This document discusses the need to prepare medical students for the future through entrepreneurship education focused on 10 key areas. It advocates for integrating entrepreneurship into medical education to help students address evolving healthcare needs, achieve better outcomes, and ensure medical schools can adapt their business models. The presentation provides examples of entrepreneurship programs and outlines a 5 stage process for designing and implementing curricula. It emphasizes teaching students to identify opportunities, deploy innovations, and create sustainable solutions through collaboration and leadership.

1. HCP Ed 2030
Arlen Meyers, MD, MBA
University of Colorado School of Medicine and
Business School
Society of Physician Entrepreneurs
MI10

2. The first
industrial
revolution

3. What is the 4th industrial revolution?

4. The 5th
industrial
revolution

5. MI10 MedEd 2030™ is focused on 10 key areas:
Design Innovation
& Healthcare
Entrepreneurship
Virtual Health &
Monitoring
Devices
Emerging
Technologies/new
Sciences
Health Informatics
& Data Science
Artificial
Intelligence &
Human Cognition
System Science &
Health Systems
Medical Business
& Healthcare
Economics
Transdisciplinary
Collaboration &
Diversity Principles
Professional
Leadership &
Virtual Presence
Social
Determinants &
Healthcare Ethics

6. Why?
1. To win the 4th industrial
revolution
2. To address the evolving and
changing needs of stakeholders
3. To achieve the quintuple
aims

7. 5 benefits
PREPARE STUDENTS FOR AN UNCERTAIN
FUTURE.
LEAVE ROOM FOR CREATIVITY AND
COLLABORATION
TEACH PROBLEM IDENTIFICATION
DEVELOP GRIT: passion and sustained
persistence applied toward long-term
achievement.
MAKE THE WORLD A BETTER PLACE
HTTPS://WWW.MARLBOROUGH.ORG/NEWS/
~BOARD/STEM/POST/FIVE-BENEFITS-OF-
ENTREPRENEURSHIP-EDUCATION-TO-
STUDENTS

8. Why now?
1. Stakeholders are demanding
change
2. The arrival of substitutes
3. The need to change the
medical school business model

9. Why us?
1. Someone else will do if
we don’t
2. Evolving accreditation
requirements
3. To create a competitive
advantage

10. 5 stages
Needs assessment
Design
Execution
Assessment
Continuous improvement and scale

11. Drivers of performance
Based on a large sample of empirical survey data of 24,677 medical students
in China, this study analyzed the driving factors of the entrepreneurship
education performance of medical students and found that medical students
of different genders have differences in entrepreneurship education
performance; the digital economy impacts entrepreneurship education
performance of medical students; entrepreneurship course, entrepreneurship
faculty, entrepreneurship competition, entrepreneurship practice, and
entrepreneurship policy have a driving effect on the entrepreneurship
education performance of medical students.
https://www.frontiersin.org/articles/10.3389/fpsyg.2021.733301/full

12. Apply the
Business Model
Canvas to
Design and Test

14. Motifs
•Design Innovation & Healthcare
Entrepreneurship
•Virtual Health & Monitoring Devices
•Emerging Technologies & New Sciences
•Health Informatics & Data Science
•Artificial Intelligence & Human Cognition
•System Science & Health Systems
•Medical Business & Healthcare Economics
•Transdisciplinary Collaboration & Diversity
Principles
•Professional Leadership & Virtual Presence
•Social Determinants & Healthcare Ethics

15. What is
entrepreneurship?
The pursuit of opportunity
Under volatile, uncertain, complex and ambiguous
conditions (VUCA)
With the goal of creating stakeholder defined value
(the quintuple aim)
Through the deployment of innovation
Using a viable, automatic, scalable and time
sensitive (VAST) business model

16. Examples
Kansas College of Osteopathic Medicine (new
medical school)
University of Colorado School of Medicine (1st year
med students)
University of Colorado Business School (xMBA/HA)
University of Alabama Birmingham Medical School
(certificate, Masters)
OER Course: Introduction to Healthcare
Entrepreneurship at www.merlot.org

17. Lessons learned
Think big, start small,
stay small
Integrate, don’t
substitute
Balance accreditation
with innovation
Test new business
ideas and learn from
failure
Use design thinking to
do needs assessment
and create curriculum
map
Invite guest domain
experts
Flipped classroom and
drive application and
examples
Create a VAST (viable,
automatic, sustainable,
time sensitive)
business model
Train the trainers
Engage student and
faculty champions

18. University of Colorado
Innovation Portfolio
Analysis and Strategic
Plan
2023_innovation-entrepreneurship-rpt.pdf
(cu.edu)

19. Thanks.
Questions?
Arlen.meyers@ucdenver.
edu
www.sopenet.org
www.MI10.ai