A retail sales associate is responsible for assisting customers in stores by finding desired products, answering questions, and finalizing purchases. They must have strong organizational, interpersonal, communication, and technology skills to effectively serve customers. Key responsibilities include ensuring high customer satisfaction, assessing customer needs, maintaining store areas, and building relationships. The pre-sales process involves finding prospective customers, contacting them to understand needs, preparing proposals, and providing support. It differs from sales in focusing on earlier stages like qualifying leads and demonstrating value before closing deals.

2.  A retail sales associate is the face of a retail outlet, the
person a customer interacts with at a store.
 Retail sales associates are the people who work in retail
stores and deal in selling of various products such as
apparels, food items, sporting goods, etc.
 They assist customers in finding the desired products and
help them buy. They also answer customer queries during
customer interaction.
 Sales Associates provide a variety of services from
identifying a product to finalizing a product for purchase.

3. Skills of a Competent Sales
Associate
 Organizational Skills: A sales associate must follow store policies and
procedures. He/she should be able to locate documents and inventory, and
follow the company’s system for filing paperwork.
 Interpersonal Skills: A sales associate is responsible for making customers
feel welcomed and valued in the retail environment. He/she needs to be a
good team player who can efficiently maintain healthy relationships with
customers and team members by avoiding and resolving disputes that arise
in the work environment.
 Communication Skills: A sales associate must have the ability to
communicate effectively by telling customers about the features and
benefits of a product in a simple way.
 Technology Orientation: A sales associate should have basic technical
knowledge. They must have relevant knowledge of technology being used
in a retail store.

4. Job Role of Retail Sales Associate
 • Helping customers make purchases by recommending, describing and
demonstrating products.
 • Responding to a customer’s requirements promptly and attending to
his/her concerns resourcefully.
 • Providing details of products to customers
 • Serving multiple customers simultaneously
 • Representing the store in a professional and mature manner.
 • Completing billing transactions accurately.
 • Receiving and maintaining store inventory and deliveries.

5. Job Responsibilities of Retail Sales
Associates
 • Ensuring a high level of customer satisfaction on by providing excellent
sales service.
 • Assessing customers’ needs, offering assistance and explaining product
features.
 • Striving to maintain continuous presentability of assigned areas and
ensuring information about updated stock status.
 • Being active in assisting customers moving around the store.
 • Keeping an updated knowledge on products being sold in the store and
offering the available options of products.
 • Being ready to cross sell products to make profits for the store.
 • Offering suitable and satisfactory services to customers.
 • Working upon building and maintaining fruitful and trustworthy
relationships with customers.

6. Pre-Sales
Definition, Roles and Skills
 Definition:
 Presales refers to sales activities carried out before customer acquisition that
have a significant impact on the company's bottom line and performance.
Using effective sales strategies, companies convert customers, enhance their
customer experience and improve their client relationship.
 Presales is a set of sales-related activities that occur before or during the sales
cycle. These activities can include any process that you perform to convert a
lead or prospect into a paying customer. It includes customer research, data
analysis, lead qualification and sales prospecting.
 Role:
 Presales professionals are technically skilled members of an sales team. They
understand and draw up a customer requirement and recommend the right
products or services to their customers. These professionals analyse the
existing product or services and help a company develop solutions that
resonate with the audience's requirements. Managers often rely on presales
professionals to provide accurate customer information and requirements
during a sales meeting.

7.  Skills:
 Communication skills: The ability to take complicated products and services and present
them easily to customers is an essential skill required to become a successful presale
professional.
 Analytical skills: These professionals require strong analytical skills to evaluate
markets and understand customer requirements.
 Teamwork skills: Presales professionals work closely with the sales team to build
relationships with customers.
 Problem-solving skills: A presales expert actively listens to their customer's
problems before suggesting a viable solution to solve their problem.
 Strategic thinking skills: Presales professionals craft compelling sales pitches and
viable solutions using their strategic thinking skills.

8.  1. Find prospective customers: The first step in using this process is shortlisting leads
who can convert to potential customers.
 2. Contact customers: After determining your prospective customer, the next step is
contacting them. A presales professional uncovers the customer requirement and
develops solutions based on it.
 3. Prepare a customer proposal: After identifying and confirming a lead, presales
professionals draft a proposal outlining the customer's priorities and solutions that the
sales team developed.
 4. Provide transactional support: While a presale professional focuses only on moving
the potential lead to the bottom of the sales process, they can help in customer
retention.
Presales process

9. Difference between presales and sales?
 Presales refers to the sales process carried out before closing a business
deal.
 Sales refer to the activities that result in the selling of products and
services. This may include qualifying a prospect, making discovery calls,
performing product or service demos, qualifying leads and creating
business proposals.
 Typically, the process in presales occurs toward the top of the sales
process. This may include connecting with a client, qualifying and setting
goals, demonstrating value and closing the deal.
 It is the process that occurs just after the presales process.

10. THANK YOU