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A recent Gartner report noted that Google 
is winning one-third to one-half of new, paid, 
cloud-based office system seats. 
When considered alongside Gartner’s 
prediction that cloud penetration will grow 
from 6% of the market in 2012 to 65% of the 
market by the end of the decade, the trend 
poses an obvious threat to Microsoft’s long 
dominance in the office productivity sphere. 
WHY 
USE THE 
CLOUD? 
40% of CRM systems sold are 
SaaS-based. 
$16B 
The CRM worldwide market grew 
from $16B to $18B, attaining a 12.5% 
growth rate from 2011 to 2012. 
10 
40% 
2011 
$18B 
+12.5% 
2012 
Google Apps boasts 50 million 
users and more than 5 million 
businesses, including 74 of 
the top 100 universities in 
the U.S. The solution is sold 
by a community of more than 
6,000 Google Apps resellers, 
according to Google spokesman 
Tim Drinan. 
2012 
2020 
Sources: Forbes, Google, Gartner Report “Google Upsetting Microsoft’s Cloud Office System Ambition”

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Why Use the Cloud

  • 1. A recent Gartner report noted that Google is winning one-third to one-half of new, paid, cloud-based office system seats. When considered alongside Gartner’s prediction that cloud penetration will grow from 6% of the market in 2012 to 65% of the market by the end of the decade, the trend poses an obvious threat to Microsoft’s long dominance in the office productivity sphere. WHY USE THE CLOUD? 40% of CRM systems sold are SaaS-based. $16B The CRM worldwide market grew from $16B to $18B, attaining a 12.5% growth rate from 2011 to 2012. 10 40% 2011 $18B +12.5% 2012 Google Apps boasts 50 million users and more than 5 million businesses, including 74 of the top 100 universities in the U.S. The solution is sold by a community of more than 6,000 Google Apps resellers, according to Google spokesman Tim Drinan. 2012 2020 Sources: Forbes, Google, Gartner Report “Google Upsetting Microsoft’s Cloud Office System Ambition”