Final project guidelines for BK School of Business Management evening PGDM marketing class (2011-12)

1. Proposed structure of final project in marketing (PGDM – BK School of Business
Management)
Proposed guidelines of the final project:
1. The final project could revolve around your current job and current organization where
you work
2. Find out the background about your industry – global trends vs. domestic trends
3. PEST analysis or Porter’s 5 force model (optional)
4. What is the current product mix of your organization, pricing strategies, distribution
networks (national, international, local) and promotional tools used currently.
5. Marketing strategies currently adapted by your organization
6. What are the marketing strategies adapted by global leaders in your industry / product
categories?
7. Is there a scope for promotions by the use of new media eg. social media, mobile apps
etc.?
8. Comparison and proposed recommendations to improve your current marketing
strategies.
The report structure could involve some of the following components:
Sr. Section Purpose
No.
1 Title Page Title of report
Student name/student number
Course/subject
Date due
2 Acknowledgement Mentioning the names of people who helped during the
project
3 Table of Contents Shows the sections of the report
4 Executive Summary / Abstract Gives a summary of the whole report
Outlines -purpose, research method, findings, main
conclusions and
recommendations
Mainly past tense
Written last
5 Introduction Outlines context, background and purpose
Defines terms and sets limits of the study
The reader/audience can easily identify what, how, why
(Mainly uses past tense and can be written later
although presented first)
6 Macro-economic Data Global data relevant to your industry
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2. 7 Industry Overview Country level data relevant to your industry
8 PEST Analysis / 5-force To give an idea about various factors affecting your
analysis industry (optional)
9 Organization Overview Give history of company. What are the products and
services? Who are your clients? Which markets are you
in? Distribution channels and locations etc.
10 Organization Structure Draw an organization chart showing important
designations and reporting heads
11 Departments / Functions Details about various sub-divisions within your
organization
12 Job Description Details about your job profile. Roles and
responsibilities taken up during the internship period.
13 Marketing Mix Product, Price, Place and Promotions of your
organization
14 Marketing campaigns Currently in force
15 Global marketing practices Pertaining to your industry, product categories,
competitors etc.
16 Comparison and scope for Compare and find out areas of improvement
improvement
17 Conclusion Brief statement of what was found / learnings / results
achieved
18 Recommendations Suggest suitable changes/solutions to the marketing
activities of your organization
19 Appendix Attachments of additional information (eg. surveys,
questionnaires, glossary, brochures, company data,
industry data etc)
20 References All references used: online media, books, magazines,
journals etc.
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