Key points about personal selling features and limitation and key information of qualities required for salesmen.

1. PERSONAL SELLING
PRESENTATION
Presented By:

2. INTRODUCTION
Meaning of Personal Selling:
Personal selling is a part of promotional- mix and it is an art of person-to-person
communication for persuading prospects or consumers in the sales process. For introducing effective
marketing system, balancing of other marketing elements like, product development, pricing,
distribution system, advertising etc. should be organized along with implementation of personal
selling methodology.

3. FUNCTIONS AND ROLES OF SALES PERSON
Selling
Guiding the buyers
Attending the complaints
Reporting
Organising
Attending sales meeting
Promoting of goodwill
Recruiting and training
Working with middlemen
Sales Achievements.

4. LIMITATIONS OF PERSONAL SELLING
• Lack of knowledgeable and skilled salesman
• Bad employers
• Little respect
• Practices of fraud
• Difficult job.

5. QUALITIES OF AN EFFECTIVE SALES
PERSON
1. Personality
2. Mental qualities
3. Sociability
4. Communication ability

6. QUALITIES OF AN EFFECTIVE SALES
PERSON
5.Approaching sales as service
6. Putting your self in shoes
7. Exhibiting emotional intelligence
8. Being optimistic
9. Being Honest with clients.

7. CONCLUSION