This document outlines 10 rules for healthcare organizations to follow. The rules focus on practicing high-quality medicine, using market power and innovative care models incorporating technology, improving patient communication, measuring what matters to patients, adopting an entrepreneurial mindset to provide value-based care, maximizing efficiencies, leading, and learning from failures with new offerings.

1. 10 Rules of Othercare
• 1. practice state of the art medicine
• 2. consolidate to garner market power
• 3. use innovative care delivery models incorporating validated
digital health technologies
• 4. Improve patient communication portals
• 5. Dominate on service and experience, not quality
• 6. Measure everything that is important to the patient
• 7. Adopt an entrepreneurial mindset to deliver value based care
• 8. Maximize practice management efficiencies and efficacies
• 9. Lead
• 10. Fail early, cheaply and often with new product line offerings