B2B Marketing Options The Shifting Battleground of Push vs. Pull Marketing
Push Marketing• Constant intrusiveness of unwanted promotions.• Pushy and unwanted marketing pitches from TV, radio, Internet ads and other media.• Persistent marketers find new ways to impose their messages, regardless of our needs or receptivity. Bottom line: Push marketing can be too “pushy.”
Examples of push marketing techniques we don’t like: Personal visits from salespeople to your home or office. Daily newspaper with ads wrapped around the editorial content. Intrusive online banner ads. An abundance of unsolicited telephone calls —even though you are on the “do not call” list.
Why PUSH Marketing is Ineffective Push marketing is intrusive and often ineffective because a majority of your audience have no interest in what you are promoting.
PULL Marketing is a better alternative With pull marketing, you actively draw clients or customers to seek out your product or services. Pull marketing is done through: – Discovering where your prospects congregate. – Making your information available to them in educational and entertaining ways. – Giving them incentives to come to you.
Making the switch from Push to Pull Transitioning to pull marketing is powerful.• Don’t ask: How many people can I sell to today? Ask: How can I help people solve their problems?• Switch from seller to helper whose expertise (and wise placement of messages) sells itself.• Produce valuable content (through social media and websites) that solves problems within your realm of expertise.• Become a trusted resource and thought leader.
Remember This Bottom line: Find the best ways to help people buy in the way they want to buy,instead of the way you want to sell to them.
About Fusion Marketing Partners We Do This: Brand building/messaging Website optimization Content creation Lead Generation You Get This: Much greater levels of awareness Higher quantities of qualified leads Ability to generate faster revenue Christopher Ryan, CEOinfo@fusionmarketingpartners.com Lots more information at: 719-357-6280 http://FusionMarketingPartners.com/ http://Greatb2BMarketing.com (blog)