Building a strong brand identity is one of the most effective ways of spreading the good news about your business and building trust. It is paramount that your branding, marketing, logo design, social media communication and reputation are congruent with each other to create a resounding impression on your audience.

1. WHY TODAY BRANDING IS MORE
IMPORTANT THAN EVER BEFORE

2. gives your audience
a clear sense
of purpose and
direction –
a credible voice
that people want
to listen to.

4. Brand Defines
the ‘You’ in
Your Business

5. Your brand is the sum total of your
customers’ perceptions, notions and
experience. It is the face, personality and
the values espoused by your business –
and everything in between.

7. Your brand represents
who you are, what you
believe in and how you
want to be perceived
by your audience.
That is why branding
is so important
to an organization.

8. What Should Your Brand
Accomplish?

9. Your mission is to get your
audience to see you as
a dependable thought
leader/influencer
who addresses their needs
or problems sincerely and
better than anybody else.

10. Your brand must accomplish
the following objectives:
• Deliver a message clearly and in the short form
• Approve your credibility
• Build an emotional connect with your audience
• Generate goodwill and loyalty
• Motivate your potential audience to buy
or take the next step

11. BRANDING HELPS YOU
OUTDO COMPETITION

12. How do you stand out from thousands
of similar companies that claim to be as good
as you, if not better?

13. You need to realize that
you are no longer
competing at a local level.
With the advancements
in online and offline
technologies, the
entire world is your
marketplace, literally!

14. By establishing your brand and its credibility,
you give your customers a valid reason
to consider you before turning elsewhere.
Research also tells us that people prefer
to associate with organizations with a credible,
reputed brand than those that don’t.

15. Branding Builds Trust

16. As your audience gets
to know your business better,
they will start trusting you more

17. Your brand must relay the
underlying message that
every single initiative you
take is to delight your
customers and encourage
them to keep coming
back to you.

18. Branding opens up new
revenue channels

19. Building a strong brand identity is one of the most
effective ways of spreading the good news about
your business and building trust

20. It is paramount that your marketing,
logo design, social media communication
and reputation are congruent with each
other to create a resounding impression
on your audience.

21. A brand is an
added value for
your business,
it is a margin

22. Branding harnesses the power
of emotions

23. Emotions, not logic drives
the purchase decisions of
most buyers

24. Branding makes an emotional
statement every time your
customers stumble across your
business — through engaging
storytelling — which engages your
audience’s mind and builds an
emotional bridge between the
story and the brand.

25. How to build
a strong brand?

26. Click here to learn more
www.art-fresh.ca/fresh-facet/building-a-brand
© Art Fresh Inc.

27. www.art-fresh.ca