MR in the next 5 years
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Disruption is now a constant as new technologies emerge and change the competitive landscape. Data is becoming more valuable as insights can now be gained in real-time from new sources like mobile devices, wearables, and the internet of things. Marketing is being reset as data and analytics allow for more personalized, omni-channel experiences. New technologies are also enabling disruptive business models in areas like the sharing economy, gig economy, and alternative payment systems.
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MR in the next 5 years
- 1. Disruption: The New Constant 9/23/2015 1
- 2. BI Disintermediation DIY/Home Grown Automation.Digital Dominance Big Data/Data Synthesis Technology Trends
- 3. Diffusion of MR Commoditization of MR Consolidation in MR Private Equity Investment. Transition to Insights Business Trends
- 4. From To Questioning Discussing Asking Observing Data (collection) Insight (analysis) Understanding Predicting “The Big Survey” “Data Streams” Rational Behavioral Geographically Fixed Mobile Quarterly Trackers Real-time Explore-Create-Test-Launch Co-create Siloed Converged The Methodological Shift
- 5. Qual & Related Methods Are Growing 5
- 6. Mobile & Budget Prompt Changes
- 7. Quality & Impact Drive Choice
- 9. The New Competitive Set 9
- 12. Theawl.com Generation Z Supplants Millenials
- 13. 163 Cryptocurrencies = Alternative Incentives
- 14. Mobile Payments Will Soon Skyrocket Nearly 15% of Starbucks customers already pay with their phones
- 15. Big Data & Omni-Channel Resets Marketing
- 17. The Gig Economy
- 18. What Is The Difference?
- 19. New Technology Drives New Data Sources
- 20. 20 AI & Robotics
- 22. Gamification
- 25. Biometrics
- 26. Subhead Internet of Things & Wearables
- 27. 27 VR & AR
- 28. 28 3D Printing
- 29. Feel free to contact me if you have any questions or comments: Leonard Murphy Senior Partner, Gen2 Advisors Editor-in-Chief, GreenBook Blog gen2advisors.com P: 770-985-4904 M: 678-232-7691 lmurphy@gen2advisors.com S: lennymurphyrhr T: @lennyism GreenBook Blog | GRIT
Editor's Notes
- Characteristics Of The Methodological Shift
- http://www.theawl.com/2014/06/the-existential-threat-of-generation-z
- Read more: http://www.businessinsider.com/the-mobile-payments-industry-update-2014-10#ixzz3Ibq4Y7pq
- Gamification, or serious games, are used for data collection, co-creation, collaboration, behavior modification, training, and of course good old simple fun. We have not developed game deployment platforms comparable to survey systems, but there are many standardized game design engines that could get there soon to make the development and deployment of games at scale a reality.
- BIOMETRIC MEASUREMENT
- Personal sensors, EEG headsets, retinal scanners and other biometric devices are embedded in a variety of consumer devices, especially wearable's. And new “tricorder” like applications are entering the market that can perform many aspects of a basic health assessment via a few simple
- WEARABLE TECH
- Effective and inexpensive virtual reality is now a physical reality. Using existing technology like Microsoft Kinect systems, gaming platforms, HD TVs, etc.. Many companies are exerimenting with how to apply VR to address many issues, including behavior change or therapeutic interventions in healthcare.