As the amount of personal data we produce continues to grow, so does the sophistication of the technology used to collect it. However, this ever-expending ecosystem of customer data is becoming so complex that few people actually understand how it all works, creating a widening divide between the data haves and haven-nots. To level the playing field, we’ll explain how customer data is used for personalization and targeted marketing in words that even a 5-year-old can understand—literally. In this session, we’ll tell the story of Parker, a data manifestation who travels through the strange world of the digital information on a journey to find his way home. Along the way, we’ll explain concepts like Customer Data Platforms (CDPs), predictive modeling, data on-boarding and more. It’s a story the whole family can enjoy, including technologists, marketers and privacy advocates.
BrightonSeo - 5 Trends shaping the Future of Local Search - Sept 2016Myles Anderson
On 2nd September Myles Anderson, Brightlocal's CEO, presented at Brighton SEO. The topic was the 5 Trends Shaping the Future of Local Search.
Local Search is one of the most dynamic & fast-evolving areas of search marketing. Predicting the future is hard but current trends provide a great pointer for what is likely to come. In this presentation I take a close look at 5 trends that I believe will be dominant in the next 2-3 years and provide clear tips for local businesses & SEOs to capitalise on these trends.
Want to learn how to enhance your personal and professional brand with awesome email signatures? Join us in our first lunch & learn! We’ll show you how to use your email signature to drive traffic to your website, social media profiles, and blog posts.
BrightonSeo - 5 Trends shaping the Future of Local Search - Sept 2016Myles Anderson
On 2nd September Myles Anderson, Brightlocal's CEO, presented at Brighton SEO. The topic was the 5 Trends Shaping the Future of Local Search.
Local Search is one of the most dynamic & fast-evolving areas of search marketing. Predicting the future is hard but current trends provide a great pointer for what is likely to come. In this presentation I take a close look at 5 trends that I believe will be dominant in the next 2-3 years and provide clear tips for local businesses & SEOs to capitalise on these trends.
Want to learn how to enhance your personal and professional brand with awesome email signatures? Join us in our first lunch & learn! We’ll show you how to use your email signature to drive traffic to your website, social media profiles, and blog posts.
Every day real estate agents send numerous emails to clients, coworkers, friends and family. Every email sent presents an opportunity to engage people and interest them in your business. Though it costs nothing to create and the time investment is negligible, email signatures are one of the most under used marketing tools in real estate.
In this guide you will find the Seven Key Components of a Strong Email Signature, the Four Biggest Mistakes Real Estate Agents made and tips for engaging your audience.
Columbus Bar Association - Common Ethics Mistake Law Firms Make When Marketin...Get Noticed Get Found
GNGF's Legal Marketing Expert, Chris Homer, educates on how to properly and ethically set up a law firm's or individual attorney's web presence, including website, social media, directory listings, and reviews.
Colin Eagan IA for Personalization IA Summit 2016Colin Eagan
Experience management systems are making it easier than ever to customize content for your visitors—but are you using your newfound personalizing powers for good (or for creepy)? Colin Eagan shows that personalization can be done, thoughtfully, using the same tools you would apply to any content strategy conundrum: by asking why, being deliberate, and putting users first.
Specifically, this talk will cover:
1) Recent developments in the CMS landscape that make personalizing content much more readily achievable — from soup-to-nuts “experience management platforms” to more modestly-priced targeting plugins.
2) A framework to help your clients or internal stakeholders determine how (or if) personalized content can complement an existing content strategy, including audience segmentation, component-level “zoning,” and the people / processes required to support it all.
3) Hands-on examples from the presenter’s own experience implementing personalization CS this past year at two Fortune 50 companies—from concept to implementation to testing.
Did You See the Website on that License Plate?Jeff Macharyas
Have you ever been stuck in traffic and stared at the car in front of you?
Have you noticed that there is a website on the license plate? No?
Well, now is your chance to see a review of 19 (and growing) official license plates with websites emblazoned right on them! You don’t even have to get in your car!
Some states (Arkansas) look great and get the message across elegantly. But, then, there’s Florida. And Maryland. And Georgia.
This presentation was given by Jabez LeBret, co-author of Online Law Practice Strategies, at the 2015 Washington State Bar Event. He discussed important topics focusing on online ethics in marketing for attorneys.
Updated deck on marketing technology trends. This is the travel and hospitality edition. Presentation was given at the DMAI Technology & Finance Conference in Miami, FL on October 22, 2014.
Trends Transforming Consumer Communication and BehaviorKyle Lacy
Presentation deck from the CMR Evolve event in Orlando, Florida for Disney. This is another version of the trends deck I have been presenting over the past year.
Shopping Goes Social - how our habits as consumers are changingDaniel Ord Rasmussen
Our habits as consumers are changing offline as well as online. We "hack" retail by finding loopholes, coupons, deals and tricks that get us what we want. We circumvent artificial boundaries such as borders by "spoofing" locations and we receive products via legal middle-men.
At the same time these online tricks are moving offline again with the advent of location based marketing via Foursquare and Facebook.
This presentation gives a quick overview of an emerging field that is changing rapidly.
The Secret Life of Youth: 7 Surprising Facts about Tomorrow's CustomersGhani Kunto
Brands have been marketing to a fictional version of youth. Here are some interesting findings from our research about what today's young people are REALLY all about.
We're Being Owned: Why We Must Take Control of Our Online IdentitiesJim Flynn
Jim Flynn's TED Talk at TEDx Amherst 2019 about online identity and privacy. He discusses the dangers of letting private companies claim our identities and behavioral data, and then use that data to influence us in the service of some other party's economic or political interests.
Better Business Bureaus February 2020 Market Monitor includes stories on Cocky's Bagels - the 2020 Spark Award Winner, census scams, the purchase of BBB's new building, and more!
Every day real estate agents send numerous emails to clients, coworkers, friends and family. Every email sent presents an opportunity to engage people and interest them in your business. Though it costs nothing to create and the time investment is negligible, email signatures are one of the most under used marketing tools in real estate.
In this guide you will find the Seven Key Components of a Strong Email Signature, the Four Biggest Mistakes Real Estate Agents made and tips for engaging your audience.
Columbus Bar Association - Common Ethics Mistake Law Firms Make When Marketin...Get Noticed Get Found
GNGF's Legal Marketing Expert, Chris Homer, educates on how to properly and ethically set up a law firm's or individual attorney's web presence, including website, social media, directory listings, and reviews.
Colin Eagan IA for Personalization IA Summit 2016Colin Eagan
Experience management systems are making it easier than ever to customize content for your visitors—but are you using your newfound personalizing powers for good (or for creepy)? Colin Eagan shows that personalization can be done, thoughtfully, using the same tools you would apply to any content strategy conundrum: by asking why, being deliberate, and putting users first.
Specifically, this talk will cover:
1) Recent developments in the CMS landscape that make personalizing content much more readily achievable — from soup-to-nuts “experience management platforms” to more modestly-priced targeting plugins.
2) A framework to help your clients or internal stakeholders determine how (or if) personalized content can complement an existing content strategy, including audience segmentation, component-level “zoning,” and the people / processes required to support it all.
3) Hands-on examples from the presenter’s own experience implementing personalization CS this past year at two Fortune 50 companies—from concept to implementation to testing.
Did You See the Website on that License Plate?Jeff Macharyas
Have you ever been stuck in traffic and stared at the car in front of you?
Have you noticed that there is a website on the license plate? No?
Well, now is your chance to see a review of 19 (and growing) official license plates with websites emblazoned right on them! You don’t even have to get in your car!
Some states (Arkansas) look great and get the message across elegantly. But, then, there’s Florida. And Maryland. And Georgia.
This presentation was given by Jabez LeBret, co-author of Online Law Practice Strategies, at the 2015 Washington State Bar Event. He discussed important topics focusing on online ethics in marketing for attorneys.
Updated deck on marketing technology trends. This is the travel and hospitality edition. Presentation was given at the DMAI Technology & Finance Conference in Miami, FL on October 22, 2014.
Trends Transforming Consumer Communication and BehaviorKyle Lacy
Presentation deck from the CMR Evolve event in Orlando, Florida for Disney. This is another version of the trends deck I have been presenting over the past year.
Shopping Goes Social - how our habits as consumers are changingDaniel Ord Rasmussen
Our habits as consumers are changing offline as well as online. We "hack" retail by finding loopholes, coupons, deals and tricks that get us what we want. We circumvent artificial boundaries such as borders by "spoofing" locations and we receive products via legal middle-men.
At the same time these online tricks are moving offline again with the advent of location based marketing via Foursquare and Facebook.
This presentation gives a quick overview of an emerging field that is changing rapidly.
The Secret Life of Youth: 7 Surprising Facts about Tomorrow's CustomersGhani Kunto
Brands have been marketing to a fictional version of youth. Here are some interesting findings from our research about what today's young people are REALLY all about.
We're Being Owned: Why We Must Take Control of Our Online IdentitiesJim Flynn
Jim Flynn's TED Talk at TEDx Amherst 2019 about online identity and privacy. He discusses the dangers of letting private companies claim our identities and behavioral data, and then use that data to influence us in the service of some other party's economic or political interests.
Better Business Bureaus February 2020 Market Monitor includes stories on Cocky's Bagels - the 2020 Spark Award Winner, census scams, the purchase of BBB's new building, and more!
Connect is both the lifeblood of capitalism, and its most volatile competitive field. In this Arena, the mightiest of brands compete – in a state of near permanent transformation – to be the primary point of connection between people, between things, and between people and things. Over the next 100 years, humans will experience the equivalent of 20,000 years of technological advancement. In the Decade of Possibility, changes that once took decades will happen in years – or even months, driving a revolution in the ways people and things Connect. What does this mean for brands? Everything…
Experience may be the best teacher, but how does a team experience accessibility? We generally learn best by doing or feeling for ourselves. An accessibility workshop has the power to bring that immediate sense of understanding to teams – and personal understanding results in better solutions. In this session, Jess Vice outlines why accessibility is a strategic investment. With her expertise in UX and design responsibility, she will walk the audience through a framework for a tactical accessibility workshop to make equitable design a priority for every team.
The Metaverse and blockchain-based tokens sound like nerdy buzzwords but they represent the bleeding edge of new opportunities for brands to cultivate relationships with their audience, from creating new product experiences to building real communities.
Luis will share his entirely subjective view on what's possible here based on nearly two years of immersion in the space (which feels like seven years in web3 world).
You'll hear about:
+ Tapping into an emerging wellspring of creativity
+ Harnessing technology to empower the audience
+ Nurturing environments of authenticity and fascination
+ Leveraging new kinds of data for programmability and insights
The cobbler’s children and their lack of shoes is an overused reference but so handy as a quaint way to say, ‘we’re too busy doing work for other people to focus on ourselves.’ When Tether was founded more than fourteen years ago, a temporary logo and website was hastily created in order to have something to make Tether look legitimate. And, you guessed it, that temporary logo and website became permanent for way too long.
In this presentation, Steve will reveal the process and results of being a good client to ourselves as we created a new face for Tether, including a sneak peek of the new website that will go live in November.
There is a massive shift happening in the social and media space as GenZ and Younger Millennials are shifting their time and attention away from traditional social platforms and leaning into healthier, community-based options. The trust in news and influencers is on the decline, and this is changing the landscape quickly.
From a brand perspective, all of the iOS and Android changes are forcing marketers to rethink targeting, audiences and shift toward interests, passions and other signals.
These two forces (consumer and marketer shifts), along with the economy, are creating the most important inflection point for businesses and people in over a decade.
So some scientists mapped thousands of brain cells....why should you care? Rachel and Jenny tell the crazy cool stories behind the complicated science of the Allen Institute. In this session, you’ll learn marketing, communications, and SEO tips to promote complex topics to your audience. From building relationships with subject matter experts to finding surprising angles that make technical topics approachable, you’ll walk away with new ideas to make any tricky topic shine and to grow your audience beyond just the experts.
As we are in a global market, there’s more to win over international audiences than just translate text into another language or simply updating UI components. Localizing your user experience design is to adapt international products for a specific region to create relevant and appropriate experiences for users. With extensive experience in UX/UI design and visual design for the global audience, Shantelle Liu will share the the matters, the definition, and best practices of localizing user experience design.
History is not simply a chronology of events that happened in a particular order. History is a meticulously curated phenomenon of power. How history is created -and who gets to tell that story- has one of the most significant impacts on our society. But we never talk about it.
In this talk, we’re going to! We will explore how history is constructed and how we can use that knowledge to create the legacy for which we want to be remembered. We will learn about the roles of presence and absence in history-making and how those who leverage those roles often control power. We will also discuss practical ways in which we can all reclaim our personal agency and drive the narrative that will become our lives, our families, and our society.
Learning Objectives:
+ Discover the secrets to history-making that have remained unchanged for centuries.
+ Learn how to actively write your own story in the way you’d wish to be remembered.
+ Take-away four techniques to help harness the power of your own story."
As much as we take photos throughout our lives and now grab screen captures of our connected virtual moments, the tools will converge as we move through the metaverse. The way we capture what we see will change, but our want to remember, interpret (editing), re-imagine (editing!) and share will continue.
Getting people to your website is just the first step. Once they're there, your content needs to keep them engaged long enough to get them to the call to action. The best way to engage readers is through stories, so in this presentation, Alison Ver Halen will provide actionable tips you can use to include stories in your content that demonstrate the value your business provides so your target audience is primed to take your call to action.
The constant pressure on marketers to prove return on ad spend (ROAS) is receiving particular emphasis heading into 2023. Economic headwinds are signaling uncertainty, retail is transforming rapidly as shoppers return to stores after over two years of quarantine and a mainstay of digital advertising — third-party cookies — are continuing to collapse.
The good news is that marketers don’t have to navigate these challenges (and opportunities) alone. Learn how this fast-evolving digital landscape can remake programmatic advertising to benefit marketers and consumers alike. Heading into next year, what trends can marketers expect in digital advertising, and how can they leverage the power of people-based advertising to succeed in the evolving landscape?
Your superpower is developing strategic copy that's grounded in rationale. But when it comes to writing creative headlines, it might not come easy. From left brain to right brain, Brianne will share her journey to enhanced creativity and share four frameworks you can use to get out of your head and write headlines that stick. You won't explore your typical 'how-to' and listicle headlines in this session. Go beyond the surface and walk away with immediately actionable strategies and the confidence to generate a sea of creative headlines for your next copywriting project.
When you started your business you probably didn’t think about all the day-to-day marketing and promotion you’d be doing. You’re not a marketer but you know you need marketing. Outsourcing your social media marketing is great way to establish consistency in your online presence, while allowing you to focus on what you do best — your business. However, a company’s marketing strategy should be integrated into every part of your business to be more effective. Learn how you can bring marketing in-house and build a social media team that can thrive over time.
Website marketing has an altruism problem. While forward-thinking professionals are beginning to understand that successful websites are built for humans, too many of us are still trying to ""game the system"" to stay in Google's good graces. Decision-makers have been burnt by cookie-cutter agencies and frustrated by strategies that don't seem to spark movement. The key to accelerating and future-proofing your online presence is in rethinking your SEO program to involve more teams, inform more decisions, and bring the focus back to your users.
In this session, you'll learn:
+ How to think beyond page titles and meta descriptions to design a modern, sophisticated website strategy
+ How to tell whether your SEO agency is worth the price tag
+ How to maximize your investment in SEO by removing silos and adopting a 360-degree perspective"
Kavi Kardos Corporate Finance Institute / Director of SEO
Are you still manually managing granular campaigns, but your ROAS are dropping? With the progress of Artificial Intelligence over the past few years, machines can now predict trends and make automated decisions in real-time. With this, it is crucial for advertisers to explore this new modern approach. By making the shift from overly segmented targeting and using too many keywords, to a simplified and more efficient account structure, you’re allowing machine learning to work to its best ability. In this session, Ashley Royalty, Director of Add3SHOP, will discuss modern practices and full-funnel activations that helped transform brands like IT Cosmetics, Nuun, and Elemis into million-dollar assets.
As the market has become saturated with advertisements for consumers, leaning into pop culture has proved to be the key to standing apart, especially since 38% of people consider brand involvement in pop culture either important or very important. Still, many brands opt to stay on the conservative side and avoid taking big (albeit culturally relevant) risks. When The Narrative Group took a seemingly “boring” product like yogurt and made it bold by championing the sometimes controversial “cannabis holiday” with Harmless Harvest’s “Harmless Hits Different” Pack a Bowl campaign for 4/20, they were met with 168M earned media impressions, 11M influencer impressions, and record-breaking sales. The success continued with their “thirstiest summer” campaign promoting their coconut water, tapping into “thirst traps” and recognizing “the thirst is real” with their consumers, and logging over 3M impressions in the first 3 months alone. Rebecca can share why bold, culturally relevant, and sometimes “risky” ideas can lead to the most successful campaigns.
At the end of this session, the audience will be able to:
+ Understand what “brand swagger” is and how you can use that confidence and boldness to boost your brand and campaigns
+ Navigate and find the right threshold for trying new ideas that still align with the brand
+ Develop a strategy to connect to an audience who “gets it” - building trust with your current audience but also expanding to new ones
The Metaverse will require more content than we can realistically build manually, and it will need to be dynamically generated, personalised and completely interactive. This talk focuses on two groundbreaking projects: Creating an entirely AI-generated and interactive TV show and our inevitable future of 3D streamed media, specifically interactive streamed volumetric sports broadcasts. Adam will show how both projects work under the hood with live demos of the technology and breakdowns of the key points. Components include procedural cinematography, shot evaluation, ML pose estimation, dialogue and narrative synthesis, touch interactivity, intuitive UX and the challenges of streaming huge amounts of content to mobile devices. You’ll see what will hopefully be the very first, fully AI-generated TV show running 24 hours a day and never before presented versions of the latest Metacast technology, transforming how media is broadcast.
Have you ever wondered how to learn a new craft? In this session, Tiantian will share her knowledge on mastering a new craft using the 100-day-project format. You will learn about how to set up a daily routine, apply deliberate practice, and eventually become a better designer in 100 days.
Grant Munro (Speaker) Senior Vice President, Shutterstock Custom, Shutterstock
With increased digital media consumption, comes increased expectations. Brands are challenged on a daily basis to share engaging visual media across all social channels. In this imagery-driven environment, we have seen video come out on top as the most valued type of content. While video is expected to continue to grow, another major consideration is the increased importance of personalization. Personalization requires brands to look at content differently. How do you scale the required content while meeting the personalization needs that brands are looking for? This talk will discuss strategies that brands are using to localize and personalize content as it becomes an increasingly crucial element of consumer engagement and loyalty.
Alain Sylvain (Speaker) Founder & CEO, Sylvain Labs
As businesses–brands and consultancies alike–we fetishize ‘innovation.’ We’ve thrown the word ‘innovation’ around so much that it’s lost its meaning in a time when the true practice of innovation has never been more essential. And it’s not the first time. Business corrupted terms like “design,” “diversity,” “empathy,” “collaboration” to name a few. So, how can we redeem “innovation"" and bring dynamic new life to the practice?
In this talk, Alain Sylvain, founder & CEO of Sylvain Labs, will draw from neuroscience, linguistics, history, pop culture and his experience with clients like Airbnb, Spotify and BlackRock to argue that by liberating the meaning of innovation, we have the power to unleash a new wave of creativity in business. He'll also detail a ‘new code of innovation’ that transcends products and services to impact consumers in new, visceral ways."
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Parker's Big Adventure in the Land of Digital Data | Seattle Interactive 2019
1. A coming of age story about
identity in a big data world.
Parker’s Big
Adventure in the
Land of Digital Data
By Jake Bennett
Illustrations By
Mari Pierce-Quinonez
96. Jake Bennett
MarTech Architect
Digital Experience
Ashley Kline
User Experience Architect
Experience Design
Jim Le
CDP/Analytics Expert
Digital Experience
Mari Pierce-Quinonez
Data Scientist
Data & Analytics
Thank
You!!