This document discusses how to leverage automated demand generation for marketing performance and ROI. It emphasizes using customer data and analytics to personalize marketing communications through multi-step, multi-modal nurturing campaigns. This approach aims to efficiently move leads through different statuses from suspect to qualified by engaging them with the right messages at the right time through various channels. It also stresses measuring performance to continuously improve campaigns and generate more qualified leads.
Digital Marketing PowerPoint SlideshowAudreyMassie
This is a PowerPoint slideshow about many aspects of Digital Marketing including; the 4E Framework of digital marketing, the 7C Online Marketing Framework, the Wheel of Social Media Engagement, and more!
This is the first lecture of the Interactive Global & Regional Marketing course that I am teaching. this lecture provides the foundation for the course, medias, platforms and how to succeed.
Integrated Multi-channel Digital Marketing Strategies Dushyant Verma
This presentation on Integrated Multi-Channel Digital Marketing Strategies covers an overview of various Digital Marketing techniques i:e SEO, SMO, PPC, Display Adv, Email Marketing, Online Reputation Mangement and Affiliate Marketing, channels, and platforms to generate favorable actions or responses from targeted audiences.
Multi-channel Digital Marketing PresentationJomer Gregorio
The presentation file for my Speaking Engagement on CavSu's Kick-off 2015: Turning the New Age of Technology into Marketing Advantages.
Big thanks to Cavite State University - Main Campus and Jma-cvsu Chapter.
Interactive marketing strategy and best practices, includes a roadmap for brands and an overview of social media business case, common pitfalls and keys to success.
This is the second lecture for my Interactive Global & Regional Marketing course. This presentation covers the differences between traditional and interactive marketing.
Digital Marketing PowerPoint SlideshowAudreyMassie
This is a PowerPoint slideshow about many aspects of Digital Marketing including; the 4E Framework of digital marketing, the 7C Online Marketing Framework, the Wheel of Social Media Engagement, and more!
This is the first lecture of the Interactive Global & Regional Marketing course that I am teaching. this lecture provides the foundation for the course, medias, platforms and how to succeed.
Integrated Multi-channel Digital Marketing Strategies Dushyant Verma
This presentation on Integrated Multi-Channel Digital Marketing Strategies covers an overview of various Digital Marketing techniques i:e SEO, SMO, PPC, Display Adv, Email Marketing, Online Reputation Mangement and Affiliate Marketing, channels, and platforms to generate favorable actions or responses from targeted audiences.
Multi-channel Digital Marketing PresentationJomer Gregorio
The presentation file for my Speaking Engagement on CavSu's Kick-off 2015: Turning the New Age of Technology into Marketing Advantages.
Big thanks to Cavite State University - Main Campus and Jma-cvsu Chapter.
Interactive marketing strategy and best practices, includes a roadmap for brands and an overview of social media business case, common pitfalls and keys to success.
This is the second lecture for my Interactive Global & Regional Marketing course. This presentation covers the differences between traditional and interactive marketing.
Stephen Wind-Mozley, Digital Director of Virgin Media Business goes through the 7Cs of effective digital marketing: customer, content, conversion, context, community, convenience, cohesion and how they can help SMEs succeed.
This deck was originally presented on an FSB webinar in September 2016
This Commerce for Insurance Marketing Solutions deck is meant to aid Insurance industry Chief Marketing Officers, and VPs of Marketing, eCommerce & Sales.
IBM Commerce has solutions that allow Insurance CMOs and Marketing VPs to engage customers with relevant and rewarding experiences in real-time.
This presentation introduces the most popular social media platforms linkedin, facebook, twitter and blog. It's focus is on how businesses can leverage the power of these new media to engage with their target audience and drive sales and make profits.
(This presentation was part of New Horizons London's Social Media Seminar in March2010: Slides have been created with the help of Chess Media's Jacob Morgan)
Top 10 Digital Marketing Skills 2020 | Digital Marketing Skills For A Success...Simplilearn
Looking to get in Digital Marketing? Not sure which skills to focus on?
Then this video is for you! In this video, we'll be covering 10 of most popular and valuable skills that will help you grow in your digital marketing career!
The rise of digital radio, social media, and digital advertising have given radio stations a unique advantage when it comes to designing and deploying marketing strategies for today’s consumers.
Internet Marketing Concepts And Strategies PowerPoint Presentation Slides SlideTeam
Finding ways for promoting your products and services over the internet? Now you don’t have to worry! SlideTeam presents you pre-designed internet marketing concepts and strategies PowerPoint presentation slides. Our content ready online advertising presentation PPT will help you get the idea of how to promote your products and services online. This professionally designed online advertising PPT graphics cover slides like promotional objectives, e-mail advertising, blogging, pay per click marketing, social media marketing, digital marketing, viral selling, AIDA model, weekly/monthly/yearly performance, search engine marketing, website performance review, monthly traffic source overview, web traffic insights, lead generation activities, paid search analytics and many more. Not just this, by using these internet advertising PPT presentation layouts, you can also cover various other topics like online advertising, digital promotion, display presentation, online promotion platform, search engine optimization, content promoting, technology promotion, e-commerce advertising etc. So why wait? You are just one click away to get this amazing internet marketing concepts and strategies presentation templates. Elaborate on the ideal diet with our Internet Marketing Concepts And Strategies PowerPoint Presentation Slides. Highlight the important health factors considered.
A stripped down version of a pitch deck to help a care home company through branding, messaging and strategy support. This was an agency pitch situation.
What is Digital marketing- An advance Guide By DSIMDSIM
Detailed Concepts of Digital marketing By Delhi School of Internet Marketing (DSIM).
This guide will help you to understand "How to do Digital marketing" and "What is Digital Marketing".
1. Digital marketing is doing marketing of products, services, brands or people on Internet using digital devices like laptops, tablets and mobile phones.
2. key steps in Digital Marketing:
a- Identify what customers want
b- Research and development
c- Identifying potential buyers
d- Increasing brand awareness
e- Proposing value
f- Creating utility
g- Advertising
h- Promotion
i- Sales
j- Feedback
k- Retaining
l- Measurement
3. Importance and benefits of digital marketing-
a- Wide Reach
b- Helps in increasing brand awareness
c- Cost effective
d- Performance oriented
e- You can easily target your niche
f- Generate potential business leads
g- Track and monitor your marketing campaigns to improve performance
h- Cut down on employees expenses
i- Edge your lazy competitors
j- Challenge your big fat competitors
k- Add extra outlet for sales
4. 10 step guide on how to start with Digital Marketing:
a- Book A Domain Name
b- Buy Web Hosting
c- Website Content planning
d- Conceptualize your Website
e- . Do A/B Testing
f- Get your website developed
g- Boost Social media visibility
h- Start writing blog
i- Get your website mentioned on your business card or brochure.
j- Online advertising on google Adwords, Facebook, LinkedIn
5. Digital Marketing Process :
a- Increase visibility online
b- Bring targeted traffic
c- Traffic engagement
d- Conversion
e- Measurement
f- Retention
6. How to do digital Marketing:
Search Engine marketing- Organic(SEO), Inorganic(PPC)
Social media marketing
Email marketing
Share Your reviews and feedback on Digital marketing .
Stephanie Rudat, Co-Founder, Movements.org
Twitter Handle: @SRudat
Social media presents new and exciting opportunities for NGOs to advance their missions, raise much-needed funds, and mobilize huge bases of support, but how exactly can NGO leaders harness its potential? Join us for an interactive look at some of the most powerful and effective tactics and tools for making the move online.
Stephen Wind-Mozley, Digital Director of Virgin Media Business goes through the 7Cs of effective digital marketing: customer, content, conversion, context, community, convenience, cohesion and how they can help SMEs succeed.
This deck was originally presented on an FSB webinar in September 2016
This Commerce for Insurance Marketing Solutions deck is meant to aid Insurance industry Chief Marketing Officers, and VPs of Marketing, eCommerce & Sales.
IBM Commerce has solutions that allow Insurance CMOs and Marketing VPs to engage customers with relevant and rewarding experiences in real-time.
This presentation introduces the most popular social media platforms linkedin, facebook, twitter and blog. It's focus is on how businesses can leverage the power of these new media to engage with their target audience and drive sales and make profits.
(This presentation was part of New Horizons London's Social Media Seminar in March2010: Slides have been created with the help of Chess Media's Jacob Morgan)
Top 10 Digital Marketing Skills 2020 | Digital Marketing Skills For A Success...Simplilearn
Looking to get in Digital Marketing? Not sure which skills to focus on?
Then this video is for you! In this video, we'll be covering 10 of most popular and valuable skills that will help you grow in your digital marketing career!
The rise of digital radio, social media, and digital advertising have given radio stations a unique advantage when it comes to designing and deploying marketing strategies for today’s consumers.
Internet Marketing Concepts And Strategies PowerPoint Presentation Slides SlideTeam
Finding ways for promoting your products and services over the internet? Now you don’t have to worry! SlideTeam presents you pre-designed internet marketing concepts and strategies PowerPoint presentation slides. Our content ready online advertising presentation PPT will help you get the idea of how to promote your products and services online. This professionally designed online advertising PPT graphics cover slides like promotional objectives, e-mail advertising, blogging, pay per click marketing, social media marketing, digital marketing, viral selling, AIDA model, weekly/monthly/yearly performance, search engine marketing, website performance review, monthly traffic source overview, web traffic insights, lead generation activities, paid search analytics and many more. Not just this, by using these internet advertising PPT presentation layouts, you can also cover various other topics like online advertising, digital promotion, display presentation, online promotion platform, search engine optimization, content promoting, technology promotion, e-commerce advertising etc. So why wait? You are just one click away to get this amazing internet marketing concepts and strategies presentation templates. Elaborate on the ideal diet with our Internet Marketing Concepts And Strategies PowerPoint Presentation Slides. Highlight the important health factors considered.
A stripped down version of a pitch deck to help a care home company through branding, messaging and strategy support. This was an agency pitch situation.
What is Digital marketing- An advance Guide By DSIMDSIM
Detailed Concepts of Digital marketing By Delhi School of Internet Marketing (DSIM).
This guide will help you to understand "How to do Digital marketing" and "What is Digital Marketing".
1. Digital marketing is doing marketing of products, services, brands or people on Internet using digital devices like laptops, tablets and mobile phones.
2. key steps in Digital Marketing:
a- Identify what customers want
b- Research and development
c- Identifying potential buyers
d- Increasing brand awareness
e- Proposing value
f- Creating utility
g- Advertising
h- Promotion
i- Sales
j- Feedback
k- Retaining
l- Measurement
3. Importance and benefits of digital marketing-
a- Wide Reach
b- Helps in increasing brand awareness
c- Cost effective
d- Performance oriented
e- You can easily target your niche
f- Generate potential business leads
g- Track and monitor your marketing campaigns to improve performance
h- Cut down on employees expenses
i- Edge your lazy competitors
j- Challenge your big fat competitors
k- Add extra outlet for sales
4. 10 step guide on how to start with Digital Marketing:
a- Book A Domain Name
b- Buy Web Hosting
c- Website Content planning
d- Conceptualize your Website
e- . Do A/B Testing
f- Get your website developed
g- Boost Social media visibility
h- Start writing blog
i- Get your website mentioned on your business card or brochure.
j- Online advertising on google Adwords, Facebook, LinkedIn
5. Digital Marketing Process :
a- Increase visibility online
b- Bring targeted traffic
c- Traffic engagement
d- Conversion
e- Measurement
f- Retention
6. How to do digital Marketing:
Search Engine marketing- Organic(SEO), Inorganic(PPC)
Social media marketing
Email marketing
Share Your reviews and feedback on Digital marketing .
Stephanie Rudat, Co-Founder, Movements.org
Twitter Handle: @SRudat
Social media presents new and exciting opportunities for NGOs to advance their missions, raise much-needed funds, and mobilize huge bases of support, but how exactly can NGO leaders harness its potential? Join us for an interactive look at some of the most powerful and effective tactics and tools for making the move online.
E-book gratis ini berjudul Hanya Seorang Blogger! Bukan Ustad!: Catatan Khutbah Jum'at dan Kultum.
Tulisan dalam e-book ini merupakan hasil dari aktivitas selama mendengarkan khutbah Jum'at dan kultum. Semoga bermanfaat
Learn how a LeadLife customer, designed a successful lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks.
See the blueprint they used and gain valuable insight on how your organization can increase "sales ready" leads and drive marketing ROI.
Organic Gardener's Guide to Lead NurturingPete Jakob
Presentation given at a seminar organised by B2B Marketing Magazine at the Century Club, London - Sept 23rd. The presentation provides 9 practical steps for improving the yield from your marketing campaigns.
Lead Scoring: Aligning Marketing and Sales with Effective Lead Scoring Techniques - Turning Marketing’s leads into Sales’ gold can be a challenge. The inability to generate and identify qualified leads negatively impacts the effectiveness of marketing campaigns, revenue growth, and company success. This presentation explores this challenge and provides information on how to align the expectations of sales and marketing, enabling marketing to deliver a continuous flow of qualified leads to the sales team for maximum ROI. This informative session will teach you how to accelerate the sales cycle through automated lead scoring.
Cracking the C-Suite: Finding and Aligning with the Relevant Executive in 2010G3 Communications
Stephen J. Bistritz, Ed.D. author of the new book “Selling to the C-Suite.” Steve shares strategies on how to map an organization to determine the formal and informal power. He is joined by Dan McDade, President of PointClear, who shares recent success stories on using Multi-touch, Multi-media, Multi-cycle campaigns that Multiply Results and gain access to high level executives.
Inbound Marketing in the Contact Center Marketplaceechogravity
Overview of Inbound Marketing in the Contact Center Marketplace.
Provides a mini-case study of echogravity's inbound marketing success with a contact center software provided.
This presentation was delivered to a group taking a continuing education class in Calgary, Alberta on e-marketing at Mount Royal College. It is a holistic view of creating a complete digital marketing program for your organization from Awareness -> Education -> Sales Support -> Client Management.
The main point of the presentation was to develop an effective program, it is important to not forget allocating budget across this spectrum of the prospect/customer lifecycle.
[Webinar] The Scalable Way: Unlocking Data To Drive Great Customer Experience...VWO
Watch this webinar to understand how some of the leading Fortune 2000 organizations have built a robust and scalable process to turn data into insights, and to use insights to elevate their CX leading to drastically higher conversions and in turn Revenue/ROI.
Strategies to close the loop between marketing and sales for measurement and effective planning. This presentation was delivered at the Inbound Marketing Summit, September 8, 2008.
Scaling Account-Based Marketing in the Digital AgeDun & Bradstreet
Despite spending billions of dollars in pursuit of growth, only a select few companies actually achieve it. Rishi Dave, CMO of Dun & Bradstreet, explores the marriage of data, technology and account-based marketing via a “relationship platform” that can be your company’s springboard to growth.
16. Systems and Tools CRM - Customer Relationship Management DAM - Digital Asset Management MA / MRM - Marketing Automation / Marketing Resource Management Basics
18. Who are your best customers? Analyze customer data to gain information to better target our marketing efforts Basics
19. Who are your best customers? Information for targeted marketing Find high value segments to target Better return on Marketing investment Find your sweet spot What segments What size companies Set priorities for future Where are the best opportunities What are the priority segments “Equation” to pinpoint future opportunities Basics
20. Demand Generation Lead generation Lead processing Lead qualification Lead nurturing Lead scoring Lead harvesting Lead engagement with sales Lead analysis Demand Generation
21. Suspect, Prospect, Pre-Qualified Fits customer profile. Has exhibited interest and based on behavior seems qualified. Have not been evaluated by a “live” person or scored by the automated system “C” Status Fits customer profile. Has exhibited interest and responded to call to action. Specific need is unknown. Company has not identified a budget or has not identified a purchase timeframe. “B” Status Fits customer profile. Exhibited interest and responded to call to action. In the information gathering phase, have a need for Kofax solutions. Budget identified, purchase timeframe is up to 12 months. “A” Status Almost ready to enter the sales cycle. Has a need for Kofax solutions. Budget identified. Purchase timeframe < 3 months. Contact is a decision maker or part of the process. Qualified Lead All qualification criteria met. Lead Funnel Not Qualified Competitor Customer Duplicate No Interest Partner Press/Analyst Student Demand Generation
22. Our Strategy Tailor communications Get personal Implement a multi-step, multi-modal approach Efficiency and effectiveness Best practices Demand Generation
25. Automation is Key Target the individual, not individual within a group Highly sophisticated workflow Multiple “touches” or campaigns Demand Generation
26. More Multimodal Tactics Phone Call Emails Getting published Speaking opportunities Event Marketing Webinars Live Events Archived Events Direct mail Referrals Blogs RSS Podcasting Site improvement Search engine optimization Cross linking and search term relevance Lead Generation
27. Leads end up in one of 3 buckets… Marketing “touches” No marketing “touches” Sales and Marketing Marketing Sales Marketing Lead Queue Leads not ready for sales involvement Sales Territory Queues Sales ready leads; shared with marketing Opportunities Sales pipeline Lead Processing
28. Lead Nurturing “Touch” marketing Series of communications Single tactic campaign Integrated campaigns Relevant message at the right time to the right person usingthe right vehicle Gain mind and money share How? Put programs in place Plan and execute on targeted (integrated) campaigns Ongoing qualification Lead Nurturing
29. The importance of data… Lead nurturing is data driven Gather relevant data at first point of interaction Badge scans at tradeshows Lead cards An inbound call A contact us form Gather additional data throughout nurture process Gated form Request information form Exclusive content form Segment database, plan and execute targeted campaigns Lead Nurturing
30. How does Kofax nurture leads? We engage in a conversation… How? Based on available data in the system Key is to ‘harvest’ additional data along the way A few examples of our campaigns Webinar series Seminar series Email marketing with exclusive offers Hypersites Or programs Rating and scoring Lead Nurturing
31. Hypersites Dynamically populated The welcoming message makes experience very personal The customer examples that can be downloaded are dynamically populated based on the lead’s interest Content is based on and especially written for professionals in the lead’s industry Only ask questions for which we have no data Content is based on solution interest Content is based on document type
35. What you can expect Increase prospect to qualified lead conversion rate More effective campaigns Efficiency Automation More leads in nurturing program Metrics can drive future plans Accountability and visibility More qualified leads
37. Final Thoughts It’s a Journey “Individual” “1-to-You” Relationship – Conversation - Relevance “Cast” People – Systems - Processes Don’t mention the name of your MRM solution