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 A retail sales associate is the face of a retail outlet, the
person a customer interacts with at a store.
 Retail sales associates are the people who work in retail
stores and deal in selling of various products such as
apparels, food items, sporting goods, etc.
 They assist customers in finding the desired products and
help them buy. They also answer customer queries during
customer interaction.
 Sales Associates provide a variety of services from
identifying a product to finalizing a product for purchase.
Skills of a Competent Sales
Associate
 Organizational Skills: A sales associate must follow store policies and
procedures. He/she should be able to locate documents and inventory, and
follow the company’s system for filing paperwork.
 Interpersonal Skills: A sales associate is responsible for making customers
feel welcomed and valued in the retail environment. He/she needs to be a
good team player who can efficiently maintain healthy relationships with
customers and team members by avoiding and resolving disputes that arise
in the work environment.
 Communication Skills: A sales associate must have the ability to
communicate effectively by telling customers about the features and
benefits of a product in a simple way.
 Technology Orientation: A sales associate should have basic technical
knowledge. They must have relevant knowledge of technology being used
in a retail store.
Job Role of Retail Sales Associate
 • Helping customers make purchases by recommending, describing and
demonstrating products.
 • Responding to a customer’s requirements promptly and attending to
his/her concerns resourcefully.
 • Providing details of products to customers
 • Serving multiple customers simultaneously
 • Representing the store in a professional and mature manner.
 • Completing billing transactions accurately.
 • Receiving and maintaining store inventory and deliveries.
Job Responsibilities of Retail Sales
Associates
 • Ensuring a high level of customer satisfaction on by providing excellent
sales service.
 • Assessing customers’ needs, offering assistance and explaining product
features.
 • Striving to maintain continuous presentability of assigned areas and
ensuring information about updated stock status.
 • Being active in assisting customers moving around the store.
 • Keeping an updated knowledge on products being sold in the store and
offering the available options of products.
 • Being ready to cross sell products to make profits for the store.
 • Offering suitable and satisfactory services to customers.
 • Working upon building and maintaining fruitful and trustworthy
relationships with customers.
Pre-Sales
Definition, Roles and Skills
 Definition:
 Presales refers to sales activities carried out before customer acquisition that
have a significant impact on the company's bottom line and performance.
Using effective sales strategies, companies convert customers, enhance their
customer experience and improve their client relationship.
 Presales is a set of sales-related activities that occur before or during the sales
cycle. These activities can include any process that you perform to convert a
lead or prospect into a paying customer. It includes customer research, data
analysis, lead qualification and sales prospecting.
 Role:
 Presales professionals are technically skilled members of an sales team. They
understand and draw up a customer requirement and recommend the right
products or services to their customers. These professionals analyse the
existing product or services and help a company develop solutions that
resonate with the audience's requirements. Managers often rely on presales
professionals to provide accurate customer information and requirements
during a sales meeting.
 Skills:
 Communication skills: The ability to take complicated products and services and present
them easily to customers is an essential skill required to become a successful presale
professional.
 Analytical skills: These professionals require strong analytical skills to evaluate
markets and understand customer requirements.
 Teamwork skills: Presales professionals work closely with the sales team to build
relationships with customers.
 Problem-solving skills: A presales expert actively listens to their customer's
problems before suggesting a viable solution to solve their problem.
 Strategic thinking skills: Presales professionals craft compelling sales pitches and
viable solutions using their strategic thinking skills.
 1. Find prospective customers: The first step in using this process is shortlisting leads
who can convert to potential customers.
 2. Contact customers: After determining your prospective customer, the next step is
contacting them. A presales professional uncovers the customer requirement and
develops solutions based on it.
 3. Prepare a customer proposal: After identifying and confirming a lead, presales
professionals draft a proposal outlining the customer's priorities and solutions that the
sales team developed.
 4. Provide transactional support: While a presale professional focuses only on moving
the potential lead to the bottom of the sales process, they can help in customer
retention.
Presales process
Difference between presales and sales?
 Presales refers to the sales process carried out before closing a business
deal.
 Sales refer to the activities that result in the selling of products and
services. This may include qualifying a prospect, making discovery calls,
performing product or service demos, qualifying leads and creating
business proposals.
 Typically, the process in presales occurs toward the top of the sales
process. This may include connecting with a client, qualifying and setting
goals, demonstrating value and closing the deal.
 It is the process that occurs just after the presales process.
THANK YOU

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RETAIL SALES ASSOCIATE.pptx

  • 1.
  • 2.  A retail sales associate is the face of a retail outlet, the person a customer interacts with at a store.  Retail sales associates are the people who work in retail stores and deal in selling of various products such as apparels, food items, sporting goods, etc.  They assist customers in finding the desired products and help them buy. They also answer customer queries during customer interaction.  Sales Associates provide a variety of services from identifying a product to finalizing a product for purchase.
  • 3. Skills of a Competent Sales Associate  Organizational Skills: A sales associate must follow store policies and procedures. He/she should be able to locate documents and inventory, and follow the company’s system for filing paperwork.  Interpersonal Skills: A sales associate is responsible for making customers feel welcomed and valued in the retail environment. He/she needs to be a good team player who can efficiently maintain healthy relationships with customers and team members by avoiding and resolving disputes that arise in the work environment.  Communication Skills: A sales associate must have the ability to communicate effectively by telling customers about the features and benefits of a product in a simple way.  Technology Orientation: A sales associate should have basic technical knowledge. They must have relevant knowledge of technology being used in a retail store.
  • 4. Job Role of Retail Sales Associate  • Helping customers make purchases by recommending, describing and demonstrating products.  • Responding to a customer’s requirements promptly and attending to his/her concerns resourcefully.  • Providing details of products to customers  • Serving multiple customers simultaneously  • Representing the store in a professional and mature manner.  • Completing billing transactions accurately.  • Receiving and maintaining store inventory and deliveries.
  • 5. Job Responsibilities of Retail Sales Associates  • Ensuring a high level of customer satisfaction on by providing excellent sales service.  • Assessing customers’ needs, offering assistance and explaining product features.  • Striving to maintain continuous presentability of assigned areas and ensuring information about updated stock status.  • Being active in assisting customers moving around the store.  • Keeping an updated knowledge on products being sold in the store and offering the available options of products.  • Being ready to cross sell products to make profits for the store.  • Offering suitable and satisfactory services to customers.  • Working upon building and maintaining fruitful and trustworthy relationships with customers.
  • 6. Pre-Sales Definition, Roles and Skills  Definition:  Presales refers to sales activities carried out before customer acquisition that have a significant impact on the company's bottom line and performance. Using effective sales strategies, companies convert customers, enhance their customer experience and improve their client relationship.  Presales is a set of sales-related activities that occur before or during the sales cycle. These activities can include any process that you perform to convert a lead or prospect into a paying customer. It includes customer research, data analysis, lead qualification and sales prospecting.  Role:  Presales professionals are technically skilled members of an sales team. They understand and draw up a customer requirement and recommend the right products or services to their customers. These professionals analyse the existing product or services and help a company develop solutions that resonate with the audience's requirements. Managers often rely on presales professionals to provide accurate customer information and requirements during a sales meeting.
  • 7.  Skills:  Communication skills: The ability to take complicated products and services and present them easily to customers is an essential skill required to become a successful presale professional.  Analytical skills: These professionals require strong analytical skills to evaluate markets and understand customer requirements.  Teamwork skills: Presales professionals work closely with the sales team to build relationships with customers.  Problem-solving skills: A presales expert actively listens to their customer's problems before suggesting a viable solution to solve their problem.  Strategic thinking skills: Presales professionals craft compelling sales pitches and viable solutions using their strategic thinking skills.
  • 8.  1. Find prospective customers: The first step in using this process is shortlisting leads who can convert to potential customers.  2. Contact customers: After determining your prospective customer, the next step is contacting them. A presales professional uncovers the customer requirement and develops solutions based on it.  3. Prepare a customer proposal: After identifying and confirming a lead, presales professionals draft a proposal outlining the customer's priorities and solutions that the sales team developed.  4. Provide transactional support: While a presale professional focuses only on moving the potential lead to the bottom of the sales process, they can help in customer retention. Presales process
  • 9. Difference between presales and sales?  Presales refers to the sales process carried out before closing a business deal.  Sales refer to the activities that result in the selling of products and services. This may include qualifying a prospect, making discovery calls, performing product or service demos, qualifying leads and creating business proposals.  Typically, the process in presales occurs toward the top of the sales process. This may include connecting with a client, qualifying and setting goals, demonstrating value and closing the deal.  It is the process that occurs just after the presales process.