The document discusses personal selling as a form of promotion that uses planned, personalized communication to influence purchase decisions and ensure satisfaction. It describes different types of personal selling like retail selling, business to business selling, and telemarketing. It also outlines the characteristics of an effective salesperson such as product knowledge, selling skills, ethical standards, and communication skills. The document lists advantages and disadvantages of personal selling and the typical steps in the selling process from prospecting to follow up.
11.2 Marketing a Small Business Personal Selling Presentation 3
1. Personal Selling The form of promotion that uses PLANNED, PERSONALIZED communication in order to influence purchase decisions and to ensure satisfaction
![Types of Personal Selling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)