The slides to the Ambassador & WOMMA webinar, Beyond Tweets & Likes: The Future of Word-of-Mouth that was held on November 11th.

1. Beyond Tweets & Likes:
The Future of Word-of-Mouth
#WOMMAwebinar

2. Suzanne Fanning
President, WOMMA
suzanne@womma.org
@WOMMA
Jeff Epstein
Founder/CEO, Ambassador
jeff@getambassador.com
@Ambassador
#WOMMAwebinar

3. The Past, Present, and Future of Word of Mouth Marketing
Referral Marketing Today
Scaling Word-of-Mouth With Referral Marketing Technology
Q&A
Agenda
#WOMMAwebinar
Referral
Starter Kit
Marketing

4. The Past, Present, and Future of
Word-of-Mouth Marketing

5. Since the beginning of time, WOM and referrals have always been the best way to grow a business
How Old Is
Word-of-Mouth?#WOMMAwebinar

6. Basics Of Good
Word-of-Mouth Marketing
#WOMMAwebinar
Credible
SocialRespectful
Measurable Repeatable
Honest and authentic messages from
brands-to-customers and from person-to-person
Involves brands listening to, responding to, and
encouraging conversation online and offline
The capability to do it over and over again in
order to become a talkable brand
Ability to define, monitor,
and evaluate success
Transparent and trustworthy behavior as it relates to
privacy matters between brands and consumers

7. 92% of consumers worldwide
trust recommendations from
friends and family more than any
form of advertising
WOM is responsible for $6 Trillion
of annual consumer spend
The value of a single word-
of-mouth impression is
anywhere from 5 to 200x
more effective than a paid
media impression
WOM Today
#WOMMAwebinar
92%

8. Referral marketing is a natural progression of WOM in today's digital age
A New Era
#WOMMAwebinar

9. #WOMMAwebinar
Referral Marketing Today

10. Referral marketing is a method of promoting products or
services to new customers through referrals, usually word-of-
mouth. Such referrals often happen spontaneously but
businesses can influence this through appropriate strategies.
What is
Referral Marketing?
#WOMMAwebinar

11. Affiliate Marketing: performance-based marketing in which a business rewards one or more
affiliates for each visitor or customer brought by the affiliate's own marketing efforts.
Advocate Marketing: a partnership aimed to drive brand awareness through high social
sharing. Generates web traffic for maximum exposure.
Referral Marketing: Rewards users for referring new business. Focuses more heavily on
engagement to generate high quality leads and/or loyal customers.
Lesson in Terminology
#WOMMAwebinar

12. Running referral marketing programs manually
Losing the ability to scale or measure word-of-mouth
Missing the opportunity to gain loyal customers
Challenges for
Businesses & Organizations
#WOMMAwebinar

13. The Difference
Many businesses might not know that this type of technology exists
Automate the entire referral marketing process
Increase engagement and acquire new customers
Opportunity for
Today
#WOMMAwebinar

14. Enroll Track
Reward Manage

15. Scaling Word-of-Mouth With Referral
Marketing Technology

16. Benefits of
Referral Marketing
#WOMMAwebinar
Scalable
Measurable
Flexible

17. The Difference
Referral Marketing
Starter Kit
The next evolution of
WOMM is referral
marketing technology

18. Q & A

19. Jeff Epstein
WOM@getambassador.com