This document discusses plans for a rich media publication platform for web content. It will allow for the end-to-end workflow of creating, converting, and publishing various media formats. This includes producing and editing content, transcoding formats, and uploading to sites like YouTube, Facebook and blogs. The goal is to build infrastructure to lower barriers for using rich media in courses, assignments, and outreach through an integrated system. An anticipated timeline starts with a limited pilot in 2009 testing audio/video course assignments, expanding in future years to more use cases and becoming a full platform by 2011. Feedback is sought from others as planning moves forward.