn what it takes to become a podcaster in just 90-minutes!
Podcasting is a fantastic medium for sharing your passions and ideas with other people. Thanks to the explosion of smartphones and mobile devices, podcasting has now become a most direct and intimate way to communicate to your people who share the same interests when they are AWAY from their computer. Now with over 300,000 podcasts available in iTunes on every topic from technology to basket weaving, podcasting has emerged from peoples basements and into the mainstream. Join Kyle Bondo -- podcaster and founder of Gagglepod -- for a Meetup Talk about what podcasting is, how podcasting works, and how YOU can become a podcaster too!
Presented by Kyle Bondo at Germanna Community College in Fredericksburg, VA on February 12th, 2018 as part of the Gagglepod (gagglepod.com) monthly podcasters meetup.
AI, Machine Learning, and their Application for Growth - #GHConf18GrowthHackers
There’s a reason why Adelyn Zhou was listed in Forbes as one of the nine AI minds you should follow ASAP. In this presentation Adelyn will broaden your perspective on how, why, and when AI and machine learning will play a role in your organization’s future growth
I've compiled a list of 14 tips to Market any food and beverage based business. Restaurant marketing isn’t the same as it has always been. It is critical that restaurants embrace Internet marketing and cultivate a presence online.
Case Study: Mastering digital disruption in retailScopernia
Retail companies have quite some challenges with the way the world is (rapidly) changing due to digitization. That’s why Belgian retailer Torfs & Duval Union Consulting have worked together to set up a strategy to master the digital transformation of Torfs.
In the following case study, we discuss the current market situation and disruptive trends in retail based on our seven Drivers of Transformation.
It’s fundamental to understand what is going on at the moment in the retail industry, where it is going and identify critical threats when constructing a digital strategy towards the future.
Need help with your transformation?
Do contact us: through a series of workshops, we help you to understand digital disruption and offer you a model to shape your own future.
Taking your Site from One to One Million Users by Kevin RoseCarsonified Team
At The Future of Web Apps London, Kevin shares the secrets to digg.com and wefollow.com's explosive user growth. He covers ten unique strategies that turn passive users into passionate advocates.
You'll learn:
1. How to encourage users to tweet about your app
2. The concept of "The Circle of Life" in web apps and how it affects you
3. Growing your userbase: What worked and what didn't for digg, WeFollow and Pownce
4. And more ...
10 Digital Hacks Every Marketer Should KnowMark Fidelman
I've spent the last 10 years discovering the best digital marketing hacks to move the awareness and revenue needle. I'm giving you 3 examples and 10 hacks to improve your marketing game dramatically.
PPC is not enough. How I learned to embrace holistic growth marketing at Moz ...Justin Vanning
I spent 10 years doing Performance Marketing. I used to think Performance Marketing and Customer Acquisition went hand in hand.
That was before I started working at Moz and interacting with Rand Fishkin. Over the past two years I've learned the value of Inbound Marketing and a more holistic approach to customer acquisition that I believe is the key to successfully growing a company.
Performance Marketers have all the skillsets necessary to be amazing at Inbound marketing. The sooner they can utilize these skillsets and start embracing alternative approaches to customer acquisition, the sooner they can reap the rewards.
Many marketers are banging their heads against the wall
wondering why influencers won’t return their emails or
promote their programs. The reason? Small mistakes can often have a big impact.
To help make your influencer marketing a winner, we have tapped 15 top marketing influencers for reasons they've not responded to a request and included 25 ways to help you win.
Presenter: Amanda Townsend, Outreach.io, HR Program Manager
The U.S. Bureau of Labor Statistics predicts that by 2025, millennials will be 75% of the global workforce. They are seen as the job-hopping, fist-bumping, entitled workers who are constantly seeking affirmation on the internet. Millennials certainly have a reputation that proceeds them, and it is frequently misunderstood.
The candidate-driven job market in 2018 will be hot and competitive, and employee retention will continue to be difficult -- especially for millennials. Come learn about the key strategies of how to be a millennial whisperer and keep your employees engaged, motivated and committed.
Presenter: Bryan Moffett, National Public Media, COO
Voice is the original form of mass communication – an incredibly vital and powerful element of society, and the primary way stories, ideas and news were shared. Today, voice is regaining its influence. New technology across sectors is operated by voice, and the salience of audio-format content is coming into focus in this on–demand and voice–activated world.
NPR has been a pioneer in audio news and storytelling for half a century. Built on the power of voice, NPR has expanded from its roots in terrestrial radio to digital, podcasting and now smart speakers to reach 99 million people a month across platforms. Hear how your brand can find its voice in this new world of audio, and learn how smart speakers are impacting the consumers through findings from The Smart Audio Report from NPR and Edison Research.
Presenters: Ron Gross, The Distillery, Creative Director/Director
When you’re engrossed in a movie or TV show, it’s not stunning camera work, an original score, or flawless acting that glues you to the screen. While those things are all important, it’s the plot — the storytelling — that makes you want to watch till the end. Knowing this, why does the world continue to churn out talking heads, bullet points, trite b-roll shots and the other dreary habits of most corporate web videos? Changing all that for the better is the story behind this session led by film and commercials director (and SVC instructor) Ron Gross of The Distillery.
Presenter: Rahmin Eslami, Hornall Anderson
Executive Creative Director
We spend countless hours toiling over our work. But then we do something strange, even stupid. We take all that hard work, passion and our shiny creative alchemy, and march it into its debut with little-to-no preparation. We say, “The work should stand on its own…”, as though Darwin is suddenly in the conference room. Then it happens — you have a terrible presentation, the work dies, and you have to start over. This outcome is avoidable, and Rahmin Eslami, executive creative director at Hornall Anderson and SVC instructor, will advise you on how steer clear of creative presentation misfires with a bit of preparation and practice.
Presenters:
Chris Witherspoon, DNA
Principal and Managing Director
Alan Brown, DNA
CEO
The State of Love and Trust is not just a brilliant song by Pearl Jam and part of the soundtrack to Cameron Crowe’s hit movie Singles, but as DNA’s Alan Brown and Chris Witherspoon explain, Love and Trust are the two most essential ingredients to successful marketing today.
And unfortunately for brands, marketers – and politicians – Love and Trust are in short supply. Consumer trust is at an all time low. And without trust, there can be no love. Which means consumers will continue to flirt and cheat on the brands they once could not live without.
Alan and Chris bring insight into how successful brands are able to keep the flame burning with advertising that delivers passion, love and profit. They discuss how to uncover shared values that build stronger and more lasting bonds, and the principals brands can leverage to build trust and love with today’s consumer.
Presenters:
Jasdeep Singh, Best Buy
Director of Engineering
Jay Myers, Best Buy
Technical Product Manager, Digital Innovation Labs
Google, Alexa, and Siri are part of the modern home. Retail stores need to use these voice assistants to delight their customers. How do we best enable customers to use voice to browse, shop, and buy in their own voice?
We will explore how to best to convince a customer that voice control for shopping is easier and more efficient then web and mobile. How we can stay connected with the customer after the purchase. And even how we can turn a casual purchaser into a brand loyalist.
Presenter:
Chris Okroy, Add3, Director of Social Media
While marketers know that Facebook is a place they should be spending money, what they may not realize is how diverse the options are within the platform. In the session, we will discuss how the platform has evolved and how it can be a top performer no matter the objective. Also, learn about how Instagram advertising has progressed and why it should be considered nearly equal with Facebook.
The cannabis industry's legal regulations make marketing to new audiences a challenge. Brands outside of regulated industries are also facing challenges in an increasingly “Pay to Play” digital world. Join this session to learn how any brand can leverage basic marketing tactics that don’t break the bank and allow companies to navigate around advertising restrictions. By leveraging the power of influencers, celebrities, and strategic partnerships, brands will be able to reach new audiences, grow brand awareness and drive growth.
Presenter: Jay Friedman, Goodway Group, Partner & COO
We were told that programmatic was so advanced, the algorithms would optimize the media for us. What happened? In this session, Jay Friedman talks through how in the past, the promise of programmatic has fallen short, but more importantly, he talks through why programmatic’s future is so bright. Advancements in data science, people-based marketing and all channels moving towards being programmatically traded give us the programmatic vision of the future.
Presenters:
Jessica Barnes, Smashing Ideas, Creative Director
Anna Ho, Smashing Ideas, Senior Strategiest
Teaching complex behavioral techniques through mobile applications has been around for years, yet few make a positive and lasting impact on the lives of the end-users. The creative and strategic minds behind Mindful PowersTM - a kid-first, holistic approach to building social-emotional learning through the power of play - will walk you through the intricate details of taking skills-based methodologies, such as Mindfulness and Acceptance Commitment Therapy, and the practical application of them in an inclusive and accessible digital experience that helps children build healthier relationships with life, stress, and anxiety.
Presenters:
Di Dang, POP, Emerging Tech Lead
Julia Copley, POP
Connections Strategist
To design, develop, and market inclusively is not just the right thing to do, it's the smartest business decision you can make. We'll discuss case studies and actionable takeaways for how you can be inclusive in your emerging tech focus. See how first movers are already owning market share, and learn how you can build your brand to thrive in this brave new world.
Presenter: Dheyvi Velagapudi, Substantial, Director of Design
Designing for hundreds, thousands, or millions of people is a high stakes game where data provides us the safety and drive to make sure our work doesn’t fall short. But when we only look at the numbers, we’re eliminating one of the key things that helps us innovate and design greater – our creativity. So, how did we get here and how do we take back the ability to be creative in a world obsessed with data?
Presenter: Milena Pribic, IBM, UX Designer
How do you craft a conversation between a machine and a human— not only to give your users the right answers, but to get them to ask the right questions?
In this (user-centric) session, we’ll explore the importance of voice and tone in conversational AI and discuss how we can encourage epiphanies through good design. We’ll chat about branding for cognitive solutions and the true intents behind crafting a personality for a product or experience. Hear about lessons learned from work using IBM Watson to help students and also touch on inspiration from less conventional sources.
Presenter: Natalie Lew, Adobe, Artist Resident
Join Natalie Lew, Adobe Creative Resident and interaction designer, as she shares how taking ownership of one’s creative process can foster more equitable and considerate design. In this session, you’ll hear stories about how unchecked biases can manifest themselves in design — and ultimately create unforeseen negative consequences — and learn how to go about designing technology with people, not at them. While the entire creative process of interaction design can feel overwhelming or daunting, this session will help teach each step as a piece of the larger puzzle, while illustrating how taking ownership of the process can yield more human-centered results.
Presenter: Rand Fishkin, Moz, Wizard of Moz
The landscape of search continues to shift, and the practices that earn high rankings, great traffic, and powerful ROI do, too. In this presentation, Rand will show how and where people are searching on the web, what's working in the results, and give away a few of the most powerful, tactical tips for web marketers to boost their traffic.
Presenter: Beau Wilder, Plantronics, Vice President, Innovation Waves & New Products
Nobody sets out to create an office environment that employees loathe. Yet according to studies, noise and distraction is the number one complaint of office workers; a costly situation that triggers drops in productivity and employee well-being. In this session, Beau Wilder, VP of Innovation Waves and New Products at Plantronics, covers the basic principles of sound, the sight and sound link, the role of nature and natural elements, plus insights, tips, and lessons learned that can help companies understand and resolve this pervasive and costly problem.
Presenter: Richard Irving, Hulu, Vice President, Product Management
TV used to be a medium of one-to-the-masses as defined by the limitations of technology. Today, technology has afforded us the ability to watch the content we want, when we want on the device of our choice. Despite the changes in viewer consumer behavior thanks to the proliferation of over-the-top devices, the TV viewing experience has remained largely unchanged for years. In a hyper-personal, one-to-one world the TV for the masses no longer applies.
Join Richard Irving, Hulu’s VP of Product, as he takes you on the journey of the evolution of the television experience. In this session Richard will provide a glimpse into what it took to develop an entirely new viewing experience from ideation to design to product execution.
Presenters:
Elly Searle, CrowdStrike
Head of Content Strategy
Torrey Podmajersky, OfferUp
Senior Content Strategist
When UX designs are handed off to developers, they always contain words: headings, instructions, CTAs (calls to action), and error messages. These words play a critical role in delivering a usable, useful, and desirable experience. Clear, thoughtful buttons, labels, and instructional wording has a lot to do with a site’s success and its customers’ satisfaction. In this session, Elly Searle, head of content strategy for CrowdStrike, and Torrey Podmajersky, senior content strategist at OfferUp (and SVC instructors), will take you through the fundamentals of user experience writing. You’ll walk away with an improved sense of how to talk to your user so you can better meet their needs.
Presenter: Renee Metty, With Pause, Founder & Chief Engagement Officer
How do you level up when often you feel like you are just trying to catch up? The world is moving faster and faster and we are being inundated with more and more information and higher expectations. Slowing down and leveraging your non verbals increases your self-awareness and capacity to move with ease through a sometimes chaotic world. Leave with actionable tips and strategies that help you get a handle on your autopilot and create new habits so you can increase your charisma, influence and ROI.
Email Marketing Integrations
Integrate your email marketing automation solution with Clever Messenger to capture
leads, update contacts, delete contacts, based on chatbot behavior, and much more.
The ActiveCampaign Integration
UX writing is extremely important for improving the effectiveness of chatbots. Use these seven strategies to improve the engagement and ROI that your chatbot generates.
Read the original blog post: https://carminemastropierro.com/ux-writing-for-chatbots/
Chatbots can't be slapped on your website and left alone. They need engaging and fun copywriting to maximize engagement and ROI. This is a quick guide to chatbot copywriting every marketer needs to read.
AI chatbot are frequently called menial helpers. Chatbots are normal in showcasing, presently taking spots in numerous angles to make speedy and shrewd help.
A guide to choosing an enterprise bot builder platformGina Shaw
Research says that 42% of companies plan to invest in Artificial Intelligence.
So your Enterprise need a chatbot??? This deck will help you to better understand the Enterprise Chatbots & Features you should look for when choosing a bot builder platform.
Facebook now lets you install Messenger chatbots on your business page. Chatbots allow you to have an automated conversation with people who click on your Facebook Messenger to start a dialogue
Explore the world of AI-powered chatbots and their powerful benefits. Streamline your business communication with cutting-edge technology for enhanced customer satisfaction. Read now! https://www.syscraftonline.com/blog/what-are-ai-powered-chatbots-and-their-benefits
Small talks are phrases that express a feeling of relationship building. We use them to respond to casual conversations. It allows people conversing in social situations to get to know each other on more informal topics.
Small talk can significantly improve the end-user experience by answering common questions outside the scope of your chatbot.
Types of small talk
It would help if you had a well-curated small talk dataset to enable the chatbot to kick off great conversations. It’ll also maintain user interest and builds a relationship with the company/product.
Here’s a list of chatbot small talk phrases to use on your chatbots, based on the most frequent messages we’ve seen in our bots.
In this Slide, we will help you to understand the chatbot dataset and how you can add different types of small talks to your chatbot.
Artificial intelligence is growing rapidly with the use of chatbots. The use of chatbots in mobile app development is becoming more popular in the software business
How Not to Build a Chatbot, Muzzamel MazideeAlan Quayle
How Not to Build a Chatbot
Muzzamel Mazidee, Director of Partnerships UIB
We try to understand, from the consumer’s perspective, why chatbots fail to deliver a good experience and what thought processes need to be considered when venturing into such deployments.
This becomes a crucial step in building a first-party database, as cookies are now being discontinued. You can use this information to calibrate brand communication, deliver targeted messages, and improve their experiences based on their preference.
Moreover, the machine learning abilities help you learn about your customers more as they interact and help build accurate buyers’ personas.
Considering the human factor
While implementing your chatbot, you must consider the human factor. Having a poorly configured chatbot can be detrimental to your strategy.
Further, customers become quite uncomfortable sharing their personal information with a robot, and you must inform them that they are conversing with a chatbot before delivering the solutions.
The solution to this dilemma is to build a chatbot according to your brand personality. It should act according to your brand’s values and maintain a human-like conversation.
You should consider their interests, needs, and preferences based on the customer data. Here, you should visualize and outline the actual process of having a conversation with the customer as a human.
You should also determine the conversation’s vocabulary, warning signs, and local slang and act appropriately.
The impact of humanizing your conversation has a far-reaching effect. It helps you deliver an engaging discussion and improve customer satisfaction as they grow comfortable using the chatbots.
Round the clock customer support
As consumer expectations grow, delivering high-quality customer support becomes necessary. A faster response system that answers customer queries around the clock can provide a seamless customer experience.
You can improve the chatbot performance by “teaching” the machine learning algorithms to take care of the primary issues of customers. Then, as customers receive immediate assistance, the experience improves.
Improving sales with Chatbots
Chatbots can be a valuable medium to reduce frictions in the customers’ purchase journey. As chatbots are capable of developing user personas from the first interaction itself, they can identify the customer pain points and bottlenecks quite effectively.
Consequently, they can offer them help, support, and relevant information to make the process more convenient. The chatbots can also be leveraged to develop a predictive path for the customers based on their previous activities or online behavior, increasing the buying intent.
As chatbots better understand the user persona, they can deliver an opportunity to convert the customers faster.
Eliminating the human-error factor
Chatbots are primarily used to deal with the most redundant tasks. These tasks were often prone to human errors due to manual interactions and data collection.
Eventually, these resulted in customer dissatisfaction due to the slow and erroneous response systems. Chatbots help reduces customer discontent and improves brand satisfaction by making the process error-free and smooth.
Moreover, the
Getting Started With Conversational Marketing To Promote Your Business Comple...SlideTeam
Conversational marketing is a new approach to marketing that allows potential customers to interact one to one with the business in real time. This conversation is carried out by one of the team members via live chat or a programmed software known as chatbot. Chatbots are becoming increasingly popular for their unique benefits such as 24 7 access and quick information. This presentation deck is useful for businesses who wish to know more about conversational marketing or chatbot marketing and want to implement the same in their organization. Businesses can understand the difference between traditional marketing and how conversational marketing outscores it in certain aspects. A basic framework for creating a conversational script has also been shared to extract maximum benefits out of real time chat. The current market of chatbots and demand for the same has been laid out in this deck. Businesses can also realize the scope of chatbot marketing in their organization such as capturing leads, qualifying leads, provide customer support, and sell products directly via the chat window. Lastly, for businesses making up their mind to apply this new marketing approach can also learn how to measure the Return on Investment ROI of chatbot marketing and thus improvise their strategy. https://bit.ly/2WRfb23
Chatbots 101: How Implementing Chatbots Can Skyrocket Your Business Website.pdfGilbert
In today’s world, customer service is everything. With online shopping and digital communication, customers expect fast and efficient service from businesses. This is where chatbots come in handy.
Chatbots are automated messaging systems that can help businesses interact with customers around the clock. Not only do they streamline customer service, but they can also help with lead generation and boost sales.
Similar to How Chatbots Can Help Your Marketing | Seattle Interactive 2017 (20)
Connect is both the lifeblood of capitalism, and its most volatile competitive field. In this Arena, the mightiest of brands compete – in a state of near permanent transformation – to be the primary point of connection between people, between things, and between people and things. Over the next 100 years, humans will experience the equivalent of 20,000 years of technological advancement. In the Decade of Possibility, changes that once took decades will happen in years – or even months, driving a revolution in the ways people and things Connect. What does this mean for brands? Everything…
Experience may be the best teacher, but how does a team experience accessibility? We generally learn best by doing or feeling for ourselves. An accessibility workshop has the power to bring that immediate sense of understanding to teams – and personal understanding results in better solutions. In this session, Jess Vice outlines why accessibility is a strategic investment. With her expertise in UX and design responsibility, she will walk the audience through a framework for a tactical accessibility workshop to make equitable design a priority for every team.
The Metaverse and blockchain-based tokens sound like nerdy buzzwords but they represent the bleeding edge of new opportunities for brands to cultivate relationships with their audience, from creating new product experiences to building real communities.
Luis will share his entirely subjective view on what's possible here based on nearly two years of immersion in the space (which feels like seven years in web3 world).
You'll hear about:
+ Tapping into an emerging wellspring of creativity
+ Harnessing technology to empower the audience
+ Nurturing environments of authenticity and fascination
+ Leveraging new kinds of data for programmability and insights
The cobbler’s children and their lack of shoes is an overused reference but so handy as a quaint way to say, ‘we’re too busy doing work for other people to focus on ourselves.’ When Tether was founded more than fourteen years ago, a temporary logo and website was hastily created in order to have something to make Tether look legitimate. And, you guessed it, that temporary logo and website became permanent for way too long.
In this presentation, Steve will reveal the process and results of being a good client to ourselves as we created a new face for Tether, including a sneak peek of the new website that will go live in November.
There is a massive shift happening in the social and media space as GenZ and Younger Millennials are shifting their time and attention away from traditional social platforms and leaning into healthier, community-based options. The trust in news and influencers is on the decline, and this is changing the landscape quickly.
From a brand perspective, all of the iOS and Android changes are forcing marketers to rethink targeting, audiences and shift toward interests, passions and other signals.
These two forces (consumer and marketer shifts), along with the economy, are creating the most important inflection point for businesses and people in over a decade.
So some scientists mapped thousands of brain cells....why should you care? Rachel and Jenny tell the crazy cool stories behind the complicated science of the Allen Institute. In this session, you’ll learn marketing, communications, and SEO tips to promote complex topics to your audience. From building relationships with subject matter experts to finding surprising angles that make technical topics approachable, you’ll walk away with new ideas to make any tricky topic shine and to grow your audience beyond just the experts.
As we are in a global market, there’s more to win over international audiences than just translate text into another language or simply updating UI components. Localizing your user experience design is to adapt international products for a specific region to create relevant and appropriate experiences for users. With extensive experience in UX/UI design and visual design for the global audience, Shantelle Liu will share the the matters, the definition, and best practices of localizing user experience design.
History is not simply a chronology of events that happened in a particular order. History is a meticulously curated phenomenon of power. How history is created -and who gets to tell that story- has one of the most significant impacts on our society. But we never talk about it.
In this talk, we’re going to! We will explore how history is constructed and how we can use that knowledge to create the legacy for which we want to be remembered. We will learn about the roles of presence and absence in history-making and how those who leverage those roles often control power. We will also discuss practical ways in which we can all reclaim our personal agency and drive the narrative that will become our lives, our families, and our society.
Learning Objectives:
+ Discover the secrets to history-making that have remained unchanged for centuries.
+ Learn how to actively write your own story in the way you’d wish to be remembered.
+ Take-away four techniques to help harness the power of your own story."
As much as we take photos throughout our lives and now grab screen captures of our connected virtual moments, the tools will converge as we move through the metaverse. The way we capture what we see will change, but our want to remember, interpret (editing), re-imagine (editing!) and share will continue.
Getting people to your website is just the first step. Once they're there, your content needs to keep them engaged long enough to get them to the call to action. The best way to engage readers is through stories, so in this presentation, Alison Ver Halen will provide actionable tips you can use to include stories in your content that demonstrate the value your business provides so your target audience is primed to take your call to action.
The constant pressure on marketers to prove return on ad spend (ROAS) is receiving particular emphasis heading into 2023. Economic headwinds are signaling uncertainty, retail is transforming rapidly as shoppers return to stores after over two years of quarantine and a mainstay of digital advertising — third-party cookies — are continuing to collapse.
The good news is that marketers don’t have to navigate these challenges (and opportunities) alone. Learn how this fast-evolving digital landscape can remake programmatic advertising to benefit marketers and consumers alike. Heading into next year, what trends can marketers expect in digital advertising, and how can they leverage the power of people-based advertising to succeed in the evolving landscape?
Your superpower is developing strategic copy that's grounded in rationale. But when it comes to writing creative headlines, it might not come easy. From left brain to right brain, Brianne will share her journey to enhanced creativity and share four frameworks you can use to get out of your head and write headlines that stick. You won't explore your typical 'how-to' and listicle headlines in this session. Go beyond the surface and walk away with immediately actionable strategies and the confidence to generate a sea of creative headlines for your next copywriting project.
When you started your business you probably didn’t think about all the day-to-day marketing and promotion you’d be doing. You’re not a marketer but you know you need marketing. Outsourcing your social media marketing is great way to establish consistency in your online presence, while allowing you to focus on what you do best — your business. However, a company’s marketing strategy should be integrated into every part of your business to be more effective. Learn how you can bring marketing in-house and build a social media team that can thrive over time.
Website marketing has an altruism problem. While forward-thinking professionals are beginning to understand that successful websites are built for humans, too many of us are still trying to ""game the system"" to stay in Google's good graces. Decision-makers have been burnt by cookie-cutter agencies and frustrated by strategies that don't seem to spark movement. The key to accelerating and future-proofing your online presence is in rethinking your SEO program to involve more teams, inform more decisions, and bring the focus back to your users.
In this session, you'll learn:
+ How to think beyond page titles and meta descriptions to design a modern, sophisticated website strategy
+ How to tell whether your SEO agency is worth the price tag
+ How to maximize your investment in SEO by removing silos and adopting a 360-degree perspective"
Kavi Kardos Corporate Finance Institute / Director of SEO
Are you still manually managing granular campaigns, but your ROAS are dropping? With the progress of Artificial Intelligence over the past few years, machines can now predict trends and make automated decisions in real-time. With this, it is crucial for advertisers to explore this new modern approach. By making the shift from overly segmented targeting and using too many keywords, to a simplified and more efficient account structure, you’re allowing machine learning to work to its best ability. In this session, Ashley Royalty, Director of Add3SHOP, will discuss modern practices and full-funnel activations that helped transform brands like IT Cosmetics, Nuun, and Elemis into million-dollar assets.
As the market has become saturated with advertisements for consumers, leaning into pop culture has proved to be the key to standing apart, especially since 38% of people consider brand involvement in pop culture either important or very important. Still, many brands opt to stay on the conservative side and avoid taking big (albeit culturally relevant) risks. When The Narrative Group took a seemingly “boring” product like yogurt and made it bold by championing the sometimes controversial “cannabis holiday” with Harmless Harvest’s “Harmless Hits Different” Pack a Bowl campaign for 4/20, they were met with 168M earned media impressions, 11M influencer impressions, and record-breaking sales. The success continued with their “thirstiest summer” campaign promoting their coconut water, tapping into “thirst traps” and recognizing “the thirst is real” with their consumers, and logging over 3M impressions in the first 3 months alone. Rebecca can share why bold, culturally relevant, and sometimes “risky” ideas can lead to the most successful campaigns.
At the end of this session, the audience will be able to:
+ Understand what “brand swagger” is and how you can use that confidence and boldness to boost your brand and campaigns
+ Navigate and find the right threshold for trying new ideas that still align with the brand
+ Develop a strategy to connect to an audience who “gets it” - building trust with your current audience but also expanding to new ones
The Metaverse will require more content than we can realistically build manually, and it will need to be dynamically generated, personalised and completely interactive. This talk focuses on two groundbreaking projects: Creating an entirely AI-generated and interactive TV show and our inevitable future of 3D streamed media, specifically interactive streamed volumetric sports broadcasts. Adam will show how both projects work under the hood with live demos of the technology and breakdowns of the key points. Components include procedural cinematography, shot evaluation, ML pose estimation, dialogue and narrative synthesis, touch interactivity, intuitive UX and the challenges of streaming huge amounts of content to mobile devices. You’ll see what will hopefully be the very first, fully AI-generated TV show running 24 hours a day and never before presented versions of the latest Metacast technology, transforming how media is broadcast.
Have you ever wondered how to learn a new craft? In this session, Tiantian will share her knowledge on mastering a new craft using the 100-day-project format. You will learn about how to set up a daily routine, apply deliberate practice, and eventually become a better designer in 100 days.
As the amount of personal data we produce continues to grow, so does the sophistication of the technology used to collect it. However, this ever-expending ecosystem of customer data is becoming so complex that few people actually understand how it all works, creating a widening divide between the data haves and haven-nots. To level the playing field, we’ll explain how customer data is used for personalization and targeted marketing in words that even a 5-year-old can understand—literally. In this session, we’ll tell the story of Parker, a data manifestation who travels through the strange world of the digital information on a journey to find his way home. Along the way, we’ll explain concepts like Customer Data Platforms (CDPs), predictive modeling, data on-boarding and more. It’s a story the whole family can enjoy, including technologists, marketers and privacy advocates.
Grant Munro (Speaker) Senior Vice President, Shutterstock Custom, Shutterstock
With increased digital media consumption, comes increased expectations. Brands are challenged on a daily basis to share engaging visual media across all social channels. In this imagery-driven environment, we have seen video come out on top as the most valued type of content. While video is expected to continue to grow, another major consideration is the increased importance of personalization. Personalization requires brands to look at content differently. How do you scale the required content while meeting the personalization needs that brands are looking for? This talk will discuss strategies that brands are using to localize and personalize content as it becomes an increasingly crucial element of consumer engagement and loyalty.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
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4. Every business is going to have a bot. They are cheaper, faster and respond instantly and
they can interact with any number of clients simultaneously. If messaging apps become the main way
how people communicate, and every business needs a strategy to engage with people on messaging
apps, and bots are the only scalable way to do this, then every business will eventually have a bot.That
is simple math.
6. Bots will be faster than websites or cell phone apps. It can take seconds, or even up to a minute, to load a website.
Bots load instantly. As long as two products are comparable in value, people will always use the one that loads
fastest. In this case, that would be the chat bot. Mobile apps need downloading. They take up valuable
memory your phone and they take time to download. Bots don’t need to be downloaded. You just send them a
message and you’re using it.
When we usually search for information we use Google, Bing etc. Let say that you want to search for job and you
google “jobs in finance in San Francisco ” in the search box. This will bring up, literally, about 24 MILLION results.
7. An Internet search engine allows anyone to search for
practically anything. However, when we want to delve
deeper into a domain, this vessel has its limitations.
Google doesn’t really narrow things down for you. It’s
about giving you as many possibilities as possible, not
about zeroing in on what you really need.After you’ve
typed in those few words on Google, its job is done. It is
now up to you to sift through all those websites that Google
has brought up under your search. You’ll have to click on
every website and most likely have to do a few more
searches to start getting the information you were after in
the first place.
9. It takes a lot of time and energy to do in-depth web
searches. It is even more annoying if you have to
search for something that should technically not take
too much of your time, like when you are searching for
bakery near you, if you search in Google, then it brings
up some names (the top options are most likely to be
sponsored ads) and then about 930,000 other results
that you have to trawl through.
11. Chatbots, will change the in information searching. This
might potentially change how you search for information,
forever.
Instead of just listing hundreds of thousands of search
results, specialized chatbots in different domains do the
most of the work for you.
And what’s even more spectacular is that the chatbot, is
built not just to pass information, but to include task
execution. And to include task execution, will be the key to
the upcoming change.
A future where bots kill websites and mobile apps isn’t
certain, but I believe it is very likely.
14. Scripted chatbots
No Artificial Intelligence
Trained to do one/few things
Only as smart as it’s programmed to be
Communicates in a structured manner
15. NON Scripted chatbots
Artificial Intelligence
Learn over time
BUT Facebook pulled whit.ai– not good enough
19. What Ecommerce customer service failure looks like
Can not find the product they are looking for
Lack of information to make purchase
Slow or no product tracking & updates
Communication done entirely by slow, outdated email
Checkout is too complicated, not streamlined
Customer can not get help when needed
Difficult to buy products (forms/carts/email signups)
20. What Ecommerce customer service failure looks like
Customers want answers now not later
Customers hate customer support which is slow and unhelpful
Customers want expert advice not a soft vague answer
21. What Ecommerce customer service failure looks like
Call center staff change jobs ever 9 months
Call center staff hate repetitive questions
Call center staff want to help but do not know the answers or have time
23. Bot solution:
Always online
Real time answers
Instant messaging updates
Immediate help then- transferred to real person who
has more time
Help finding products
Help with detailed answers
In conversation purchase – buy from the bot
24. Customer satisfaction
65% of consumers feel good when they resolve a
customer service issue without a live person.
70% prefer to use chatbots to interact with companies
for simple/moderate interactions.
69% say they use a chatbot once a month.
77% say that tech has significantly changed their
expectations of how a company should interact with
them.**
32. Why do bots fail?
Not fun or engaging
ill-prepared for all questions, can’t improvise
Not on brand
Bot is replicating your website UI
Difficult to get to a real person if needed
33. Bot engagement
Personalization
Start with mobile
Make interactions useful for customer &
you
Always type first – 25% of users who
have to type first drop off
Keep it fun – Emojis make sessions 85%
longer
34. What to think about
What is the user’s need?
Content is the user experience?
Use a tool or platform = easy to get
started/change
Test and iterate
Publish and promote
Test and iterate
35. How to think about chatbots
Think about bots like another user, with
limitations
Bots are similar to you an me in that they:
Have profile photos and names
Can be mentioned or DM’d
Can post messages
Can upload files
Can be given personality – conversation
style
36. Making a great bot
Introduce the bot “Hi, I am [x] bot”
Never leave the user unsure
Account for typos
Make “help” an easy option
Make transferring to a human an easy
option
37. Do’s and Don’ts
Do keep it simple to start
Do find problems
Don’t think your bot won’t fail queries,
so plan for it
Don’t think bots replace customer
service agents – they only enhance
Do consider what your bot offers that
your site or app doesn’t.
38. Where are your users?
Which social networks are best for your
product? Your users?
Facebook is rich
Twitter is public
BUT not just on social – on your website