Forbes published an article that said in 2018, the majority of start-ups adopted business strategies that integrated digital platforms and that almost all start-ups are planning on doing so. Traditional companies are comparatively lagging in adapting to the digital landscape of 21st-century business.

1. CMIT Solutions
Study: Majority of Start-
ups are Adopting Digital
Business Strategies

2. Forbes published an article that said in 2018, the majority of start-ups adopted business
strategies that integrated digital platforms and that almost all start-ups are planning on
doing so. Traditional companies are comparatively lagging in adapting to the digital
landscape of 21st-century business.

3. Digitization by the Numbers
A white paper published by International Data Group, Inc. provided the information used by
the Forbes article. According to this information, 55 percent of start-ups in 2018 were
already using digital business strategies in their operations. Furthermore, 95 percent of
start-ups have plans that involve digital platforms.
Traditional industries are not as quick to adopt these new trends, according to the paper. In
2018, only 38 percent of traditional businesses have a digital business strategy. However, 87
percent of traditional companies that are at least 50 years old have plans with digital
business strategies.

4. Who is Adopting Which Technology
Business sectors that are more knowledge-intensive than others tend to be more highly
digitized than others. In the United States, digital advancement is most present and adopted
in the information and communications technology sector, which is digitizing all areas of their
businesses. The media sector is the second most digitized industry, followed by providers of
professional service providers and the financial sector.
Among the top five digital technologies that companies are employing, mobile technologies
are the most adopted start-ups, with 59 percent of these businesses implementing them for
ease of communication and operations. Start-ups are also aware of the utility of data
analytics software, with 58 percent using it in their businesses. Cloud-based platforms are
also among the top five; private clouds are part of 53 percent of start-ups’ operations, and
45 percent are using public clouds.
These numbers paint a commercial landscape that is fast progressing into the digital age.
Traditional companies would do well to heed the innovativeness of their smaller counterparts
to stay updated in the new century.

5. Sources:
https://www.forbes.com/sites/louiscolumbus/2018/04/22/the-state-of-digital-business-
transformation-2018/#509c263d5883
https://cmitsolutions.com/
https://hbr.org/2016/04/a-chart-that-shows-which-industries-are-the-most-digital-and-why